{"id":"https://openalex.org/W3107597879","doi":"https://doi.org/10.3390/jtaer16030026","title":"Measuring Customer Equity in Noncontractual Settings Using a Diffusion Model: An Empirical Study of Mobile Payments Aggregator","display_name":"Measuring Customer Equity in Noncontractual Settings Using a Diffusion Model: An Empirical Study of Mobile Payments Aggregator","publication_year":2020,"publication_date":"2020-11-20","ids":{"openalex":"https://openalex.org/W3107597879","doi":"https://doi.org/10.3390/jtaer16030026","mag":"3107597879"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer16030026","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer16030026","pdf_url":"https://www.mdpi.com/0718-1876/16/3/26/pdf?version=1608096524","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/0718-1876/16/3/26/pdf?version=1608096524","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100728739","display_name":"Wei Xue","orcid":"https://orcid.org/0000-0002-1183-6642"},"institutions":[{"id":"https://openalex.org/I78988378","display_name":"Renmin University of China","ror":"https://ror.org/041pakw92","country_code":"CN","type":"education","lineage":["https://openalex.org/I78988378"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Wei Xue","raw_affiliation_strings":["School of Statistics, Center for Applied Statistics of Renmin University of China, Renmin University of China, Beijing 100872, China"],"raw_orcid":"https://orcid.org/0000-0002-1183-6642","affiliations":[{"raw_affiliation_string":"School of Statistics, Center for Applied Statistics of Renmin University of China, Renmin University of China, Beijing 100872, China","institution_ids":["https://openalex.org/I78988378"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5051824643","display_name":"Yinglu Sun","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yinglu Sun","raw_affiliation_strings":["National Academy of Innovation Strategy, CAST, Beijing 100863, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"National Academy of Innovation Strategy, CAST, Beijing 100863, China","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5086130969","display_name":"Subir Bandyopadhyay","orcid":"https://orcid.org/0000-0003-0260-6594"},"institutions":[{"id":"https://openalex.org/I4210093298","display_name":"Indiana University Northwest","ror":"https://ror.org/00n9fkm63","country_code":"US","type":"education","lineage":["https://openalex.org/I4210093298","https://openalex.org/I592451"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Subir Bandyopadhyay","raw_affiliation_strings":["School of Business & Economics, Indiana University Northwest, Gary, IN 46408, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Business & Economics, Indiana University Northwest, Gary, IN 46408, USA","institution_ids":["https://openalex.org/I4210093298"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5084723383","display_name":"Dong Cheng","orcid":"https://orcid.org/0000-0003-0646-970X"},"institutions":[{"id":"https://openalex.org/I78988378","display_name":"Renmin University of China","ror":"https://ror.org/041pakw92","country_code":"CN","type":"education","lineage":["https://openalex.org/I78988378"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Dong Cheng","raw_affiliation_strings":["Business School, Renmin University of China, Beijing 100872, China"],"raw_orcid":"https://orcid.org/0000-0003-0646-970X","affiliations":[{"raw_affiliation_string":"Business School, Renmin University of China, Beijing 100872, China","institution_ids":["https://openalex.org/I78988378"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5084723383"],"corresponding_institution_ids":["https://openalex.org/I78988378"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1114},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1114},"fwci":0.8099,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.76032464,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":94,"max":97},"biblio":{"volume":"16","issue":"3","first_page":"409","last_page":"431"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12851","display_name":"Firm Innovation and Growth","score":0.9969000220298767,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/news-aggregator","display_name":"News aggregator","score":0.91119384765625},{"id":"https://openalex.org/keywords/mobile-payment","display_name":"Mobile payment","score":0.6491718888282776},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.636588990688324},{"id":"https://openalex.org/keywords/payment","display_name":"Payment","score":0.538129985332489},{"id":"https://openalex.org/keywords/business-model","display_name":"Business model","score":0.5164916515350342},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.48210859298706055},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.4358353912830353},{"id":"https://openalex.org/keywords/early-adopter","display_name":"Early adopter","score":0.4316798746585846},{"id":"https://openalex.org/keywords/customer-equity","display_name":"Customer equity","score":0.42755264043807983},{"id":"https://openalex.org/keywords/equity","display_name":"Equity (law)","score":0.4247834086418152},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.28439393639564514},{"id":"https://openalex.org/keywords/customer-retention","display_name":"Customer retention","score":0.1906103789806366},{"id":"https://openalex.org/keywords/finance","display_name":"Finance","score":0.183638334274292},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.16414949297904968},{"id":"https://openalex.org/keywords/service-quality","display_name":"Service quality","score":0.12028411030769348}],"concepts":[{"id":"https://openalex.org/C180505990","wikidata":"https://www.wikidata.org/wiki/Q498267","display_name":"News aggregator","level":2,"score":0.91119384765625},{"id":"https://openalex.org/C160949748","wikidata":"https://www.wikidata.org/wiki/Q1365703","display_name":"Mobile payment","level":3,"score":0.6491718888282776},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.636588990688324},{"id":"https://openalex.org/C145097563","wikidata":"https://www.wikidata.org/wiki/Q1148747","display_name":"Payment","level":2,"score":0.538129985332489},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.5164916515350342},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.48210859298706055},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.4358353912830353},{"id":"https://openalex.org/C125502","wikidata":"https://www.wikidata.org/wiki/Q1153279","display_name":"Early adopter","level":2,"score":0.4316798746585846},{"id":"https://openalex.org/C53100981","wikidata":"https://www.wikidata.org/wiki/Q5196454","display_name":"Customer equity","level":5,"score":0.42755264043807983},{"id":"https://openalex.org/C199728807","wikidata":"https://www.wikidata.org/wiki/Q2578557","display_name":"Equity (law)","level":2,"score":0.4247834086418152},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.28439393639564514},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.1906103789806366},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.183638334274292},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.16414949297904968},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.12028411030769348},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.3390/jtaer16030026","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer16030026","pdf_url":"https://www.mdpi.com/0718-1876/16/3/26/pdf?version=1608096524","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:a9b5c705317249c78d48011ee2622eeb","is_oa":true,"landing_page_url":"https://doaj.org/article/a9b5c705317249c78d48011ee2622eeb","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 3, Pp 409-431 (2020)","raw_type":"article"},{"id":"pmh:oai:mdpi.com:/0718-1876/16/3/26/","is_oa":true,"landing_page_url":"https://dx.doi.org/10.3390/jtaer16030026","pdf_url":null,"source":{"id":"https://openalex.org/S4306400947","display_name":"MDPI (MDPI AG)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210097602","host_organization_name":"Multidisciplinary Digital Publishing Institute (Switzerland)","host_organization_lineage":["https://openalex.org/I4210097602"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research; Volume 16; Issue 3; Pages: 409-431","raw_type":"Text"}],"best_oa_location":{"id":"doi:10.3390/jtaer16030026","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer16030026","pdf_url":"https://www.mdpi.com/0718-1876/16/3/26/pdf?version=1608096524","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.6399999856948853}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3107597879.pdf"},"referenced_works_count":49,"referenced_works":["https://openalex.org/W567115522","https://openalex.org/W613029715","https://openalex.org/W1878817531","https://openalex.org/W1964546829","https://openalex.org/W1968452279","https://openalex.org/W1980741956","https://openalex.org/W1984697813","https://openalex.org/W1990915801","https://openalex.org/W1992781742","https://openalex.org/W1998511043","https://openalex.org/W2012379807","https://openalex.org/W2018100551","https://openalex.org/W2028850858","https://openalex.org/W2032740726","https://openalex.org/W2037271469","https://openalex.org/W2040908169","https://openalex.org/W2044458697","https://openalex.org/W2046530054","https://openalex.org/W2052065931","https://openalex.org/W2066060244","https://openalex.org/W2075364988","https://openalex.org/W2081547566","https://openalex.org/W2091823618","https://openalex.org/W2107581815","https://openalex.org/W2115026942","https://openalex.org/W2115278118","https://openalex.org/W2124903281","https://openalex.org/W2127624016","https://openalex.org/W2130067743","https://openalex.org/W2138123110","https://openalex.org/W2151527246","https://openalex.org/W2156225322","https://openalex.org/W2156957852","https://openalex.org/W2162244340","https://openalex.org/W2168589286","https://openalex.org/W2169406343","https://openalex.org/W2183387232","https://openalex.org/W2595552630","https://openalex.org/W2732330119","https://openalex.org/W2759994292","https://openalex.org/W2761563021","https://openalex.org/W2801646956","https://openalex.org/W4214702734","https://openalex.org/W4230562141","https://openalex.org/W4232654400","https://openalex.org/W4253168449","https://openalex.org/W4253543067","https://openalex.org/W6632421763","https://openalex.org/W6745008970"],"related_works":["https://openalex.org/W3036238356","https://openalex.org/W2767445978","https://openalex.org/W2603387358","https://openalex.org/W2570892890","https://openalex.org/W3092831610","https://openalex.org/W2012785328","https://openalex.org/W3100630095","https://openalex.org/W4205098203","https://openalex.org/W4230345060","https://openalex.org/W2971342500"],"abstract_inverted_index":{"Customers":[0],"are":[1],"important":[2],"intangible":[3],"assets":[4],"of":[5,27,48,57,70,114,121,134,145,182],"firms.":[6],"Customer":[7],"equity":[8,12],"(CE)":[9],"and":[10,101,142,151,164,175,185],"customer":[11],"sustainability":[13],"ratio":[14],"(CESR)":[15],"cannot":[16,81],"only":[17,82],"provide":[18,31,98],"a":[19,33,49,122,128],"crucial":[20],"basis":[21],"for":[22,153],"measuring":[23],"the":[24,38,45,54,68,84,109,132,139,172,176,183,194,199],"growth":[25,196],"potential":[26,197],"firms":[28],"but":[29,93],"also":[30,94,188],"managers":[32],"reference":[34],"standard":[35],"to":[36,66,97,118],"allocate":[37],"marketing":[39],"resource.":[40],"This":[41],"empirical":[42],"study":[43],"discussed":[44],"CE":[46,69,80,120,150],"measurement":[47],"mobile":[50,58,85,123],"payments":[51,86,124],"aggregator.":[52],"With":[53],"rapid":[55],"development":[56,92],"payment":[59],"in":[60,198],"China,":[61],"it":[62,96,170,186],"is":[63,117,171,187],"very":[64],"meaningful":[65],"calculate":[67,119],"these":[71,189],"aggregators":[72],"as":[73],"an":[74],"emerging":[75],"business":[76,91],"pattern":[77],"because":[78],"calculating":[79],"help":[83,95],"aggregator":[87,125],"evaluate":[88],"its":[89,106],"future":[90],"value-added":[99],"services":[100],"generate":[102,180],"service":[103],"fee":[104],"from":[105,127,131],"clients,":[107],"i.e.,":[108],"retailers.":[110],"The":[111,166],"main":[112],"purpose":[113],"this":[115],"paper":[116],"generated":[126],"specific":[129],"retailer":[130],"perspective":[133],"technology":[135],"diffusion.":[136],"Based":[137],"on":[138],"Bass":[140],"model":[141],"Rogers\u2019":[143],"theory":[144],"innovation":[146],"diffusion,":[147],"we":[148],"calculated":[149],"CESR":[152],"five":[154],"segments,":[155],"namely":[156],"innovators,":[157],"early":[158,160,173,177],"adopters,":[159],"majorities,":[161,163],"late":[162],"laggards.":[165],"results":[167],"show":[168],"that":[169,192],"adopters":[174],"majorities":[178],"who":[179],"most":[181],"profit":[184],"two":[190],"segments":[191],"have":[193],"greatest":[195],"future.":[200]},"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":2}],"updated_date":"2026-07-22T07:51:19.307946","created_date":"2020-12-07T00:00:00"}