{"id":"https://openalex.org/W4406216223","doi":"https://doi.org/10.3390/informatics12010006","title":"Post, Predict, and Rank: Exploring the Relationship Between Social Media Strategy and Higher Education Institution Rankings","display_name":"Post, Predict, and Rank: Exploring the Relationship Between Social Media Strategy and Higher Education Institution Rankings","publication_year":2025,"publication_date":"2025-01-09","ids":{"openalex":"https://openalex.org/W4406216223","doi":"https://doi.org/10.3390/informatics12010006"},"language":"en","primary_location":{"id":"doi:10.3390/informatics12010006","is_oa":true,"landing_page_url":"https://doi.org/10.3390/informatics12010006","pdf_url":"https://www.mdpi.com/2227-9709/12/1/6/pdf?version=1736423856","source":{"id":"https://openalex.org/S2738238905","display_name":"Informatics","issn_l":"2227-9709","issn":["2227-9709"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Informatics","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/2227-9709/12/1/6/pdf?version=1736423856","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5110267586","display_name":"Benedita Martins da Rocha","orcid":"https://orcid.org/0009-0004-5187-7686"},"institutions":[{"id":"https://openalex.org/I182534213","display_name":"Universidade do Porto","ror":"https://ror.org/043pwc612","country_code":"PT","type":"education","lineage":["https://openalex.org/I182534213"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Bruna Rocha","raw_affiliation_strings":["Faculty of Sciences, University of Porto, 4169-007 Porto, Portugal"],"affiliations":[{"raw_affiliation_string":"Faculty of Sciences, University of Porto, 4169-007 Porto, Portugal","institution_ids":["https://openalex.org/I182534213"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5029477501","display_name":"\u00c1lvaro Figueira","orcid":"https://orcid.org/0000-0002-0507-7504"},"institutions":[{"id":"https://openalex.org/I4210166615","display_name":"INESC TEC","ror":"https://ror.org/05fa8ka61","country_code":"PT","type":"nonprofit","lineage":["https://openalex.org/I4210125590","https://openalex.org/I4210166615"]},{"id":"https://openalex.org/I182534213","display_name":"Universidade do Porto","ror":"https://ror.org/043pwc612","country_code":"PT","type":"education","lineage":["https://openalex.org/I182534213"]}],"countries":["PT"],"is_corresponding":true,"raw_author_name":"\u00c1lvaro Figueira","raw_affiliation_strings":["Faculty of Sciences, University of Porto, 4169-007 Porto, Portugal","INESC TEC, Rua Roberto Frias, 4200-465 Porto, Portugal"],"affiliations":[{"raw_affiliation_string":"Faculty of Sciences, University of Porto, 4169-007 Porto, Portugal","institution_ids":["https://openalex.org/I182534213"]},{"raw_affiliation_string":"INESC TEC, Rua Roberto Frias, 4200-465 Porto, Portugal","institution_ids":["https://openalex.org/I4210166615"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5029477501"],"corresponding_institution_ids":["https://openalex.org/I182534213","https://openalex.org/I4210166615"],"apc_list":{"value":1600,"currency":"CHF","value_usd":1732},"apc_paid":{"value":1600,"currency":"CHF","value_usd":1732},"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.00669394,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"12","issue":"1","first_page":"6","last_page":"6"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9926999807357788,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9926999807357788,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9789000153541565,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12028","display_name":"Knowledge Management and Sharing","score":0.9767000079154968,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/reputation","display_name":"Reputation","score":0.8466936349868774},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.789425253868103},{"id":"https://openalex.org/keywords/higher-education","display_name":"Higher education","score":0.7098204493522644},{"id":"https://openalex.org/keywords/prestige","display_name":"Prestige","score":0.6688548922538757},{"id":"https://openalex.org/keywords/institution","display_name":"Institution","score":0.6576412916183472},{"id":"https://openalex.org/keywords/categorization","display_name":"Categorization","score":0.6318286061286926},{"id":"https://openalex.org/keywords/ranking","display_name":"Ranking (information retrieval)","score":0.5544012188911438},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.53215491771698},{"id":"https://openalex.org/keywords/rank","display_name":"Rank (graph theory)","score":0.4751455783843994},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.41915449500083923},{"id":"https://openalex.org/keywords/dissemination","display_name":"Dissemination","score":0.4146893620491028},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3824544847011566},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.33787912130355835},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.22989818453788757},{"id":"https://openalex.org/keywords/social-science","display_name":"Social science","score":0.15578967332839966}],"concepts":[{"id":"https://openalex.org/C48798503","wikidata":"https://www.wikidata.org/wiki/Q877546","display_name":"Reputation","level":2,"score":0.8466936349868774},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.789425253868103},{"id":"https://openalex.org/C120912362","wikidata":"https://www.wikidata.org/wiki/Q136822","display_name":"Higher education","level":2,"score":0.7098204493522644},{"id":"https://openalex.org/C2778329345","wikidata":"https://www.wikidata.org/wiki/Q919978","display_name":"Prestige","level":2,"score":0.6688548922538757},{"id":"https://openalex.org/C2780510313","wikidata":"https://www.wikidata.org/wiki/Q178706","display_name":"Institution","level":2,"score":0.6576412916183472},{"id":"https://openalex.org/C94124525","wikidata":"https://www.wikidata.org/wiki/Q912550","display_name":"Categorization","level":2,"score":0.6318286061286926},{"id":"https://openalex.org/C189430467","wikidata":"https://www.wikidata.org/wiki/Q7293293","display_name":"Ranking (information retrieval)","level":2,"score":0.5544012188911438},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.53215491771698},{"id":"https://openalex.org/C164226766","wikidata":"https://www.wikidata.org/wiki/Q7293202","display_name":"Rank (graph theory)","level":2,"score":0.4751455783843994},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.41915449500083923},{"id":"https://openalex.org/C101780184","wikidata":"https://www.wikidata.org/wiki/Q840576","display_name":"Dissemination","level":2,"score":0.4146893620491028},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3824544847011566},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.33787912130355835},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.22989818453788757},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.15578967332839966},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C114614502","wikidata":"https://www.wikidata.org/wiki/Q76592","display_name":"Combinatorics","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/informatics12010006","is_oa":true,"landing_page_url":"https://doi.org/10.3390/informatics12010006","pdf_url":"https://www.mdpi.com/2227-9709/12/1/6/pdf?version=1736423856","source":{"id":"https://openalex.org/S2738238905","display_name":"Informatics","issn_l":"2227-9709","issn":["2227-9709"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Informatics","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:3fef54b436144fb9af5f48f37f7db85d","is_oa":true,"landing_page_url":"https://doaj.org/article/3fef54b436144fb9af5f48f37f7db85d","pdf_url":null,"source":{"id":"https://openalex.org/S112646816","display_name":"SHILAP Revista de lepidopterolog\u00eda","issn_l":"0300-5267","issn":["0300-5267","2340-4078"],"is_oa":true,"is_in_doaj":true,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Informatics, Vol 12, Iss 1, p 6 (2025)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/informatics12010006","is_oa":true,"landing_page_url":"https://doi.org/10.3390/informatics12010006","pdf_url":"https://www.mdpi.com/2227-9709/12/1/6/pdf?version=1736423856","source":{"id":"https://openalex.org/S2738238905","display_name":"Informatics","issn_l":"2227-9709","issn":["2227-9709"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Informatics","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","display_name":"Quality Education","score":0.41999998688697815}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4406216223.pdf","grobid_xml":"https://content.openalex.org/works/W4406216223.grobid-xml"},"referenced_works_count":29,"referenced_works":["https://openalex.org/W1600537614","https://openalex.org/W1626711907","https://openalex.org/W2009603402","https://openalex.org/W2049388110","https://openalex.org/W2051834357","https://openalex.org/W2064675550","https://openalex.org/W2090386458","https://openalex.org/W2130141343","https://openalex.org/W2147694185","https://openalex.org/W2184456579","https://openalex.org/W2482938587","https://openalex.org/W2508176566","https://openalex.org/W2759780285","https://openalex.org/W2901742447","https://openalex.org/W2911964244","https://openalex.org/W3087605996","https://openalex.org/W3195306343","https://openalex.org/W4206793160","https://openalex.org/W4228997948","https://openalex.org/W4229011615","https://openalex.org/W4303985263","https://openalex.org/W4312783440","https://openalex.org/W4381664826","https://openalex.org/W4386773699","https://openalex.org/W4387520949","https://openalex.org/W4391979810","https://openalex.org/W6603896660","https://openalex.org/W6678896891","https://openalex.org/W6847963842"],"related_works":["https://openalex.org/W4206817137","https://openalex.org/W4244475583","https://openalex.org/W2995742296","https://openalex.org/W2382603448","https://openalex.org/W2978273625","https://openalex.org/W2802291279","https://openalex.org/W3197974849","https://openalex.org/W4287775559","https://openalex.org/W3031886967","https://openalex.org/W3034819374"],"abstract_inverted_index":{"In":[0],"today\u2019s":[1],"competitive":[2],"higher":[3,52],"education":[4,53],"sector,":[5],"institutions":[6],"increasingly":[7],"rely":[8],"on":[9,31],"international":[10],"rankings":[11,56,149],"to":[12,38,119],"secure":[13],"financial":[14],"resources,":[15],"attract":[16],"top-tier":[17],"talent,":[18],"and":[19,41,44,57,65,101,111,162],"elevate":[20],"their":[21,29,58,81],"global":[22],"reputation.":[23],"Simultaneously,":[24],"these":[25,88,142],"universities":[26],"have":[27],"expanded":[28],"presence":[30],"social":[32,59,82,121,143,159],"media,":[33],"utilizing":[34],"sophisticated":[35],"posting":[36,61],"strategies":[37,145],"disseminate":[39],"information":[40],"boost":[42],"recognition":[43],"engagement.":[45],"This":[46,103,135],"study":[47],"examines":[48],"the":[49,92,125,148,163],"relationship":[50],"between":[51,158],"institutions\u2019":[54],"(HEIs\u2019)":[55],"media":[60,83,122,144,160],"strategies.":[62],"We":[63],"gathered":[64],"analyzed":[66],"publications":[67],"from":[68],"18":[69],"HEIs":[70],"featured":[71],"in":[72,124,141],"a":[73,112,155],"consolidated":[74],"ranking":[75],"system,":[76],"examining":[77],"various":[78],"features":[79],"of":[80,129,150,166],"posts.":[84],"To":[85],"better":[86],"understand":[87],"strategies,":[89],"we":[90],"categorized":[91],"posts":[93],"into":[94],"five":[95,127],"predefined":[96],"topics\u2014engagement,":[97],"research,":[98],"image,":[99],"society,":[100],"education.":[102],"categorization,":[104],"combined":[105],"with":[106,147],"Long":[107],"Short-Term":[108],"Memory":[109],"(LSTM)":[110],"Random":[113],"Forest":[114],"(RF)":[115],"algorithm,":[116],"was":[117],"utilized":[118],"predict":[120],"output":[123],"last":[126],"days":[128],"each":[130],"month,":[131],"achieving":[132],"successful":[133],"results.":[134],"paper":[136],"further":[137],"explores":[138],"how":[139],"variations":[140],"correlate":[146],"HEIs.":[151,167],"Our":[152],"findings":[153],"suggest":[154],"nuanced":[156],"interaction":[157],"engagement":[161],"perceived":[164],"prestige":[165]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}