{"id":"https://openalex.org/W2088908541","doi":"https://doi.org/10.3390/info3030278","title":"The Role of Multimedia Content in Determining the Virality of Social Media Information","display_name":"The Role of Multimedia Content in Determining the Virality of Social Media Information","publication_year":2012,"publication_date":"2012-07-25","ids":{"openalex":"https://openalex.org/W2088908541","doi":"https://doi.org/10.3390/info3030278","mag":"2088908541"},"language":"en","primary_location":{"id":"doi:10.3390/info3030278","is_oa":true,"landing_page_url":"https://doi.org/10.3390/info3030278","pdf_url":"https://www.mdpi.com/2078-2489/3/3/278/pdf?version=1343219176","source":{"id":"https://openalex.org/S4210219776","display_name":"Information","issn_l":"2078-2489","issn":["2078-2489"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/2078-2489/3/3/278/pdf?version=1343219176","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5046496808","display_name":"Leonardo Bruni","orcid":"https://orcid.org/0000-0002-4346-6623"},"institutions":[{"id":"https://openalex.org/I93860229","display_name":"Politecnico di Milano","ror":"https://ror.org/01nffqt88","country_code":"IT","type":"education","lineage":["https://openalex.org/I93860229"]}],"countries":["IT"],"is_corresponding":true,"raw_author_name":"Leonardo Bruni","raw_affiliation_strings":["Department of Electronics and Information, Politecnico di Milano, Milano, 20121, Italy"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Electronics and Information, Politecnico di Milano, Milano, 20121, Italy","institution_ids":["https://openalex.org/I93860229"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5006356583","display_name":"Chiara Francalanci","orcid":"https://orcid.org/0000-0002-0373-8065"},"institutions":[{"id":"https://openalex.org/I93860229","display_name":"Politecnico di Milano","ror":"https://ror.org/01nffqt88","country_code":"IT","type":"education","lineage":["https://openalex.org/I93860229"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Chiara Francalanci","raw_affiliation_strings":["Department of Electronics and Information, Politecnico di Milano, Milano, 20121, Italy"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Electronics and Information, Politecnico di Milano, Milano, 20121, Italy","institution_ids":["https://openalex.org/I93860229"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5111967423","display_name":"Paolo Giacomazzi","orcid":null},"institutions":[{"id":"https://openalex.org/I93860229","display_name":"Politecnico di Milano","ror":"https://ror.org/01nffqt88","country_code":"IT","type":"education","lineage":["https://openalex.org/I93860229"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Paolo Giacomazzi","raw_affiliation_strings":["Department of Electronics and Information, Politecnico di Milano, Milano, 20121, Italy"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Electronics and Information, Politecnico di Milano, Milano, 20121, Italy","institution_ids":["https://openalex.org/I93860229"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5046496808"],"corresponding_institution_ids":["https://openalex.org/I93860229"],"apc_list":{"value":1400,"currency":"CHF","value_usd":1515},"apc_paid":{"value":1400,"currency":"CHF","value_usd":1515},"fwci":0.9733,"has_fulltext":true,"cited_by_count":22,"citation_normalized_percentile":{"value":0.85661411,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":98},"biblio":{"volume":"3","issue":"3","first_page":"278","last_page":"289"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11147","display_name":"Misinformation and Its Impacts","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11147","display_name":"Misinformation and Its Impacts","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9962000250816345,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/perspective","display_name":"Perspective (graphical)","score":0.607006311416626},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.6044440865516663},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.5960451364517212},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5525986552238464},{"id":"https://openalex.org/keywords/content","display_name":"Content (measure theory)","score":0.4813033640384674},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3358303904533386},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.32226163148880005},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.07674580812454224},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.06379616260528564},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.05899113416671753}],"concepts":[{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.607006311416626},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6044440865516663},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.5960451364517212},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5525986552238464},{"id":"https://openalex.org/C2778152352","wikidata":"https://www.wikidata.org/wiki/Q5165061","display_name":"Content (measure theory)","level":2,"score":0.4813033640384674},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3358303904533386},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.32226163148880005},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.07674580812454224},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.06379616260528564},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.05899113416671753},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.3390/info3030278","is_oa":true,"landing_page_url":"https://doi.org/10.3390/info3030278","pdf_url":"https://www.mdpi.com/2078-2489/3/3/278/pdf?version=1343219176","source":{"id":"https://openalex.org/S4210219776","display_name":"Information","issn_l":"2078-2489","issn":["2078-2489"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information","raw_type":"journal-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.301.4651","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.301.4651","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.mdpi.com/2078-2489/3/3/278/pdf/","raw_type":"text"},{"id":"pmh:oai:doaj.org/article:0b9e2698e12c4cb78f492829fa5a12b8","is_oa":true,"landing_page_url":"https://doaj.org/article/0b9e2698e12c4cb78f492829fa5a12b8","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Information, Vol 3, Iss 3, Pp 278-289 (2012)","raw_type":"article"},{"id":"pmh:oai:re.public.polimi.it:11311/687058","is_oa":false,"landing_page_url":"http://hdl.handle.net/11311/687058","pdf_url":null,"source":{"id":"https://openalex.org/S4306400312","display_name":"Virtual Community of Pathological Anatomy (University of Castilla La Mancha)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I79189158","host_organization_name":"University of Castilla-La Mancha","host_organization_lineage":["https://openalex.org/I79189158"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.3390/info3030278","is_oa":true,"landing_page_url":"https://doi.org/10.3390/info3030278","pdf_url":"https://www.mdpi.com/2078-2489/3/3/278/pdf?version=1343219176","source":{"id":"https://openalex.org/S4210219776","display_name":"Information","issn_l":"2078-2489","issn":["2078-2489"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","score":0.7099999785423279,"id":"https://metadata.un.org/sdg/8"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2088908541.pdf","grobid_xml":"https://content.openalex.org/works/W2088908541.grobid-xml"},"referenced_works_count":39,"referenced_works":["https://openalex.org/W565145897","https://openalex.org/W1481340920","https://openalex.org/W1538467205","https://openalex.org/W1573579329","https://openalex.org/W1594712698","https://openalex.org/W1814023381","https://openalex.org/W1943015726","https://openalex.org/W1967502589","https://openalex.org/W1983478634","https://openalex.org/W2009543464","https://openalex.org/W2011595173","https://openalex.org/W2019286581","https://openalex.org/W2021851140","https://openalex.org/W2026318959","https://openalex.org/W2029502595","https://openalex.org/W2037858832","https://openalex.org/W2053364831","https://openalex.org/W2056944867","https://openalex.org/W2059503205","https://openalex.org/W2065482951","https://openalex.org/W2066636486","https://openalex.org/W2088162469","https://openalex.org/W2098061691","https://openalex.org/W2101196063","https://openalex.org/W2101744357","https://openalex.org/W2109469951","https://openalex.org/W2135491774","https://openalex.org/W2145383707","https://openalex.org/W2164920099","https://openalex.org/W2169679075","https://openalex.org/W2321684664","https://openalex.org/W2418132357","https://openalex.org/W2799349239","https://openalex.org/W2977641540","https://openalex.org/W3124645392","https://openalex.org/W4255173720","https://openalex.org/W4293857795","https://openalex.org/W6634264458","https://openalex.org/W6646172523"],"related_works":["https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2018871932","https://openalex.org/W641279757","https://openalex.org/W370975646","https://openalex.org/W1670566515","https://openalex.org/W4242022592","https://openalex.org/W596972243","https://openalex.org/W2149537132","https://openalex.org/W4313230280"],"abstract_inverted_index":{"The":[0,25],"paper":[1],"provides":[2],"empirical":[3],"evidence":[4],"supporting":[5],"the":[6,16,19,35,43,52,148,154,157],"assumption":[7],"that":[8,37,137],"content":[9,30,64,139],"plays":[10,140],"a":[11,60,74,79,87,93,101,107,128],"critical":[12],"role":[13,143],"in":[14,115,144],"determining":[15,145],"virality,":[17],"i.e.,":[18],"influence,":[20],"of":[21,45,109,150,156,159,164],"social":[22],"media":[23],"information.":[24],"analysis":[26],"focuses":[27],"on":[28,31,106,120],"multimedia":[29,40,63,138],"Twitter":[32],"and":[33,89,124,135],"explores":[34],"idea":[36],"links":[38],"to":[39,62],"information":[41],"increase":[42],"virality":[44,158],"posts.":[46],"In":[47],"particular,":[48],"we":[49],"put":[50],"forward":[51],"following":[53],"three":[54],"main":[55],"hypotheses:":[56],"(1)":[57],"posts":[58,72,77,85,91,99,160],"with":[59],"link":[61],"(photo":[65],"or":[66],"video)":[67],"are":[68,81,104],"more":[69,82,96],"retweeted":[70,83],"than":[71,84,98],"without":[73],"link;":[75],"(2)":[76],"linking":[78,86,92,100],"photo":[80],"video,":[88],"(3)":[90],"video":[94],"raise":[95],"sentiment":[97],"photo.":[102],"Hypotheses":[103],"tested":[105],"sample":[108],"roughly":[110],"two":[111],"million":[112],"tweets":[113],"posted":[114],"July":[116],"2011":[117],"including":[118],"comments":[119],"Berlin,":[121],"London,":[122],"Madrid,":[123],"Milan":[125],"relevant":[126],"from":[127],"tourism":[129],"perspective.":[130],"Findings":[131],"support":[132],"our":[133],"hypotheses":[134],"indicate":[136],"an":[141],"important":[142],"not":[146],"only":[147],"volumes":[149],"retweeting,":[151],"but":[152],"also":[153],"dynamics":[155],"measured":[161],"as":[162],"speed":[163],"retweeting.":[165]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":4},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":2},{"year":2014,"cited_by_count":1}],"updated_date":"2026-05-06T08:25:59.206177","created_date":"2025-10-10T00:00:00"}
