{"id":"https://openalex.org/W4415683723","doi":"https://doi.org/10.3390/info16110935","title":"Mapping the Gaze: Comparing the Effectiveness of Bowel-Cancer Screening Advertisements","display_name":"Mapping the Gaze: Comparing the Effectiveness of Bowel-Cancer Screening Advertisements","publication_year":2025,"publication_date":"2025-10-28","ids":{"openalex":"https://openalex.org/W4415683723","doi":"https://doi.org/10.3390/info16110935"},"language":"en","primary_location":{"id":"doi:10.3390/info16110935","is_oa":true,"landing_page_url":"https://doi.org/10.3390/info16110935","pdf_url":"https://www.mdpi.com/2078-2489/16/11/935/pdf?version=1761703493","source":{"id":"https://openalex.org/S4210219776","display_name":"Information","issn_l":"2078-2489","issn":["2078-2489"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/2078-2489/16/11/935/pdf?version=1761703493","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5016632689","display_name":"Ioanna Yfantidou","orcid":"https://orcid.org/0000-0003-3200-2185"},"institutions":[{"id":"https://openalex.org/I63098007","display_name":"Liverpool John Moores University","ror":"https://ror.org/04zfme737","country_code":"GB","type":"education","lineage":["https://openalex.org/I63098007"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Ioanna Yfantidou","raw_affiliation_strings":["Department of Business and Management, Liverpool Business School, Liverpool John Moores University, Liverpool L3 5UL, UK"],"raw_orcid":"https://orcid.org/0000-0003-3200-2185","affiliations":[{"raw_affiliation_string":"Department of Business and Management, Liverpool Business School, Liverpool John Moores University, Liverpool L3 5UL, UK","institution_ids":["https://openalex.org/I63098007"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5119410953","display_name":"Marek Palace","orcid":"https://orcid.org/0000-0002-2049-2386"},"institutions":[{"id":"https://openalex.org/I63098007","display_name":"Liverpool John Moores University","ror":"https://ror.org/04zfme737","country_code":"GB","type":"education","lineage":["https://openalex.org/I63098007"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Marek Palace","raw_affiliation_strings":["School of Psychology, Liverpool John Moores University, Liverpool L3 5UL, UK"],"raw_orcid":"https://orcid.org/0000-0002-2049-2386","affiliations":[{"raw_affiliation_string":"School of Psychology, Liverpool John Moores University, Liverpool L3 5UL, UK","institution_ids":["https://openalex.org/I63098007"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5000159780","display_name":"Stefanos Balaskas","orcid":"https://orcid.org/0000-0003-2444-9796"},"institutions":[{"id":"https://openalex.org/I174878644","display_name":"University of Patras","ror":"https://ror.org/017wvtq80","country_code":"GR","type":"education","lineage":["https://openalex.org/I174878644"]}],"countries":["GR"],"is_corresponding":false,"raw_author_name":"Stefanos Balaskas","raw_affiliation_strings":["Department of Business Administration, University of Patras, 26504 Patras, Achaia, Greece"],"raw_orcid":"https://orcid.org/0000-0003-2444-9796","affiliations":[{"raw_affiliation_string":"Department of Business Administration, University of Patras, 26504 Patras, Achaia, Greece","institution_ids":["https://openalex.org/I174878644"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5052728623","display_name":"Christian von Wagner","orcid":"https://orcid.org/0000-0002-7971-0691"},"institutions":[{"id":"https://openalex.org/I45129253","display_name":"University College London","ror":"https://ror.org/02jx3x895","country_code":"GB","type":"education","lineage":["https://openalex.org/I124357947","https://openalex.org/I45129253"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Christian Von Wagner","raw_affiliation_strings":["Behavioural Science and Health, University College London, London WC1E 7HB, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Behavioural Science and Health, University College London, London WC1E 7HB, UK","institution_ids":["https://openalex.org/I45129253"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5059447980","display_name":"Lee Smith","orcid":"https://orcid.org/0000-0002-5340-9833"},"institutions":[{"id":"https://openalex.org/I51216347","display_name":"Anglia Ruskin University","ror":"https://ror.org/0009t4v78","country_code":"GB","type":"education","lineage":["https://openalex.org/I51216347"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Lee Smith","raw_affiliation_strings":["Centre for Health Performance and Wellbeing, Anglia Ruskin University, East Rd, Cambridge CB1 1PT, UK"],"raw_orcid":"https://orcid.org/0000-0002-5340-9833","affiliations":[{"raw_affiliation_string":"Centre for Health Performance and Wellbeing, Anglia Ruskin University, East Rd, Cambridge CB1 1PT, UK","institution_ids":["https://openalex.org/I51216347"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5007221978","display_name":"Brandon May","orcid":"https://orcid.org/0000-0002-4582-7904"},"institutions":[{"id":"https://openalex.org/I106959904","display_name":"Florida Institute of Technology","ror":"https://ror.org/04atsbb87","country_code":"US","type":"education","lineage":["https://openalex.org/I106959904"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Brandon May","raw_affiliation_strings":["College of Psychology and Liberal Arts, School of Psychology, Florida Tech University, Melbourne, FL 32901, USA"],"raw_orcid":"https://orcid.org/0000-0002-4582-7904","affiliations":[{"raw_affiliation_string":"College of Psychology and Liberal Arts, School of Psychology, Florida Tech University, Melbourne, FL 32901, USA","institution_ids":["https://openalex.org/I106959904"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5111583997","display_name":"Jane Samuel","orcid":null},"institutions":[{"id":"https://openalex.org/I45129253","display_name":"University College London","ror":"https://ror.org/02jx3x895","country_code":"GB","type":"education","lineage":["https://openalex.org/I124357947","https://openalex.org/I45129253"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Jazzine Samuel","raw_affiliation_strings":["Behavioural Science and Health, University College London, London WC1E 7HB, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Behavioural Science and Health, University College London, London WC1E 7HB, UK","institution_ids":["https://openalex.org/I45129253"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5010790815","display_name":"Meghna Srivastava","orcid":"https://orcid.org/0000-0002-7469-8769"},"institutions":[{"id":"https://openalex.org/I79619799","display_name":"University of Birmingham","ror":"https://ror.org/03angcq70","country_code":"GB","type":"education","lineage":["https://openalex.org/I79619799"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Meghna Srivastava","raw_affiliation_strings":["Centre for Human Brain Health, University of Birmingham, Birmingham B15 2TT, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Centre for Human Brain Health, University of Birmingham, Birmingham B15 2TT, UK","institution_ids":["https://openalex.org/I79619799"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5120183520","display_name":"Carlos Santos Barea","orcid":"https://orcid.org/0000-0002-9456-563X"},"institutions":[{"id":"https://openalex.org/I63098007","display_name":"Liverpool John Moores University","ror":"https://ror.org/04zfme737","country_code":"GB","type":"education","lineage":["https://openalex.org/I63098007"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Carlos Santos Barea","raw_affiliation_strings":["Liverpool School of Art and Creative Industries, Liverpool John Moores University, Liverpool L3 5UL, UK"],"raw_orcid":"https://orcid.org/0000-0002-9456-563X","affiliations":[{"raw_affiliation_string":"Liverpool School of Art and Creative Industries, Liverpool John Moores University, Liverpool L3 5UL, UK","institution_ids":["https://openalex.org/I63098007"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5056619778","display_name":"Sandro Stoffel","orcid":"https://orcid.org/0000-0002-0124-0941"},"institutions":[{"id":"https://openalex.org/I1850255","display_name":"University of Basel","ror":"https://ror.org/02s6k3f65","country_code":"CH","type":"education","lineage":["https://openalex.org/I1850255"]}],"countries":["CH"],"is_corresponding":false,"raw_author_name":"Sandro Stoffel","raw_affiliation_strings":["Faculty of Medicine, University of Basel, CH-4056 Basel, Switzerland"],"raw_orcid":"https://orcid.org/0000-0002-0124-0941","affiliations":[{"raw_affiliation_string":"Faculty of Medicine, University of Basel, CH-4056 Basel, Switzerland","institution_ids":["https://openalex.org/I1850255"]}]}],"institutions":[],"countries_distinct_count":4,"institutions_distinct_count":10,"corresponding_author_ids":["https://openalex.org/A5016632689"],"corresponding_institution_ids":["https://openalex.org/I63098007"],"apc_list":{"value":1400,"currency":"CHF","value_usd":1515},"apc_paid":{"value":1400,"currency":"CHF","value_usd":1515},"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.30394116,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"16","issue":"11","first_page":"935","last_page":"935"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11542","display_name":"Behavioral Health and Interventions","score":0.18160000443458557,"subfield":{"id":"https://openalex.org/subfields/3202","display_name":"Applied Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11542","display_name":"Behavioral Health and Interventions","score":0.18160000443458557,"subfield":{"id":"https://openalex.org/subfields/3202","display_name":"Applied Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.14550000429153442,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.1412000060081482,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/regret","display_name":"Regret","score":0.6090999841690063},{"id":"https://openalex.org/keywords/counterfactual-thinking","display_name":"Counterfactual thinking","score":0.529699981212616},{"id":"https://openalex.org/keywords/slogan","display_name":"Slogan","score":0.4706000089645386},{"id":"https://openalex.org/keywords/framing","display_name":"Framing (construction)","score":0.46630001068115234},{"id":"https://openalex.org/keywords/framing-effect","display_name":"Framing effect","score":0.4643999934196472},{"id":"https://openalex.org/keywords/smoothing","display_name":"Smoothing","score":0.40450000762939453},{"id":"https://openalex.org/keywords/empirical-research","display_name":"Empirical research","score":0.3440000116825104},{"id":"https://openalex.org/keywords/eye-tracking","display_name":"Eye tracking","score":0.30059999227523804}],"concepts":[{"id":"https://openalex.org/C50817715","wikidata":"https://www.wikidata.org/wiki/Q79895177","display_name":"Regret","level":2,"score":0.6090999841690063},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5342000126838684},{"id":"https://openalex.org/C108650721","wikidata":"https://www.wikidata.org/wiki/Q1783253","display_name":"Counterfactual thinking","level":2,"score":0.529699981212616},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.49900001287460327},{"id":"https://openalex.org/C2780619561","wikidata":"https://www.wikidata.org/wiki/Q30515","display_name":"Slogan","level":3,"score":0.4706000089645386},{"id":"https://openalex.org/C169087156","wikidata":"https://www.wikidata.org/wiki/Q2131593","display_name":"Framing (construction)","level":2,"score":0.46630001068115234},{"id":"https://openalex.org/C136714292","wikidata":"https://www.wikidata.org/wiki/Q1440683","display_name":"Framing effect","level":3,"score":0.4643999934196472},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.45410001277923584},{"id":"https://openalex.org/C3770464","wikidata":"https://www.wikidata.org/wiki/Q775963","display_name":"Smoothing","level":2,"score":0.40450000762939453},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.3763999938964844},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.3440000116825104},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3407999873161316},{"id":"https://openalex.org/C56461940","wikidata":"https://www.wikidata.org/wiki/Q970687","display_name":"Eye tracking","level":2,"score":0.30059999227523804},{"id":"https://openalex.org/C2778449503","wikidata":"https://www.wikidata.org/wiki/Q329777","display_name":"Appeal","level":2,"score":0.2985999882221222},{"id":"https://openalex.org/C2986089797","wikidata":"https://www.wikidata.org/wiki/Q6501338","display_name":"Visual attention","level":3,"score":0.29660001397132874},{"id":"https://openalex.org/C98447023","wikidata":"https://www.wikidata.org/wiki/Q1540351","display_name":"Social identity theory","level":3,"score":0.28760001063346863},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.2865999937057495},{"id":"https://openalex.org/C71889745","wikidata":"https://www.wikidata.org/wiki/Q1783264","display_name":"Counterfactual conditional","level":3,"score":0.27799999713897705},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.275299996137619},{"id":"https://openalex.org/C146249460","wikidata":"https://www.wikidata.org/wiki/Q2914991","display_name":"Fixation (population genetics)","level":3,"score":0.2736999988555908},{"id":"https://openalex.org/C143299363","wikidata":"https://www.wikidata.org/wiki/Q900584","display_name":"Attribution","level":2,"score":0.2705000042915344},{"id":"https://openalex.org/C75553542","wikidata":"https://www.wikidata.org/wiki/Q178161","display_name":"A priori and a posteriori","level":2,"score":0.26510000228881836},{"id":"https://openalex.org/C63428231","wikidata":"https://www.wikidata.org/wiki/Q9043","display_name":"Norwegian","level":2,"score":0.26420000195503235},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.26339998841285706},{"id":"https://openalex.org/C137403100","wikidata":"https://www.wikidata.org/wiki/Q41710","display_name":"Ethnic group","level":2,"score":0.26109999418258667}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.3390/info16110935","is_oa":true,"landing_page_url":"https://doi.org/10.3390/info16110935","pdf_url":"https://www.mdpi.com/2078-2489/16/11/935/pdf?version=1761703493","source":{"id":"https://openalex.org/S4210219776","display_name":"Information","issn_l":"2078-2489","issn":["2078-2489"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information","raw_type":"journal-article"},{"id":"pmh:oai:researchonline.ljmu.ac.uk:27430","is_oa":false,"landing_page_url":"https://orcid.org/0000-0003-3200-2185","pdf_url":null,"source":{"id":"https://openalex.org/S4306401246","display_name":"Liverpool John Moores University","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I63098007","host_organization_name":"Liverpool John Moores University","host_organization_lineage":["https://openalex.org/I63098007"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"PeerReviewed"},{"id":"pmh:oai:doaj.org/article:a10974e2a67c4eba92c1e7e5d05e2e51","is_oa":true,"landing_page_url":"https://doaj.org/article/a10974e2a67c4eba92c1e7e5d05e2e51","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Information, Vol 16, Iss 11, p 935 (2025)","raw_type":"article"},{"id":"pmh:oai:figshare.com:article/30438872","is_oa":true,"landing_page_url":null,"pdf_url":null,"source":{"id":"https://openalex.org/S4377196282","display_name":"Figshare","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210132348","host_organization_name":"Figshare (United Kingdom)","host_organization_lineage":["https://openalex.org/I4210132348"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Journal contribution"}],"best_oa_location":{"id":"doi:10.3390/info16110935","is_oa":true,"landing_page_url":"https://doi.org/10.3390/info16110935","pdf_url":"https://www.mdpi.com/2078-2489/16/11/935/pdf?version=1761703493","source":{"id":"https://openalex.org/S4210219776","display_name":"Information","issn_l":"2078-2489","issn":["2078-2489"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G7682151159","display_name":null,"funder_award_id":"EDDPMA-May23/100035","funder_id":"https://openalex.org/F4320319985","funder_display_name":"Cancer Research UK"}],"funders":[{"id":"https://openalex.org/F4320319985","display_name":"Cancer Research UK","ror":"https://ror.org/054225q67"}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4415683723.pdf","grobid_xml":"https://content.openalex.org/works/W4415683723.grobid-xml"},"referenced_works_count":56,"referenced_works":["https://openalex.org/W1756431552","https://openalex.org/W1757407923","https://openalex.org/W1799750435","https://openalex.org/W1951724000","https://openalex.org/W1965305672","https://openalex.org/W1989909295","https://openalex.org/W2006123901","https://openalex.org/W2032743424","https://openalex.org/W2044445380","https://openalex.org/W2049861059","https://openalex.org/W2052318740","https://openalex.org/W2053905359","https://openalex.org/W2059327748","https://openalex.org/W2068483203","https://openalex.org/W2074315705","https://openalex.org/W2079918010","https://openalex.org/W2086089338","https://openalex.org/W2092530747","https://openalex.org/W2095182938","https://openalex.org/W2109381932","https://openalex.org/W2111791556","https://openalex.org/W2116146325","https://openalex.org/W2122868998","https://openalex.org/W2128809942","https://openalex.org/W2132003317","https://openalex.org/W2147973884","https://openalex.org/W2152542656","https://openalex.org/W2152907473","https://openalex.org/W2288777108","https://openalex.org/W2300795489","https://openalex.org/W2617093818","https://openalex.org/W2791646565","https://openalex.org/W2883374138","https://openalex.org/W2908204285","https://openalex.org/W2942153138","https://openalex.org/W2967585088","https://openalex.org/W2974736765","https://openalex.org/W2994877467","https://openalex.org/W3033365660","https://openalex.org/W3144143840","https://openalex.org/W3202674817","https://openalex.org/W4237210482","https://openalex.org/W4282838628","https://openalex.org/W4286111151","https://openalex.org/W4303101870","https://openalex.org/W4319440564","https://openalex.org/W4321849950","https://openalex.org/W4360861681","https://openalex.org/W4362558058","https://openalex.org/W4385649165","https://openalex.org/W4388728222","https://openalex.org/W4391828175","https://openalex.org/W4392915970","https://openalex.org/W4400492151","https://openalex.org/W4400623928","https://openalex.org/W4413430157"],"related_works":[],"abstract_inverted_index":{"Public-health":[0],"campaigns":[1,247],"have":[2],"to":[3,24,38,69,77,192],"capture":[4,168,196],"and":[5,19,61,83,103,123,132,197,232,251,257],"hold":[6],"visual":[7,20,162],"attention,":[8],"but":[9,149],"little":[10],"is":[11,187],"known":[12],"about":[13],"the":[14,70,110,115,135,154,182,205],"influence":[15],"of":[16,90,200],"message":[17],"framing":[18,186,240],"appeal":[21],"on":[22,85],"attention":[23,127,142],"bowel-cancer":[25],"screening":[26,201],"ad":[27],"campaigns.":[28],"In":[29,203],"a":[30,86,188,242],"within-subjects":[31],"test,":[32],"42":[33],"UK":[34],"adults":[35],"aged":[36],"40":[37],"65":[39],"viewed":[40],"54":[41],"static":[42],"adverts":[43],"that":[44,178,208],"varied":[45],"by":[46],"(i)":[47],"slogan":[48],"frame\u2014anticipated":[49],"regret":[50,239],"(AR)":[51],"vs.":[52,67],"positive":[53],"(P);":[54],"(ii)":[55],"image":[56],"type\u2014hand-drawn,":[57],"older":[58],"stock,":[59],"AI-generated;":[60],"(iii)":[62],"identity":[63],"congruence\u2014viewer":[64],"ethnicity":[65],"matched":[66],"unmatched":[68],"depicted":[71],"models.":[72],"Remote":[73],"eye-tracking":[74],"measured":[75],"time":[76],"first":[78],"fixation":[79],"(TTFF),":[80],"dwell,":[81,129],"fixations,":[82],"revisits":[84],"priori":[87],"pre-defined":[88],"regions":[89],"interest":[91],"(ROIs);":[92],"analyses":[93],"employed":[94],"linear":[95],"mixed-effects":[96],"models":[97],"(LMMs),":[98],"generalized":[99],"estimating":[100],"equations":[101],"(GEEs),":[102],"median":[104],"quantile":[105],"regressions":[106],"with":[107,171,214],"cluster":[108],"at":[109],"participant":[111],"level.":[112],"Across":[113],"models,":[114],"AR":[116,155],"slogans":[117,213,219],"produced":[118],"faster":[119],"orienting":[120],"(smaller":[121],"TTFF)":[122],"more":[124,130],"intense":[125],"maintained":[126],"(longer":[128],"fixations":[131],"revisits)":[133],"than":[134],"P":[136],"slogans.":[137],"Image":[138],"type":[139],"set":[140],"baseline":[141],"(hand-drawn":[143],"&gt;":[144,147],"old":[145],"stock":[146],"AI)":[148],"did":[150],"not":[151],"significantly":[152],"decrease":[153],"benefit,":[156],"which":[157],"was":[158],"equivalent":[159],"for":[160,174,245,255],"all":[161],"styles.":[163],"Identity":[164],"congruence":[165],"enhanced":[166],"early":[167],"(lower":[169],"TTFF),":[170],"small":[172],"effects":[173],"dwell-based":[175],"measures,":[176],"suggesting":[177],"tailoring":[179],"benefits":[180],"only":[181],"\u201cfirst":[183],"glance.\u201d":[184],"Anticipated-regret":[185],"reliable,":[189],"design-level":[190],"alternative":[191],"improving":[193],"both":[194],"initial":[195],"sustained":[198],"processing":[199],"messages.":[202],"practice,":[204],"results":[206],"indicate":[207],"advertisers":[209],"should":[210],"pair":[211],"regret-based":[212],"warm,":[215],"human-centred":[216],"imagery;":[217],"place":[218],"in":[220,248],"high-salience,":[221],"low-competition":[222],"spaces,":[223],"and,":[224],"when":[225],"incorporating":[226],"AI-generated":[227],"imagery,":[228],"reduce":[229],"composition":[230],"complexity":[231],"exclude":[233],"uncanny":[234],"details.":[235],"These":[236],"findings":[237],"ground":[238],"as":[241],"visual-attention":[243],"mechanism":[244],"public-health":[246],"empirical":[249],"fact":[250],"provide":[252],"practical":[253],"recommendations":[254],"testing":[256],"production.":[258]},"counts_by_year":[],"updated_date":"2026-06-15T08:34:33.830935","created_date":"2025-10-30T00:00:00"}
