{"id":"https://openalex.org/W3004466124","doi":"https://doi.org/10.3390/info11020087","title":"The Impacts of Online Clothes Short Video Display on Consumers\u2019 Perceived Quality","display_name":"The Impacts of Online Clothes Short Video Display on Consumers\u2019 Perceived Quality","publication_year":2020,"publication_date":"2020-02-05","ids":{"openalex":"https://openalex.org/W3004466124","doi":"https://doi.org/10.3390/info11020087","mag":"3004466124"},"language":"en","primary_location":{"id":"doi:10.3390/info11020087","is_oa":true,"landing_page_url":"https://doi.org/10.3390/info11020087","pdf_url":"https://www.mdpi.com/2078-2489/11/2/87/pdf?version=1582986596","source":{"id":"https://openalex.org/S4210219776","display_name":"Information","issn_l":"2078-2489","issn":["2078-2489"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/2078-2489/11/2/87/pdf?version=1582986596","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5115588151","display_name":"Rong Ma","orcid":"https://orcid.org/0000-0002-9865-3047"},"institutions":[{"id":"https://openalex.org/I195019228","display_name":"Yunnan Agricultural University","ror":"https://ror.org/04dpa3g90","country_code":"CN","type":"education","lineage":["https://openalex.org/I195019228"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Rong Ma","raw_affiliation_strings":["School of Economics and Management, Yunnan Agricultural University, Kunming 650201, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Yunnan Agricultural University, Kunming 650201, China","institution_ids":["https://openalex.org/I195019228"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5103201586","display_name":"Bingjia Shao","orcid":"https://orcid.org/0000-0002-8274-6708"},"institutions":[{"id":"https://openalex.org/I158842170","display_name":"Chongqing University","ror":"https://ror.org/023rhb549","country_code":"CN","type":"education","lineage":["https://openalex.org/I158842170"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Bingjia Shao","raw_affiliation_strings":["Chongqing Key Laboratory of Logistics at Chongqing University, Chongqing 400044, China","School of Economics and Business Administration, Chongqing University, Chongqing 400044, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Chongqing Key Laboratory of Logistics at Chongqing University, Chongqing 400044, China","institution_ids":["https://openalex.org/I158842170"]},{"raw_affiliation_string":"School of Economics and Business Administration, Chongqing University, Chongqing 400044, China","institution_ids":["https://openalex.org/I158842170"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100434196","display_name":"Jiaqi Chen","orcid":"https://orcid.org/0000-0002-3262-2854"},"institutions":[{"id":"https://openalex.org/I40963666","display_name":"Central China Normal University","ror":"https://ror.org/03x1jna21","country_code":"CN","type":"education","lineage":["https://openalex.org/I40963666"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jiaqi Chen","raw_affiliation_strings":["School of Economics and Business Administration, Central China Normal University, Wuhan 430079, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics and Business Administration, Central China Normal University, Wuhan 430079, China","institution_ids":["https://openalex.org/I40963666"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5111200028","display_name":"Dan Dai","orcid":null},"institutions":[{"id":"https://openalex.org/I37461747","display_name":"Wuhan University","ror":"https://ror.org/033vjfk17","country_code":"CN","type":"education","lineage":["https://openalex.org/I37461747"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Dan Dai","raw_affiliation_strings":["Institute of Quality Development Strategy, Wuhan University, Wuhan 430072, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institute of Quality Development Strategy, Wuhan University, Wuhan 430072, China","institution_ids":["https://openalex.org/I37461747"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5111200028"],"corresponding_institution_ids":["https://openalex.org/I37461747"],"apc_list":{"value":1400,"currency":"CHF","value_usd":1515},"apc_paid":{"value":1400,"currency":"CHF","value_usd":1515},"fwci":1.693,"has_fulltext":true,"cited_by_count":15,"citation_normalized_percentile":{"value":0.86518952,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"11","issue":"2","first_page":"87","last_page":"87"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9915000200271606,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9915000200271606,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.9842000007629395,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.9822999835014343,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.7123228907585144},{"id":"https://openalex.org/keywords/clothing","display_name":"Clothing","score":0.7094653844833374},{"id":"https://openalex.org/keywords/shot","display_name":"Shot (pellet)","score":0.6404885053634644},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.6086263060569763},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.588135302066803},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.5744211077690125},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4416864216327667},{"id":"https://openalex.org/keywords/video-quality","display_name":"Video quality","score":0.44127655029296875},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.43473711609840393},{"id":"https://openalex.org/keywords/perceived-quality","display_name":"Perceived quality","score":0.42741096019744873},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.27959850430488586},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.27519023418426514},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.18658798933029175}],"concepts":[{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.7123228907585144},{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.7094653844833374},{"id":"https://openalex.org/C2778344882","wikidata":"https://www.wikidata.org/wiki/Q278938","display_name":"Shot (pellet)","level":2,"score":0.6404885053634644},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6086263060569763},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.588135302066803},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5744211077690125},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4416864216327667},{"id":"https://openalex.org/C103910844","wikidata":"https://www.wikidata.org/wiki/Q2631256","display_name":"Video quality","level":3,"score":0.44127655029296875},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.43473711609840393},{"id":"https://openalex.org/C3019940508","wikidata":"https://www.wikidata.org/wiki/Q185957","display_name":"Perceived quality","level":3,"score":0.42741096019744873},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.27959850430488586},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.27519023418426514},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.18658798933029175},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C178790620","wikidata":"https://www.wikidata.org/wiki/Q11351","display_name":"Organic chemistry","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C176217482","wikidata":"https://www.wikidata.org/wiki/Q860554","display_name":"Metric (unit)","level":2,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.3390/info11020087","is_oa":true,"landing_page_url":"https://doi.org/10.3390/info11020087","pdf_url":"https://www.mdpi.com/2078-2489/11/2/87/pdf?version=1582986596","source":{"id":"https://openalex.org/S4210219776","display_name":"Information","issn_l":"2078-2489","issn":["2078-2489"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:90c1669f20d84f4ba96b67a3c7d94592","is_oa":true,"landing_page_url":"https://doaj.org/article/90c1669f20d84f4ba96b67a3c7d94592","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Information, Vol 11, Iss 2, p 87 (2020)","raw_type":"article"},{"id":"pmh:oai:mdpi.com:/2078-2489/11/2/87/","is_oa":true,"landing_page_url":"http://dx.doi.org/10.3390/info11020087","pdf_url":null,"source":{"id":"https://openalex.org/S4306400947","display_name":"MDPI (MDPI AG)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210097602","host_organization_name":"Multidisciplinary Digital Publishing Institute (Switzerland)","host_organization_lineage":["https://openalex.org/I4210097602"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Information","raw_type":"Text"}],"best_oa_location":{"id":"doi:10.3390/info11020087","is_oa":true,"landing_page_url":"https://doi.org/10.3390/info11020087","pdf_url":"https://www.mdpi.com/2078-2489/11/2/87/pdf?version=1582986596","source":{"id":"https://openalex.org/S4210219776","display_name":"Information","issn_l":"2078-2489","issn":["2078-2489"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G6033774476","display_name":null,"funder_award_id":"No.14AGL023","funder_id":"https://openalex.org/F4320335869","funder_display_name":"National Social Science Fund of China"}],"funders":[{"id":"https://openalex.org/F4320335787","display_name":"Fundamental Research Funds for the Central Universities","ror":null},{"id":"https://openalex.org/F4320335869","display_name":"National Social Science Fund of China","ror":null}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3004466124.pdf","grobid_xml":"https://content.openalex.org/works/W3004466124.grobid-xml"},"referenced_works_count":51,"referenced_works":["https://openalex.org/W1515344919","https://openalex.org/W1533666415","https://openalex.org/W1720938093","https://openalex.org/W1964500791","https://openalex.org/W1965675544","https://openalex.org/W1976038327","https://openalex.org/W1982620643","https://openalex.org/W1986295637","https://openalex.org/W1988332051","https://openalex.org/W1993220938","https://openalex.org/W1998284588","https://openalex.org/W2006992911","https://openalex.org/W2008429721","https://openalex.org/W2016856383","https://openalex.org/W2017356504","https://openalex.org/W2017679397","https://openalex.org/W2018156461","https://openalex.org/W2020166152","https://openalex.org/W2026882341","https://openalex.org/W2030261941","https://openalex.org/W2048168224","https://openalex.org/W2050274578","https://openalex.org/W2061826797","https://openalex.org/W2065165862","https://openalex.org/W2066150464","https://openalex.org/W2066380143","https://openalex.org/W2068155888","https://openalex.org/W2068225090","https://openalex.org/W2087870188","https://openalex.org/W2119791616","https://openalex.org/W2128991589","https://openalex.org/W2142579736","https://openalex.org/W2146982538","https://openalex.org/W2166061228","https://openalex.org/W2173602308","https://openalex.org/W2385898987","https://openalex.org/W2566077504","https://openalex.org/W2731385323","https://openalex.org/W2752332469","https://openalex.org/W2803281403","https://openalex.org/W2952871071","https://openalex.org/W3124062921","https://openalex.org/W3125756404","https://openalex.org/W3135901367","https://openalex.org/W4238503602","https://openalex.org/W4285719527","https://openalex.org/W6655411324","https://openalex.org/W6666024021","https://openalex.org/W6751307511","https://openalex.org/W7052432767","https://openalex.org/W7075604947"],"related_works":["https://openalex.org/W2738456166","https://openalex.org/W2352745894","https://openalex.org/W2057731951","https://openalex.org/W2358836583","https://openalex.org/W2074502265","https://openalex.org/W2099424352","https://openalex.org/W4206834522","https://openalex.org/W2199727196","https://openalex.org/W654604360","https://openalex.org/W2728293462"],"abstract_inverted_index":{"In":[0],"the":[1,4,14,27,43,60,71,117,130,145,156,159],"context":[2],"of":[3,7,16,29,45,68,98,103,106,144,158,177],"rapid":[5],"development":[6],"online":[8,19],"shopping,":[9],"enterprises":[10],"and":[11,34,55,63,155],"consumers":[12,122,162],"realized":[13],"importance":[15],"an":[17,77,141,152],"effective":[18],"short":[20,31,66,118],"video":[21,32,67,119,132,137,148],"display.":[22,133],"However,":[23],"academics":[24],"rarely":[25],"explored":[26],"content":[28],"a":[30,101,124,136,147,164,173],"display":[33,47,120],"its":[35],"impacts":[36,44],"on":[37,49,59],"consumers\u2019":[38,50],"perceptions.":[39],"This":[40],"paper":[41],"discusses":[42],"this":[46],"form":[48],"perceived":[51,126,166,175],"quality":[52,127,176],"via":[53],"questionnaires":[54],"scenario":[56,107],"experiments":[57],"based":[58],"existing":[61],"literature":[62],"theories.":[64],"A":[65],"clothes":[69],"was":[70],"main":[72],"research":[73],"object.":[74],"We":[75],"used":[76],"experimental":[78],"design":[79],"that":[80,116,138,149],"included":[81],"2":[82,87,93],"(time:":[83],"long,":[84],"short)":[85],"\u00d7":[86,92],"(display":[88],"perspectives:":[89],"overall,":[90],"specific)":[91],"(scenarios:":[94],"outdoors,":[95],"indoors)":[96],"groups":[97,105],"experiments,":[99,108],"for":[100],"total":[102],"eight":[104],"to":[109,171],"verify":[110],"our":[111],"hypotheses.":[112],"The":[113],"results":[114],"reveal":[115],"makes":[121,161],"have":[123,163,172],"higher":[125,165,174],"compared":[128,181],"with":[129,135,182],"long":[131],"Compared":[134],"only":[139],"includes":[140],"overall":[142,153],"view":[143,154],"product,":[146],"provides":[150],"both":[151],"details":[157],"product":[160],"quality.":[167],"Consumers":[168],"were":[169],"found":[170],"products":[178,183],"shot":[179,184],"outdoors":[180],"indoors.":[185]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}