{"id":"https://openalex.org/W4229333408","doi":"https://doi.org/10.3390/g13030037","title":"Asymmetric Horizontal Differentiation under Advertising in a Cournot Duopoly","display_name":"Asymmetric Horizontal Differentiation under Advertising in a Cournot Duopoly","publication_year":2022,"publication_date":"2022-05-07","ids":{"openalex":"https://openalex.org/W4229333408","doi":"https://doi.org/10.3390/g13030037"},"language":"en","primary_location":{"id":"doi:10.3390/g13030037","is_oa":true,"landing_page_url":"https://doi.org/10.3390/g13030037","pdf_url":"https://www.mdpi.com/2073-4336/13/3/37/pdf?version=1652146677","source":{"id":"https://openalex.org/S6552842","display_name":"Games","issn_l":"2073-4336","issn":["2073-4336"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Games","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/2073-4336/13/3/37/pdf?version=1652146677","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5076801189","display_name":"Malcolm Brady","orcid":"https://orcid.org/0000-0002-4276-3976"},"institutions":[{"id":"https://openalex.org/I42934936","display_name":"Dublin City University","ror":"https://ror.org/04a1a1e81","country_code":"IE","type":"education","lineage":["https://openalex.org/I42934936"]}],"countries":["IE"],"is_corresponding":true,"raw_author_name":"Malcolm Brady","raw_affiliation_strings":["Business School, Dublin City University, D09 Y5N0 Dublin, Ireland"],"raw_orcid":"https://orcid.org/0000-0002-4276-3976","affiliations":[{"raw_affiliation_string":"Business School, Dublin City University, D09 Y5N0 Dublin, Ireland","institution_ids":["https://openalex.org/I42934936"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5076801189"],"corresponding_institution_ids":["https://openalex.org/I42934936"],"apc_list":{"value":1400,"currency":"CHF","value_usd":1515},"apc_paid":{"value":1400,"currency":"CHF","value_usd":1515},"fwci":0.5372,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.7883487,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":94,"max":96},"biblio":{"volume":"13","issue":"3","first_page":"37","last_page":"37"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11043","display_name":"Merger and Competition Analysis","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11043","display_name":"Merger and Competition Analysis","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9988999962806702,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.996399998664856,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/cournot-competition","display_name":"Cournot competition","score":0.72568279504776},{"id":"https://openalex.org/keywords/duopoly","display_name":"Duopoly","score":0.6809347867965698},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.6293655633926392},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.5633136630058289},{"id":"https://openalex.org/keywords/product-differentiation","display_name":"Product differentiation","score":0.5181330442428589},{"id":"https://openalex.org/keywords/demand-curve","display_name":"Demand curve","score":0.5117359161376953},{"id":"https://openalex.org/keywords/function","display_name":"Function (biology)","score":0.4840235412120819},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.38612693548202515},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.1762799322605133}],"concepts":[{"id":"https://openalex.org/C16520705","wikidata":"https://www.wikidata.org/wiki/Q601799","display_name":"Cournot competition","level":2,"score":0.72568279504776},{"id":"https://openalex.org/C180456769","wikidata":"https://www.wikidata.org/wiki/Q750207","display_name":"Duopoly","level":3,"score":0.6809347867965698},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.6293655633926392},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.5633136630058289},{"id":"https://openalex.org/C33556415","wikidata":"https://www.wikidata.org/wiki/Q1200129","display_name":"Product differentiation","level":3,"score":0.5181330442428589},{"id":"https://openalex.org/C176398731","wikidata":"https://www.wikidata.org/wiki/Q8981416","display_name":"Demand curve","level":2,"score":0.5117359161376953},{"id":"https://openalex.org/C14036430","wikidata":"https://www.wikidata.org/wiki/Q3736076","display_name":"Function (biology)","level":2,"score":0.4840235412120819},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.38612693548202515},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.1762799322605133},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0}],"mesh":[],"locations_count":6,"locations":[{"id":"doi:10.3390/g13030037","is_oa":true,"landing_page_url":"https://doi.org/10.3390/g13030037","pdf_url":"https://www.mdpi.com/2073-4336/13/3/37/pdf?version=1652146677","source":{"id":"https://openalex.org/S6552842","display_name":"Games","issn_l":"2073-4336","issn":["2073-4336"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Games","raw_type":"journal-article"},{"id":"pmh:oai:doras.dcu.ie:32603","is_oa":true,"landing_page_url":"https://orcid.org/0000-0002-4276-3976>","pdf_url":"https://doras.dcu.ie/32603/1/games-13-00037-v2.pdf","source":{"id":"https://openalex.org/S4306401511","display_name":"Dublin City University Open Access Institutional Repository (Dublin City University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I42934936","host_organization_name":"Dublin City University","host_organization_lineage":["https://openalex.org/I42934936"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"},{"id":"pmh:oai:RePEc:gam:jgames:v:13:y:2022:i:3:p:37-:d:810269","is_oa":false,"landing_page_url":"https://www.mdpi.com/2073-4336/13/3/37/","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:doaj.org/article:f1849778a984490080a29c65bbe9bd68","is_oa":false,"landing_page_url":"https://doaj.org/article/f1849778a984490080a29c65bbe9bd68","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Games, Vol 13, Iss 3, p 37 (2022)","raw_type":"article"},{"id":"pmh:oai:econstor.eu:10419/329948","is_oa":true,"landing_page_url":"https://hdl.handle.net/10419/329948","pdf_url":null,"source":{"id":"https://openalex.org/S4306401696","display_name":"Econstor (Econstor)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"doc-type:article"},{"id":"pmh:oai:mdpi.com:/2073-4336/13/3/37/","is_oa":true,"landing_page_url":"https://dx.doi.org/10.3390/g13030037","pdf_url":null,"source":{"id":"https://openalex.org/S4306400947","display_name":"MDPI (MDPI AG)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210097602","host_organization_name":"Multidisciplinary Digital Publishing Institute (Switzerland)","host_organization_lineage":["https://openalex.org/I4210097602"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Games; Volume 13; Issue 3; Pages: 37","raw_type":"Text"}],"best_oa_location":{"id":"doi:10.3390/g13030037","is_oa":true,"landing_page_url":"https://doi.org/10.3390/g13030037","pdf_url":"https://www.mdpi.com/2073-4336/13/3/37/pdf?version=1652146677","source":{"id":"https://openalex.org/S6552842","display_name":"Games","issn_l":"2073-4336","issn":["2073-4336"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Games","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4229333408.pdf","grobid_xml":"https://content.openalex.org/works/W4229333408.grobid-xml"},"referenced_works_count":33,"referenced_works":["https://openalex.org/W87163398","https://openalex.org/W1522951527","https://openalex.org/W1528525977","https://openalex.org/W1591425157","https://openalex.org/W1973667108","https://openalex.org/W1987678951","https://openalex.org/W2028331723","https://openalex.org/W2030398740","https://openalex.org/W2046279784","https://openalex.org/W2061626489","https://openalex.org/W2062957830","https://openalex.org/W2064062304","https://openalex.org/W2067409556","https://openalex.org/W2068729200","https://openalex.org/W2083650038","https://openalex.org/W2088108260","https://openalex.org/W2102281489","https://openalex.org/W2103464736","https://openalex.org/W2105971032","https://openalex.org/W2141952382","https://openalex.org/W2153310220","https://openalex.org/W2161029517","https://openalex.org/W2286350381","https://openalex.org/W2301321055","https://openalex.org/W2948820814","https://openalex.org/W3039573768","https://openalex.org/W3124044005","https://openalex.org/W3124692345","https://openalex.org/W3206622670","https://openalex.org/W3211028624","https://openalex.org/W4394944716","https://openalex.org/W6631206559","https://openalex.org/W7045055662"],"related_works":["https://openalex.org/W2164215645","https://openalex.org/W2053024867","https://openalex.org/W2066622833","https://openalex.org/W3122927705","https://openalex.org/W4207054169","https://openalex.org/W2902589517","https://openalex.org/W3143857428","https://openalex.org/W2907998349","https://openalex.org/W2793872051","https://openalex.org/W1977947221"],"abstract_inverted_index":{"Horizontal":[0],"differentiation":[1,23,36],"is":[2,11],"generally":[3],"derived":[4],"from":[5],"the":[6,31,64,72,88],"aggregate":[7],"utility":[8],"function":[9,52],"and":[10,101],"assumed":[12],"to":[13,43,63,80],"be":[14],"symmetric.":[15],"However,":[16],"empirical":[17],"work":[18],"suggests":[19],"that":[20,57,68,70],"asymmetric":[21,34],"horizontal":[22,35],"can":[24,78,97],"exist":[25],"in":[26,83,106],"practice.":[27],"This":[28,61,86],"paper":[29],"examines":[30],"topic":[32],"of":[33,58,75,90],"by":[37],"allowing":[38],"a":[39,45,91],"firm\u2019s":[40],"costly":[41],"advertising":[42,69,96,111],"have":[44],"different":[46,107],"impact":[47],"on":[48,56],"its":[49,59,76,99,102],"own":[50,100],"demand":[51,104],"than":[53],"it":[54],"does":[55],"rival.":[60],"leads":[62],"interesting":[65],"analytical":[66],"result":[67],"increases":[71],"cross-price":[73],"effect":[74,93],"rival":[77],"lead":[79],"an":[81],"increase":[82],"firm":[84,95],"profits.":[85],"introduces":[87],"possibility":[89],"\u2018couple\u2019":[92,112],"where":[94],"tilt":[98],"rival\u2019s":[103],"functions":[105],"directions.":[108],"Several":[109],"competitive":[110],"scenarios":[113],"are":[114],"explored":[115],"using":[116],"numerical":[117],"simulation.":[118]},"counts_by_year":[{"year":2023,"cited_by_count":2}],"updated_date":"2026-07-02T09:51:11.867554","created_date":"2025-10-10T00:00:00"}
