{"id":"https://openalex.org/W2611628127","doi":"https://doi.org/10.3390/fi9020016","title":"Private and Secure Distribution of Targeted Advertisements to Mobile Phones","display_name":"Private and Secure Distribution of Targeted Advertisements to Mobile Phones","publication_year":2017,"publication_date":"2017-05-01","ids":{"openalex":"https://openalex.org/W2611628127","doi":"https://doi.org/10.3390/fi9020016","mag":"2611628127"},"language":"en","primary_location":{"id":"doi:10.3390/fi9020016","is_oa":true,"landing_page_url":"https://doi.org/10.3390/fi9020016","pdf_url":"https://www.mdpi.com/1999-5903/9/2/16/pdf?version=1493890348","source":{"id":"https://openalex.org/S34838331","display_name":"Future Internet","issn_l":"1999-5903","issn":["1999-5903"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Future Internet","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/1999-5903/9/2/16/pdf?version=1493890348","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5047315384","display_name":"Stylianos Mamais","orcid":null},"institutions":[{"id":"https://openalex.org/I79510175","display_name":"Cardiff University","ror":"https://ror.org/03kk7td41","country_code":"GB","type":"education","lineage":["https://openalex.org/I79510175"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Stylianos Mamais","raw_affiliation_strings":["School of Computer Science and Informatics, Cardiff University, 5 The Parade, Roath, Cardiff CF24 3AA, U.K"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Computer Science and Informatics, Cardiff University, 5 The Parade, Roath, Cardiff CF24 3AA, U.K","institution_ids":["https://openalex.org/I79510175"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5042246090","display_name":"George Theodorakopoulos","orcid":"https://orcid.org/0000-0003-2701-7809"},"institutions":[{"id":"https://openalex.org/I79510175","display_name":"Cardiff University","ror":"https://ror.org/03kk7td41","country_code":"GB","type":"education","lineage":["https://openalex.org/I79510175"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"George Theodorakopoulos","raw_affiliation_strings":["School of Computer Science and Informatics, Cardiff University, 5 The Parade, Roath, Cardiff CF24 3AA, U.K"],"raw_orcid":"https://orcid.org/0000-0003-2701-7809","affiliations":[{"raw_affiliation_string":"School of Computer Science and Informatics, Cardiff University, 5 The Parade, Roath, Cardiff CF24 3AA, U.K","institution_ids":["https://openalex.org/I79510175"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5042246090"],"corresponding_institution_ids":["https://openalex.org/I79510175"],"apc_list":{"value":1400,"currency":"CHF","value_usd":1515},"apc_paid":{"value":546,"currency":"EUR","value_usd":588},"fwci":0.6586,"has_fulltext":true,"cited_by_count":3,"citation_normalized_percentile":{"value":0.72502464,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":96},"biblio":{"volume":"9","issue":"2","first_page":"16","last_page":"16"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11896","display_name":"Opportunistic and Delay-Tolerant Networks","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11896","display_name":"Opportunistic and Delay-Tolerant Networks","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11045","display_name":"Privacy, Security, and Data Protection","score":0.9962000250816345,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11478","display_name":"Caching and Content Delivery","score":0.9952999949455261,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7941501140594482},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.6271402835845947},{"id":"https://openalex.org/keywords/targeted-advertising","display_name":"Targeted advertising","score":0.626564085483551},{"id":"https://openalex.org/keywords/purchasing","display_name":"Purchasing","score":0.6000970602035522},{"id":"https://openalex.org/keywords/order","display_name":"Order (exchange)","score":0.5994638204574585},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.5636523962020874},{"id":"https://openalex.org/keywords/overhead","display_name":"Overhead (engineering)","score":0.5149767994880676},{"id":"https://openalex.org/keywords/promotion","display_name":"Promotion (chess)","score":0.47713303565979004},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.324495404958725},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.2692205309867859},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.249409019947052},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.097760409116745}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7941501140594482},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.6271402835845947},{"id":"https://openalex.org/C2777459780","wikidata":"https://www.wikidata.org/wiki/Q1628411","display_name":"Targeted advertising","level":2,"score":0.626564085483551},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.6000970602035522},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.5994638204574585},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.5636523962020874},{"id":"https://openalex.org/C2779960059","wikidata":"https://www.wikidata.org/wiki/Q7113681","display_name":"Overhead (engineering)","level":2,"score":0.5149767994880676},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.47713303565979004},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.324495404958725},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2692205309867859},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.249409019947052},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.097760409116745},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[],"locations_count":5,"locations":[{"id":"doi:10.3390/fi9020016","is_oa":true,"landing_page_url":"https://doi.org/10.3390/fi9020016","pdf_url":"https://www.mdpi.com/1999-5903/9/2/16/pdf?version=1493890348","source":{"id":"https://openalex.org/S34838331","display_name":"Future Internet","issn_l":"1999-5903","issn":["1999-5903"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Future Internet","raw_type":"journal-article"},{"id":"pmh:oai:https://orca.cardiff.ac.uk:100292","is_oa":false,"landing_page_url":null,"pdf_url":null,"source":{"id":"https://openalex.org/S4306401195","display_name":"ORCA Online Research @Cardiff (Cardiff University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I79510175","host_organization_name":"Cardiff University","host_organization_lineage":["https://openalex.org/I79510175"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"Article"},{"id":"pmh:oai:RePEc:gam:jftint:v:9:y:2017:i:2:p:16-:d:97319","is_oa":false,"landing_page_url":"https://www.mdpi.com/1999-5903/9/2/16/","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:doaj.org/article:34df0dd6a6a34600a34cd8eefde06109","is_oa":true,"landing_page_url":"https://doaj.org/article/34df0dd6a6a34600a34cd8eefde06109","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Future Internet, Vol 9, Iss 2, p 16 (2017)","raw_type":"article"},{"id":"pmh:oai:mdpi.com:/1999-5903/9/2/16/","is_oa":true,"landing_page_url":"https://dx.doi.org/10.3390/fi9020016","pdf_url":null,"source":{"id":"https://openalex.org/S4306400947","display_name":"MDPI (MDPI AG)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210097602","host_organization_name":"Multidisciplinary Digital Publishing Institute (Switzerland)","host_organization_lineage":["https://openalex.org/I4210097602"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Future Internet; Volume 9; Issue 2; Pages: 16","raw_type":"Text"}],"best_oa_location":{"id":"doi:10.3390/fi9020016","is_oa":true,"landing_page_url":"https://doi.org/10.3390/fi9020016","pdf_url":"https://www.mdpi.com/1999-5903/9/2/16/pdf?version=1493890348","source":{"id":"https://openalex.org/S34838331","display_name":"Future Internet","issn_l":"1999-5903","issn":["1999-5903"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Future Internet","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2611628127.pdf","grobid_xml":"https://content.openalex.org/works/W2611628127.grobid-xml"},"referenced_works_count":13,"referenced_works":["https://openalex.org/W159690968","https://openalex.org/W1923680614","https://openalex.org/W2002259979","https://openalex.org/W2075988447","https://openalex.org/W2101308757","https://openalex.org/W2106728444","https://openalex.org/W2156357083","https://openalex.org/W2158583440","https://openalex.org/W2160976120","https://openalex.org/W2189109560","https://openalex.org/W6639138685","https://openalex.org/W6669064135","https://openalex.org/W6681435262"],"related_works":["https://openalex.org/W2351217280","https://openalex.org/W2086836292","https://openalex.org/W2354083748","https://openalex.org/W2357949222","https://openalex.org/W2338005294","https://openalex.org/W4293343991","https://openalex.org/W3125257919","https://openalex.org/W1890818853","https://openalex.org/W2178510321","https://openalex.org/W2132577882"],"abstract_inverted_index":{"Online":[0],"Behavioural":[1],"Advertising":[2],"(OBA)":[3],"enables":[4],"promotion":[5],"companies":[6],"to":[7,92,152,155,161,202],"effectively":[8],"target":[9],"users":[10,53,113,147,181,195],"with":[11],"ads":[12,169,199],"that":[13,193],"best":[14],"satisfy":[15],"their":[16,56,70],"purchasing":[17],"needs.":[18],"This":[19],"is":[20,177,192],"highly":[21],"beneficial":[22],"for":[23,52,109],"both":[24],"vendors":[25],"and":[26,39,68,79,124,148,206],"publishers":[27],"who":[28,54],"are":[29,128],"the":[30,33,44,64,107,112,118,143,156,167,180,198],"owners":[31],"of":[32,74,131,146],"advertising":[34,187],"platforms,":[35],"such":[36],"as":[37,179],"websites":[38],"app":[40],"developers,":[41],"but":[42],"at":[43,117],"same":[45,119,157,168],"time":[46,120],"creates":[47],"a":[48,97],"serious":[49],"privacy":[50,176],"threat":[51],"expose":[55],"consumer":[57,144],"interests.":[58,188],"In":[59],"this":[60,138],"paper,":[61],"we":[62],"categorize":[63],"available":[65],"ad-distribution":[66],"methods":[67],"identify":[69],"limitations":[71],"in":[72,90,200],"terms":[73],"security,":[75],"privacy,":[76],"targeting":[77],"effectiveness":[78],"practicality.":[80],"We":[81,100],"contribute":[82],"our":[83],"own":[84],"system,":[85],"which":[86,127,159],"utilizes":[87],"opportunistic":[88,133],"networking":[89],"order":[91,201],"distribute":[93],"targeted":[94],"adverts":[95],"within":[96],"social":[98],"network.":[99],"improve":[101],"upon":[102],"previous":[103],"work":[104],"by":[105,139,173],"eliminating":[106],"need":[108,160],"trust":[110],"among":[111],"(network":[114],"nodes)":[115],"while":[116],"achieving":[121],"low":[122],"memory":[123],"bandwidth":[125],"overhead,":[126],"inherent":[129],"problems":[130],"many":[132],"networks.":[134],"Our":[135],"protocol":[136],"accomplishes":[137],"identifying":[140],"similarities":[141],"between":[142],"interests":[145],"then":[149],"allows":[150],"them":[151],"share":[153],"access":[154],"adverts,":[158],"be":[162,171],"downloaded":[163],"only":[164],"once.":[165],"Although":[166],"may":[170],"viewed":[172],"multiple":[174],"users,":[175],"preserved":[178],"do":[182],"not":[183],"learn":[184],"each":[185],"other\u2019s":[186],"An":[189],"additional":[190],"contribution":[191],"malicious":[194,204],"cannot":[196,209],"alter":[197],"spread":[203],"content,":[205],"also,":[207],"they":[208],"launch":[210],"impersonation":[211],"attacks.":[212]},"counts_by_year":[{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":1}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}
