{"id":"https://openalex.org/W4363648072","doi":"https://doi.org/10.3390/fi15040145","title":"Consumer\u2019s Attitude towards Display Google Ads","display_name":"Consumer\u2019s Attitude towards Display Google Ads","publication_year":2023,"publication_date":"2023-04-07","ids":{"openalex":"https://openalex.org/W4363648072","doi":"https://doi.org/10.3390/fi15040145"},"language":"en","primary_location":{"id":"doi:10.3390/fi15040145","is_oa":true,"landing_page_url":"https://doi.org/10.3390/fi15040145","pdf_url":"https://www.mdpi.com/1999-5903/15/4/145/pdf?version=1680880717","source":{"id":"https://openalex.org/S34838331","display_name":"Future Internet","issn_l":"1999-5903","issn":["1999-5903"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Future Internet","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/1999-5903/15/4/145/pdf?version=1680880717","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5055098722","display_name":"Mohammad Hamdi Al Khasawneh","orcid":"https://orcid.org/0000-0001-6236-2734"},"institutions":[{"id":"https://openalex.org/I158749337","display_name":"Princess Sumaya University for Technology","ror":"https://ror.org/01jy46q10","country_code":"JO","type":"education","lineage":["https://openalex.org/I158749337"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Mohammad Al Khasawneh","raw_affiliation_strings":["King Talal School of Business Technology, Princess Sumaya University for Technology, Amman 11941, Jordan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"King Talal School of Business Technology, Princess Sumaya University for Technology, Amman 11941, Jordan","institution_ids":["https://openalex.org/I158749337"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5082557943","display_name":"Abdel\u2010Aziz Ahmad Sharabati","orcid":"https://orcid.org/0000-0001-9074-5564"},"institutions":[{"id":"https://openalex.org/I91633459","display_name":"Middle East University","ror":"https://ror.org/059bgad73","country_code":"JO","type":"education","lineage":["https://openalex.org/I91633459"]}],"countries":["JO"],"is_corresponding":true,"raw_author_name":"Abdel-Aziz Ahmad Sharabati","raw_affiliation_strings":["Business Faculty, Middle East University, Amman 11831, Jordan"],"raw_orcid":"https://orcid.org/0000-0001-9074-5564","affiliations":[{"raw_affiliation_string":"Business Faculty, Middle East University, Amman 11831, Jordan","institution_ids":["https://openalex.org/I91633459"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5078976870","display_name":"Shafig Al-Haddad","orcid":"https://orcid.org/0000-0001-8498-1827"},"institutions":[{"id":"https://openalex.org/I158749337","display_name":"Princess Sumaya University for Technology","ror":"https://ror.org/01jy46q10","country_code":"JO","type":"education","lineage":["https://openalex.org/I158749337"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Shafig Al-Haddad","raw_affiliation_strings":["King Talal School of Business Technology, Princess Sumaya University for Technology, Amman 11941, Jordan"],"raw_orcid":"https://orcid.org/0000-0001-8498-1827","affiliations":[{"raw_affiliation_string":"King Talal School of Business Technology, Princess Sumaya University for Technology, Amman 11941, Jordan","institution_ids":["https://openalex.org/I158749337"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5086265165","display_name":"Rania Al-Daher","orcid":null},"institutions":[{"id":"https://openalex.org/I158749337","display_name":"Princess Sumaya University for Technology","ror":"https://ror.org/01jy46q10","country_code":"JO","type":"education","lineage":["https://openalex.org/I158749337"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Rania Al-Daher","raw_affiliation_strings":["King Talal School of Business Technology, Princess Sumaya University for Technology, Amman 11941, Jordan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"King Talal School of Business Technology, Princess Sumaya University for Technology, Amman 11941, Jordan","institution_ids":["https://openalex.org/I158749337"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5082181024","display_name":"Sarah Hammouri","orcid":null},"institutions":[{"id":"https://openalex.org/I158749337","display_name":"Princess Sumaya University for Technology","ror":"https://ror.org/01jy46q10","country_code":"JO","type":"education","lineage":["https://openalex.org/I158749337"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Sarah Hammouri","raw_affiliation_strings":["King Talal School of Business Technology, Princess Sumaya University for Technology, Amman 11941, Jordan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"King Talal School of Business Technology, Princess Sumaya University for Technology, Amman 11941, Jordan","institution_ids":["https://openalex.org/I158749337"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5060925535","display_name":"Sima Shaqman","orcid":null},"institutions":[{"id":"https://openalex.org/I158749337","display_name":"Princess Sumaya University for Technology","ror":"https://ror.org/01jy46q10","country_code":"JO","type":"education","lineage":["https://openalex.org/I158749337"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Sima Shaqman","raw_affiliation_strings":["King Talal School of Business Technology, Princess Sumaya University for Technology, Amman 11941, Jordan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"King Talal School of Business Technology, Princess Sumaya University for Technology, Amman 11941, Jordan","institution_ids":["https://openalex.org/I158749337"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5082557943"],"corresponding_institution_ids":["https://openalex.org/I91633459"],"apc_list":{"value":1400,"currency":"CHF","value_usd":1515},"apc_paid":{"value":1400,"currency":"CHF","value_usd":1515},"fwci":1.1224,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.81791759,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":95},"biblio":{"volume":"15","issue":"4","first_page":"145","last_page":"145"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9983000159263611,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9872000217437744,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/credibility","display_name":"Credibility","score":0.8004581332206726},{"id":"https://openalex.org/keywords/relevance","display_name":"Relevance (law)","score":0.7337899208068848},{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.7203121781349182},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.719605565071106},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.6807191967964172},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.4391769468784332},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4338894188404083},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.36171653866767883},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.24156156182289124},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.13857409358024597},{"id":"https://openalex.org/keywords/creativity","display_name":"Creativity","score":0.06816667318344116}],"concepts":[{"id":"https://openalex.org/C2780224610","wikidata":"https://www.wikidata.org/wiki/Q1530061","display_name":"Credibility","level":2,"score":0.8004581332206726},{"id":"https://openalex.org/C158154518","wikidata":"https://www.wikidata.org/wiki/Q7310970","display_name":"Relevance (law)","level":2,"score":0.7337899208068848},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.7203121781349182},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.719605565071106},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6807191967964172},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.4391769468784332},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4338894188404083},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.36171653866767883},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.24156156182289124},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.13857409358024597},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.06816667318344116},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.3390/fi15040145","is_oa":true,"landing_page_url":"https://doi.org/10.3390/fi15040145","pdf_url":"https://www.mdpi.com/1999-5903/15/4/145/pdf?version=1680880717","source":{"id":"https://openalex.org/S34838331","display_name":"Future Internet","issn_l":"1999-5903","issn":["1999-5903"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Future Internet","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:gam:jftint:v:15:y:2023:i:4:p:145-:d:1118673","is_oa":false,"landing_page_url":"https://www.mdpi.com/1999-5903/15/4/145/","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:doaj.org/article:9bbf042ee6354b7b9f70a2dff059edcc","is_oa":true,"landing_page_url":"https://doaj.org/article/9bbf042ee6354b7b9f70a2dff059edcc","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Future Internet, Vol 15, Iss 4, p 145 (2023)","raw_type":"article"},{"id":"pmh:oai:mdpi.com:/1999-5903/15/4/145/","is_oa":true,"landing_page_url":"https://dx.doi.org/10.3390/fi15040145","pdf_url":null,"source":{"id":"https://openalex.org/S4306400947","display_name":"MDPI (MDPI AG)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210097602","host_organization_name":"Multidisciplinary Digital Publishing Institute (Switzerland)","host_organization_lineage":["https://openalex.org/I4210097602"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Future Internet; Volume 15; Issue 4; Pages: 145","raw_type":"Text"}],"best_oa_location":{"id":"doi:10.3390/fi15040145","is_oa":true,"landing_page_url":"https://doi.org/10.3390/fi15040145","pdf_url":"https://www.mdpi.com/1999-5903/15/4/145/pdf?version=1680880717","source":{"id":"https://openalex.org/S34838331","display_name":"Future Internet","issn_l":"1999-5903","issn":["1999-5903"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Future Internet","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":false},"content_urls":{"pdf":"https://content.openalex.org/works/W4363648072.pdf"},"referenced_works_count":74,"referenced_works":["https://openalex.org/W52046255","https://openalex.org/W199384682","https://openalex.org/W1481769595","https://openalex.org/W1505609544","https://openalex.org/W1516072597","https://openalex.org/W1540981287","https://openalex.org/W1591013228","https://openalex.org/W1639777369","https://openalex.org/W1729409238","https://openalex.org/W1839621944","https://openalex.org/W1909645447","https://openalex.org/W1966649633","https://openalex.org/W1984942926","https://openalex.org/W1988050849","https://openalex.org/W1993060972","https://openalex.org/W1994508620","https://openalex.org/W1995535108","https://openalex.org/W2011261152","https://openalex.org/W2019089262","https://openalex.org/W2019688489","https://openalex.org/W2022459436","https://openalex.org/W2026363882","https://openalex.org/W2051356848","https://openalex.org/W2051360980","https://openalex.org/W2058513103","https://openalex.org/W2068503175","https://openalex.org/W2086676398","https://openalex.org/W2094760913","https://openalex.org/W2113227443","https://openalex.org/W2125045187","https://openalex.org/W2154915113","https://openalex.org/W2158200240","https://openalex.org/W2159239241","https://openalex.org/W2176673974","https://openalex.org/W2322014534","https://openalex.org/W2327678559","https://openalex.org/W2331637291","https://openalex.org/W2409589671","https://openalex.org/W2483578185","https://openalex.org/W2508556687","https://openalex.org/W2520724360","https://openalex.org/W2564037725","https://openalex.org/W2604267705","https://openalex.org/W2771381423","https://openalex.org/W2781706328","https://openalex.org/W2809515074","https://openalex.org/W2894927193","https://openalex.org/W2896698939","https://openalex.org/W2899663542","https://openalex.org/W2903249390","https://openalex.org/W2921699892","https://openalex.org/W2928971561","https://openalex.org/W2934087838","https://openalex.org/W2954502169","https://openalex.org/W2962780374","https://openalex.org/W2970434332","https://openalex.org/W3035290171","https://openalex.org/W3106999647","https://openalex.org/W3125772022","https://openalex.org/W3140419785","https://openalex.org/W3142429431","https://openalex.org/W3166939355","https://openalex.org/W3216947950","https://openalex.org/W4230955671","https://openalex.org/W4235678817","https://openalex.org/W4290927705","https://openalex.org/W6640085492","https://openalex.org/W6657010751","https://openalex.org/W6714151011","https://openalex.org/W6727021231","https://openalex.org/W6761206559","https://openalex.org/W6796155123","https://openalex.org/W6804783688","https://openalex.org/W6989467831"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2962733633","https://openalex.org/W4297957245","https://openalex.org/W2746499228","https://openalex.org/W2058875707","https://openalex.org/W2163859225","https://openalex.org/W4306651366","https://openalex.org/W1481618603","https://openalex.org/W2344517513","https://openalex.org/W3097862256"],"abstract_inverted_index":{"The":[0,143],"context":[1],"of":[2,19,47,65,76],"Display":[3,25,53,77,103,170],"Google":[4,26,54,78,91,104,171],"ads":[5,27,55,172],"and":[6,29,97,107,166,189,192,196],"its":[7],"components":[8],"has":[9,33,68,119,127,160],"significant":[10],"importance":[11],"to":[12,31,42,56,71,101,109,130,156,181],"previous":[13,66],"studies.":[14],"However,":[15],"the":[16,20,48,154,161,179,184],"full":[17],"understanding":[18,46],"variables":[21,50,89,151],"that":[22,51,99,148],"influence":[23],"both":[24],"avoidance":[28],"intention":[30,155,180],"click":[32],"not":[34],"been":[35,69,120,128],"thoroughly":[36],"acknowledged.":[37],"Thus,":[38],"this":[39,81],"study":[40,82],"aims":[41],"outline":[43],"an":[44,124],"entire":[45],"different":[49,187],"lead":[52,100],"be":[57],"avoided":[58],"or":[59],"clicked":[60],"on.":[61],"A":[62,116],"detailed":[63],"review":[64],"studies":[67],"completed":[70],"illustrate":[72],"a":[73,84],"thorough":[74],"image":[75],"ads.":[79],"Accordingly,":[80],"developed":[83],"theoretical":[85,190],"model":[86],"combining":[87],"four":[88],"(Display":[90],"ads\u2019":[92,105],"Prior":[93],"Experience,":[94],"Originality,":[95],"Relevance,":[96],"Credibility)":[98],"affecting":[102],"Avoidance":[106],"Intention":[108],"Click,":[110],"with":[111],"one":[112],"mediator":[113],"(Consumer\u2019s":[114],"Attitude).":[115],"quantitative":[117],"methodology":[118],"employed,":[121],"in":[122],"which":[123,133],"online":[125],"survey":[126],"used":[129],"collect":[131],"data,":[132],"were":[134],"collected":[135],"from":[136],"358":[137],"respondents,":[138],"then":[139,164],"coded":[140],"against":[141],"AMOS.":[142],"data":[144],"analysis":[145],"results":[146],"show":[147],"three":[149],"independent":[150],"positively":[152],"impact":[153,177],"click;":[157],"however,":[158],"credibility":[159],"highest":[162],"value,":[163],"relevance":[165],"originality,":[167],"consequently.,":[168],"while":[169],"prior":[173],"experience":[174],"had":[175],"no":[176],"on":[178],"click.":[182],"Finally,":[183],"research":[185],"concluded":[186],"practical":[188],"implications,":[191],"future":[193],"potential":[194],"research,":[195],"limitations.":[197]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":1}],"updated_date":"2026-05-06T08:25:59.206177","created_date":"2023-04-11T00:00:00"}