{"id":"https://openalex.org/W3109109757","doi":"https://doi.org/10.3390/fi12120209","title":"User Acceptance of Information Feed Advertising: A Hybrid Method Based on SEM and QCA","display_name":"User Acceptance of Information Feed Advertising: A Hybrid Method Based on SEM and QCA","publication_year":2020,"publication_date":"2020-11-26","ids":{"openalex":"https://openalex.org/W3109109757","doi":"https://doi.org/10.3390/fi12120209","mag":"3109109757"},"language":"en","primary_location":{"id":"doi:10.3390/fi12120209","is_oa":true,"landing_page_url":"https://doi.org/10.3390/fi12120209","pdf_url":"https://www.mdpi.com/1999-5903/12/12/209/pdf","source":{"id":"https://openalex.org/S34838331","display_name":"Future Internet","issn_l":"1999-5903","issn":["1999-5903"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Future Internet","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/1999-5903/12/12/209/pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5065288183","display_name":"Jie Zhao","orcid":"https://orcid.org/0000-0001-8802-5568"},"institutions":[{"id":"https://openalex.org/I143868143","display_name":"Anhui University","ror":"https://ror.org/05th6yx34","country_code":"CN","type":"education","lineage":["https://openalex.org/I143868143"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Jie Zhao","raw_affiliation_strings":["School of Business, Anhui University, Hefei 230601, China"],"affiliations":[{"raw_affiliation_string":"School of Business, Anhui University, Hefei 230601, China","institution_ids":["https://openalex.org/I143868143"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5102380152","display_name":"Can Yan","orcid":null},"institutions":[{"id":"https://openalex.org/I143868143","display_name":"Anhui University","ror":"https://ror.org/05th6yx34","country_code":"CN","type":"education","lineage":["https://openalex.org/I143868143"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Can Yan","raw_affiliation_strings":["School of Business, Anhui University, Hefei 230601, China"],"affiliations":[{"raw_affiliation_string":"School of Business, Anhui University, Hefei 230601, China","institution_ids":["https://openalex.org/I143868143"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5065288183"],"corresponding_institution_ids":["https://openalex.org/I143868143"],"apc_list":{"value":1400,"currency":"CHF","value_usd":1515},"apc_paid":{"value":1400,"currency":"CHF","value_usd":1515},"fwci":2.1846,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.91332047,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":"12","issue":"12","first_page":"209","last_page":"209"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13051","display_name":"Qualitative Comparative Analysis Research","score":0.9824000000953674,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13051","display_name":"Qualitative Comparative Analysis Research","score":0.9824000000953674,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.771094799041748},{"id":"https://openalex.org/keywords/variable","display_name":"Variable (mathematics)","score":0.5266033411026001},{"id":"https://openalex.org/keywords/consistency","display_name":"Consistency (knowledge bases)","score":0.45965638756752014},{"id":"https://openalex.org/keywords/structural-equation-modeling","display_name":"Structural equation modeling","score":0.4514072835445404},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.41307640075683594},{"id":"https://openalex.org/keywords/cluster-analysis","display_name":"Cluster analysis","score":0.4115140438079834},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.33541783690452576},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.1824970841407776},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.16248926520347595},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.1411362588405609},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.10088616609573364}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.771094799041748},{"id":"https://openalex.org/C182365436","wikidata":"https://www.wikidata.org/wiki/Q50701","display_name":"Variable (mathematics)","level":2,"score":0.5266033411026001},{"id":"https://openalex.org/C2776436953","wikidata":"https://www.wikidata.org/wiki/Q5163215","display_name":"Consistency (knowledge bases)","level":2,"score":0.45965638756752014},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.4514072835445404},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.41307640075683594},{"id":"https://openalex.org/C73555534","wikidata":"https://www.wikidata.org/wiki/Q622825","display_name":"Cluster analysis","level":2,"score":0.4115140438079834},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.33541783690452576},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.1824970841407776},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.16248926520347595},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.1411362588405609},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.10088616609573364},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.3390/fi12120209","is_oa":true,"landing_page_url":"https://doi.org/10.3390/fi12120209","pdf_url":"https://www.mdpi.com/1999-5903/12/12/209/pdf","source":{"id":"https://openalex.org/S34838331","display_name":"Future Internet","issn_l":"1999-5903","issn":["1999-5903"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Future Internet","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:gam:jftint:v:12:y:2020:i:12:p:209-:d:451339","is_oa":false,"landing_page_url":"https://www.mdpi.com/1999-5903/12/12/209/","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:doaj.org/article:d5817f9898a0475f9040c5c58dbea011","is_oa":true,"landing_page_url":"https://doaj.org/article/d5817f9898a0475f9040c5c58dbea011","pdf_url":null,"source":{"id":"https://openalex.org/S112646816","display_name":"SHILAP Revista de lepidopterolog\u00eda","issn_l":"0300-5267","issn":["0300-5267","2340-4078"],"is_oa":true,"is_in_doaj":true,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Future Internet, Vol 12, Iss 12, p 209 (2020)","raw_type":"article"},{"id":"pmh:oai:mdpi.com:/1999-5903/12/12/209/","is_oa":true,"landing_page_url":"https://dx.doi.org/10.3390/fi12120209","pdf_url":null,"source":{"id":"https://openalex.org/S4306400947","display_name":"MDPI (MDPI AG)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210097602","host_organization_name":"Multidisciplinary Digital Publishing Institute (Switzerland)","host_organization_lineage":["https://openalex.org/I4210097602"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Future Internet; Volume 12; Issue 12; Pages: 209","raw_type":"Text"}],"best_oa_location":{"id":"doi:10.3390/fi12120209","is_oa":true,"landing_page_url":"https://doi.org/10.3390/fi12120209","pdf_url":"https://www.mdpi.com/1999-5903/12/12/209/pdf","source":{"id":"https://openalex.org/S34838331","display_name":"Future Internet","issn_l":"1999-5903","issn":["1999-5903"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Future Internet","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/9","score":0.5400000214576721,"display_name":"Industry, innovation and infrastructure"}],"awards":[{"id":"https://openalex.org/G8418017363","display_name":null,"funder_award_id":"71273010","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3109109757.pdf","grobid_xml":"https://content.openalex.org/works/W3109109757.grobid-xml"},"referenced_works_count":49,"referenced_works":["https://openalex.org/W95927162","https://openalex.org/W1694806198","https://openalex.org/W1846410418","https://openalex.org/W1971983201","https://openalex.org/W1982187389","https://openalex.org/W1983379355","https://openalex.org/W2023505872","https://openalex.org/W2048551549","https://openalex.org/W2054155035","https://openalex.org/W2100379340","https://openalex.org/W2126129668","https://openalex.org/W2197341611","https://openalex.org/W2317242332","https://openalex.org/W2508272053","https://openalex.org/W2537754483","https://openalex.org/W2550742538","https://openalex.org/W2556452069","https://openalex.org/W2566711203","https://openalex.org/W2604925806","https://openalex.org/W2742058574","https://openalex.org/W2758581470","https://openalex.org/W2764065864","https://openalex.org/W2766072960","https://openalex.org/W2775883818","https://openalex.org/W2782063685","https://openalex.org/W2791022863","https://openalex.org/W2801729582","https://openalex.org/W2803553871","https://openalex.org/W2891658445","https://openalex.org/W2909541494","https://openalex.org/W2912829740","https://openalex.org/W2929436975","https://openalex.org/W2944727265","https://openalex.org/W2947977315","https://openalex.org/W2959619605","https://openalex.org/W2971610282","https://openalex.org/W2978385520","https://openalex.org/W2996684745","https://openalex.org/W3008437381","https://openalex.org/W3029488004","https://openalex.org/W3032995247","https://openalex.org/W3036464182","https://openalex.org/W3045244259","https://openalex.org/W3081993468","https://openalex.org/W3125369082","https://openalex.org/W6603869445","https://openalex.org/W6699205863","https://openalex.org/W6729820472","https://openalex.org/W7000119683"],"related_works":["https://openalex.org/W2024934382","https://openalex.org/W2303173273","https://openalex.org/W2513767888","https://openalex.org/W3147308590","https://openalex.org/W1528049813","https://openalex.org/W1968285868","https://openalex.org/W2364043478","https://openalex.org/W4388140417","https://openalex.org/W3153451317","https://openalex.org/W4313635805"],"abstract_inverted_index":{"It":[0],"is":[1],"of":[2,29,34,100,108,123,181,210],"great":[3],"significance":[4],"for":[5,44],"enterprises\u2019":[6],"development":[7],"to":[8,13,22,41,146],"effectively":[9],"use":[10,141],"mobile":[11],"Internet":[12],"carry":[14,147],"out":[15,148],"information":[16,35,47,109,182,217],"feed":[17,36,48,110,183,218],"advertising.":[18,184],"This":[19],"paper":[20],"aims":[21],"study":[23],"the":[24,30,57,76,93,98,105,116,121,131,152,163,186],"influence":[25,68,99],"factors":[26,165],"and":[27,81,90,140,144,151,170],"effect":[28],"users\u2019":[31],"acceptance":[32,106,180,220],"intention":[33,107],"advertising":[37,49,111,171,189],"through":[38],"empirical":[39],"analysis":[40,53,150,159,205],"provide":[42],"references":[43],"further":[45],"optimizing":[46],"strategy.":[50],"Traditional":[51],"quantitative":[52],"methods,":[54],"such":[55],"as":[56],"Structural":[58],"Equation":[59],"Model":[60],"(SEM),":[61],"can":[62,213],"only":[63],"measure":[64],"a":[65,83,101,174,192],"single":[66,102],"factor\u2019s":[67],"from":[69],"an":[70],"individual":[71],"perspective.":[72],"Therefore,":[73],"we":[74,96,119,135],"introduce":[75],"Qualitative":[77],"Comparative":[78],"Analysis":[79],"(QCA)":[80],"present":[82],"two-stage":[84],"hybrid":[85],"method":[86],"based":[87],"on":[88,104,130,178],"SEM":[89,149,158],"QCA.":[91,128],"In":[92,196],"first":[94],"stage,":[95,118],"analyze":[97,120],"variable":[103,125],"by":[112,127],"SEM.":[113],"Then,":[114],"in":[115],"second":[117],"impact":[122,177],"different":[124],"combinations":[126],"Based":[129],"actual":[132],"questionnaire":[133],"data,":[134],"define":[136],"six":[137,211],"independent":[138],"variables":[139,212],"AMOS,":[142],"SPSS,":[143],"fsQCA":[145],"fuzzy-set-based":[153],"QCA":[154,204],"analysis,":[155],"respectively.":[156],"The":[157,203],"results":[160],"show":[161],"that":[162,207],"four":[164],"(including":[166],"consistency,":[167],"informativeness,":[168],"sociability,":[169],"reward)":[172],"have":[173],"significant":[175,193],"positive":[176],"user":[179],"On":[185],"contrary,":[187],"perceived":[188],"clustering":[190],"has":[191,199],"negative":[194],"impact.":[195],"addition,":[197],"accuracy":[198],"no":[200],"considerable":[201],"effect.":[202],"reveals":[206],"seven":[208],"constructs":[209],"all":[214],"significantly":[215],"enhance":[216],"ads\u2019":[219],"intention.":[221]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":3}],"updated_date":"2026-04-05T17:49:38.594831","created_date":"2020-12-07T00:00:00"}
