{"id":"https://openalex.org/W4214613688","doi":"https://doi.org/10.3390/axioms11030105","title":"On the Factors of Successful e-Commerce Platform Design during and after COVID-19 Pandemic Using Extended Fuzzy AHP Method","display_name":"On the Factors of Successful e-Commerce Platform Design during and after COVID-19 Pandemic Using Extended Fuzzy AHP Method","publication_year":2022,"publication_date":"2022-02-26","ids":{"openalex":"https://openalex.org/W4214613688","doi":"https://doi.org/10.3390/axioms11030105"},"language":"en","primary_location":{"id":"doi:10.3390/axioms11030105","is_oa":true,"landing_page_url":"https://doi.org/10.3390/axioms11030105","pdf_url":"https://www.mdpi.com/2075-1680/11/3/105/pdf?version=1646133529","source":{"id":"https://openalex.org/S4210173132","display_name":"Axioms","issn_l":"2075-1680","issn":["2075-1680"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Axioms","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/2075-1680/11/3/105/pdf?version=1646133529","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5073162527","display_name":"Du\u0161an J. Simjanovi\u0107","orcid":"https://orcid.org/0000-0002-1709-0765"},"institutions":[{"id":"https://openalex.org/I4210092976","display_name":"Metropolitan University","ror":"https://ror.org/00ewfne71","country_code":"RS","type":"education","lineage":["https://openalex.org/I4210092976"]}],"countries":["RS"],"is_corresponding":true,"raw_author_name":"Du\u0161an J. Simjanovi\u0107","raw_affiliation_strings":["Faculty of Information Technology, Belgrade Metropolitan University, 11000 Belgrade, Serbia"],"raw_orcid":"https://orcid.org/0000-0002-1709-0765","affiliations":[{"raw_affiliation_string":"Faculty of Information Technology, Belgrade Metropolitan University, 11000 Belgrade, Serbia","institution_ids":["https://openalex.org/I4210092976"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5005220084","display_name":"Nemanja Zdravkovi\u0107","orcid":"https://orcid.org/0000-0002-2631-6308"},"institutions":[{"id":"https://openalex.org/I4210092976","display_name":"Metropolitan University","ror":"https://ror.org/00ewfne71","country_code":"RS","type":"education","lineage":["https://openalex.org/I4210092976"]}],"countries":["RS"],"is_corresponding":false,"raw_author_name":"Nemanja Zdravkovi\u0107","raw_affiliation_strings":["Faculty of Information Technology, Belgrade Metropolitan University, 11000 Belgrade, Serbia"],"raw_orcid":"https://orcid.org/0000-0002-2631-6308","affiliations":[{"raw_affiliation_string":"Faculty of Information Technology, Belgrade Metropolitan University, 11000 Belgrade, Serbia","institution_ids":["https://openalex.org/I4210092976"]}]},{"author_position":"last","author":{"id":null,"display_name":"Nenad O. Vesi\u0107","orcid":"https://orcid.org/0000-0002-7598-9058"},"institutions":[{"id":"https://openalex.org/I1338511612","display_name":"Serbian Academy of Sciences and Arts","ror":"https://ror.org/05m1y4204","country_code":"RS","type":"government","lineage":["https://openalex.org/I1338511612"]}],"countries":["RS"],"is_corresponding":false,"raw_author_name":"Nenad O. Vesi\u0107","raw_affiliation_strings":["Mathematical Institute, Serbian Academy of Sciences and Arts, 11000 Belgrade, Serbia"],"raw_orcid":"https://orcid.org/0000-0002-7598-9058","affiliations":[{"raw_affiliation_string":"Mathematical Institute, Serbian Academy of Sciences and Arts, 11000 Belgrade, Serbia","institution_ids":["https://openalex.org/I1338511612"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5073162527"],"corresponding_institution_ids":["https://openalex.org/I4210092976"],"apc_list":{"value":1400,"currency":"CHF","value_usd":1515},"apc_paid":{"value":1400,"currency":"CHF","value_usd":1515},"fwci":3.7149,"has_fulltext":true,"cited_by_count":23,"citation_normalized_percentile":{"value":0.93394019,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":"11","issue":"3","first_page":"105","last_page":"105"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10050","display_name":"Multi-Criteria Decision Making","score":0.988099992275238,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10050","display_name":"Multi-Criteria Decision Making","score":0.988099992275238,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14064","display_name":"Organizational and Employee Performance","score":0.965399980545044,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9562000036239624,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/analytic-hierarchy-process","display_name":"Analytic hierarchy process","score":0.7321312427520752},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6117879152297974},{"id":"https://openalex.org/keywords/ranking","display_name":"Ranking (information retrieval)","score":0.5739402770996094},{"id":"https://openalex.org/keywords/e-commerce","display_name":"E-commerce","score":0.5258482098579407},{"id":"https://openalex.org/keywords/rank","display_name":"Rank (graph theory)","score":0.525334358215332},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.5215027928352356},{"id":"https://openalex.org/keywords/pandemic","display_name":"Pandemic","score":0.4915257394313812},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.4902844727039337},{"id":"https://openalex.org/keywords/fuzzy-logic","display_name":"Fuzzy logic","score":0.45408087968826294},{"id":"https://openalex.org/keywords/coronavirus-disease-2019","display_name":"Coronavirus disease 2019 (COVID-19)","score":0.4324221909046173},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.43094515800476074},{"id":"https://openalex.org/keywords/hierarchy","display_name":"Hierarchy","score":0.41387662291526794},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.400126576423645},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.38423728942871094},{"id":"https://openalex.org/keywords/operations-research","display_name":"Operations research","score":0.37233513593673706},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3486115634441376},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.27486488223075867},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.18199491500854492},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.13860270380973816},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.1260795295238495}],"concepts":[{"id":"https://openalex.org/C87345402","wikidata":"https://www.wikidata.org/wiki/Q485202","display_name":"Analytic hierarchy process","level":2,"score":0.7321312427520752},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6117879152297974},{"id":"https://openalex.org/C189430467","wikidata":"https://www.wikidata.org/wiki/Q7293293","display_name":"Ranking (information retrieval)","level":2,"score":0.5739402770996094},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.5258482098579407},{"id":"https://openalex.org/C164226766","wikidata":"https://www.wikidata.org/wiki/Q7293202","display_name":"Rank (graph theory)","level":2,"score":0.525334358215332},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5215027928352356},{"id":"https://openalex.org/C89623803","wikidata":"https://www.wikidata.org/wiki/Q12184","display_name":"Pandemic","level":5,"score":0.4915257394313812},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.4902844727039337},{"id":"https://openalex.org/C58166","wikidata":"https://www.wikidata.org/wiki/Q224821","display_name":"Fuzzy logic","level":2,"score":0.45408087968826294},{"id":"https://openalex.org/C3008058167","wikidata":"https://www.wikidata.org/wiki/Q84263196","display_name":"Coronavirus disease 2019 (COVID-19)","level":4,"score":0.4324221909046173},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.43094515800476074},{"id":"https://openalex.org/C31170391","wikidata":"https://www.wikidata.org/wiki/Q188619","display_name":"Hierarchy","level":2,"score":0.41387662291526794},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.400126576423645},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.38423728942871094},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.37233513593673706},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3486115634441376},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.27486488223075867},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.18199491500854492},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.13860270380973816},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1260795295238495},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C34447519","wikidata":"https://www.wikidata.org/wiki/Q179522","display_name":"Market economy","level":1,"score":0.0},{"id":"https://openalex.org/C142724271","wikidata":"https://www.wikidata.org/wiki/Q7208","display_name":"Pathology","level":1,"score":0.0},{"id":"https://openalex.org/C2779134260","wikidata":"https://www.wikidata.org/wiki/Q12136","display_name":"Disease","level":2,"score":0.0},{"id":"https://openalex.org/C114614502","wikidata":"https://www.wikidata.org/wiki/Q76592","display_name":"Combinatorics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C524204448","wikidata":"https://www.wikidata.org/wiki/Q788926","display_name":"Infectious disease (medical specialty)","level":3,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.3390/axioms11030105","is_oa":true,"landing_page_url":"https://doi.org/10.3390/axioms11030105","pdf_url":"https://www.mdpi.com/2075-1680/11/3/105/pdf?version=1646133529","source":{"id":"https://openalex.org/S4210173132","display_name":"Axioms","issn_l":"2075-1680","issn":["2075-1680"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Axioms","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:388c1c32e3e2446bb518a63194168aa5","is_oa":false,"landing_page_url":"https://doaj.org/article/388c1c32e3e2446bb518a63194168aa5","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Axioms, Vol 11, Iss 3, p 105 (2022)","raw_type":"article"},{"id":"pmh:oai:mdpi.com:/2075-1680/11/3/105/","is_oa":true,"landing_page_url":"https://dx.doi.org/10.3390/axioms11030105","pdf_url":null,"source":{"id":"https://openalex.org/S4306400947","display_name":"MDPI (MDPI AG)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210097602","host_organization_name":"Multidisciplinary Digital Publishing Institute (Switzerland)","host_organization_lineage":["https://openalex.org/I4210097602"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Axioms; Volume 11; Issue 3; Pages: 105","raw_type":"Text"}],"best_oa_location":{"id":"doi:10.3390/axioms11030105","is_oa":true,"landing_page_url":"https://doi.org/10.3390/axioms11030105","pdf_url":"https://www.mdpi.com/2075-1680/11/3/105/pdf?version=1646133529","source":{"id":"https://openalex.org/S4210173132","display_name":"Axioms","issn_l":"2075-1680","issn":["2075-1680"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Axioms","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.47999998927116394,"display_name":"Good health and well-being","id":"https://metadata.un.org/sdg/3"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4214613688.pdf","grobid_xml":"https://content.openalex.org/works/W4214613688.grobid-xml"},"referenced_works_count":74,"referenced_works":["https://openalex.org/W1484728784","https://openalex.org/W1748762799","https://openalex.org/W1857675993","https://openalex.org/W1965300795","https://openalex.org/W1966734811","https://openalex.org/W1974704214","https://openalex.org/W1975652117","https://openalex.org/W1996553372","https://openalex.org/W2003157725","https://openalex.org/W2015226178","https://openalex.org/W2020095399","https://openalex.org/W2022376719","https://openalex.org/W2025348689","https://openalex.org/W2025906034","https://openalex.org/W2038767603","https://openalex.org/W2049755415","https://openalex.org/W2054850642","https://openalex.org/W2055394893","https://openalex.org/W2057992654","https://openalex.org/W2059536960","https://openalex.org/W2068188900","https://openalex.org/W2068731002","https://openalex.org/W2071604995","https://openalex.org/W2073850260","https://openalex.org/W2083167335","https://openalex.org/W2086390519","https://openalex.org/W2089459821","https://openalex.org/W2098440369","https://openalex.org/W2102369945","https://openalex.org/W2111807258","https://openalex.org/W2113094777","https://openalex.org/W2134781906","https://openalex.org/W2157041604","https://openalex.org/W2164151586","https://openalex.org/W2170182809","https://openalex.org/W2251242191","https://openalex.org/W2267997859","https://openalex.org/W2339582674","https://openalex.org/W2341703791","https://openalex.org/W2517987892","https://openalex.org/W2528189460","https://openalex.org/W2533888952","https://openalex.org/W2743086073","https://openalex.org/W2748930358","https://openalex.org/W2755051898","https://openalex.org/W2785443834","https://openalex.org/W2794164980","https://openalex.org/W2800493732","https://openalex.org/W2885703774","https://openalex.org/W2903466805","https://openalex.org/W2910812319","https://openalex.org/W2912020894","https://openalex.org/W2919831780","https://openalex.org/W2936582158","https://openalex.org/W2954353010","https://openalex.org/W2965061695","https://openalex.org/W2984355360","https://openalex.org/W3010401702","https://openalex.org/W3026788417","https://openalex.org/W3049430639","https://openalex.org/W3090088453","https://openalex.org/W3090185065","https://openalex.org/W3110699658","https://openalex.org/W3128002816","https://openalex.org/W3137808339","https://openalex.org/W3207283377","https://openalex.org/W4230920425","https://openalex.org/W4237974290","https://openalex.org/W4240278385","https://openalex.org/W4245152641","https://openalex.org/W6676472673","https://openalex.org/W6758582962","https://openalex.org/W6759784496","https://openalex.org/W6827091989"],"related_works":["https://openalex.org/W4318028252","https://openalex.org/W4206658728","https://openalex.org/W2605508318","https://openalex.org/W2385683470","https://openalex.org/W3134416257","https://openalex.org/W2322155822","https://openalex.org/W1745582813","https://openalex.org/W2325384277","https://openalex.org/W2086306358","https://openalex.org/W3160516639"],"abstract_inverted_index":{"The":[0],"ongoing":[1],"COVID-19":[2],"pandemic":[3,137],"has":[4],"caused":[5],"a":[6,117],"paradigm":[7],"shift":[8],"in":[9,36,79,106,162],"all":[10],"aspects":[11],"of":[12,102,112,119,135,147,150,153,165,175],"contemporary":[13],"human":[14],"life.":[15],"Everyday":[16],"activities":[17],"such":[18,198],"as":[19,130,132,169,171,199],"shopping":[20],"have":[21],"shifted":[22],"from":[23],"traditional":[24],"methods":[25],"to":[26],"the":[27,58,72,80,107,110,133,136,141,160,163],"ever-more":[28],"growing":[29],"online":[30],"variants,":[31],"allowing":[32],"for":[33,74,123],"an":[34,95,172,184],"increase":[35],"electronic":[37],"commerce":[38],"(e-commerce)":[39],"industry.":[40],"As":[41],"more":[42],"services":[43],"become":[44],"available":[45],"online,":[46],"consumers":[47],"often":[48,55],"rely":[49],"on":[50,57],"trusted":[51],"services,":[52],"which":[53,144],"are":[54,64],"reflected":[56],"web":[59],"and":[60,109,121,158,167,192,196],"mobile":[61],"platforms":[62],"they":[63],"presented":[65],"on.":[66],"In":[67],"this":[68],"paper,":[69],"we":[70,115,156],"study":[71],"factors":[73,120,194],"successful":[75],"e-commerce":[76,104,185],"platform":[77],"design":[78],"Western":[81],"Balkans":[82],"region":[83],"using":[84],"Fuzzy":[85],"Analytical":[86],"Hierarchy":[87],"Process":[88],"(FAHP)":[89],"with":[90,100],"triangular":[91],"fuzzy":[92],"numbers.":[93],"After":[94],"extensive":[96],"literature":[97],"overview,":[98],"interviews":[99],"representatives":[101],"top-ranking":[103],"companies":[105],"region,":[108],"analysis":[111],"experts\u2019":[113],"opinions,":[114],"select":[116],"number":[118],"sub-factors":[122],"prioritization,":[124],"taking":[125],"into":[126,180],"account":[127,181],"pre-pandemic":[128],"factors,":[129],"well":[131,170],"ones":[134],"itself.":[138],"We":[139],"extend":[140],"FAHP":[142],"model,":[143],"now":[145],"consists":[146],"five":[148],"(instead":[149],"three)":[151],"points":[152],"view.":[154],"Finally,":[155],"present":[157],"discuss":[159],"results":[161,188],"form":[164],"tables":[166],"graphs,":[168],"overall":[173],"recommendation":[174],"what":[176],"should":[177],"be":[178],"taken":[179],"when":[182],"designing":[183],"platform.":[186],"Our":[187],"rank":[189],"service":[190],"quality":[191],"security":[193],"first":[195],"criteria":[197],"multilingual":[200],"support":[201],"last.":[202]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":10},{"year":2023,"cited_by_count":7},{"year":2022,"cited_by_count":1}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2022-03-02T00:00:00"}
