{"id":"https://openalex.org/W7127892347","doi":"https://doi.org/10.3389/frai.2026.1701133","title":"Intention to use artificial intelligence among SME account executives","display_name":"Intention to use artificial intelligence among SME account executives","publication_year":2026,"publication_date":"2026-02-06","ids":{"openalex":"https://openalex.org/W7127892347","doi":"https://doi.org/10.3389/frai.2026.1701133","pmid":"https://pubmed.ncbi.nlm.nih.gov/41728272"},"language":"en","primary_location":{"id":"doi:10.3389/frai.2026.1701133","is_oa":true,"landing_page_url":"https://doi.org/10.3389/frai.2026.1701133","pdf_url":"https://public-pages-files-2025.frontiersin.org/journals/artificial-intelligence/articles/10.3389/frai.2026.1701133/pdf","source":{"id":"https://openalex.org/S4210197006","display_name":"Frontiers in Artificial Intelligence","issn_l":"2624-8212","issn":["2624-8212"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310320527","host_organization_name":"Frontiers Media","host_organization_lineage":["https://openalex.org/P4310320527"],"host_organization_lineage_names":["Frontiers Media"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in Artificial Intelligence","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj","pubmed"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://public-pages-files-2025.frontiersin.org/journals/artificial-intelligence/articles/10.3389/frai.2026.1701133/pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5003687653","display_name":"Gehad Mohammed Ahmed Naji","orcid":"https://orcid.org/0000-0001-6125-4934"},"institutions":[{"id":"https://openalex.org/I139322472","display_name":"Universiti Sains Malaysia","ror":"https://ror.org/02rgb2k63","country_code":"MY","type":"education","lineage":["https://openalex.org/I139322472"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Gehad Mohammed Ahmed Naji","raw_affiliation_strings":["Graduate School of Business, Universiti Sains Malaysia, USM"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Graduate School of Business, Universiti Sains Malaysia, USM","institution_ids":["https://openalex.org/I139322472"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5125219109","display_name":"Muhammad Shoaib Saleem","orcid":null},"institutions":[{"id":"https://openalex.org/I12649496","display_name":"INTI International University","ror":"https://ror.org/03fj82m46","country_code":"MY","type":"education","lineage":["https://openalex.org/I12649496"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Muhammad Shoaib Saleem","raw_affiliation_strings":["INTI International University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"INTI International University","institution_ids":["https://openalex.org/I12649496"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5125138517","display_name":"Lim Cheah","orcid":null},"institutions":[{"id":"https://openalex.org/I139322472","display_name":"Universiti Sains Malaysia","ror":"https://ror.org/02rgb2k63","country_code":"MY","type":"education","lineage":["https://openalex.org/I139322472"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Lim Cheah","raw_affiliation_strings":["Graduate School of Business, Universiti Sains Malaysia, USM"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Graduate School of Business, Universiti Sains Malaysia, USM","institution_ids":["https://openalex.org/I139322472"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5058766838","display_name":"Khairul Shafee Kalid","orcid":"https://orcid.org/0000-0001-8383-2395"},"institutions":[{"id":"https://openalex.org/I182023848","display_name":"Petronas (Malaysia)","ror":"https://ror.org/02tc7rm90","country_code":"MY","type":"company","lineage":["https://openalex.org/I182023848"]},{"id":"https://openalex.org/I203899302","display_name":"Universiti Teknologi Petronas","ror":"https://ror.org/048g2sh07","country_code":"MY","type":"education","lineage":["https://openalex.org/I203899302"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Khairul Shafee Kalid","raw_affiliation_strings":["Positive Computing Research Group, Universiti Teknologi PETRONAS"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Positive Computing Research Group, Universiti Teknologi PETRONAS","institution_ids":["https://openalex.org/I182023848","https://openalex.org/I203899302"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5009360237","display_name":"Yulita Hanum P. Iskandar","orcid":"https://orcid.org/0000-0002-8037-5800"},"institutions":[{"id":"https://openalex.org/I139322472","display_name":"Universiti Sains Malaysia","ror":"https://ror.org/02rgb2k63","country_code":"MY","type":"education","lineage":["https://openalex.org/I139322472"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Yulita Hanum P. Iskandar","raw_affiliation_strings":["Graduate School of Business, Universiti Sains Malaysia, USM"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Graduate School of Business, Universiti Sains Malaysia, USM","institution_ids":["https://openalex.org/I139322472"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":1950,"currency":"CHF","value_usd":2353},"apc_paid":{"value":1950,"currency":"CHF","value_usd":2353},"fwci":11.655,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.95706648,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":97},"biblio":{"volume":"9","issue":null,"first_page":"1701133","last_page":"1701133"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13585","display_name":"Technostress in Professional Settings","score":0.37560001015663147,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13585","display_name":"Technostress in Professional Settings","score":0.37560001015663147,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.10580000281333923,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.0868000015616417,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/technology-acceptance-model","display_name":"Technology acceptance model","score":0.30889999866485596},{"id":"https://openalex.org/keywords/field","display_name":"Field (mathematics)","score":0.26750001311302185},{"id":"https://openalex.org/keywords/information-technology","display_name":"Information technology","score":0.2624000012874603},{"id":"https://openalex.org/keywords/unified-theory-of-acceptance-and-use-of-technology","display_name":"Unified theory of acceptance and use of technology","score":0.25609999895095825}],"concepts":[{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.49140000343322754},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.34929999709129333},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.34869998693466187},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.33320000767707825},{"id":"https://openalex.org/C2776185967","wikidata":"https://www.wikidata.org/wiki/Q112945","display_name":"Technology acceptance model","level":3,"score":0.30889999866485596},{"id":"https://openalex.org/C539667460","wikidata":"https://www.wikidata.org/wiki/Q2414942","display_name":"Management science","level":1,"score":0.29019999504089355},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2874000072479248},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.28519999980926514},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.26750001311302185},{"id":"https://openalex.org/C121017731","wikidata":"https://www.wikidata.org/wiki/Q11661","display_name":"Information technology","level":2,"score":0.2624000012874603},{"id":"https://openalex.org/C2780346085","wikidata":"https://www.wikidata.org/wiki/Q7884986","display_name":"Unified theory of acceptance and use of technology","level":3,"score":0.25609999895095825},{"id":"https://openalex.org/C168167062","wikidata":"https://www.wikidata.org/wiki/Q1117970","display_name":"Component (thermodynamics)","level":2,"score":0.2556999921798706}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.3389/frai.2026.1701133","is_oa":true,"landing_page_url":"https://doi.org/10.3389/frai.2026.1701133","pdf_url":"https://public-pages-files-2025.frontiersin.org/journals/artificial-intelligence/articles/10.3389/frai.2026.1701133/pdf","source":{"id":"https://openalex.org/S4210197006","display_name":"Frontiers in Artificial Intelligence","issn_l":"2624-8212","issn":["2624-8212"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310320527","host_organization_name":"Frontiers Media","host_organization_lineage":["https://openalex.org/P4310320527"],"host_organization_lineage_names":["Frontiers Media"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in Artificial Intelligence","raw_type":"journal-article"},{"id":"pmid:41728272","is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/41728272","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in artificial intelligence","raw_type":"Journal Article"},{"id":"pmh:oai:doaj.org/article:d3a193a24ba149b899d2a4cb6cf569da","is_oa":true,"landing_page_url":"https://doaj.org/article/d3a193a24ba149b899d2a4cb6cf569da","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Frontiers in Artificial Intelligence, Vol 9 (2026)","raw_type":"article"},{"id":"pmh:oai:pubmedcentral.nih.gov:12920514","is_oa":true,"landing_page_url":"https://pmc.ncbi.nlm.nih.gov/articles/PMC12920514/","pdf_url":null,"source":{"id":"https://openalex.org/S2764455111","display_name":"PubMed Central","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Front Artif Intell","raw_type":"Text"}],"best_oa_location":{"id":"doi:10.3389/frai.2026.1701133","is_oa":true,"landing_page_url":"https://doi.org/10.3389/frai.2026.1701133","pdf_url":"https://public-pages-files-2025.frontiersin.org/journals/artificial-intelligence/articles/10.3389/frai.2026.1701133/pdf","source":{"id":"https://openalex.org/S4210197006","display_name":"Frontiers in Artificial Intelligence","issn_l":"2624-8212","issn":["2624-8212"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310320527","host_organization_name":"Frontiers Media","host_organization_lineage":["https://openalex.org/P4310320527"],"host_organization_lineage_names":["Frontiers Media"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in Artificial Intelligence","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320323380","display_name":"Universiti Teknologi Petronas","ror":"https://ror.org/048g2sh07"}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7127892347.pdf","grobid_xml":"https://content.openalex.org/works/W7127892347.grobid-xml"},"referenced_works_count":98,"referenced_works":["https://openalex.org/W1204404493","https://openalex.org/W1721421031","https://openalex.org/W1820505434","https://openalex.org/W1968524945","https://openalex.org/W1972458078","https://openalex.org/W1983586681","https://openalex.org/W1988050849","https://openalex.org/W2003282083","https://openalex.org/W2057012437","https://openalex.org/W2093275354","https://openalex.org/W2096941139","https://openalex.org/W2100379340","https://openalex.org/W2105846236","https://openalex.org/W2109710743","https://openalex.org/W2110380947","https://openalex.org/W2153403719","https://openalex.org/W2346189770","https://openalex.org/W2778468755","https://openalex.org/W2793795622","https://openalex.org/W2895409706","https://openalex.org/W2955829435","https://openalex.org/W2971549709","https://openalex.org/W2971842065","https://openalex.org/W2994929888","https://openalex.org/W3008720451","https://openalex.org/W3014972133","https://openalex.org/W3017864715","https://openalex.org/W3025368049","https://openalex.org/W3044626664","https://openalex.org/W3047242365","https://openalex.org/W3047279303","https://openalex.org/W3089157728","https://openalex.org/W3101831067","https://openalex.org/W3115240173","https://openalex.org/W3122076001","https://openalex.org/W3125449341","https://openalex.org/W3125976894","https://openalex.org/W3126232451","https://openalex.org/W3134300684","https://openalex.org/W3150796314","https://openalex.org/W3172188236","https://openalex.org/W3177211047","https://openalex.org/W3186766035","https://openalex.org/W3195411209","https://openalex.org/W3199205423","https://openalex.org/W3210383951","https://openalex.org/W3215843301","https://openalex.org/W4205478281","https://openalex.org/W4212880841","https://openalex.org/W4220953771","https://openalex.org/W4223940090","https://openalex.org/W4225165951","https://openalex.org/W4231311175","https://openalex.org/W4280525323","https://openalex.org/W4281554261","https://openalex.org/W4285285341","https://openalex.org/W4292183338","https://openalex.org/W4293771778","https://openalex.org/W4295095784","https://openalex.org/W4295127154","https://openalex.org/W4299627282","https://openalex.org/W4308545712","https://openalex.org/W4310848093","https://openalex.org/W4319440558","https://openalex.org/W4324394325","https://openalex.org/W4380079316","https://openalex.org/W4381125121","https://openalex.org/W4381327477","https://openalex.org/W4383535845","https://openalex.org/W4385319117","https://openalex.org/W4385701545","https://openalex.org/W4386162923","https://openalex.org/W4387738887","https://openalex.org/W4387745889","https://openalex.org/W4387972551","https://openalex.org/W4388979517","https://openalex.org/W4388994699","https://openalex.org/W4389149757","https://openalex.org/W4390493134","https://openalex.org/W4390954530","https://openalex.org/W4391046421","https://openalex.org/W4391439500","https://openalex.org/W4391933636","https://openalex.org/W4392005652","https://openalex.org/W4392198382","https://openalex.org/W4393242594","https://openalex.org/W4395077091","https://openalex.org/W4400421230","https://openalex.org/W4401077562","https://openalex.org/W4401536151","https://openalex.org/W4401667275","https://openalex.org/W4401862361","https://openalex.org/W4402583903","https://openalex.org/W4404618156","https://openalex.org/W4410501861","https://openalex.org/W4410957124","https://openalex.org/W4416135973","https://openalex.org/W7133554664"],"related_works":[],"abstract_inverted_index":{"Purposes:":[0],"The":[1,91,112,124,176,247],"study":[2,23,55,251,282],"investigated":[3],"the":[4,26,44,57,116,185,199,220,243,284],"intention":[5,275],"of":[6,29,33,46,65,115,222,230,238,249,287,291],"account":[7,48,62,85,105],"executives":[8,49,86],"from":[9,83],"Small":[10],"and":[11,31,40,43,97,129,145,158,161,191,202,289,296],"Medium":[12],"Enterprises":[13],"(SMEs)":[14],"to":[15,80,102,108,188,196,273,276],"employ":[16,109],"artificial":[17,52,66,110,149,173,256,278],"intelligence":[18,257],"at":[19],"their":[20,259],"workplace.":[21],"This":[22,54,281],"will":[24],"examine":[25],"Unified":[27,285],"Theory":[28,286],"Acceptance":[30,288],"Use":[32,290],"Technology":[34,292],"(UTAUT),":[35,293],"as":[36,38],"well":[37],"technological":[39,159],"personal":[41,146],"characteristics,":[42],"role":[45],"SME":[47,61,104],"in":[50,60,74,78,89,182,198,262],"adopting":[51],"intelligence.":[53,67,111,150,174,279],"addresses":[56],"knowledge":[58,231],"gaps":[59],"executives'":[63,106],"understanding":[64],"Methodology:":[68],"employed":[69],"an":[70],"online":[71],"questionnaire":[72],"distributed":[73],"collaboration":[75],"with":[76,167,232],"SMEs":[77,181,254],"Malaysia":[79],"gather":[81],"responses":[82],"273":[84],"who":[87],"work":[88],"SMEs.":[90],"data":[92,218],"were":[93,153],"analyzed":[94,119],"using":[95,120,216],"PLS-SEM":[96],"Artificial":[98],"Neural":[99],"Networks":[100],"(ANN)":[101],"investigate":[103],"intentions":[107],"demographic":[113],"information":[114],"individuals":[117],"was":[118],"SPSS":[121],"software.":[122],"Results:":[123],"study's":[125,186],"findings":[126,248],"revealed":[127],"positive":[128],"significant":[130,164],"relationships":[131,152],"between":[132,155],"performance":[133],"expectancy,":[134,136],"effort":[135],"social":[137],"influence,":[138],"facilitating":[139],"conditions,":[140],"system":[141],"quality,":[142],"employee":[143,271],"awareness,":[144],"innovativeness":[147],"toward":[148,172],"Insignificant":[151],"found":[154],"time-saving":[156],"features":[157,171],"self-efficacy,":[160],"a":[162,227],"negative,":[163],"relationship":[165],"existed":[166],"internet":[168],"technology":[169],"(IT)":[170],"Limitation:":[175],"cross-sectional":[177],"approach":[178],"focuses":[179],"on":[180],"Malaysia,":[183],"where":[184],"applicability":[187],"other":[189],"industries":[190],"countries":[192],"is":[193],"limited":[194],"due":[195],"changes":[197],"cultural,":[200],"economic,":[201],"regulatory":[203],"environment.":[204],"Because":[205,224],"participants":[206],"may":[207,241],"give":[208],"socially":[209],"acceptable":[210],"answers":[211],"rather":[212],"than":[213],"honest":[214],"ones,":[215],"self-reported":[217],"raises":[219],"possibility":[221],"bias.":[223],"inquiry":[225],"assumes":[226],"certain":[228],"level":[229],"AI":[233],"technology,":[234],"respondents'":[235],"varying":[236],"levels":[237],"digital":[239],"competency":[240],"influence":[242],"findings.":[244],"Practical":[245],"implication:":[246],"this":[250],"can":[252,268],"help":[253,269],"adopt":[255],"for":[258],"operations,":[260],"particularly":[261],"accounting":[263],"departments.":[264],"Collaboration":[265],"among":[266],"organizations":[267],"improve":[270],"motivation":[272],"increase":[274],"use":[277],"Originality/value:":[280],"uses":[283],"technical":[294],"qualities,":[295],"individual":[297],"traits.":[298]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-08-22T07:34:49.880490","created_date":"2026-02-07T00:00:00"}