{"id":"https://openalex.org/W4386156658","doi":"https://doi.org/10.3389/fdgth.2023.1007687","title":"An omni-channel, outcomes-focused approach to scale digital health interventions in resource-limited populations: a case study","display_name":"An omni-channel, outcomes-focused approach to scale digital health interventions in resource-limited populations: a case study","publication_year":2023,"publication_date":"2023-08-25","ids":{"openalex":"https://openalex.org/W4386156658","doi":"https://doi.org/10.3389/fdgth.2023.1007687","pmid":"https://pubmed.ncbi.nlm.nih.gov/37693341"},"language":"en","primary_location":{"id":"doi:10.3389/fdgth.2023.1007687","is_oa":true,"landing_page_url":"https://doi.org/10.3389/fdgth.2023.1007687","pdf_url":"https://www.frontiersin.org/articles/10.3389/fdgth.2023.1007687/pdf","source":{"id":"https://openalex.org/S4210170686","display_name":"Frontiers in Digital Health","issn_l":"2673-253X","issn":["2673-253X"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310320527","host_organization_name":"Frontiers Media","host_organization_lineage":["https://openalex.org/P4310320527"],"host_organization_lineage_names":["Frontiers Media"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in Digital Health","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj","pubmed"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.frontiersin.org/articles/10.3389/fdgth.2023.1007687/pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5087494547","display_name":"Aditi Hazra-Ganju","orcid":null},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Aditi Hazra-Ganju","raw_affiliation_strings":["Saathealth, Mumbai, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Saathealth, Mumbai, India","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5012126487","display_name":"Schenelle Dayna Dlima","orcid":"https://orcid.org/0000-0003-2782-6972"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Schenelle Dayna Dlima","raw_affiliation_strings":["Saathealth, Mumbai, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Saathealth, Mumbai, India","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5056958670","display_name":"Sonia Rebecca Menezes","orcid":"https://orcid.org/0000-0002-4469-3553"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sonia Rebecca Menezes","raw_affiliation_strings":["Saathealth, Mumbai, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Saathealth, Mumbai, India","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5010923085","display_name":"Aakash Ganju","orcid":"https://orcid.org/0000-0001-9547-4046"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Aakash Ganju","raw_affiliation_strings":["Saathealth, Mumbai, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Saathealth, Mumbai, India","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5092693311","display_name":"Anjali Mer","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Anjali Mer","raw_affiliation_strings":["Saathealth, Mumbai, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Saathealth, Mumbai, India","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5087494547"],"corresponding_institution_ids":[],"apc_list":{"value":1900,"currency":"USD","value_usd":1900},"apc_paid":{"value":1900,"currency":"USD","value_usd":1900},"fwci":3.0859,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.91451505,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":98},"biblio":{"volume":"5","issue":null,"first_page":"1007687","last_page":"1007687"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11446","display_name":"Mobile Health and mHealth Applications","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3600","display_name":"General Health Professions"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},"topics":[{"id":"https://openalex.org/T11446","display_name":"Mobile Health and mHealth Applications","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3600","display_name":"General Health Professions"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T11519","display_name":"Digital Mental Health Interventions","score":0.994700014591217,"subfield":{"id":"https://openalex.org/subfields/3202","display_name":"Applied Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12027","display_name":"Social Media in Health Education","score":0.965399980545044,"subfield":{"id":"https://openalex.org/subfields/3306","display_name":"Health"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/psychological-intervention","display_name":"Psychological intervention","score":0.6320909857749939},{"id":"https://openalex.org/keywords/scale","display_name":"Scale (ratio)","score":0.5893064737319946},{"id":"https://openalex.org/keywords/resource","display_name":"Resource (disambiguation)","score":0.5534656643867493},{"id":"https://openalex.org/keywords/channel","display_name":"Channel (broadcasting)","score":0.41709017753601074},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4138377904891968},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.37174472212791443},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.31069111824035645},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.16604000329971313},{"id":"https://openalex.org/keywords/cartography","display_name":"Cartography","score":0.11198073625564575},{"id":"https://openalex.org/keywords/computer-network","display_name":"Computer network","score":0.08274015784263611},{"id":"https://openalex.org/keywords/psychiatry","display_name":"Psychiatry","score":0.06952422857284546}],"concepts":[{"id":"https://openalex.org/C27415008","wikidata":"https://www.wikidata.org/wiki/Q7256382","display_name":"Psychological intervention","level":2,"score":0.6320909857749939},{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.5893064737319946},{"id":"https://openalex.org/C206345919","wikidata":"https://www.wikidata.org/wiki/Q20380951","display_name":"Resource (disambiguation)","level":2,"score":0.5534656643867493},{"id":"https://openalex.org/C127162648","wikidata":"https://www.wikidata.org/wiki/Q16858953","display_name":"Channel (broadcasting)","level":2,"score":0.41709017753601074},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4138377904891968},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.37174472212791443},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.31069111824035645},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.16604000329971313},{"id":"https://openalex.org/C58640448","wikidata":"https://www.wikidata.org/wiki/Q42515","display_name":"Cartography","level":1,"score":0.11198073625564575},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.08274015784263611},{"id":"https://openalex.org/C118552586","wikidata":"https://www.wikidata.org/wiki/Q7867","display_name":"Psychiatry","level":1,"score":0.06952422857284546}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.3389/fdgth.2023.1007687","is_oa":true,"landing_page_url":"https://doi.org/10.3389/fdgth.2023.1007687","pdf_url":"https://www.frontiersin.org/articles/10.3389/fdgth.2023.1007687/pdf","source":{"id":"https://openalex.org/S4210170686","display_name":"Frontiers in Digital Health","issn_l":"2673-253X","issn":["2673-253X"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310320527","host_organization_name":"Frontiers Media","host_organization_lineage":["https://openalex.org/P4310320527"],"host_organization_lineage_names":["Frontiers Media"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in Digital Health","raw_type":"journal-article"},{"id":"pmid:37693341","is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/37693341","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in digital health","raw_type":null},{"id":"pmh:oai:pubmedcentral.nih.gov:10486013","is_oa":true,"landing_page_url":"https://www.ncbi.nlm.nih.gov/pmc/articles/10486013","pdf_url":"https://pmc.ncbi.nlm.nih.gov/articles/PMC10486013/pdf/fdgth-05-1007687.pdf","source":{"id":"https://openalex.org/S2764455111","display_name":"PubMed Central","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Front Digit Health","raw_type":"Text"},{"id":"pmh:oai:doaj.org/article:7c00fe4718704ae98c2a9f04bb994f4d","is_oa":true,"landing_page_url":"https://doaj.org/article/7c00fe4718704ae98c2a9f04bb994f4d","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Frontiers in Digital Health, Vol 5 (2023)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3389/fdgth.2023.1007687","is_oa":true,"landing_page_url":"https://doi.org/10.3389/fdgth.2023.1007687","pdf_url":"https://www.frontiersin.org/articles/10.3389/fdgth.2023.1007687/pdf","source":{"id":"https://openalex.org/S4210170686","display_name":"Frontiers in Digital Health","issn_l":"2673-253X","issn":["2673-253X"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310320527","host_organization_name":"Frontiers Media","host_organization_lineage":["https://openalex.org/P4310320527"],"host_organization_lineage_names":["Frontiers Media"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in Digital Health","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","display_name":"Quality Education","score":0.8899999856948853}],"awards":[],"funders":[{"id":"https://openalex.org/F4320323915","display_name":"Swiss Re","ror":null},{"id":"https://openalex.org/F4320333459","display_name":"Swiss Re Foundation","ror":null}],"has_content":{"pdf":true,"grobid_xml":false},"content_urls":{"pdf":"https://content.openalex.org/works/W4386156658.pdf"},"referenced_works_count":10,"referenced_works":["https://openalex.org/W2175808342","https://openalex.org/W2737296711","https://openalex.org/W3118083448","https://openalex.org/W3118864729","https://openalex.org/W3121793971","https://openalex.org/W3193192929","https://openalex.org/W3203917490","https://openalex.org/W3206930874","https://openalex.org/W4210439026","https://openalex.org/W6967343737"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2900068172","https://openalex.org/W2238030311","https://openalex.org/W1982842519","https://openalex.org/W2166644286","https://openalex.org/W2590898204","https://openalex.org/W2090248941","https://openalex.org/W2087256839","https://openalex.org/W3184899481","https://openalex.org/W1980499676"],"abstract_inverted_index":{"interventions":[0,200],"to":[1,61,71,84,123,132,157,166,179],"cumulatively":[2],"reach":[3],">10":[4],"million":[5],"users":[6,103,172],"across":[7,139,173],"India":[8,105],"using":[9,30,35,44,58,68],"a":[10,168],"multi-pronged":[11],"approach:":[12],"(1)":[13],"ensuring":[14],"localization":[15],"and":[16,39,51,76,78,98,113,130,153,182,194],"cultural":[17],"relevance":[18],"of":[19,120,160,171,197],"the":[20,63,99,109,117,134,158,161,192],"health":[21,92,199],"content":[22,29,37,70,137,154],"delivered":[23],"through":[24,108],"user":[25,151],"research;":[26],"(2)":[27],"disseminating":[28],"omni-channel":[31],"approaches,":[32],"which":[33],"involved":[34],"diverse":[36],"types":[38,138],"multiple":[40],"digital":[41,65,141],"platforms;":[42],"(3)":[43],"iterative":[45],"product":[46],"features":[47],"such":[48],"as":[49],"gamification":[50],"artificial":[52],"intelligence-based":[53],"(AI-based)":[54],"predictive":[55,147],"models;":[56],"(4)":[57],"real-time":[59],"analytics":[60],"adapt":[62],"user's":[64],"experience":[66],"by":[67],"interactive":[69],"drive":[72],"them":[73],"towards":[74],"products":[75],"services":[77],"(5)":[79],"experiments":[80],"with":[81],"sustainability":[82,159],"models":[83,148],"yield":[85],"some":[86],"early":[87],"successes.":[88],"The":[89],"Saathealth":[90],"family":[91],"mobile":[93,110,162,198],"app":[94],"had":[95],">25,000":[96],"downloads":[97],"intervention":[100],"reached":[101],">873,000":[102],"in":[104,201],"every":[106],"month":[107],"app,":[111],"Facebook,":[112],"Instagram":[114],"combined,":[115],"from":[116],"time":[118],"period":[119],"February":[121],"2022":[122],"January":[124],"2023.":[125],"We":[126,186],"repeatedly":[127],"observed":[128],"videos":[129],"quizzes":[131],"be":[133],"most":[135],"popular":[136],"all":[140],"channels":[142],"being":[143],"used.":[144],"Our":[145],"AI-based":[146],"helped":[149],"improve":[150],"retention":[152],"consumption,":[155],"contributing":[156],"apps.":[163],"In":[164],"addition":[165],"reaching":[167],"high":[169],"number":[170],"India,":[174],"our":[175],"scaling":[176,196],"strategies":[177,189],"contributed":[178],"deepened":[180],"engagement":[181],"improved":[183],"health-seeking":[184],"behaviour.":[185],"hope":[187],"these":[188],"help":[190],"guide":[191],"sustainable":[193],"impactful":[195],"other":[202],"resource-limited":[203],"settings.":[204]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":2}],"updated_date":"2026-05-06T08:25:59.206177","created_date":"2025-10-10T00:00:00"}