{"id":"https://openalex.org/W4403437234","doi":"https://doi.org/10.32604/cmc.2024.055192","title":"Data-Driven Decision-Making for Bank Target Marketing Using Supervised Learning Classifiers on Imbalanced Big Data","display_name":"Data-Driven Decision-Making for Bank Target Marketing Using Supervised Learning Classifiers on Imbalanced Big Data","publication_year":2024,"publication_date":"2024-01-01","ids":{"openalex":"https://openalex.org/W4403437234","doi":"https://doi.org/10.32604/cmc.2024.055192"},"language":"en","primary_location":{"id":"doi:10.32604/cmc.2024.055192","is_oa":true,"landing_page_url":"https://doi.org/10.32604/cmc.2024.055192","pdf_url":"https://cdn.techscience.press/files/cmc/2024/TSP_CMC-81-1/TSP_CMC_55192/TSP_CMC_55192.pdf","source":{"id":"https://openalex.org/S4210191605","display_name":"Computers, materials & continua/Computers, materials & continua (Print)","issn_l":"1546-2218","issn":["1546-2218","1546-2226"],"is_oa":true,"is_in_doaj":false,"is_core":true,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Computers, Materials &amp; Continua","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://cdn.techscience.press/files/cmc/2024/TSP_CMC-81-1/TSP_CMC_55192/TSP_CMC_55192.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Fahim Nasir","orcid":null},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Fahim Nasir","raw_affiliation_strings":[],"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5024169461","display_name":"Abdulghani Ali Ahmed","orcid":"https://orcid.org/0000-0001-9748-6067"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Abdulghani Ali Ahmed","raw_affiliation_strings":[],"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5114281653","display_name":"Mehmet Sabir Kiraz","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mehmet Sabir Kiraz","raw_affiliation_strings":[],"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5017683424","display_name":"Iryna Yevseyeva","orcid":"https://orcid.org/0000-0002-1627-7624"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Iryna Yevseyeva","raw_affiliation_strings":[],"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5009920138","display_name":"Mubarak Saif","orcid":"https://orcid.org/0000-0001-8262-1596"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mubarak Saif","raw_affiliation_strings":[],"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":5,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.3379,"has_fulltext":true,"cited_by_count":4,"citation_normalized_percentile":{"value":0.84316459,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":96,"max":98},"biblio":{"volume":"81","issue":"1","first_page":"1703","last_page":"1728"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11652","display_name":"Imbalanced Data Classification Techniques","score":0.9241999983787537,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11652","display_name":"Imbalanced Data Classification Techniques","score":0.9241999983787537,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5577796697616577},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.5397629737854004},{"id":"https://openalex.org/keywords/supervised-learning","display_name":"Supervised learning","score":0.5130647420883179},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.5103752017021179},{"id":"https://openalex.org/keywords/big-data","display_name":"Big data","score":0.47570380568504333},{"id":"https://openalex.org/keywords/labeled-data","display_name":"Labeled data","score":0.41446900367736816},{"id":"https://openalex.org/keywords/pattern-recognition","display_name":"Pattern recognition (psychology)","score":0.36355751752853394},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.27543529868125916},{"id":"https://openalex.org/keywords/artificial-neural-network","display_name":"Artificial neural network","score":0.10702821612358093}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5577796697616577},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.5397629737854004},{"id":"https://openalex.org/C136389625","wikidata":"https://www.wikidata.org/wiki/Q334384","display_name":"Supervised learning","level":3,"score":0.5130647420883179},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.5103752017021179},{"id":"https://openalex.org/C75684735","wikidata":"https://www.wikidata.org/wiki/Q858810","display_name":"Big data","level":2,"score":0.47570380568504333},{"id":"https://openalex.org/C2776145971","wikidata":"https://www.wikidata.org/wiki/Q30673951","display_name":"Labeled data","level":2,"score":0.41446900367736816},{"id":"https://openalex.org/C153180895","wikidata":"https://www.wikidata.org/wiki/Q7148389","display_name":"Pattern recognition (psychology)","level":2,"score":0.36355751752853394},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.27543529868125916},{"id":"https://openalex.org/C50644808","wikidata":"https://www.wikidata.org/wiki/Q192776","display_name":"Artificial neural network","level":2,"score":0.10702821612358093}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.32604/cmc.2024.055192","is_oa":true,"landing_page_url":"https://doi.org/10.32604/cmc.2024.055192","pdf_url":"https://cdn.techscience.press/files/cmc/2024/TSP_CMC-81-1/TSP_CMC_55192/TSP_CMC_55192.pdf","source":{"id":"https://openalex.org/S4210191605","display_name":"Computers, materials & continua/Computers, materials & continua (Print)","issn_l":"1546-2218","issn":["1546-2218","1546-2226"],"is_oa":true,"is_in_doaj":false,"is_core":true,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Computers, Materials &amp; Continua","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.32604/cmc.2024.055192","is_oa":true,"landing_page_url":"https://doi.org/10.32604/cmc.2024.055192","pdf_url":"https://cdn.techscience.press/files/cmc/2024/TSP_CMC-81-1/TSP_CMC_55192/TSP_CMC_55192.pdf","source":{"id":"https://openalex.org/S4210191605","display_name":"Computers, materials & continua/Computers, materials & continua (Print)","issn_l":"1546-2218","issn":["1546-2218","1546-2226"],"is_oa":true,"is_in_doaj":false,"is_core":true,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Computers, Materials &amp; Continua","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.7200000286102295,"display_name":"Peace, Justice and strong institutions","id":"https://metadata.un.org/sdg/16"}],"awards":[{"id":"https://openalex.org/G2495766482","display_name":null,"funder_award_id":"E15216","funder_id":"https://openalex.org/F4320310112","funder_display_name":"Universiti Tun Hussein Onn Malaysia"}],"funders":[{"id":"https://openalex.org/F4320310112","display_name":"Universiti Tun Hussein Onn Malaysia","ror":"https://ror.org/01c5wha71"},{"id":"https://openalex.org/F4320320180","display_name":"De Montfort University","ror":"https://ror.org/0312pnr83"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4403437234.pdf","grobid_xml":"https://content.openalex.org/works/W4403437234.grobid-xml"},"referenced_works_count":25,"referenced_works":["https://openalex.org/W2130486630","https://openalex.org/W2756291343","https://openalex.org/W2997565628","https://openalex.org/W3172083653","https://openalex.org/W4226172683","https://openalex.org/W4293795496","https://openalex.org/W4307814854","https://openalex.org/W4308627565","https://openalex.org/W4309691798","https://openalex.org/W4310712853","https://openalex.org/W4316469706","https://openalex.org/W4318559683","https://openalex.org/W4390613806","https://openalex.org/W4391160762","https://openalex.org/W4391999541","https://openalex.org/W6639175750","https://openalex.org/W6723877943","https://openalex.org/W6760328821","https://openalex.org/W6785514856","https://openalex.org/W6798664151","https://openalex.org/W6805578727","https://openalex.org/W6853501938","https://openalex.org/W6857500348","https://openalex.org/W6859613355","https://openalex.org/W6863107275"],"related_works":["https://openalex.org/W4285328440","https://openalex.org/W4390062853","https://openalex.org/W4389256085","https://openalex.org/W4399290976","https://openalex.org/W4313644201","https://openalex.org/W3170999895","https://openalex.org/W4389374014","https://openalex.org/W4287117940","https://openalex.org/W2131513867","https://openalex.org/W4389989304"],"abstract_inverted_index":{"Integrating":[0],"machine":[1],"learning":[2],"and":[3,12,33],"data":[4,11,25],"mining":[5],"is":[6],"crucial":[7],"for":[8],"processing":[9],"big":[10,24],"extracting":[13],"valuable":[14],"insights":[15],"to":[16],"enhance":[17],"decision-making.":[18],"However,":[19],"imbalanced":[20],"target":[21],"variables":[22],"within":[23],"present":[26],"technical":[27],"challenges":[28],"th...":[29],"|":[30],"Find,":[31],"read":[32],"cite":[34],"all":[35],"the":[36],"research":[37],"you":[38],"need":[39],"on":[40],"Tech":[41],"Science":[42],"Press":[43]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":3}],"updated_date":"2026-04-21T08:09:41.155169","created_date":"2025-10-10T00:00:00"}
