{"id":"https://openalex.org/W2037930816","doi":"https://doi.org/10.3233/mis-140188","title":"An Ubiquitous and Non Intrusive System for Pervasive Advertising using NFC and Geolocation Technologies and Air Hand Gestures","display_name":"An Ubiquitous and Non Intrusive System for Pervasive Advertising using NFC and Geolocation Technologies and Air Hand Gestures","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W2037930816","doi":"https://doi.org/10.3233/mis-140188","mag":"2037930816"},"language":"en","primary_location":{"id":"pmh:oai:dnet:helvia______::dae99435fa64aa608d3b676dcac394f8","is_oa":false,"landing_page_url":"http://hdl.handle.net/10396/15640","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Mobile Information Systems 10, 361\u2013384 (2014)","raw_type":"info:eu-repo/semantics/article"},"type":"article","indexed_in":["doaj"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5009117602","display_name":"Francisco Borrego-Jaraba","orcid":null},"institutions":[{"id":"https://openalex.org/I53110688","display_name":"University of C\u00f3rdoba","ror":"https://ror.org/05yc77b46","country_code":"ES","type":"education","lineage":["https://openalex.org/I53110688"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Francisco M. Borrego-Jaraba","raw_affiliation_strings":["Department of Computing Science and Numerical Analysis, University of C\u00f3rdoba, C\u00f3rdoba, Spain#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computing Science and Numerical Analysis, University of C\u00f3rdoba, C\u00f3rdoba, Spain#TAB#","institution_ids":["https://openalex.org/I53110688"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5041078977","display_name":"Irene Luque Ruiz","orcid":"https://orcid.org/0000-0003-2996-7429"},"institutions":[{"id":"https://openalex.org/I53110688","display_name":"University of C\u00f3rdoba","ror":"https://ror.org/05yc77b46","country_code":"ES","type":"education","lineage":["https://openalex.org/I53110688"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Irene Luque Ruiz","raw_affiliation_strings":["Department of Computing Science and Numerical Analysis, University of C\u00f3rdoba, C\u00f3rdoba, Spain#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computing Science and Numerical Analysis, University of C\u00f3rdoba, C\u00f3rdoba, Spain#TAB#","institution_ids":["https://openalex.org/I53110688"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5060638298","display_name":"Miguel \u00c1ngel G\u00f3mez\u2010Nieto","orcid":"https://orcid.org/0000-0002-1946-5495"},"institutions":[{"id":"https://openalex.org/I53110688","display_name":"University of C\u00f3rdoba","ror":"https://ror.org/05yc77b46","country_code":"ES","type":"education","lineage":["https://openalex.org/I53110688"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Miguel \u00c1ngel G\u00f3mez-Nieto","raw_affiliation_strings":["Department of Computing Science and Numerical Analysis, University of C\u00f3rdoba, C\u00f3rdoba, Spain#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computing Science and Numerical Analysis, University of C\u00f3rdoba, C\u00f3rdoba, Spain#TAB#","institution_ids":["https://openalex.org/I53110688"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.6486,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.71196793,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10789","display_name":"Interactive and Immersive Displays","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10789","display_name":"Interactive and Immersive Displays","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10444","display_name":"Context-Aware Activity Recognition Systems","score":0.9950000047683716,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11800","display_name":"User Authentication and Security Systems","score":0.9901000261306763,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/geolocation","display_name":"Geolocation","score":0.9420583248138428},{"id":"https://openalex.org/keywords/gesture","display_name":"Gesture","score":0.8026881814002991},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5820514559745789},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3409714996814728},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.19932839274406433},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.18522951006889343},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.12750783562660217}],"concepts":[{"id":"https://openalex.org/C22041718","wikidata":"https://www.wikidata.org/wiki/Q638949","display_name":"Geolocation","level":2,"score":0.9420583248138428},{"id":"https://openalex.org/C207347870","wikidata":"https://www.wikidata.org/wiki/Q371174","display_name":"Gesture","level":2,"score":0.8026881814002991},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5820514559745789},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3409714996814728},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.19932839274406433},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.18522951006889343},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.12750783562660217}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:dnet:helvia______::dae99435fa64aa608d3b676dcac394f8","is_oa":false,"landing_page_url":"http://hdl.handle.net/10396/15640","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Mobile Information Systems 10, 361\u2013384 (2014)","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:doaj.org/article:a14cd529a991495f8dad08e8520a91f1","is_oa":false,"landing_page_url":"https://doaj.org/article/a14cd529a991495f8dad08e8520a91f1","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Mobile Information Systems, Vol 10, Iss 4, Pp 361-384 (2014)","raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","score":0.5699999928474426,"id":"https://metadata.un.org/sdg/9"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":23,"referenced_works":["https://openalex.org/W5356948","https://openalex.org/W108524251","https://openalex.org/W167368901","https://openalex.org/W202832116","https://openalex.org/W1540550017","https://openalex.org/W1556472997","https://openalex.org/W1882088395","https://openalex.org/W1911808412","https://openalex.org/W1968014109","https://openalex.org/W1970764200","https://openalex.org/W1992166554","https://openalex.org/W1996134849","https://openalex.org/W1996660370","https://openalex.org/W2016850010","https://openalex.org/W2042907153","https://openalex.org/W2045467487","https://openalex.org/W2047306651","https://openalex.org/W2151011812","https://openalex.org/W2155456580","https://openalex.org/W2156013496","https://openalex.org/W2158583440","https://openalex.org/W2169699849","https://openalex.org/W2195797247"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2163194970","https://openalex.org/W3105229732","https://openalex.org/W2799094075","https://openalex.org/W2892370851","https://openalex.org/W2945387931","https://openalex.org/W2187946387","https://openalex.org/W2052024186","https://openalex.org/W2939141610","https://openalex.org/W4310429133"],"abstract_inverted_index":{"In":[0],"this":[1],"paper":[2],"we":[3],"present":[4],"a":[5,54],"pervasive":[6],"proposal":[7],"for":[8],"advertising":[9,111],"using":[10,53,79],"mobile":[11,48],"phones,":[12],"Near":[13,83],"Field":[14,84],"Communication,":[15],"geolocation":[16],"and":[17,65,74,82,94,96],"air":[18],"hand":[19,80],"gestures.":[20],"Advertising":[21],"post":[22,78],"built":[23],"by":[24],"users":[25,52],"in":[26,46],"public/private":[27],"spaces":[28],"can":[29,71],"store":[30],"multiple":[31],"ads":[32,70],"containing":[33],"any":[34],"kind":[35],"of":[36,50,89,99,105],"textual,":[37],"graphic":[38],"or":[39,118],"multimedia":[40],"information.":[41],"Ads":[42],"are":[43],"automatically":[44],"shows":[45],"the":[47,51,63,66,77,97,103,109],"phone":[49],"notification":[55],"based":[56,113],"process":[57],"considering":[58],"relative":[59],"user":[60,67],"location":[61],"between":[62],"posts":[64],"preferences.":[68],"Moreover,":[69],"be":[72],"stored":[73],"retrieved":[75],"from":[76],"gestures":[81],"Communication":[85],"technology.":[86],"Secure":[87],"management":[88],"information":[90],"about":[91],"users,":[92],"posts,":[93],"notifications":[95],"use":[98],"instant":[100],"messaging":[101],"enable":[102],"development":[104],"systems":[106],"to":[107],"extend":[108],"current":[110],"strategies":[112],"on":[114],"Web,":[115],"large":[116],"displays":[117],"digital":[119],"signage.":[120]},"counts_by_year":[{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1}],"updated_date":"2026-06-18T10:00:31.954636","created_date":"2025-10-10T00:00:00"}
