{"id":"https://openalex.org/W3121143754","doi":"https://doi.org/10.3233/kes-200070","title":"Fuzzy rule based cluster analysis to segment consumers\u2019 preferences to eco and non-eco friendly products","display_name":"Fuzzy rule based cluster analysis to segment consumers\u2019 preferences to eco and non-eco friendly products","publication_year":2021,"publication_date":"2021-01-18","ids":{"openalex":"https://openalex.org/W3121143754","doi":"https://doi.org/10.3233/kes-200070","mag":"3121143754"},"language":"en","primary_location":{"id":"doi:10.3233/kes-200070","is_oa":false,"landing_page_url":"https://doi.org/10.3233/kes-200070","pdf_url":null,"source":{"id":"https://openalex.org/S133764092","display_name":"International Journal of Knowledge-based and Intelligent Engineering Systems","issn_l":"1327-2314","issn":["1327-2314","1875-8827"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310318577","host_organization_name":"IOS Press","host_organization_lineage":["https://openalex.org/P4310318577"],"host_organization_lineage_names":["IOS Press"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Knowledge-based and Intelligent Engineering Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5074136916","display_name":"Sanjukta Ghosh","orcid":"https://orcid.org/0000-0001-6119-9058"},"institutions":[{"id":"https://openalex.org/I4210124303","display_name":"Srishti Institute of Art Design and Technology","ror":"https://ror.org/033mhgr78","country_code":"IN","type":"education","lineage":["https://openalex.org/I4210124303"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Sanjukta Ghosh","raw_affiliation_strings":["School of Design Business and Technology, Srishti Manipal Institute, Bengaluru, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Design Business and Technology, Srishti Manipal Institute, Bengaluru, India","institution_ids":["https://openalex.org/I4210124303"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5015285400","display_name":"\u0110o\u00e0n V\u0103n Th\u1eafng","orcid":"https://orcid.org/0000-0002-2055-6255"},"institutions":[{"id":"https://openalex.org/I202539009","display_name":"Industrial University of Ho Chi Minh City","ror":"https://ror.org/03mj71j26","country_code":"VN","type":"education","lineage":["https://openalex.org/I202539009"]}],"countries":["VN"],"is_corresponding":false,"raw_author_name":"Doan Van Thang","raw_affiliation_strings":["Faculty of Information Technology, Industrial University of Ho Chi Minh City, Vietnam"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Information Technology, Industrial University of Ho Chi Minh City, Vietnam","institution_ids":["https://openalex.org/I202539009"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5058475882","display_name":"Suresh Chandra Satapathy","orcid":"https://orcid.org/0000-0001-8236-4104"},"institutions":[{"id":"https://openalex.org/I67357951","display_name":"KIIT University","ror":"https://ror.org/00k8zt527","country_code":"IN","type":"education","lineage":["https://openalex.org/I67357951"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Suresh Chandra Satapathy","raw_affiliation_strings":["School of Computer Science and Engineering, KIIT Deemed to be University, Bhubaneswar, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Computer Science and Engineering, KIIT Deemed to be University, Bhubaneswar, India","institution_ids":["https://openalex.org/I67357951"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5058396473","display_name":"Sachi Nandan Mohanty","orcid":"https://orcid.org/0000-0002-4939-0797"},"institutions":[{"id":"https://openalex.org/I4210138731","display_name":"ICFAI Foundation for Higher Education","ror":"https://ror.org/04p3pp808","country_code":"IN","type":"education","lineage":["https://openalex.org/I4210138731"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Sachi Nandan Mohanty","raw_affiliation_strings":["Department of Computer Science and Engineering, ICFAI Foundation for Higher Education, IcfaiTech, Hyderabad, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Science and Engineering, ICFAI Foundation for Higher Education, IcfaiTech, Hyderabad, India","institution_ids":["https://openalex.org/I4210138731"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5074136916"],"corresponding_institution_ids":["https://openalex.org/I4210124303"],"apc_list":null,"apc_paid":null,"fwci":0.9678,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.79063973,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":97},"biblio":{"volume":"24","issue":"4","first_page":"343","last_page":"351"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9836000204086304,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10898","display_name":"Environmental Education and Sustainability","score":0.983299970626831,"subfield":{"id":"https://openalex.org/subfields/2308","display_name":"Management, Monitoring, Policy and Law"},"field":{"id":"https://openalex.org/fields/23","display_name":"Environmental Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.5669789910316467},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5354832410812378},{"id":"https://openalex.org/keywords/variable","display_name":"Variable (mathematics)","score":0.5259195566177368},{"id":"https://openalex.org/keywords/promotion","display_name":"Promotion (chess)","score":0.517031729221344},{"id":"https://openalex.org/keywords/set","display_name":"Set (abstract data type)","score":0.5134099721908569},{"id":"https://openalex.org/keywords/cluster-analysis","display_name":"Cluster analysis","score":0.5021731853485107},{"id":"https://openalex.org/keywords/environmentally-friendly","display_name":"Environmentally friendly","score":0.4996821880340576},{"id":"https://openalex.org/keywords/fuzzy-logic","display_name":"Fuzzy logic","score":0.4936762750148773},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4717182517051697},{"id":"https://openalex.org/keywords/environmental-pollution","display_name":"Environmental pollution","score":0.46715015172958374},{"id":"https://openalex.org/keywords/fuzzy-clustering","display_name":"Fuzzy clustering","score":0.4590451121330261},{"id":"https://openalex.org/keywords/metropolitan-area","display_name":"Metropolitan area","score":0.4562957286834717},{"id":"https://openalex.org/keywords/fuzzy-rule","display_name":"Fuzzy rule","score":0.41937577724456787},{"id":"https://openalex.org/keywords/fuzzy-set","display_name":"Fuzzy set","score":0.41907158493995667},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4182508587837219},{"id":"https://openalex.org/keywords/green-marketing","display_name":"Green marketing","score":0.414313942193985},{"id":"https://openalex.org/keywords/environmental-economics","display_name":"Environmental economics","score":0.3473840355873108},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.22259846329689026},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.219952791929245},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.1459391713142395},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.13388264179229736}],"concepts":[{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5669789910316467},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5354832410812378},{"id":"https://openalex.org/C182365436","wikidata":"https://www.wikidata.org/wiki/Q50701","display_name":"Variable (mathematics)","level":2,"score":0.5259195566177368},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.517031729221344},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.5134099721908569},{"id":"https://openalex.org/C73555534","wikidata":"https://www.wikidata.org/wiki/Q622825","display_name":"Cluster analysis","level":2,"score":0.5021731853485107},{"id":"https://openalex.org/C171534860","wikidata":"https://www.wikidata.org/wiki/Q655870","display_name":"Environmentally friendly","level":2,"score":0.4996821880340576},{"id":"https://openalex.org/C58166","wikidata":"https://www.wikidata.org/wiki/Q224821","display_name":"Fuzzy logic","level":2,"score":0.4936762750148773},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4717182517051697},{"id":"https://openalex.org/C2909468537","wikidata":"https://www.wikidata.org/wiki/Q58734","display_name":"Environmental pollution","level":2,"score":0.46715015172958374},{"id":"https://openalex.org/C17212007","wikidata":"https://www.wikidata.org/wiki/Q5511111","display_name":"Fuzzy clustering","level":3,"score":0.4590451121330261},{"id":"https://openalex.org/C158739034","wikidata":"https://www.wikidata.org/wiki/Q1907114","display_name":"Metropolitan area","level":2,"score":0.4562957286834717},{"id":"https://openalex.org/C2780049643","wikidata":"https://www.wikidata.org/wiki/Q5511139","display_name":"Fuzzy rule","level":4,"score":0.41937577724456787},{"id":"https://openalex.org/C42011625","wikidata":"https://www.wikidata.org/wiki/Q1055058","display_name":"Fuzzy set","level":3,"score":0.41907158493995667},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4182508587837219},{"id":"https://openalex.org/C59345209","wikidata":"https://www.wikidata.org/wiki/Q384793","display_name":"Green marketing","level":2,"score":0.414313942193985},{"id":"https://openalex.org/C134560507","wikidata":"https://www.wikidata.org/wiki/Q753291","display_name":"Environmental economics","level":1,"score":0.3473840355873108},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.22259846329689026},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.219952791929245},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.1459391713142395},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.13388264179229736},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C526734887","wikidata":"https://www.wikidata.org/wiki/Q832237","display_name":"Environmental protection","level":1,"score":0.0},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.3233/kes-200070","is_oa":false,"landing_page_url":"https://doi.org/10.3233/kes-200070","pdf_url":null,"source":{"id":"https://openalex.org/S133764092","display_name":"International Journal of Knowledge-based and Intelligent Engineering Systems","issn_l":"1327-2314","issn":["1327-2314","1875-8827"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310318577","host_organization_name":"IOS Press","host_organization_lineage":["https://openalex.org/P4310318577"],"host_organization_lineage_names":["IOS Press"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Knowledge-based and Intelligent Engineering Systems","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Life in Land","score":0.5199999809265137,"id":"https://metadata.un.org/sdg/15"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":37,"referenced_works":["https://openalex.org/W1500549249","https://openalex.org/W1536880142","https://openalex.org/W1919055574","https://openalex.org/W1978056844","https://openalex.org/W1992176519","https://openalex.org/W2001255626","https://openalex.org/W2004289691","https://openalex.org/W2008284276","https://openalex.org/W2009363421","https://openalex.org/W2018926152","https://openalex.org/W2036204478","https://openalex.org/W2065106213","https://openalex.org/W2076579537","https://openalex.org/W2105572499","https://openalex.org/W2108334031","https://openalex.org/W2109863890","https://openalex.org/W2124009616","https://openalex.org/W2150879558","https://openalex.org/W2152521389","https://openalex.org/W2153676086","https://openalex.org/W2166637398","https://openalex.org/W2194662855","https://openalex.org/W2413097289","https://openalex.org/W2419451855","https://openalex.org/W2475362080","https://openalex.org/W2633139931","https://openalex.org/W2742594143","https://openalex.org/W2791714422","https://openalex.org/W4232430140","https://openalex.org/W4235522923","https://openalex.org/W4241509763","https://openalex.org/W4249749961","https://openalex.org/W6715348980","https://openalex.org/W6717023382","https://openalex.org/W6742359895","https://openalex.org/W6814294063","https://openalex.org/W6817440252"],"related_works":["https://openalex.org/W1577087430","https://openalex.org/W2368072971","https://openalex.org/W186863808","https://openalex.org/W3173132437","https://openalex.org/W2352189277","https://openalex.org/W2351585432","https://openalex.org/W1975208325","https://openalex.org/W2348242304","https://openalex.org/W2347215662","https://openalex.org/W3093809772"],"abstract_inverted_index":{"Environment":[0],"protection":[1],"and":[2,30,40,45,71,98,120,161,190,193,216,246,253],"basic":[3],"health":[4],"improvement":[5],"of":[6,15,36,48,203,223,226],"all":[7],"social":[8],"communities":[9],"is":[10,58,219],"now":[11],"considered":[12],"as":[13,64,172,195],"one":[14],"the":[16,20,34,126,217,248],"key":[17],"parameters":[18,153],"for":[19,27,113,130,209,221],"development.":[21,56],"It":[22,57],"has":[23,179],"become":[24],"a":[25,65,87,137,224],"responsibility":[26],"both":[28],"industry":[29],"academia":[31],"to":[32,54,60,90,103,145,166,242,250],"optimize":[33],"usage":[35],"finite":[37],"natural":[38],"resources":[39],"preserve":[41],"them.":[42],"Efficient":[43],"promotion":[44],"strategic":[46],"marketing":[47,257],"Eco":[49,114,167],"Friendly":[50],"products":[51],"can":[52,240],"contribute":[53],"this":[55,131,135],"important":[59],"consider":[61],"any":[62],"market":[63],"heterogeneous":[66],"mix,":[67],"which":[68,170,239],"requires":[69],"well-organized":[70],"intelligent":[72],"split":[73],"or":[74,198],"segmentation.":[75],"A":[76,201],"survey":[77],"was":[78,143],"conducted":[79],"in":[80,84,134],"Kolkata,":[81],"metropolitan":[82],"city":[83],"India,":[85],"through":[86,235],"structured":[88],"questionnaire":[89],"measure":[91],"Perceived":[92,95,155,158],"Environmental":[93,96,156,159],"Knowledge,":[94,157],"Attitude":[97,160],"Green":[99,162],"Purchase":[100,163],"Behavior":[101,164],"associated":[102,165],"18":[104],"product":[105],"categories":[106],"identified":[107,234],"by":[108],"Central":[109],"Pollution":[110],"Control":[111],"Board":[112],"Mark":[115],"Scheme,":[116],"2002.":[117],"Two":[118],"hundred":[119],"twenty":[121],"three":[122,152],"data":[123],"inputs":[124],"from":[125],"respondents":[127],"were":[128,207,213,233],"analysed":[129],"study.":[132],"Here":[133],"study":[136],"fuzzy":[138],"rule":[139,177],"based":[140],"clustering":[141],"technique":[142],"performed":[144],"segregate":[146],"customers":[147],"into":[148],"two":[149],"sections":[150],"considering":[151],"like":[154,182],"friendly":[168],"product,":[169],"acts":[171],"an":[173],"input":[174],"variable.":[175],"The":[176],"base":[178],"linguistic":[180],"variables":[181],"Significantly":[183,191],"High,":[184,186],"Little":[185,188],"Medium,":[187],"Low":[189,192],"output":[194,210],"\u201cEco":[196],"friendly\u201d":[197],"\u201cNon-ecofriendly\u201d":[199],"consumers.":[200],"set":[202,225],"5\u00d75\u00d75=":[204],"125":[205],"rules":[206,232],"developed":[208],"determination.":[211],"They":[212],"designed":[214],"manually":[215],"method":[218],"applied":[220],"detection":[222],"good":[227,231],"rules.":[228],"Thirteen":[229],"such":[230],"Fuzzy":[236],"Reasoning":[237],"Tool,":[238],"lead":[241],"better":[243],"Decision":[244],"Making":[245],"facilitate":[247],"marketers":[249],"develop":[251],"strategy":[252],"take":[254],"up":[255],"effective":[256],"decisions.":[258]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":3}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}