{"id":"https://openalex.org/W2765143107","doi":"https://doi.org/10.3233/kes-170366","title":"Fuzzy quantitative evaluation on tourist scenic spot service quality in the perspective of Wechat marketing","display_name":"Fuzzy quantitative evaluation on tourist scenic spot service quality in the perspective of Wechat marketing","publication_year":2017,"publication_date":"2017-11-01","ids":{"openalex":"https://openalex.org/W2765143107","doi":"https://doi.org/10.3233/kes-170366","mag":"2765143107"},"language":"en","primary_location":{"id":"doi:10.3233/kes-170366","is_oa":false,"landing_page_url":"https://doi.org/10.3233/kes-170366","pdf_url":null,"source":{"id":"https://openalex.org/S133764092","display_name":"International Journal of Knowledge-based and Intelligent Engineering Systems","issn_l":"1327-2314","issn":["1327-2314","1875-8827"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310318577","host_organization_name":"IOS Press","host_organization_lineage":["https://openalex.org/P4310318577"],"host_organization_lineage_names":["IOS Press"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Knowledge-Based and Intelligent Engineering Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100385934","display_name":"Lina Wang","orcid":"https://orcid.org/0000-0002-3087-6084"},"institutions":[{"id":"https://openalex.org/I188703185","display_name":"GTx (United States)","ror":"https://ror.org/0400j3f74","country_code":"US","type":"company","lineage":["https://openalex.org/I188703185"]},{"id":"https://openalex.org/I3131412887","display_name":"Jiangxi University of Technology","ror":"https://ror.org/05k2j8e48","country_code":"CN","type":"education","lineage":["https://openalex.org/I3131412887"]},{"id":"https://openalex.org/I59649739","display_name":"Jiangxi University of Finance and Economics","ror":"https://ror.org/03efmyj29","country_code":"CN","type":"education","lineage":["https://openalex.org/I59649739"]}],"countries":["CN","US"],"is_corresponding":true,"raw_author_name":"Li-Na Wang","raw_affiliation_strings":["College of Finance and Economics, Jiangxi University of Technology, Nanchang, Jiangxi, China","Tel./Fax: +86 15070978596; E-mail: 201099192@jxut.edu.cn"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Finance and Economics, Jiangxi University of Technology, Nanchang, Jiangxi, China","institution_ids":["https://openalex.org/I59649739","https://openalex.org/I3131412887"]},{"raw_affiliation_string":"Tel./Fax: +86 15070978596; E-mail: 201099192@jxut.edu.cn","institution_ids":["https://openalex.org/I188703185"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5100385934"],"corresponding_institution_ids":["https://openalex.org/I188703185","https://openalex.org/I3131412887","https://openalex.org/I59649739"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.17542121,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":96,"max":97},"biblio":{"volume":"21","issue":"4","first_page":"227","last_page":"233"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10050","display_name":"Multi-Criteria Decision Making","score":0.960099995136261,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10050","display_name":"Multi-Criteria Decision Making","score":0.960099995136261,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13955","display_name":"Evaluation Methods in Various Fields","score":0.9178000092506409,"subfield":{"id":"https://openalex.org/subfields/2302","display_name":"Ecological Modeling"},"field":{"id":"https://openalex.org/fields/23","display_name":"Environmental Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/tourism","display_name":"Tourism","score":0.7140426635742188},{"id":"https://openalex.org/keywords/perspective","display_name":"Perspective (graphical)","score":0.6880722641944885},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.6215606331825256},{"id":"https://openalex.org/keywords/fuzzy-logic","display_name":"Fuzzy logic","score":0.6175320148468018},{"id":"https://openalex.org/keywords/service-quality","display_name":"Service quality","score":0.6020442247390747},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5558364391326904},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.5483955144882202},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.49354398250579834},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.340482622385025},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.33281970024108887},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.217831552028656},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.20297864079475403}],"concepts":[{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.7140426635742188},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.6880722641944885},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6215606331825256},{"id":"https://openalex.org/C58166","wikidata":"https://www.wikidata.org/wiki/Q224821","display_name":"Fuzzy logic","level":2,"score":0.6175320148468018},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.6020442247390747},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5558364391326904},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5483955144882202},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.49354398250579834},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.340482622385025},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.33281970024108887},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.217831552028656},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.20297864079475403},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.3233/kes-170366","is_oa":false,"landing_page_url":"https://doi.org/10.3233/kes-170366","pdf_url":null,"source":{"id":"https://openalex.org/S133764092","display_name":"International Journal of Knowledge-based and Intelligent Engineering Systems","issn_l":"1327-2314","issn":["1327-2314","1875-8827"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310318577","host_organization_name":"IOS Press","host_organization_lineage":["https://openalex.org/P4310318577"],"host_organization_lineage_names":["IOS Press"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Knowledge-Based and Intelligent Engineering Systems","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":54,"referenced_works":["https://openalex.org/W908018526","https://openalex.org/W1511931239","https://openalex.org/W1528809500","https://openalex.org/W1594086218","https://openalex.org/W1966502091","https://openalex.org/W1967218248","https://openalex.org/W1971403896","https://openalex.org/W1977184551","https://openalex.org/W1980644867","https://openalex.org/W1980748255","https://openalex.org/W1987347924","https://openalex.org/W1993264707","https://openalex.org/W1999553148","https://openalex.org/W2001262510","https://openalex.org/W2005141229","https://openalex.org/W2014143770","https://openalex.org/W2023711589","https://openalex.org/W2024492332","https://openalex.org/W2025126628","https://openalex.org/W2040765468","https://openalex.org/W2056001886","https://openalex.org/W2065880721","https://openalex.org/W2077644963","https://openalex.org/W2078423530","https://openalex.org/W2084400670","https://openalex.org/W2089228118","https://openalex.org/W2089556013","https://openalex.org/W2118003794","https://openalex.org/W2122937236","https://openalex.org/W2125906479","https://openalex.org/W2171370438","https://openalex.org/W2218209912","https://openalex.org/W2270529708","https://openalex.org/W2272556930","https://openalex.org/W2331382965","https://openalex.org/W2437782838","https://openalex.org/W2463044584","https://openalex.org/W2526675547","https://openalex.org/W2533445771","https://openalex.org/W2548735830","https://openalex.org/W2590327654","https://openalex.org/W2601289346","https://openalex.org/W2734401115","https://openalex.org/W2734467534","https://openalex.org/W2734543528","https://openalex.org/W2736287459","https://openalex.org/W2744824089","https://openalex.org/W3124253652","https://openalex.org/W3144340065","https://openalex.org/W3147287816","https://openalex.org/W4206166834","https://openalex.org/W4239855057","https://openalex.org/W4255021149","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W1975467175","https://openalex.org/W2391061603","https://openalex.org/W2386798499","https://openalex.org/W2149537132","https://openalex.org/W2422640710","https://openalex.org/W4388017739","https://openalex.org/W1670566515","https://openalex.org/W2352379149","https://openalex.org/W641279757","https://openalex.org/W3216130691"],"abstract_inverted_index":{"As":[0],"a":[1,165],"constituent":[2],"element":[3],"of":[4,13,67,72,90,161,181],"tourism":[5,14],"system,":[6],"tourist":[7,17,57,68,77,91,153,173],"attraction":[8],"is":[9,45,64,79,184],"the":[10,22,26,30,39,46,51,55,61,65,87,142,159,179,188],"spatial":[11],"carrier":[12],"activity.":[15],"Those":[16],"attractions":[18,78],"that":[19],"can":[20],"provide":[21],"high-quality":[23],"service":[24,43,73,88,156,176],"for":[25,34,148,168],"tourists":[27,36],"will":[28],"obtain":[29],"satisfactory":[31],"tourists,":[32],"drum":[33],"more":[35],"and":[37,59,83,122],"achieve":[38],"good":[40],"performance.":[41],"Therefore":[42],"quality":[44,74,89,157,177],"crucial":[47],"factor":[48],"to":[49,81,85,100,136,140,186],"build":[50],"market":[52],"image,":[53],"acquire":[54],"steady":[56],"flow":[58],"increase":[60],"profit.":[62],"It":[63],"life-line":[66],"attractions.":[69,92],"The":[70],"crux":[71],"management":[75],"in":[76,158,178],"how":[80],"evaluate":[82],"proceed":[84],"improve":[86],"In":[93],"this":[94],"paper,":[95],"we":[96,131],"utilize":[97],"Einstein":[98,109,116,125],"operations":[99],"develop":[101,137],"some":[102,138],"triangular":[103,107,114,123,143],"fuzzy":[104,108,115,124,144,149,169],"aggregation":[105],"operators:":[106],"weighted":[110,118],"average":[111,119,127],"(TFEWA)":[112],"operator,":[113],"ordered":[117],"(TFEOWA)":[120],"operator":[121],"hybrid":[126],"(TFEHA)":[128],"operator.":[129],"Then,":[130],"have":[132],"utilized":[133],"these":[134],"operators":[135],"approaches":[139],"solve":[141],"comprehensive":[145],"evaluation":[146,151,171],"problems":[147],"quantitative":[150,170],"on":[152,172],"scenic":[154,174],"spot":[155,175],"perspective":[160,180],"Wechat":[162,182],"marketing.":[163],"Finally,":[164],"practical":[166],"example":[167],"marketing":[183],"given":[185],"verify":[187],"developed":[189],"approach.":[190]},"counts_by_year":[{"year":2023,"cited_by_count":3}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}