{"id":"https://openalex.org/W3198951346","doi":"https://doi.org/10.3233/jifs-201980","title":"Continuous marketing in the social business platform based on identifying consumer boring products","display_name":"Continuous marketing in the social business platform based on identifying consumer boring products","publication_year":2021,"publication_date":"2021-09-21","ids":{"openalex":"https://openalex.org/W3198951346","doi":"https://doi.org/10.3233/jifs-201980","mag":"3198951346"},"language":"en","primary_location":{"id":"doi:10.3233/jifs-201980","is_oa":false,"landing_page_url":"https://doi.org/10.3233/jifs-201980","pdf_url":null,"source":{"id":"https://openalex.org/S179157397","display_name":"Journal of Intelligent & Fuzzy Systems","issn_l":"1064-1246","issn":["1064-1246","1875-8967"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310318577","host_organization_name":"IOS Press","host_organization_lineage":["https://openalex.org/P4310318577"],"host_organization_lineage_names":["IOS Press"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Intelligent & Fuzzy Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100682119","display_name":"Shugang Li","orcid":"https://orcid.org/0000-0002-3170-4073"},"institutions":[{"id":"https://openalex.org/I113940042","display_name":"Shanghai University","ror":"https://ror.org/006teas31","country_code":"CN","type":"education","lineage":["https://openalex.org/I113940042"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Shugang Li","raw_affiliation_strings":["School of Management, Shanghai University, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"School of Management, Shanghai University, Shanghai, China","institution_ids":["https://openalex.org/I113940042"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5074594939","display_name":"Hanyu Lu","orcid":null},"institutions":[{"id":"https://openalex.org/I113940042","display_name":"Shanghai University","ror":"https://ror.org/006teas31","country_code":"CN","type":"education","lineage":["https://openalex.org/I113940042"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Hanyu Lu","raw_affiliation_strings":["School of Management, Shanghai University, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"School of Management, Shanghai University, Shanghai, China","institution_ids":["https://openalex.org/I113940042"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5090201240","display_name":"Qian Dou","orcid":null},"institutions":[{"id":"https://openalex.org/I113940042","display_name":"Shanghai University","ror":"https://ror.org/006teas31","country_code":"CN","type":"education","lineage":["https://openalex.org/I113940042"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Qian Dou","raw_affiliation_strings":["School of Management, Shanghai University, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"School of Management, Shanghai University, Shanghai, China","institution_ids":["https://openalex.org/I113940042"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100604352","display_name":"Wang Ru","orcid":"https://orcid.org/0009-0009-9263-4038"},"institutions":[{"id":"https://openalex.org/I113940042","display_name":"Shanghai University","ror":"https://ror.org/006teas31","country_code":"CN","type":"education","lineage":["https://openalex.org/I113940042"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Ru Wang","raw_affiliation_strings":["School of Management, Shanghai University, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"School of Management, Shanghai University, Shanghai, China","institution_ids":["https://openalex.org/I113940042"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5064049424","display_name":"Zhaoxu Yu","orcid":"https://orcid.org/0000-0002-2375-0213"},"institutions":[{"id":"https://openalex.org/I143593769","display_name":"East China University of Science and Technology","ror":"https://ror.org/01vyrm377","country_code":"CN","type":"education","lineage":["https://openalex.org/I143593769"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhaoxu Yu","raw_affiliation_strings":["Department of Automation, East China University of Science and Technology, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"Department of Automation, East China University of Science and Technology, Shanghai, China","institution_ids":["https://openalex.org/I143593769"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5100604352"],"corresponding_institution_ids":["https://openalex.org/I113940042"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.21558198,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"41","issue":"6","first_page":"5929","last_page":"5941"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9950000047683716,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9876000285148621,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/purchasing","display_name":"Purchasing","score":0.6564487814903259},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.6205958127975464},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5471722483634949},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5070409774780273},{"id":"https://openalex.org/keywords/focus","display_name":"Focus (optics)","score":0.45765650272369385},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.44800078868865967},{"id":"https://openalex.org/keywords/consumer-behaviour","display_name":"Consumer behaviour","score":0.4342518448829651},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.1753443479537964}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.6564487814903259},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6205958127975464},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5471722483634949},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5070409774780273},{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.45765650272369385},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.44800078868865967},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.4342518448829651},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1753443479537964},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.3233/jifs-201980","is_oa":false,"landing_page_url":"https://doi.org/10.3233/jifs-201980","pdf_url":null,"source":{"id":"https://openalex.org/S179157397","display_name":"Journal of Intelligent & Fuzzy Systems","issn_l":"1064-1246","issn":["1064-1246","1875-8967"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310318577","host_organization_name":"IOS Press","host_organization_lineage":["https://openalex.org/P4310318577"],"host_organization_lineage_names":["IOS Press"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Intelligent & Fuzzy Systems","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":34,"referenced_works":["https://openalex.org/W1963950745","https://openalex.org/W1970736635","https://openalex.org/W1990444568","https://openalex.org/W1994918139","https://openalex.org/W2012200185","https://openalex.org/W2020732236","https://openalex.org/W2024095636","https://openalex.org/W2031696998","https://openalex.org/W2033313266","https://openalex.org/W2037070201","https://openalex.org/W2044295466","https://openalex.org/W2089457241","https://openalex.org/W2171018098","https://openalex.org/W2310435784","https://openalex.org/W2386126672","https://openalex.org/W2507330628","https://openalex.org/W2511071455","https://openalex.org/W2533696134","https://openalex.org/W2551380182","https://openalex.org/W2602269259","https://openalex.org/W2626500363","https://openalex.org/W2737079750","https://openalex.org/W2762501513","https://openalex.org/W2768572700","https://openalex.org/W2769443623","https://openalex.org/W2786454053","https://openalex.org/W2788506341","https://openalex.org/W2792782403","https://openalex.org/W2800139390","https://openalex.org/W3005997703","https://openalex.org/W4212776819","https://openalex.org/W4244266975","https://openalex.org/W6746224252","https://openalex.org/W6748723608"],"related_works":["https://openalex.org/W2351217280","https://openalex.org/W4313650933","https://openalex.org/W2068874688","https://openalex.org/W3207460402","https://openalex.org/W3112178369","https://openalex.org/W2806431135","https://openalex.org/W3094185001","https://openalex.org/W2379706362","https://openalex.org/W4285224732","https://openalex.org/W2087700723"],"abstract_inverted_index":{"In":[0],"the":[1,12,33,42,58,78,87,97,106,109,112,129,138,150,159,172,180,189,192,207,219,226],"social":[2,24,122],"business":[3],"platform,":[4],"continuous":[5,227],"marketing":[6,228],"to":[7,49,85,104,115,156,177],"consumers":[8,18,90,119,133,184,203],"can":[9,19],"fully":[10],"explore":[11],"consumer":[13,69,110,130],"purchasing":[14],"potential.":[15],"However,":[16],"since":[17],"be":[20,116],"influenced":[21],"by":[22,198],"their":[23,26],"friends,":[25],"tastes":[27],"often":[28],"change,":[29],"which":[30],"resulting":[31],"in":[32,171,188,223],"cold":[34],"start":[35],"problem":[36],"of":[37,63,81,108,134,145,162,166,221],"familiar":[38,65],"users":[39],"(CSPFU),":[40],"and":[41,83,124,131,142,206],"traditional":[43],"product":[44,72,114,163],"recommendation":[45],"methods":[46],"are":[47,101,154],"difficult":[48],"achieve":[50],"satisfactory":[51],"results":[52,214],"because":[53],"they":[54],"focus":[55,185,204],"on":[56,77,205,215],"identifying":[57],"preferable":[59],"new":[60],"products":[61,82,88],"instead":[62],"boring":[64],"products.":[66,136],"Therefore,":[67],"a":[68],"multi-stage":[70],"compensation":[71,151],"evaluation":[73,164],"model":[74,174],"(CMCPEM)":[75],"based":[76],"multidimensional":[79,98,147],"correlation":[80,99,148],"customers":[84],"identify":[86],"that":[89,183,202,209],"may":[91],"feel":[92],"tired":[93],"is":[94,175,196],"proposed.":[95],"Specifically,":[96],"indexes":[100,152,208],"firstly":[102],"proposed":[103,155],"depict":[105],"preferences":[107],"for":[111],"target":[113],"identified,":[117],"other":[118,132],"who":[120],"have":[121],"contagion":[123],"structural":[125],"equivalence":[126],"relationships":[127],"with":[128],"homogeneous":[135],"After":[137],"direct":[139],"linear,":[140],"non-linear":[141],"indirect":[143],"fusion":[144],"these":[146],"indexes,":[149],"(CIs)":[153],"comprehensively":[157,199],"describe":[158],"first":[160],"stage":[161],"process":[165],"consumers.":[167],"Then,":[168],"J":[169],"test":[170],"non-nested":[173,181],"used":[176],"screen":[178],"out":[179],"CIs":[182,201],"on.":[186],"Finally,":[187],"third":[190],"stage,":[191],"final":[193],"decision":[194],"result":[195],"given":[197],"considering":[200],"represent":[210],"consumers\u2019":[211],"favorite.":[212],"Experiment":[213],"YELP":[216],"data":[217],"confirm":[218],"effectiveness":[220],"CMCPEM":[222],"successfully":[224],"launching":[225],"campaign.":[229]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}