{"id":"https://openalex.org/W3048765439","doi":"https://doi.org/10.3233/jifs-189123","title":"Click and sales prediction for OTAs\u2019 digital advertisements: Fuzzy clustering based approach","display_name":"Click and sales prediction for OTAs\u2019 digital advertisements: Fuzzy clustering based approach","publication_year":2020,"publication_date":"2020-08-11","ids":{"openalex":"https://openalex.org/W3048765439","doi":"https://doi.org/10.3233/jifs-189123","mag":"3048765439"},"language":"en","primary_location":{"id":"doi:10.3233/jifs-189123","is_oa":false,"landing_page_url":"https://doi.org/10.3233/jifs-189123","pdf_url":null,"source":{"id":"https://openalex.org/S179157397","display_name":"Journal of Intelligent & Fuzzy Systems","issn_l":"1064-1246","issn":["1064-1246","1875-8967"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310318577","host_organization_name":"IOS Press","host_organization_lineage":["https://openalex.org/P4310318577"],"host_organization_lineage_names":["IOS Press"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Intelligent &amp; Fuzzy Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100760414","display_name":"A. Tek\u00edn","orcid":"https://orcid.org/0000-0002-1792-6622"},"institutions":[{"id":"https://openalex.org/I48912391","display_name":"Istanbul Technical University","ror":"https://ror.org/059636586","country_code":"TR","type":"education","lineage":["https://openalex.org/I48912391"]}],"countries":["TR"],"is_corresponding":true,"raw_author_name":"Ahmet Tezcan Tekin","raw_affiliation_strings":["Istanbul Technical University Management Engineering Department, Besiktas, Istanbul, Turkey"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Istanbul Technical University Management Engineering Department, Besiktas, Istanbul, Turkey","institution_ids":["https://openalex.org/I48912391"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5079493363","display_name":"Ferhan \u00c7ebi","orcid":"https://orcid.org/0000-0003-3100-3020"},"institutions":[{"id":"https://openalex.org/I48912391","display_name":"Istanbul Technical University","ror":"https://ror.org/059636586","country_code":"TR","type":"education","lineage":["https://openalex.org/I48912391"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Ferhan \u00c7ebi","raw_affiliation_strings":["Istanbul Technical University Management Engineering Department, Besiktas, Istanbul, Turkey"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Istanbul Technical University Management Engineering Department, Besiktas, Istanbul, Turkey","institution_ids":["https://openalex.org/I48912391"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5100760414"],"corresponding_institution_ids":["https://openalex.org/I48912391"],"apc_list":null,"apc_paid":null,"fwci":0.3671,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.74243431,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"39","issue":"5","first_page":"6619","last_page":"6627"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9983999729156494,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9983999729156494,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.984000027179718,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9814000129699707,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.720587968826294},{"id":"https://openalex.org/keywords/cluster-analysis","display_name":"Cluster analysis","score":0.541564404964447},{"id":"https://openalex.org/keywords/click-through-rate","display_name":"Click-through rate","score":0.5139359831809998},{"id":"https://openalex.org/keywords/digital-advertising","display_name":"Digital advertising","score":0.4573203921318054},{"id":"https://openalex.org/keywords/boosting","display_name":"Boosting (machine learning)","score":0.4281640648841858},{"id":"https://openalex.org/keywords/joins","display_name":"Joins","score":0.42340517044067383},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.42078250646591187},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.4148316979408264},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.3366853892803192},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.32449060678482056},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.31128907203674316},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.2644093632698059},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.24819201231002808},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.1713445484638214},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.137993723154068}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.720587968826294},{"id":"https://openalex.org/C73555534","wikidata":"https://www.wikidata.org/wiki/Q622825","display_name":"Cluster analysis","level":2,"score":0.541564404964447},{"id":"https://openalex.org/C115174607","wikidata":"https://www.wikidata.org/wiki/Q1100934","display_name":"Click-through rate","level":2,"score":0.5139359831809998},{"id":"https://openalex.org/C2994201839","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Digital advertising","level":4,"score":0.4573203921318054},{"id":"https://openalex.org/C46686674","wikidata":"https://www.wikidata.org/wiki/Q466303","display_name":"Boosting (machine learning)","level":2,"score":0.4281640648841858},{"id":"https://openalex.org/C2778692605","wikidata":"https://www.wikidata.org/wiki/Q4041866","display_name":"Joins","level":2,"score":0.42340517044067383},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.42078250646591187},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.4148316979408264},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.3366853892803192},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.32449060678482056},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.31128907203674316},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.2644093632698059},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.24819201231002808},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.1713445484638214},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.137993723154068},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3233/jifs-189123","is_oa":false,"landing_page_url":"https://doi.org/10.3233/jifs-189123","pdf_url":null,"source":{"id":"https://openalex.org/S179157397","display_name":"Journal of Intelligent & Fuzzy Systems","issn_l":"1064-1246","issn":["1064-1246","1875-8967"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310318577","host_organization_name":"IOS Press","host_organization_lineage":["https://openalex.org/P4310318577"],"host_organization_lineage_names":["IOS Press"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Intelligent &amp; Fuzzy Systems","raw_type":"journal-article"},{"id":"pmh:oai:polen.itu.edu.tr:11527/57236","is_oa":false,"landing_page_url":"https://hdl.handle.net/11527/57236","pdf_url":null,"source":{"id":"https://openalex.org/S4306400460","display_name":"Istanbul Technical University Academic Open Archive (Istanbul Technical University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I48912391","host_organization_name":"Istanbul Technical University","host_organization_lineage":["https://openalex.org/I48912391"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.4699999988079071,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":29,"referenced_works":["https://openalex.org/W1493454437","https://openalex.org/W1678356000","https://openalex.org/W1988195734","https://openalex.org/W1990368529","https://openalex.org/W1996747841","https://openalex.org/W2006203663","https://openalex.org/W2011430131","https://openalex.org/W2015772503","https://openalex.org/W2056132907","https://openalex.org/W2090883204","https://openalex.org/W2093200602","https://openalex.org/W2104404905","https://openalex.org/W2113076747","https://openalex.org/W2156727934","https://openalex.org/W2172532449","https://openalex.org/W2265597572","https://openalex.org/W2295598076","https://openalex.org/W2481243666","https://openalex.org/W2583522268","https://openalex.org/W2588003345","https://openalex.org/W2592340788","https://openalex.org/W2895147187","https://openalex.org/W2911964244","https://openalex.org/W2954558407","https://openalex.org/W2965376962","https://openalex.org/W2995012791","https://openalex.org/W2999729612","https://openalex.org/W3003912395","https://openalex.org/W6808111085"],"related_works":["https://openalex.org/W2083944315","https://openalex.org/W2008815286","https://openalex.org/W1581246342","https://openalex.org/W1991691192","https://openalex.org/W3121555120","https://openalex.org/W4286419063","https://openalex.org/W2274306913","https://openalex.org/W2259838740","https://openalex.org/W2143648166","https://openalex.org/W4382644901"],"abstract_inverted_index":{"Within":[0],"the":[1,21,32,91,96,108,127,137,152,192,196,202,210,222,229,237,240],"most":[2,33,128,203],"productive":[3],"route,":[4],"online":[5,80],"travel":[6,81],"agencies":[7],"(OTAs)":[8],"intend":[9],"to":[10,16,60,73,88,119,232],"use":[11,120,150],"advanced":[12],"digital":[13,36],"media":[14,37],"ads":[15],"expand":[17],"their":[18],"piece":[19],"of":[20,65,93,101,115,144,171,239],"industry":[22],"as":[23,136],"a":[24,141,180],"whole.":[25],"The":[26,63,162,183],"metasearch":[27,49],"engine":[28,50],"platforms":[29,51],"are":[30,53,177,201],"among":[31],"consistently":[34],"used":[35],"environments":[38],"by":[39,45,125,169],"OTAs.":[40],"Most":[41],"OTAs":[42],"offer":[43],"day":[44,46,145],"deals":[47],"in":[48,132,151,166],"that":[52,190],"paying":[54],"per":[55],"click":[56],"for":[57,79,104,140,149,156],"each":[58,105,186],"hotel":[59,102,106],"get":[61],"reservations.":[62],"administration":[64],"offering":[66],"methodologies":[67],"is":[68,118,164],"critical":[69],"along":[70],"these":[71],"lines":[72],"reduce":[74],"costs":[75],"and":[76,95,107,146,159,175,205,216],"increase":[77],"revenue":[78],"agencies.":[82],"In":[83],"this":[84,167,226],"study,":[85],"we":[86,176],"tried":[87],"predict":[89],"both":[90],"number":[92],"impressions":[94],"regular":[97],"Click-Through-Rate":[98],"(CTR)":[99],"level":[100],"advertising":[103],"daily":[109],"sales":[110,160],"amount.":[111],"A":[112],"significant":[113],"commitment":[114],"our":[116],"research":[117],"an":[121],"extended":[122],"dataset":[123,230],"generated":[124],"integrating":[126],"informative":[129],"features":[130],"implemented":[131],"various":[133],"related":[134],"studies":[135],"rolling":[138],"average":[139],"different":[142],"amount":[143],"shifted":[147],"values":[148],"proposed":[153],"test":[154],"stage":[155,188],"CTR,":[157],"impression":[158],"prediction.":[161],"data":[163,194],"created":[165],"study":[168],"one":[170],"Turkey\u2019s":[172],"largest":[173],"OTA,":[174],"giving":[178],"OTA\u2019s":[179],"genuine":[181],"application.":[182],"results":[184,224,238],"at":[185],"prediction":[187,211],"show":[189],"enriching":[191],"training":[193],"with":[195],"OTA-specific":[197],"additional":[198],"features,":[199],"which":[200],"insightful":[204],"sliding":[206],"window":[207],"techniques,":[208],"improves":[209,236],"models":[212],"\u2019":[213],"generalization":[214],"capability,":[215],"tree-based":[217],"boosting":[218],"algorithms":[219],"carry":[220],"out":[221],"greatest":[223],"on":[225],"problem.":[227],"Clustering":[228],"according":[231],"its":[233],"specifications":[234],"also":[235],"predictions.":[241]},"counts_by_year":[{"year":2021,"cited_by_count":1}],"updated_date":"2026-05-21T09:19:25.381259","created_date":"2025-10-10T00:00:00"}
