{"id":"https://openalex.org/W2488394747","doi":"https://doi.org/10.3233/jid-2016-0018","title":"Defining Brand Identity Through a Kansei-Experience Approach, the Creation of the Experience Framework Boards (EFB)","display_name":"Defining Brand Identity Through a Kansei-Experience Approach, the Creation of the Experience Framework Boards (EFB)","publication_year":2016,"publication_date":"2016-07-18","ids":{"openalex":"https://openalex.org/W2488394747","doi":"https://doi.org/10.3233/jid-2016-0018","mag":"2488394747"},"language":"en","primary_location":{"id":"doi:10.3233/jid-2016-0018","is_oa":false,"landing_page_url":"https://doi.org/10.3233/jid-2016-0018","pdf_url":null,"source":{"id":"https://openalex.org/S4210168637","display_name":"Journal of Integrated Design and Process Science","issn_l":"1092-0617","issn":["1092-0617","1875-8959"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310318577","host_organization_name":"IOS Press","host_organization_lineage":["https://openalex.org/P4310318577"],"host_organization_lineage_names":["IOS Press"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Integrated Design and Process Science","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5055493935","display_name":"Daniel Esquivel Elizondo","orcid":null},"institutions":[{"id":"https://openalex.org/I4210120547","display_name":"Toyota Motor Corporation (Belgium)","ror":"https://ror.org/023g86t37","country_code":"BE","type":"company","lineage":["https://openalex.org/I4210120547","https://openalex.org/I4210125472","https://openalex.org/I4210137853"]}],"countries":["BE"],"is_corresponding":true,"raw_author_name":"Daniel Esquivel Elizondo","raw_affiliation_strings":["Kansei Design division, Toyota Motor Europe \u2013 R&D, Zaventem, Belgium"],"affiliations":[{"raw_affiliation_string":"Kansei Design division, Toyota Motor Europe \u2013 R&D, Zaventem, Belgium","institution_ids":["https://openalex.org/I4210120547"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5017995459","display_name":"Carole Bouchard","orcid":"https://orcid.org/0000-0003-1937-8831"},"institutions":[{"id":"https://openalex.org/I190861549","display_name":"\u00c9cole nationale sup\u00e9rieure d'arts et m\u00e9tiers","ror":"https://ror.org/018pp1107","country_code":"FR","type":"education","lineage":["https://openalex.org/I190752583","https://openalex.org/I190861549","https://openalex.org/I4210134562"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Carole Bouchard","raw_affiliation_strings":["LCPI - Arst et M\u00e9tiers Paristech, France"],"affiliations":[{"raw_affiliation_string":"LCPI - Arst et M\u00e9tiers Paristech, France","institution_ids":["https://openalex.org/I190861549"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5077099485","display_name":"Carole Favart","orcid":null},"institutions":[{"id":"https://openalex.org/I4210120547","display_name":"Toyota Motor Corporation (Belgium)","ror":"https://ror.org/023g86t37","country_code":"BE","type":"company","lineage":["https://openalex.org/I4210120547","https://openalex.org/I4210125472","https://openalex.org/I4210137853"]}],"countries":["BE"],"is_corresponding":false,"raw_author_name":"Carole Favart","raw_affiliation_strings":["Kansei Design division, Toyota Motor Europe \u2013 R&D, Zaventem, Belgium"],"affiliations":[{"raw_affiliation_string":"Kansei Design division, Toyota Motor Europe \u2013 R&D, Zaventem, Belgium","institution_ids":["https://openalex.org/I4210120547"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5055493935"],"corresponding_institution_ids":["https://openalex.org/I4210120547"],"apc_list":null,"apc_paid":null,"fwci":0.4066,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.71610497,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"20","issue":"2","first_page":"101","last_page":"112"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.998199999332428,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.998199999332428,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/kansei","display_name":"Kansei","score":0.9535733461380005},{"id":"https://openalex.org/keywords/brand-identity","display_name":"Brand identity","score":0.6770637631416321},{"id":"https://openalex.org/keywords/identity","display_name":"Identity (music)","score":0.6659226417541504},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.6360050439834595},{"id":"https://openalex.org/keywords/outcome","display_name":"Outcome (game theory)","score":0.620337963104248},{"id":"https://openalex.org/keywords/personality","display_name":"Personality","score":0.597235381603241},{"id":"https://openalex.org/keywords/scope","display_name":"Scope (computer science)","score":0.5769956707954407},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.5421200394630432},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4491802752017975},{"id":"https://openalex.org/keywords/user-experience-design","display_name":"User experience design","score":0.43203577399253845},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4026852250099182},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3811194598674774},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3784826695919037},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.27627772092819214},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.27140313386917114},{"id":"https://openalex.org/keywords/aesthetics","display_name":"Aesthetics","score":0.2560122609138489},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.0916225016117096},{"id":"https://openalex.org/keywords/art","display_name":"Art","score":0.08646059036254883}],"concepts":[{"id":"https://openalex.org/C2781297728","wikidata":"https://www.wikidata.org/wiki/Q1195131","display_name":"Kansei","level":2,"score":0.9535733461380005},{"id":"https://openalex.org/C2992678278","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand identity","level":2,"score":0.6770637631416321},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.6659226417541504},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6360050439834595},{"id":"https://openalex.org/C148220186","wikidata":"https://www.wikidata.org/wiki/Q7111912","display_name":"Outcome (game theory)","level":2,"score":0.620337963104248},{"id":"https://openalex.org/C187288502","wikidata":"https://www.wikidata.org/wiki/Q641118","display_name":"Personality","level":2,"score":0.597235381603241},{"id":"https://openalex.org/C2778012447","wikidata":"https://www.wikidata.org/wiki/Q1034415","display_name":"Scope (computer science)","level":2,"score":0.5769956707954407},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5421200394630432},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4491802752017975},{"id":"https://openalex.org/C201025465","wikidata":"https://www.wikidata.org/wiki/Q11248500","display_name":"User experience design","level":2,"score":0.43203577399253845},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4026852250099182},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3811194598674774},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3784826695919037},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.27627772092819214},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.27140313386917114},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.2560122609138489},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0916225016117096},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.08646059036254883},{"id":"https://openalex.org/C144237770","wikidata":"https://www.wikidata.org/wiki/Q747534","display_name":"Mathematical economics","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.3233/jid-2016-0018","is_oa":false,"landing_page_url":"https://doi.org/10.3233/jid-2016-0018","pdf_url":null,"source":{"id":"https://openalex.org/S4210168637","display_name":"Journal of Integrated Design and Process Science","issn_l":"1092-0617","issn":["1092-0617","1875-8959"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310318577","host_organization_name":"IOS Press","host_organization_lineage":["https://openalex.org/P4310318577"],"host_organization_lineage_names":["IOS Press"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Integrated Design and Process Science","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1903470234","https://openalex.org/W2132361095","https://openalex.org/W2313150799","https://openalex.org/W4252145291","https://openalex.org/W1966241721","https://openalex.org/W2116856683","https://openalex.org/W4378716855","https://openalex.org/W2488394747","https://openalex.org/W2358849840","https://openalex.org/W2356037578"],"abstract_inverted_index":{"Most":[0],"of":[1,16,25,57,70,86,94,115,126,162,170,177],"our":[2,11,178],"significant":[3],"products":[4],"refer":[5],"to":[6,18,41,53,90,154,159],"a":[7,19,47,67,87,107,168],"brand":[8,58,97],"which":[9,65,157],"influences":[10],"purchase":[12],"decisions,":[13],"the":[14,23,26,38,55,71,73,84,92,95,100,116,124,137,146,160,175],"degree":[15],"attachment":[17],"product":[20,74],"and":[21,35,62,75,128,151],"impacts":[22],"outcome":[24,78,176],"user":[27],"experience.":[28],"Brand":[29],"identity":[30,59,98],"encompasses":[31],"all":[32,113],"values,":[33],"meanings":[34],"symbols":[36],"that":[37,109,172],"company":[39],"strives":[40],"infuse":[42],"in":[43],"its":[44,76],"products,":[45],"services":[46],"nd":[48],"advertising.":[49],"Our":[50],"purpose":[51],"is":[52],"enrich":[54],"definition":[56,93],"through":[60,123],"kansei":[61],"experience-design":[63],"approaches":[64],"offer":[66],"broader":[68],"scope":[69],"user,":[72],"affective":[77],"or":[79],"kansei.":[80],"This":[81],"article":[82],"explains":[83],"creation":[85],"strategic":[88],"tool":[89],"support":[91],"company\u2019s":[96],"territory,":[99],"EFB":[101],"(Experience":[102],"Framework":[103,118],"Boards).":[104],"We":[105],"present":[106],"protocol":[108],"generates":[110],"data":[111,138],"from":[112,131,140],"aspects":[114],"Experience":[117],"triggered":[119],"by":[120],"personality":[121,155],"traits":[122],"use":[125],"keywords":[127],"metaphorical":[129],"imagery":[130],"different":[132],"sectors":[133],"(Kansei-Cards).":[134],"Based":[135],"on":[136,149],"retrieved":[139],"2":[141],"parallel":[142],"workshops,":[143],"we":[144,166],"discuss":[145],"patterns":[147],"found":[148],"image":[150],"keyword":[152],"associations":[153],"traits,":[156],"lead":[158],"construction":[161],"30":[163],"experience-clusters.":[164],"Finally,":[165],"propose":[167],"model":[169],"kansei-experience":[171],"explicitly":[173],"reflects":[174],"experimentation.":[179]},"counts_by_year":[{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}