{"id":"https://openalex.org/W4408634161","doi":"https://doi.org/10.3233/faia241576","title":"Qualitative Study of Social Media Content Generation Using ChatGPT","display_name":"Qualitative Study of Social Media Content Generation Using ChatGPT","publication_year":2025,"publication_date":"2025-03-17","ids":{"openalex":"https://openalex.org/W4408634161","doi":"https://doi.org/10.3233/faia241576"},"language":"en","primary_location":{"id":"doi:10.3233/faia241576","is_oa":true,"landing_page_url":"https://doi.org/10.3233/faia241576","pdf_url":"https://ebooks.iospress.nl/pdf/doi/10.3233/FAIA241576","source":{"id":"https://openalex.org/S4210201731","display_name":"Frontiers in artificial intelligence and applications","issn_l":"0922-6389","issn":["0922-6389","1879-8314"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in Artificial Intelligence and Applications","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://ebooks.iospress.nl/pdf/doi/10.3233/FAIA241576","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5009886320","display_name":"Bo\u0161tjan Brumen","orcid":"https://orcid.org/0000-0002-0560-1230"},"institutions":[{"id":"https://openalex.org/I37696226","display_name":"University of Maribor","ror":"https://ror.org/01d5jce07","country_code":"SI","type":"education","lineage":["https://openalex.org/I37696226"]}],"countries":["SI"],"is_corresponding":true,"raw_author_name":"Bo\u0161tjan Brumen","raw_affiliation_strings":["University of Maribor (www.um.si), Faculty of Electrical Engineering and Computer science, Smetanova 17, Si-2000 Maribor, Slovenia, ostjan.brumen@uni-mb.si"],"affiliations":[{"raw_affiliation_string":"University of Maribor (www.um.si), Faculty of Electrical Engineering and Computer science, Smetanova 17, Si-2000 Maribor, Slovenia, ostjan.brumen@uni-mb.si","institution_ids":["https://openalex.org/I37696226"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5116708337","display_name":"Tarik D\u017eini\u0107","orcid":null},"institutions":[{"id":"https://openalex.org/I129235615","display_name":"CEA CESTA","ror":"https://ror.org/026ma2c10","country_code":"FR","type":"government","lineage":["https://openalex.org/I129235615","https://openalex.org/I4210101455"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Tarik D\u017eini\u0107","raw_affiliation_strings":["Faculty of Tourism, Cesta prvih borcev 36, Si-8250 Bre\u017eice"],"affiliations":[{"raw_affiliation_string":"Faculty of Tourism, Cesta prvih borcev 36, Si-8250 Bre\u017eice","institution_ids":["https://openalex.org/I129235615"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5083050062","display_name":"Mihaela Franji\u0107","orcid":"https://orcid.org/0009-0001-4037-9823"},"institutions":[{"id":"https://openalex.org/I129235615","display_name":"CEA CESTA","ror":"https://ror.org/026ma2c10","country_code":"FR","type":"government","lineage":["https://openalex.org/I129235615","https://openalex.org/I4210101455"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Mihaela Franji\u0107","raw_affiliation_strings":["Faculty of Tourism, Cesta prvih borcev 36, Si-8250 Bre\u017eice"],"affiliations":[{"raw_affiliation_string":"Faculty of Tourism, Cesta prvih borcev 36, Si-8250 Bre\u017eice","institution_ids":["https://openalex.org/I129235615"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5009886320"],"corresponding_institution_ids":["https://openalex.org/I37696226"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.12999227,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13751","display_name":"Diverse Approaches in Healthcare and Education Studies","score":0.9333999752998352,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},"topics":[{"id":"https://openalex.org/T13751","display_name":"Diverse Approaches in Healthcare and Education Studies","score":0.9333999752998352,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/content","display_name":"Content (measure theory)","score":0.5805661678314209},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.49424222111701965},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3433602452278137},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.19065308570861816},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.18033066391944885}],"concepts":[{"id":"https://openalex.org/C2778152352","wikidata":"https://www.wikidata.org/wiki/Q5165061","display_name":"Content (measure theory)","level":2,"score":0.5805661678314209},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.49424222111701965},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3433602452278137},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.19065308570861816},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.18033066391944885},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3233/faia241576","is_oa":true,"landing_page_url":"https://doi.org/10.3233/faia241576","pdf_url":"https://ebooks.iospress.nl/pdf/doi/10.3233/FAIA241576","source":{"id":"https://openalex.org/S4210201731","display_name":"Frontiers in artificial intelligence and applications","issn_l":"0922-6389","issn":["0922-6389","1879-8314"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in Artificial Intelligence and Applications","raw_type":"book-chapter"},{"id":"pmh:oai:d.cobiss.net/repository/si:230019331","is_oa":false,"landing_page_url":"https://plus.cobiss.net/cobiss/si/en/bib/230019331","pdf_url":null,"source":{"id":"https://openalex.org/S7407055177","display_name":"dCOBISS.SI Digital Repository","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"COBISS-ID: 230014723","raw_type":"info:eu-repo/semantics/publishedVersion"}],"best_oa_location":{"id":"doi:10.3233/faia241576","is_oa":true,"landing_page_url":"https://doi.org/10.3233/faia241576","pdf_url":"https://ebooks.iospress.nl/pdf/doi/10.3233/FAIA241576","source":{"id":"https://openalex.org/S4210201731","display_name":"Frontiers in artificial intelligence and applications","issn_l":"0922-6389","issn":["0922-6389","1879-8314"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in Artificial Intelligence and Applications","raw_type":"book-chapter"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":false},"content_urls":{"pdf":"https://content.openalex.org/works/W4408634161.pdf"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W4391913857","https://openalex.org/W2358668433","https://openalex.org/W4396701345","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W4396696052"],"abstract_inverted_index":{"The":[0],"rise":[1],"of":[2,55,79,119,173],"Artificial":[3],"Intelligence":[4],"(AI)":[5],"streamlines":[6],"social":[7,85,156],"media":[8,86,157],"content":[9,87,199],"generation,":[10],"with":[11,49,125],"ChatGPT":[12,136,183],"sparking":[13],"a":[14,112,154,180,193],"surge":[15],"in":[16,34,45,98,141,179,198],"generative":[17],"AI":[18,47],"models.":[19,51],"This":[20,71,147],"impact":[21],"is":[22],"crucial":[23],"for":[24,89,144,151,177,196],"businesses":[25,152],"enhancing":[26,188],"digital":[27],"marketing":[28,158],"and":[29,39,59,91,96,169,191,201,207],"researchers":[30],"studying":[31],"AI\u2019s":[32],"role":[33],"this":[35],"realm.":[36],"Marketing":[37],"agencies":[38],"business":[40,65],"leaders":[41],"are":[42,67,205],"actively":[43],"engaging":[44],"the":[46,53,77,93,108,117,171],"race":[48],"tailored":[50],"Amid":[52],"multitude":[54],"applications,":[56],"discerning,":[57],"understanding,":[58],"effectively":[60],"integrating":[61],"appropriate":[62],"tools":[63],"into":[64],"practices":[66],"increasingly":[68],"complex":[69],"tasks.":[70],"paper":[72],"addresses":[73],"two":[74],"questions:":[75],"first,":[76],"potential":[78],"ChatGPT\u2019s":[80],"current":[81],"version":[82],"to":[83,129,162,209],"transform":[84],"creation":[88,200],"micro-businesses,":[90],"second,":[92],"initial":[94],"observations":[95],"changes":[97],"user":[99],"experience":[100],"over":[101],"an":[102,186],"extended":[103],"use":[104],"period.":[105],"To":[106],"answer":[107],"questions,":[109],"we":[110],"used":[111],"case":[113],"study":[114],"approach":[115],"within":[116],"framework":[118],"Experiential":[120],"Learning":[121],"Theory":[122],"(ELT),":[123],"coupled":[124],"contextual":[126],"inquiry":[127],"research":[128],"reduce":[130],"bias.":[131],"Data":[132],"from":[133],"15":[134],"specific":[135],"interactions":[137],"highlight":[138],"its":[139],"capabilities":[140,190],"fostering":[142],"creativity":[143],"resource-strained":[145],"micro-enterprises.":[146],"tool":[148],"proves":[149],"valuable":[150],"without":[153],"designated":[155],"team,":[159],"allowing":[160],"them":[161],"consistently":[163],"produce":[164],"high-quality":[165],"content,":[166],"aim":[167],"higher,":[168],"alleviate":[170],"pressure":[172],"finding":[174],"perfect":[175],"ideas":[176],"scaling":[178],"competitive":[181],"marketplace.":[182],"serves":[184],"as":[185],"ally,":[187],"human":[189],"offering":[192],"transformative":[194],"solution":[195],"micro-enterprises":[197],"marketing,":[202],"however,":[203],"there":[204],"limitations":[206],"concerns":[208],"be":[210],"addressed.":[211]},"counts_by_year":[],"updated_date":"2026-03-02T08:37:19.008085","created_date":"2025-10-10T00:00:00"}
