{"id":"https://openalex.org/W4389247447","doi":"https://doi.org/10.3233/faia230901","title":"Research on E-Commerce Purchase Prediction Model Based on Machine Learning","display_name":"Research on E-Commerce Purchase Prediction Model Based on Machine Learning","publication_year":2023,"publication_date":"2023-11-30","ids":{"openalex":"https://openalex.org/W4389247447","doi":"https://doi.org/10.3233/faia230901"},"language":"en","primary_location":{"id":"doi:10.3233/faia230901","is_oa":true,"landing_page_url":"http://dx.doi.org/10.3233/faia230901","pdf_url":"https://ebooks.iospress.nl/pdf/doi/10.3233/FAIA230901","source":{"id":"https://openalex.org/S4210201731","display_name":"Frontiers in artificial intelligence and applications","issn_l":"0922-6389","issn":["0922-6389","1879-8314"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in Artificial Intelligence and Applications","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://ebooks.iospress.nl/pdf/doi/10.3233/FAIA230901","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5108882390","display_name":"Zaixin Lin","orcid":null},"institutions":[{"id":"https://openalex.org/I4210165204","display_name":"Zhuhai Institute of Advanced Technology","ror":"https://ror.org/05r1mzq61","country_code":"CN","type":"facility","lineage":["https://openalex.org/I19820366","https://openalex.org/I4210145761","https://openalex.org/I4210165204"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zaixin Lin","raw_affiliation_strings":["Zhuhai College of Science and Technology"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Zhuhai College of Science and Technology","institution_ids":["https://openalex.org/I4210165204"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5103142794","display_name":"Zihui Huang","orcid":"https://orcid.org/0000-0002-3367-9924"},"institutions":[{"id":"https://openalex.org/I4210165204","display_name":"Zhuhai Institute of Advanced Technology","ror":"https://ror.org/05r1mzq61","country_code":"CN","type":"facility","lineage":["https://openalex.org/I19820366","https://openalex.org/I4210145761","https://openalex.org/I4210165204"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zihui Huang","raw_affiliation_strings":["Zhuhai College of Science and Technology"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Zhuhai College of Science and Technology","institution_ids":["https://openalex.org/I4210165204"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101331460","display_name":"Huiyan He","orcid":null},"institutions":[{"id":"https://openalex.org/I4210165204","display_name":"Zhuhai Institute of Advanced Technology","ror":"https://ror.org/05r1mzq61","country_code":"CN","type":"facility","lineage":["https://openalex.org/I19820366","https://openalex.org/I4210145761","https://openalex.org/I4210165204"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Huiyan He","raw_affiliation_strings":["Zhuhai College of Science and Technology"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Zhuhai College of Science and Technology","institution_ids":["https://openalex.org/I4210165204"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5113060691","display_name":"Jiazi Liang","orcid":null},"institutions":[{"id":"https://openalex.org/I4210165204","display_name":"Zhuhai Institute of Advanced Technology","ror":"https://ror.org/05r1mzq61","country_code":"CN","type":"facility","lineage":["https://openalex.org/I19820366","https://openalex.org/I4210145761","https://openalex.org/I4210165204"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jiazi Liang","raw_affiliation_strings":["Zhuhai College of Science and Technology"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Zhuhai College of Science and Technology","institution_ids":["https://openalex.org/I4210165204"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5104206878","display_name":"Xinbei Zheng","orcid":null},"institutions":[{"id":"https://openalex.org/I4210165204","display_name":"Zhuhai Institute of Advanced Technology","ror":"https://ror.org/05r1mzq61","country_code":"CN","type":"facility","lineage":["https://openalex.org/I19820366","https://openalex.org/I4210145761","https://openalex.org/I4210165204"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xinbei Zheng","raw_affiliation_strings":["Zhuhai College of Science and Technology"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Zhuhai College of Science and Technology","institution_ids":["https://openalex.org/I4210165204"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5003814294","display_name":"Jingde Huang","orcid":null},"institutions":[{"id":"https://openalex.org/I4210165204","display_name":"Zhuhai Institute of Advanced Technology","ror":"https://ror.org/05r1mzq61","country_code":"CN","type":"facility","lineage":["https://openalex.org/I19820366","https://openalex.org/I4210145761","https://openalex.org/I4210165204"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jingde Huang","raw_affiliation_strings":["Zhuhai College of Science and Technology"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Zhuhai College of Science and Technology","institution_ids":["https://openalex.org/I4210165204"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":6,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.4627,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.90520591,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":98},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.8274999856948853,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.8274999856948853,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8213000297546387,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.8180000185966492,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/purchasing","display_name":"Purchasing","score":0.8820881843566895},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6849626898765564},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.6164162158966064},{"id":"https://openalex.org/keywords/random-forest","display_name":"Random forest","score":0.5746691226959229},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.5393308401107788},{"id":"https://openalex.org/keywords/promotion","display_name":"Promotion (chess)","score":0.5356966853141785},{"id":"https://openalex.org/keywords/volume","display_name":"Volume (thermodynamics)","score":0.48778682947158813},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.4496475160121918},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.3219802677631378},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.17959460616111755},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.0958707332611084}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.8820881843566895},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6849626898765564},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.6164162158966064},{"id":"https://openalex.org/C169258074","wikidata":"https://www.wikidata.org/wiki/Q245748","display_name":"Random forest","level":2,"score":0.5746691226959229},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.5393308401107788},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5356966853141785},{"id":"https://openalex.org/C20556612","wikidata":"https://www.wikidata.org/wiki/Q4469374","display_name":"Volume (thermodynamics)","level":2,"score":0.48778682947158813},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4496475160121918},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.3219802677631378},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.17959460616111755},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0958707332611084},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.3233/faia230901","is_oa":true,"landing_page_url":"http://dx.doi.org/10.3233/faia230901","pdf_url":"https://ebooks.iospress.nl/pdf/doi/10.3233/FAIA230901","source":{"id":"https://openalex.org/S4210201731","display_name":"Frontiers in artificial intelligence and applications","issn_l":"0922-6389","issn":["0922-6389","1879-8314"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in Artificial Intelligence and Applications","raw_type":"book-chapter"}],"best_oa_location":{"id":"doi:10.3233/faia230901","is_oa":true,"landing_page_url":"http://dx.doi.org/10.3233/faia230901","pdf_url":"https://ebooks.iospress.nl/pdf/doi/10.3233/FAIA230901","source":{"id":"https://openalex.org/S4210201731","display_name":"Frontiers in artificial intelligence and applications","issn_l":"0922-6389","issn":["0922-6389","1879-8314"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in Artificial Intelligence and Applications","raw_type":"book-chapter"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4389247447.pdf","grobid_xml":"https://content.openalex.org/works/W4389247447.grobid-xml"},"referenced_works_count":5,"referenced_works":["https://openalex.org/W1499618787","https://openalex.org/W2055687847","https://openalex.org/W4205962087","https://openalex.org/W4389247447","https://openalex.org/W6629753042"],"related_works":["https://openalex.org/W2351217280","https://openalex.org/W2086836292","https://openalex.org/W4386259002","https://openalex.org/W2354083748","https://openalex.org/W2357949222","https://openalex.org/W2338005294","https://openalex.org/W2954733677","https://openalex.org/W2033865166","https://openalex.org/W2393625522","https://openalex.org/W2104192539"],"abstract_inverted_index":{"To":[0],"improve":[1],"the":[2,22,72,88],"sales":[3],"volume":[4],"of":[5,24,96],"electronic":[6],"commerce":[7],"platforms,":[8],"predicting":[9],"user":[10,25,35,62],"purchasing":[11,69,82],"behavior":[12],"has":[13,101],"become":[14],"an":[15],"important":[16],"research":[17],"area.":[18],"This":[19],"paper":[20],"addresses":[21],"issue":[23],"purchase":[26,36,64],"prediction":[27,37,97],"in":[28,94],"e-commerce":[29],"platforms.":[30],"Firstly,":[31],"a":[32,42],"machine":[33,43,74],"learning-based":[34],"model":[38,46,76,90],"is":[39,52,77],"proposed.":[40],"Secondly,":[41],"learning":[44,75],"decision":[45],"based":[47],"on":[48],"random":[49],"forest":[50],"algorithm":[51],"established,":[53],"which":[54],"extracts":[55],"features":[56],"from":[57],"various":[58],"aspects":[59],"such":[60],"as":[61],"historical":[63],"data":[65],"to":[66,79],"determine":[67],"customer":[68,81],"behavior.":[70,83],"Finally,":[71],"trained":[73],"used":[78],"predict":[80],"Experimental":[84],"results":[85],"show":[86],"that":[87],"proposed":[89],"exhibits":[91],"excellent":[92],"performance":[93],"terms":[95],"accuracy,":[98],"fitness,":[99],"and":[100,103],"practicality":[102],"promotion":[104],"value.":[105]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2023,"cited_by_count":1}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}
