{"id":"https://openalex.org/W2090147473","doi":"https://doi.org/10.2753/jec1086-4415130205","title":"Pay-Per-Action Model for On-line Advertising","display_name":"Pay-Per-Action Model for On-line Advertising","publication_year":2008,"publication_date":"2008-12-01","ids":{"openalex":"https://openalex.org/W2090147473","doi":"https://doi.org/10.2753/jec1086-4415130205","mag":"2090147473"},"language":"en","primary_location":{"id":"doi:10.2753/jec1086-4415130205","is_oa":false,"landing_page_url":"https://doi.org/10.2753/jec1086-4415130205","pdf_url":null,"source":{"id":"https://openalex.org/S18436875","display_name":"International Journal of Electronic Commerce","issn_l":"1086-4415","issn":["1086-4415","1557-9301"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Commerce","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5018777906","display_name":"Mohammad Mahdian","orcid":"https://orcid.org/0000-0001-6294-0039"},"institutions":[{"id":"https://openalex.org/I1325784139","display_name":"Yahoo (United Kingdom)","ror":"https://ror.org/038p3gq39","country_code":"GB","type":"company","lineage":["https://openalex.org/I1325784139","https://openalex.org/I4210134091"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Mohammad Mahdian","raw_affiliation_strings":["a  Yahoo! Research Microeconomics and Social Systems Group","Yahoo! Research Microeconomics and Social Systems Group#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"a  Yahoo! Research Microeconomics and Social Systems Group","institution_ids":["https://openalex.org/I1325784139"]},{"raw_affiliation_string":"Yahoo! Research Microeconomics and Social Systems Group#TAB#","institution_ids":["https://openalex.org/I1325784139"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5083314324","display_name":"Kerem Tomak","orcid":null},"institutions":[{"id":"https://openalex.org/I4210110365","display_name":"Balcones Technologies (United States)","ror":"https://ror.org/02677zc17","country_code":"US","type":"company","lineage":["https://openalex.org/I4210110365"]},{"id":"https://openalex.org/I86519309","display_name":"The University of Texas at Austin","ror":"https://ror.org/00hj54h04","country_code":"US","type":"education","lineage":["https://openalex.org/I86519309"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Kerem Tomak","raw_affiliation_strings":["b  University of Texas, Austin","University of Texas @ Austin"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"b  University of Texas, Austin","institution_ids":["https://openalex.org/I86519309","https://openalex.org/I4210110365"]},{"raw_affiliation_string":"University of Texas @ Austin","institution_ids":["https://openalex.org/I86519309"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":8.8385,"has_fulltext":false,"cited_by_count":31,"citation_normalized_percentile":{"value":0.96885082,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"13","issue":"2","first_page":"113","last_page":"128"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9269000291824341,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9269000291824341,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/action","display_name":"Action (physics)","score":0.6687000393867493},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6647210121154785},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5062181353569031},{"id":"https://openalex.org/keywords/business-model","display_name":"Business model","score":0.49383360147476196},{"id":"https://openalex.org/keywords/search-advertising","display_name":"Search advertising","score":0.48307326436042786},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.47721773386001587},{"id":"https://openalex.org/keywords/impression","display_name":"Impression","score":0.45464831590652466},{"id":"https://openalex.org/keywords/line","display_name":"Line (geometry)","score":0.43099355697631836},{"id":"https://openalex.org/keywords/click-through-rate","display_name":"Click-through rate","score":0.4229724407196045},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.3733495771884918},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.32988783717155457},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.22657078504562378},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.09522685408592224},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.07253453135490417}],"concepts":[{"id":"https://openalex.org/C2780791683","wikidata":"https://www.wikidata.org/wiki/Q846785","display_name":"Action (physics)","level":2,"score":0.6687000393867493},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6647210121154785},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5062181353569031},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.49383360147476196},{"id":"https://openalex.org/C187687199","wikidata":"https://www.wikidata.org/wiki/Q844880","display_name":"Search advertising","level":4,"score":0.48307326436042786},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.47721773386001587},{"id":"https://openalex.org/C2776684213","wikidata":"https://www.wikidata.org/wiki/Q6007582","display_name":"Impression","level":2,"score":0.45464831590652466},{"id":"https://openalex.org/C198352243","wikidata":"https://www.wikidata.org/wiki/Q37105","display_name":"Line (geometry)","level":2,"score":0.43099355697631836},{"id":"https://openalex.org/C115174607","wikidata":"https://www.wikidata.org/wiki/Q1100934","display_name":"Click-through rate","level":2,"score":0.4229724407196045},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.3733495771884918},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.32988783717155457},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.22657078504562378},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.09522685408592224},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.07253453135490417},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.2753/jec1086-4415130205","is_oa":false,"landing_page_url":"https://doi.org/10.2753/jec1086-4415130205","pdf_url":null,"source":{"id":"https://openalex.org/S18436875","display_name":"International Journal of Electronic Commerce","issn_l":"1086-4415","issn":["1086-4415","1557-9301"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Commerce","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":1,"referenced_works":["https://openalex.org/W2171613954"],"related_works":["https://openalex.org/W3121555120","https://openalex.org/W2334894004","https://openalex.org/W2106728444","https://openalex.org/W2380781062","https://openalex.org/W2017354365","https://openalex.org/W2591602503","https://openalex.org/W2182236941","https://openalex.org/W2189445406","https://openalex.org/W2162862818","https://openalex.org/W2096414357"],"abstract_inverted_index":{"The":[0,14],"on-line":[1],"advertising":[2,45],"industry":[3],"is":[4,29,47],"based":[5],"on":[6],"two":[7],"dominant":[8],"business":[9],"models:":[10],"pay-per-impression":[11],"and":[12,65],"pay-per-click.":[13],"growth":[15],"of":[16,58,70],"sponsored":[17],"search":[18],"has":[19],"fostered":[20],"a":[21],"move":[22],"to":[23,67],"the":[24,44,56,62],"pay-per-click":[25],"model":[26,64],"because":[27],"it":[28],"less":[30],"risky":[31],"for":[32,61],"small":[33],"advertisers.":[34],"An":[35],"alternative":[36],"model,":[37],"discussed":[38],"but":[39],"not":[40],"widely":[41],"used":[42],"in":[43],"industry,":[46],"pay-per-conversion,":[48],"or":[49],"more":[50],"generally,":[51],"pay-per-action.":[52],"This":[53],"paper":[54],"discusses":[55],"challenges":[57],"designing":[59],"mechanisms":[60],"pay-per-action":[63],"approaches":[66],"tackle":[68],"some":[69],"them.":[71]},"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2015,"cited_by_count":5},{"year":2014,"cited_by_count":2},{"year":2012,"cited_by_count":5}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}
