{"id":"https://openalex.org/W2064842354","doi":"https://doi.org/10.2753/mis0742-1222300311","title":"Comprehension and Assessment of Product Reviews: A Review-Product Congruity Proposition","display_name":"Comprehension and Assessment of Product Reviews: A Review-Product Congruity Proposition","publication_year":2013,"publication_date":"2013-12-01","ids":{"openalex":"https://openalex.org/W2064842354","doi":"https://doi.org/10.2753/mis0742-1222300311","mag":"2064842354"},"language":"en","primary_location":{"id":"doi:10.2753/mis0742-1222300311","is_oa":false,"landing_page_url":"https://doi.org/10.2753/mis0742-1222300311","pdf_url":null,"source":{"id":"https://openalex.org/S9954729","display_name":"Journal of Management Information Systems","issn_l":"0742-1222","issn":["0742-1222","1557-928X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Management Information Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5068317491","display_name":"Liqiang Huang","orcid":"https://orcid.org/0000-0002-6759-8110"},"institutions":[{"id":"https://openalex.org/I76130692","display_name":"Zhejiang University","ror":"https://ror.org/00a2xv884","country_code":"CN","type":"education","lineage":["https://openalex.org/I76130692"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Liqiang Huang","raw_affiliation_strings":["a Zhejiang University","Zhejiang, University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"a Zhejiang University","institution_ids":["https://openalex.org/I76130692"]},{"raw_affiliation_string":"Zhejiang, University","institution_ids":["https://openalex.org/I76130692"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5080110833","display_name":"Chuan\u2010Hoo Tan","orcid":"https://orcid.org/0000-0003-4031-6010"},"institutions":[{"id":"https://openalex.org/I168719708","display_name":"City University of Hong Kong","ror":"https://ror.org/03q8dnn23","country_code":"HK","type":"education","lineage":["https://openalex.org/I168719708"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Chuan-Hoo Tan","raw_affiliation_strings":["b City University of Hong Kong","Department of Information Systems"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"b City University of Hong Kong","institution_ids":["https://openalex.org/I168719708"]},{"raw_affiliation_string":"Department of Information Systems","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5089881894","display_name":"Weiling Ke","orcid":"https://orcid.org/0000-0002-1645-0634"},"institutions":[{"id":"https://openalex.org/I16944753","display_name":"Clarkson University","ror":"https://ror.org/03rwgpn18","country_code":"US","type":"education","lineage":["https://openalex.org/I16944753"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Weiling Ke","raw_affiliation_strings":["c School of Business at Clarkson University","School of Business at Clarkson University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"c School of Business at Clarkson University","institution_ids":["https://openalex.org/I16944753"]},{"raw_affiliation_string":"School of Business at Clarkson University","institution_ids":["https://openalex.org/I16944753"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5014441644","display_name":"Kwok\u2010Kee Wei","orcid":"https://orcid.org/0000-0002-5924-606X"},"institutions":[{"id":"https://openalex.org/I168719708","display_name":"City University of Hong Kong","ror":"https://ror.org/03q8dnn23","country_code":"HK","type":"education","lineage":["https://openalex.org/I168719708"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Kwok-Kee Wei","raw_affiliation_strings":["d Association of Information Systems, City University of Hong Kong","Association of Information Systems, City University of Hong Kong"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"d Association of Information Systems, City University of Hong Kong","institution_ids":["https://openalex.org/I168719708"]},{"raw_affiliation_string":"Association of Information Systems, City University of Hong Kong","institution_ids":["https://openalex.org/I168719708"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":19.9644,"has_fulltext":false,"cited_by_count":133,"citation_normalized_percentile":{"value":0.99101472,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":100},"biblio":{"volume":"30","issue":"3","first_page":"311","last_page":"343"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9753000140190125,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9706000089645386,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/helpfulness","display_name":"Helpfulness","score":0.8562287092208862},{"id":"https://openalex.org/keywords/comprehension","display_name":"Comprehension","score":0.8032768964767456},{"id":"https://openalex.org/keywords/schema","display_name":"Schema (genetic algorithms)","score":0.615688681602478},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.5597302913665771},{"id":"https://openalex.org/keywords/cognition","display_name":"Cognition","score":0.5283687114715576},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.5253283977508545},{"id":"https://openalex.org/keywords/cognitive-psychology","display_name":"Cognitive psychology","score":0.5212441086769104},{"id":"https://openalex.org/keywords/proposition","display_name":"Proposition","score":0.4570775628089905},{"id":"https://openalex.org/keywords/salience","display_name":"Salience (neuroscience)","score":0.4127243161201477},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3639768958091736},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.2921261191368103},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.12005984783172607},{"id":"https://openalex.org/keywords/linguistics","display_name":"Linguistics","score":0.09697887301445007}],"concepts":[{"id":"https://openalex.org/C2781265381","wikidata":"https://www.wikidata.org/wiki/Q5710255","display_name":"Helpfulness","level":2,"score":0.8562287092208862},{"id":"https://openalex.org/C511192102","wikidata":"https://www.wikidata.org/wiki/Q5156948","display_name":"Comprehension","level":2,"score":0.8032768964767456},{"id":"https://openalex.org/C52146309","wikidata":"https://www.wikidata.org/wiki/Q7431116","display_name":"Schema (genetic algorithms)","level":2,"score":0.615688681602478},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5597302913665771},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.5283687114715576},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5253283977508545},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.5212441086769104},{"id":"https://openalex.org/C2777152325","wikidata":"https://www.wikidata.org/wiki/Q108163","display_name":"Proposition","level":2,"score":0.4570775628089905},{"id":"https://openalex.org/C108154423","wikidata":"https://www.wikidata.org/wiki/Q1469792","display_name":"Salience (neuroscience)","level":2,"score":0.4127243161201477},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3639768958091736},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.2921261191368103},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.12005984783172607},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.09697887301445007},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.2753/mis0742-1222300311","is_oa":false,"landing_page_url":"https://doi.org/10.2753/mis0742-1222300311","pdf_url":null,"source":{"id":"https://openalex.org/S9954729","display_name":"Journal of Management Information Systems","issn_l":"0742-1222","issn":["0742-1222","1557-928X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Management Information Systems","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":72,"referenced_works":["https://openalex.org/W22668116","https://openalex.org/W1240377842","https://openalex.org/W1497112516","https://openalex.org/W1524343817","https://openalex.org/W1554785152","https://openalex.org/W1791587663","https://openalex.org/W1810516467","https://openalex.org/W1964522283","https://openalex.org/W1966503997","https://openalex.org/W1971828003","https://openalex.org/W1973780715","https://openalex.org/W1973788569","https://openalex.org/W1980357038","https://openalex.org/W1981638451","https://openalex.org/W1983386435","https://openalex.org/W1984031609","https://openalex.org/W1990396874","https://openalex.org/W1992031418","https://openalex.org/W2002725950","https://openalex.org/W2005064212","https://openalex.org/W2012353533","https://openalex.org/W2014872293","https://openalex.org/W2022518407","https://openalex.org/W2028611182","https://openalex.org/W2035102161","https://openalex.org/W2035860906","https://openalex.org/W2043070498","https://openalex.org/W2052650089","https://openalex.org/W2053204041","https://openalex.org/W2053704868","https://openalex.org/W2058559948","https://openalex.org/W2075517342","https://openalex.org/W2077597346","https://openalex.org/W2083691397","https://openalex.org/W2093380621","https://openalex.org/W2098173428","https://openalex.org/W2100408980","https://openalex.org/W2112559997","https://openalex.org/W2118110394","https://openalex.org/W2119037484","https://openalex.org/W2127491991","https://openalex.org/W2131718321","https://openalex.org/W2136720336","https://openalex.org/W2141144529","https://openalex.org/W2147137292","https://openalex.org/W2149617571","https://openalex.org/W2150007828","https://openalex.org/W2154148036","https://openalex.org/W2159593279","https://openalex.org/W2164558494","https://openalex.org/W2289646608","https://openalex.org/W2297423322","https://openalex.org/W2324925384","https://openalex.org/W2325658410","https://openalex.org/W2332615810","https://openalex.org/W2416868893","https://openalex.org/W2757176113","https://openalex.org/W3121659628","https://openalex.org/W3121859504","https://openalex.org/W3123323264","https://openalex.org/W3124946654","https://openalex.org/W3125369082","https://openalex.org/W3125672425","https://openalex.org/W3125756404","https://openalex.org/W3141714916","https://openalex.org/W3149048782","https://openalex.org/W4214907476","https://openalex.org/W4244764420","https://openalex.org/W4245514331","https://openalex.org/W4250477372","https://openalex.org/W4252297625","https://openalex.org/W4253284104"],"related_works":["https://openalex.org/W2613921548","https://openalex.org/W4285360723","https://openalex.org/W4281847990","https://openalex.org/W2002563848","https://openalex.org/W2488228222","https://openalex.org/W2570913877","https://openalex.org/W3037056935","https://openalex.org/W2934621214","https://openalex.org/W2092282862","https://openalex.org/W2611407113"],"abstract_inverted_index":{"This":[0,203],"work":[1],"anchors":[2],"on":[3,33,59,229],"the":[4,22,34,60,76,81,116,119,129,151,154,164,172,178,200,218,224,230,233,239],"theories":[5],"of":[6,24,54,71,122,137,153,209,223,235,244],"cognitive":[7,41,110,123],"fit":[8],"and":[9,43,47,92,108,187,213,220,226,232,241],"schema":[10],"congruity":[11,16],"to":[12,103,114,167,197,237],"advance":[13],"a":[14,55,89],"review-product":[15,179],"proposition.":[17],"The":[18,69],"proposition":[19,77],"states":[20],"that":[21,80,142,176],"effects":[23],"product":[25,35,62,91,214],"review":[26,36,44,52,106,131,211],"content":[27,212],"(either":[28,64],"attribute":[29],"or":[30,66],"experience":[31,67,98],"based)":[32],"comprehension":[37,45,132,138,186,192,219],"(reflected":[38],"by":[39,50,78,128],"perceived":[40,51],"effort":[42,111,124],"time)":[46],"assessment":[48,136,221],"(manifested":[49],"helpfulness)":[53],"consumer":[56],"are":[57],"contingent":[58],"assessed":[61],"type":[63],"search":[65,90],"product).":[68],"results":[70],"our":[72,206],"first":[73],"experiment":[74,160],"support":[75],"revealing":[79],"two":[82,155],"matching":[83,156,180],"conditions,":[84,181],"(1)":[85],"attribute-based":[86],"reviews":[87,95,149,215,236],"describing":[88,96],"(2)":[93],"experience-based":[94],"an":[97],"product,":[99],"could":[100],"lead":[101],"consumers":[102,143,182,198],"perceive":[104],"higher":[105],"helpfulness":[107],"lower":[109],"(subjective":[112],"measure)":[113],"comprehend":[115],"reviews.":[117],"However,":[118],"subjective":[120],"evaluation":[121],"is":[125],"not":[126],"reinforced":[127],"resulting":[130],"time":[133,147,190],"(an":[134],"objective":[135],"effort),":[139],"which":[140],"suggests":[141],"spend":[144],"significantly":[145],"more":[146,189],"processing":[148],"in":[150,184,191],"presence":[152],"conditions.":[157,202],"A":[158],"second":[159],"was":[161],"conducted":[162],"using":[163],"think-aloud":[165],"method":[166],"gain":[168],"further":[169],"insights":[170],"into":[171],"effects.":[173],"We":[174],"found":[175],"under":[177,199],"engage":[183],"deeper-level":[185],"expend":[188],"without":[193],"realizing":[194],"it,":[195],"compared":[196],"mismatching":[201],"research":[204],"extends":[205],"current":[207],"understanding":[208],"how":[210],"jointly":[216],"influence":[217],"behavior":[222],"consumer,":[225],"provides":[227],"guidelines":[228],"identification":[231],"presentation":[234],"facilitate":[238],"judgment":[240],"decision":[242],"making":[243],"potential":[245],"consumers.":[246]},"counts_by_year":[{"year":2026,"cited_by_count":5},{"year":2025,"cited_by_count":11},{"year":2024,"cited_by_count":14},{"year":2023,"cited_by_count":19},{"year":2022,"cited_by_count":11},{"year":2021,"cited_by_count":15},{"year":2020,"cited_by_count":10},{"year":2019,"cited_by_count":13},{"year":2018,"cited_by_count":9},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":10},{"year":2015,"cited_by_count":6},{"year":2014,"cited_by_count":5},{"year":2012,"cited_by_count":1}],"updated_date":"2026-07-29T09:40:50.615796","created_date":"2025-10-10T00:00:00"}