{"id":"https://openalex.org/W3124505347","doi":"https://doi.org/10.2753/mis0742-1222300209","title":"Consumer Learning and Time-Locked Trials of Software Products","display_name":"Consumer Learning and Time-Locked Trials of Software Products","publication_year":2013,"publication_date":"2013-10-01","ids":{"openalex":"https://openalex.org/W3124505347","doi":"https://doi.org/10.2753/mis0742-1222300209","mag":"3124505347"},"language":"en","primary_location":{"id":"doi:10.2753/mis0742-1222300209","is_oa":false,"landing_page_url":"https://doi.org/10.2753/mis0742-1222300209","pdf_url":null,"source":{"id":"https://openalex.org/S9954729","display_name":"Journal of Management Information Systems","issn_l":"0742-1222","issn":["0742-1222","1557-928X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Management Information Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5061459812","display_name":"Debabrata Dey","orcid":"https://orcid.org/0000-0001-5290-0578"},"institutions":[{"id":"https://openalex.org/I201448701","display_name":"University of Washington","ror":"https://ror.org/00cvxb145","country_code":"US","type":"education","lineage":["https://openalex.org/I201448701"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Debabrata Dey","raw_affiliation_strings":["a  Foster School of Business, University of Washington","Foster School of Business, University of Washington"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"a  Foster School of Business, University of Washington","institution_ids":["https://openalex.org/I201448701"]},{"raw_affiliation_string":"Foster School of Business, University of Washington","institution_ids":["https://openalex.org/I201448701"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5041703192","display_name":"Atanu Lahiri","orcid":"https://orcid.org/0000-0003-3174-8014"},"institutions":[{"id":"https://openalex.org/I201448701","display_name":"University of Washington","ror":"https://ror.org/00cvxb145","country_code":"US","type":"education","lineage":["https://openalex.org/I201448701"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Atanu Lahiri","raw_affiliation_strings":["a  Foster School of Business, University of Washington","Foster School of Business, University of Washington"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"a  Foster School of Business, University of Washington","institution_ids":["https://openalex.org/I201448701"]},{"raw_affiliation_string":"Foster School of Business, University of Washington","institution_ids":["https://openalex.org/I201448701"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5011104875","display_name":"Dengpan Liu","orcid":null},"institutions":[{"id":"https://openalex.org/I173911158","display_name":"Iowa State University","ror":"https://ror.org/04rswrd78","country_code":"US","type":"education","lineage":["https://openalex.org/I173911158"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Dengpan Liu","raw_affiliation_strings":["b  College of Business, Iowa State University","College of Business, Iowa State University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"b  College of Business, Iowa State University","institution_ids":["https://openalex.org/I173911158"]},{"raw_affiliation_string":"College of Business, Iowa State University","institution_ids":["https://openalex.org/I173911158"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":8.5873,"has_fulltext":false,"cited_by_count":70,"citation_normalized_percentile":{"value":0.97127161,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":100},"biblio":{"volume":"30","issue":"2","first_page":"239","last_page":"268"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9975000023841858,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9975000023841858,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11675","display_name":"Open Source Software Innovations","score":0.9969000220298767,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":0.9962000250816345,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6472573280334473},{"id":"https://openalex.org/keywords/valuation","display_name":"Valuation (finance)","score":0.5712876319885254},{"id":"https://openalex.org/keywords/learning-effect","display_name":"Learning effect","score":0.5147354602813721},{"id":"https://openalex.org/keywords/software","display_name":"Software","score":0.494872510433197},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.45365017652511597},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.45091938972473145},{"id":"https://openalex.org/keywords/econometrics","display_name":"Econometrics","score":0.4314485192298889},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.41461992263793945},{"id":"https://openalex.org/keywords/mathematical-optimization","display_name":"Mathematical optimization","score":0.34513652324676514},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.3378840386867523},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.3039684295654297},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.25758102536201477},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.15961983799934387}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6472573280334473},{"id":"https://openalex.org/C186027771","wikidata":"https://www.wikidata.org/wiki/Q4008379","display_name":"Valuation (finance)","level":2,"score":0.5712876319885254},{"id":"https://openalex.org/C10431821","wikidata":"https://www.wikidata.org/wiki/Q6510174","display_name":"Learning effect","level":2,"score":0.5147354602813721},{"id":"https://openalex.org/C2777904410","wikidata":"https://www.wikidata.org/wiki/Q7397","display_name":"Software","level":2,"score":0.494872510433197},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.45365017652511597},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.45091938972473145},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.4314485192298889},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.41461992263793945},{"id":"https://openalex.org/C126255220","wikidata":"https://www.wikidata.org/wiki/Q141495","display_name":"Mathematical optimization","level":1,"score":0.34513652324676514},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3378840386867523},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.3039684295654297},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.25758102536201477},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.15961983799934387},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.2753/mis0742-1222300209","is_oa":false,"landing_page_url":"https://doi.org/10.2753/mis0742-1222300209","pdf_url":null,"source":{"id":"https://openalex.org/S9954729","display_name":"Journal of Management Information Systems","issn_l":"0742-1222","issn":["0742-1222","1557-928X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Management Information Systems","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","score":0.4699999988079071,"id":"https://metadata.un.org/sdg/9"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":27,"referenced_works":["https://openalex.org/W1493169509","https://openalex.org/W1521309325","https://openalex.org/W1598833883","https://openalex.org/W1965328051","https://openalex.org/W1967787992","https://openalex.org/W1969045005","https://openalex.org/W1984130730","https://openalex.org/W2013898700","https://openalex.org/W2019042941","https://openalex.org/W2021638366","https://openalex.org/W2034092472","https://openalex.org/W2060081984","https://openalex.org/W2073976651","https://openalex.org/W2075949054","https://openalex.org/W2078579714","https://openalex.org/W2103598033","https://openalex.org/W2114188742","https://openalex.org/W2146374903","https://openalex.org/W2153011809","https://openalex.org/W2169955073","https://openalex.org/W2188788487","https://openalex.org/W3121613968","https://openalex.org/W3122610480","https://openalex.org/W3123120761","https://openalex.org/W3124228755","https://openalex.org/W4292492728","https://openalex.org/W7027435892"],"related_works":["https://openalex.org/W2899084033","https://openalex.org/W2030617584","https://openalex.org/W2056210026","https://openalex.org/W2066824604","https://openalex.org/W2084978036","https://openalex.org/W4237229249","https://openalex.org/W2142213187","https://openalex.org/W3125588628","https://openalex.org/W1661727347","https://openalex.org/W19241905"],"abstract_inverted_index":{"The":[0],"usefulness":[1],"of":[2,34,63,119,131,145,166],"a":[3,40,54,94,128,133,139,161,164],"software":[4,37,125],"product":[5],"becomes":[6],"obvious":[7],"to":[8,14,47],"consumers":[9],"only":[10,59],"after":[11],"they":[12,21],"get":[13],"experience":[15],"it":[16,77],"and,":[17],"upon":[18],"experiencing":[19],"it,":[20],"may":[22],"reach":[23],"different":[24],"conclusions":[25],"regarding":[26],"its":[27],"true":[28],"value.":[29],"We":[30,51,86],"examine":[31],"the":[32,61,105,110,117,124,147,150],"problem":[33],"designing":[35],"free":[36],"trials":[38],"under":[39],"general":[41],"learning":[42,64,169],"function.":[43],"Our":[44,152],"analyses":[45],"lead":[46],"several":[48],"new":[49],"findings.":[50],"find":[52,88,102],"that":[53,89,103],"time-locked":[55],"trial":[56,107,135,162],"is":[57,65,69,113],"optimal":[58,71,106,111],"when":[60,76],"rate":[62,118],"sufficiently":[66],"large.":[67],"It":[68],"not":[70],"in":[72,116],"other":[73],"situations,":[74],"even":[75],"has":[78,175],"an":[79],"overall":[80],"positive":[81,90],"effect":[82],"on":[83,97,178],"consumers'":[84],"valuations.":[85],"also":[87],"network":[91],"effects":[92],"have":[93],"minimal":[95],"impact":[96,177],"this":[98],"optimality.":[99],"Interestingly,":[100],"we":[101],"neither":[104],"period":[108],"nor":[109],"price":[112],"monotonically":[114],"increasing":[115],"learning.":[120],"At":[121,142],"moderate":[122],"rates,":[123],"manufacturer":[126,148],"pursues":[127],"dual":[129],"strategy":[130],"offering":[132],"longer":[134],"as":[136,138,160],"well":[137],"lower":[140],"price.":[141],"higher":[143],"rates":[144],"learning,":[146],"does":[149],"opposite.":[151],"results":[153],"are":[154],"robust,":[155],"and":[156],"incorporating":[157],"possibilities":[158],"such":[159],"providing":[163],"signal":[165],"quality":[167],"or":[168],"being":[170],"correlated":[171],"with":[172],"prior":[173],"valuation":[174],"little":[176],"their":[179],"applicability.":[180]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":8},{"year":2022,"cited_by_count":6},{"year":2021,"cited_by_count":5},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":14},{"year":2017,"cited_by_count":6},{"year":2016,"cited_by_count":6},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":4},{"year":2012,"cited_by_count":1}],"updated_date":"2026-07-29T09:40:50.615796","created_date":"2025-10-10T00:00:00"}
