{"id":"https://openalex.org/W1994107697","doi":"https://doi.org/10.2753/jec1086-4415160105","title":"The Influence of Social Presence on Customer Intention to Reuse Online Recommender Systems: The Roles of Personalization and Product Type","display_name":"The Influence of Social Presence on Customer Intention to Reuse Online Recommender Systems: The Roles of Personalization and Product Type","publication_year":2011,"publication_date":"2011-10-01","ids":{"openalex":"https://openalex.org/W1994107697","doi":"https://doi.org/10.2753/jec1086-4415160105","mag":"1994107697"},"language":"en","primary_location":{"id":"doi:10.2753/jec1086-4415160105","is_oa":false,"landing_page_url":"https://doi.org/10.2753/jec1086-4415160105","pdf_url":null,"source":{"id":"https://openalex.org/S18436875","display_name":"International Journal of Electronic Commerce","issn_l":"1086-4415","issn":["1086-4415","1557-9301"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Commerce","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5050558950","display_name":"Jaewon Choi","orcid":"https://orcid.org/0000-0001-9795-553X"},"institutions":[{"id":"https://openalex.org/I193775966","display_name":"Yonsei University","ror":"https://ror.org/01wjejq96","country_code":"KR","type":"education","lineage":["https://openalex.org/I193775966"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Jaewon Choi","raw_affiliation_strings":["a Graduate School of Information, Yonsei University","Graduate School of Information, Yonsei University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"a Graduate School of Information, Yonsei University","institution_ids":["https://openalex.org/I193775966"]},{"raw_affiliation_string":"Graduate School of Information, Yonsei University","institution_ids":["https://openalex.org/I193775966"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5041992609","display_name":"Hong Joo Lee","orcid":"https://orcid.org/0000-0002-3499-0466"},"institutions":[{"id":"https://openalex.org/I87111246","display_name":"Catholic University of Korea","ror":"https://ror.org/01fpnj063","country_code":"KR","type":"education","lineage":["https://openalex.org/I87111246"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Hong Joo Lee","raw_affiliation_strings":["b Catholic University of Korea","Catholic University of Korea;"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"b Catholic University of Korea","institution_ids":["https://openalex.org/I87111246"]},{"raw_affiliation_string":"Catholic University of Korea;","institution_ids":["https://openalex.org/I87111246"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5021253607","display_name":"Yongcheol Kim","orcid":"https://orcid.org/0000-0001-5568-4161"},"institutions":[{"id":"https://openalex.org/I87111246","display_name":"Catholic University of Korea","ror":"https://ror.org/01fpnj063","country_code":"KR","type":"education","lineage":["https://openalex.org/I87111246"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Yong Cheol Kim","raw_affiliation_strings":["b Catholic University of Korea","Catholic University of Korea;"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"b Catholic University of Korea","institution_ids":["https://openalex.org/I87111246"]},{"raw_affiliation_string":"Catholic University of Korea;","institution_ids":["https://openalex.org/I87111246"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":12.216,"has_fulltext":false,"cited_by_count":156,"citation_normalized_percentile":{"value":0.98148858,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":100},"biblio":{"volume":"16","issue":"1","first_page":"129","last_page":"154"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/reuse","display_name":"Reuse","score":0.8389706611633301},{"id":"https://openalex.org/keywords/recommender-system","display_name":"Recommender system","score":0.8327304720878601},{"id":"https://openalex.org/keywords/personalization","display_name":"Personalization","score":0.8203892111778259},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.6489027738571167},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.550150454044342},{"id":"https://openalex.org/keywords/empirical-research","display_name":"Empirical research","score":0.5468284487724304},{"id":"https://openalex.org/keywords/social-commerce","display_name":"Social commerce","score":0.470638245344162},{"id":"https://openalex.org/keywords/product-category","display_name":"Product category","score":0.4380202293395996},{"id":"https://openalex.org/keywords/social-influence","display_name":"Social influence","score":0.427853524684906},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.4025680422782898},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.347179114818573},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.33824872970581055},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.33397844433784485},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.2500907778739929},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.19242534041404724},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.10326072573661804}],"concepts":[{"id":"https://openalex.org/C206588197","wikidata":"https://www.wikidata.org/wiki/Q846574","display_name":"Reuse","level":2,"score":0.8389706611633301},{"id":"https://openalex.org/C557471498","wikidata":"https://www.wikidata.org/wiki/Q554950","display_name":"Recommender system","level":2,"score":0.8327304720878601},{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.8203892111778259},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6489027738571167},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.550150454044342},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.5468284487724304},{"id":"https://openalex.org/C2987325470","wikidata":"https://www.wikidata.org/wiki/Q327627","display_name":"Social commerce","level":3,"score":0.470638245344162},{"id":"https://openalex.org/C147101817","wikidata":"https://www.wikidata.org/wiki/Q13443840","display_name":"Product category","level":3,"score":0.4380202293395996},{"id":"https://openalex.org/C131158328","wikidata":"https://www.wikidata.org/wiki/Q1307337","display_name":"Social influence","level":2,"score":0.427853524684906},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.4025680422782898},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.347179114818573},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.33824872970581055},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.33397844433784485},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.2500907778739929},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.19242534041404724},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.10326072573661804},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.2753/jec1086-4415160105","is_oa":false,"landing_page_url":"https://doi.org/10.2753/jec1086-4415160105","pdf_url":null,"source":{"id":"https://openalex.org/S18436875","display_name":"International Journal of Electronic Commerce","issn_l":"1086-4415","issn":["1086-4415","1557-9301"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Commerce","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Reduced inequalities","score":0.5899999737739563,"id":"https://metadata.un.org/sdg/10"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":52,"referenced_works":["https://openalex.org/W201667985","https://openalex.org/W1492586516","https://openalex.org/W1511558225","https://openalex.org/W1520714623","https://openalex.org/W1551700376","https://openalex.org/W1552238403","https://openalex.org/W1971440513","https://openalex.org/W1980332117","https://openalex.org/W1985617553","https://openalex.org/W1985771617","https://openalex.org/W1987258130","https://openalex.org/W1994213885","https://openalex.org/W2001468398","https://openalex.org/W2014036961","https://openalex.org/W2023298992","https://openalex.org/W2025338808","https://openalex.org/W2033998432","https://openalex.org/W2037801255","https://openalex.org/W2043959586","https://openalex.org/W2058599614","https://openalex.org/W2060855982","https://openalex.org/W2062837055","https://openalex.org/W2071342046","https://openalex.org/W2073913939","https://openalex.org/W2077384400","https://openalex.org/W2098685541","https://openalex.org/W2100189818","https://openalex.org/W2100767128","https://openalex.org/W2105485775","https://openalex.org/W2107031757","https://openalex.org/W2111865761","https://openalex.org/W2119681300","https://openalex.org/W2122912498","https://openalex.org/W2124591829","https://openalex.org/W2125326971","https://openalex.org/W2138805097","https://openalex.org/W2143983934","https://openalex.org/W2146603027","https://openalex.org/W2155106456","https://openalex.org/W2163528872","https://openalex.org/W2166061228","https://openalex.org/W2170430750","https://openalex.org/W2341865734","https://openalex.org/W3012423042","https://openalex.org/W3035812881","https://openalex.org/W3121531027","https://openalex.org/W3126010450","https://openalex.org/W3144406692","https://openalex.org/W3149752040","https://openalex.org/W4249532312","https://openalex.org/W4292811746","https://openalex.org/W4299627282"],"related_works":["https://openalex.org/W2259539302","https://openalex.org/W2124519725","https://openalex.org/W2141277649","https://openalex.org/W2323581027","https://openalex.org/W2026264624","https://openalex.org/W2295184403","https://openalex.org/W281246900","https://openalex.org/W3094222657","https://openalex.org/W1527382754","https://openalex.org/W1994107697"],"abstract_inverted_index":{"Providing":[0],"recommendations":[1,85],"is":[2,138],"acknowledged":[3],"to":[4,25,86,135,144],"be":[5],"an":[6],"important":[7,38],"feature":[8],"of":[9,40,52,66,79,127],"a":[10,53],"business-to-consumer":[11],"online":[12],"storefront.":[13],"Although":[14],"many":[15],"studies":[16],"have":[17],"examined":[18],"the":[19,50,63,77,121,125],"algorithms":[20],"and":[21,36,45,59,62,105,118],"operational":[22],"procedures":[23],"relevant":[24],"personalized":[26,84],"recommender":[27,42,122],"systems,":[28],"empirical":[29],"evidence":[30],"demonstrating":[31],"relationships":[32],"between":[33,56,68],"social":[34,57,80,112,128],"presence":[35,58,81,113,129],"two":[37,70,100],"outcomes":[39],"evaluating":[41],"systems\u2014reuse":[43],"intention":[44,117,132],"trust\u2014remains":[46],"lacking.":[47],"To":[48],"test":[49],"existence":[51],"causal":[54],"link":[55],"reuse":[60,116,131],"intention,":[61],"mediating":[64],"role":[65],"trust":[67,119],"these":[69,97],"variables,":[71],"this":[72],"study":[73,94],"conducted":[74],"experiments":[75],"varying":[76],"level":[78],"while":[82],"providing":[83],"users":[87],"based":[88],"on":[89,130],"their":[90],"explicit":[91],"preferences.":[92],"This":[93],"also":[95],"compared":[96],"effects":[98],"in":[99,120],"different":[101],"product":[102],"contexts:":[103],"hedonic":[104,145],"utilitarian.":[106],"The":[107],"results":[108],"show":[109],"that":[110,141],"greater":[111],"increases":[114],"both":[115],"systems.":[123],"Moreover,":[124],"influence":[126],"with":[133,142],"respect":[134,143],"utilitarian":[136],"products":[137],"less":[139],"than":[140],"products.":[146]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":8},{"year":2024,"cited_by_count":14},{"year":2023,"cited_by_count":15},{"year":2022,"cited_by_count":15},{"year":2021,"cited_by_count":12},{"year":2020,"cited_by_count":15},{"year":2019,"cited_by_count":9},{"year":2018,"cited_by_count":16},{"year":2017,"cited_by_count":14},{"year":2016,"cited_by_count":11},{"year":2015,"cited_by_count":9},{"year":2014,"cited_by_count":10},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":4}],"updated_date":"2026-07-29T09:40:50.615796","created_date":"2025-10-10T00:00:00"}