{"id":"https://openalex.org/W2076116975","doi":"https://doi.org/10.2753/jec1086-4415130203","title":"An Economic Model of Click Fraud in Publisher Networks","display_name":"An Economic Model of Click Fraud in Publisher Networks","publication_year":2008,"publication_date":"2008-12-01","ids":{"openalex":"https://openalex.org/W2076116975","doi":"https://doi.org/10.2753/jec1086-4415130203","mag":"2076116975"},"language":"en","primary_location":{"id":"doi:10.2753/jec1086-4415130203","is_oa":false,"landing_page_url":"https://doi.org/10.2753/jec1086-4415130203","pdf_url":null,"source":{"id":"https://openalex.org/S18436875","display_name":"International Journal of Electronic Commerce","issn_l":"1086-4415","issn":["1086-4415","1557-9301"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Commerce","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5085813629","display_name":"Kursad Asdemir","orcid":"https://orcid.org/0000-0003-1930-5114"},"institutions":[{"id":"https://openalex.org/I154425047","display_name":"University of Alberta","ror":"https://ror.org/0160cpw27","country_code":"CA","type":"education","lineage":["https://openalex.org/I154425047"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"Kursad Asdemir","raw_affiliation_strings":["a  University of Alberta","University of Alberta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"a  University of Alberta","institution_ids":["https://openalex.org/I154425047"]},{"raw_affiliation_string":"University of Alberta","institution_ids":["https://openalex.org/I154425047"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5048905006","display_name":"\u00d6zden Yurtseven","orcid":null},"institutions":[{"id":"https://openalex.org/I154425047","display_name":"University of Alberta","ror":"https://ror.org/0160cpw27","country_code":"CA","type":"education","lineage":["https://openalex.org/I154425047"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"\u00d6zden Yurtseven","raw_affiliation_strings":["b  School of Business, University of Alberta","School of Business, University of Alberta,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"b  School of Business, University of Alberta","institution_ids":["https://openalex.org/I154425047"]},{"raw_affiliation_string":"School of Business, University of Alberta,","institution_ids":["https://openalex.org/I154425047"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5081192128","display_name":"Moin A. Yahya","orcid":null},"institutions":[{"id":"https://openalex.org/I154425047","display_name":"University of Alberta","ror":"https://ror.org/0160cpw27","country_code":"CA","type":"education","lineage":["https://openalex.org/I154425047"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"Moin A. Yahya","raw_affiliation_strings":["a  University of Alberta","University of Alberta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"a  University of Alberta","institution_ids":["https://openalex.org/I154425047"]},{"raw_affiliation_string":"University of Alberta","institution_ids":["https://openalex.org/I154425047"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I154425047"],"apc_list":null,"apc_paid":null,"fwci":3.9718,"has_fulltext":false,"cited_by_count":28,"citation_normalized_percentile":{"value":0.95008469,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"13","issue":"2","first_page":"61","last_page":"90"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11644","display_name":"Spam and Phishing Detection","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11644","display_name":"Spam and Phishing Detection","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9876999855041504,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9789000153541565,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/incentive","display_name":"Incentive","score":0.8285645246505737},{"id":"https://openalex.org/keywords/search-engine","display_name":"Search engine","score":0.6666179895401001},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4957474172115326},{"id":"https://openalex.org/keywords/search-engine-optimization","display_name":"Search engine optimization","score":0.49024373292922974},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4867977797985077},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.47259339690208435},{"id":"https://openalex.org/keywords/face","display_name":"Face (sociological concept)","score":0.4557201564311981},{"id":"https://openalex.org/keywords/organic-search","display_name":"Organic search","score":0.4151616394519806},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.3967840075492859},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3187010884284973},{"id":"https://openalex.org/keywords/search-analytics","display_name":"Search analytics","score":0.2999948263168335},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.23239469528198242},{"id":"https://openalex.org/keywords/web-search-query","display_name":"Web search query","score":0.1986604630947113},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.19131940603256226}],"concepts":[{"id":"https://openalex.org/C29122968","wikidata":"https://www.wikidata.org/wiki/Q1414816","display_name":"Incentive","level":2,"score":0.8285645246505737},{"id":"https://openalex.org/C97854310","wikidata":"https://www.wikidata.org/wiki/Q19541","display_name":"Search engine","level":2,"score":0.6666179895401001},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4957474172115326},{"id":"https://openalex.org/C178218473","wikidata":"https://www.wikidata.org/wiki/Q180711","display_name":"Search engine optimization","level":3,"score":0.49024373292922974},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4867977797985077},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.47259339690208435},{"id":"https://openalex.org/C2779304628","wikidata":"https://www.wikidata.org/wiki/Q3503480","display_name":"Face (sociological concept)","level":2,"score":0.4557201564311981},{"id":"https://openalex.org/C130500901","wikidata":"https://www.wikidata.org/wiki/Q148461","display_name":"Organic search","level":5,"score":0.4151616394519806},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.3967840075492859},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3187010884284973},{"id":"https://openalex.org/C14838553","wikidata":"https://www.wikidata.org/wiki/Q7441639","display_name":"Search analytics","level":4,"score":0.2999948263168335},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.23239469528198242},{"id":"https://openalex.org/C164120249","wikidata":"https://www.wikidata.org/wiki/Q995982","display_name":"Web search query","level":3,"score":0.1986604630947113},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.19131940603256226},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.2753/jec1086-4415130203","is_oa":false,"landing_page_url":"https://doi.org/10.2753/jec1086-4415130203","pdf_url":null,"source":{"id":"https://openalex.org/S18436875","display_name":"International Journal of Electronic Commerce","issn_l":"1086-4415","issn":["1086-4415","1557-9301"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Commerce","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/16","score":0.6399999856948853,"display_name":"Peace, Justice and strong institutions"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":13,"referenced_works":["https://openalex.org/W108896209","https://openalex.org/W1483048869","https://openalex.org/W1485535210","https://openalex.org/W1538449501","https://openalex.org/W1597286033","https://openalex.org/W2031183439","https://openalex.org/W2080330461","https://openalex.org/W2094551647","https://openalex.org/W2102453581","https://openalex.org/W2113377603","https://openalex.org/W2122185521","https://openalex.org/W2189821821","https://openalex.org/W2883475000"],"related_works":["https://openalex.org/W4385595015","https://openalex.org/W2253117853","https://openalex.org/W2396197912","https://openalex.org/W3100478181","https://openalex.org/W4231533790","https://openalex.org/W2272040923","https://openalex.org/W4378908043","https://openalex.org/W2889350921","https://openalex.org/W2606161989","https://openalex.org/W2086329819"],"abstract_inverted_index":{"Click":[0],"fraud":[1,48],"occurs":[2],"when":[3],"a":[4,9,18,43,50],"Web":[5],"user":[6],"clicks":[7,77,95],"on":[8,56],"sponsored":[10],"link":[11],"with":[12],"the":[13,27,57,64,97],"malicious":[14],"intent":[15],"of":[16,32,46,92],"hurting":[17],"competitor":[19],"or":[20],"gaining":[21],"undue":[22],"monetary":[23],"benefits.":[24],"Advertisers":[25],"and":[26,79,111],"media":[28],"accuse":[29],"search":[30,60,67,98,108,113],"engines":[31,61,68,114],"not":[33],"doing":[34],"enough":[35],"to":[36,70,75,80,107,118],"curb":[37],"this":[38],"practice.":[39],"This":[40],"paper":[41],"develops":[42],"game-theoretical":[44],"model":[45],"click":[47],"in":[49,120],"publisher":[51],"network":[52],"that":[53],"sheds":[54],"light":[55],"economic":[58],"trade-offs":[59],"face.":[62],"On":[63],"supply":[65],"side,":[66],"try":[69],"create":[71],"incentives":[72],"for":[73],"publishers":[74,83],"generate":[76,85],"honestly":[78],"reward":[81],"honest":[82],"who":[84],"legitimate":[86],"clicks.":[87],"The":[88],"negative":[89],"strategic":[90],"effect":[91],"undercounting":[93],"invalid":[94],"deters":[96],"engine":[99],"from":[100],"undercounting.":[101],"Since":[102],"better":[103],"filtering":[104,121],"is":[105],"beneficial":[106],"engines,":[109],"publishers,":[110],"advertisers,":[112],"have":[115],"an":[116],"incentive":[117],"invest":[119],"technology.":[122]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":1},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":4},{"year":2012,"cited_by_count":2}],"updated_date":"2026-07-29T09:40:50.615796","created_date":"2025-10-10T00:00:00"}