{"id":"https://openalex.org/W2071978086","doi":"https://doi.org/10.2753/jec1086-4415130201","title":"A Mechanism for On-line Advertisement Placement to Deter Click Fraud","display_name":"A Mechanism for On-line Advertisement Placement to Deter Click Fraud","publication_year":2008,"publication_date":"2008-12-01","ids":{"openalex":"https://openalex.org/W2071978086","doi":"https://doi.org/10.2753/jec1086-4415130201","mag":"2071978086"},"language":"en","primary_location":{"id":"doi:10.2753/jec1086-4415130201","is_oa":false,"landing_page_url":"https://doi.org/10.2753/jec1086-4415130201","pdf_url":null,"source":{"id":"https://openalex.org/S18436875","display_name":"International Journal of Electronic Commerce","issn_l":"1086-4415","issn":["1086-4415","1557-9301"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Commerce","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5075613088","display_name":"Wei Zhou","orcid":"https://orcid.org/0000-0001-5773-8012"},"institutions":[{"id":"https://openalex.org/I33213144","display_name":"University of Florida","ror":"https://ror.org/02y3ad647","country_code":"US","type":"education","lineage":["https://openalex.org/I33213144"]},{"id":"https://openalex.org/I931278978","display_name":"College of Business Administration","ror":"https://ror.org/03x1zq178","country_code":"LV","type":"education","lineage":["https://openalex.org/I931278978"]}],"countries":["LV","US"],"is_corresponding":true,"raw_author_name":"Wei Zhou","raw_affiliation_strings":["a  Department of Information Systems and Operations Management, Warrington College of Business Administration, University of Florida","Department of Information Systems and Operations Management, Warrington College of Business Administration, University of Florida"],"affiliations":[{"raw_affiliation_string":"a  Department of Information Systems and Operations Management, Warrington College of Business Administration, University of Florida","institution_ids":["https://openalex.org/I931278978"]},{"raw_affiliation_string":"Department of Information Systems and Operations Management, Warrington College of Business Administration, University of Florida","institution_ids":["https://openalex.org/I33213144"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5033231312","display_name":"Subhajyoti Bandyopadhyay","orcid":"https://orcid.org/0000-0003-1962-6962"},"institutions":[{"id":"https://openalex.org/I33213144","display_name":"University of Florida","ror":"https://ror.org/02y3ad647","country_code":"US","type":"education","lineage":["https://openalex.org/I33213144"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Subhajyoti Bandyopadhyay","raw_affiliation_strings":["b  Department of Information Systems and Operations Management, University of Florida, Gainesville","Department of Information Systems and Operations Management, University of Florida, Gainesville"],"affiliations":[{"raw_affiliation_string":"b  Department of Information Systems and Operations Management, University of Florida, Gainesville","institution_ids":["https://openalex.org/I33213144"]},{"raw_affiliation_string":"Department of Information Systems and Operations Management, University of Florida, Gainesville","institution_ids":["https://openalex.org/I33213144"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5001532842","display_name":"Hsing Kenneth Cheng","orcid":"https://orcid.org/0000-0001-5787-0777"},"institutions":[{"id":"https://openalex.org/I5388228","display_name":"University of Rochester","ror":"https://ror.org/022kthw22","country_code":"US","type":"education","lineage":["https://openalex.org/I5388228"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Hsing K. Cheng","raw_affiliation_strings":["c  William E. Simon Graduate School of Business Administration, University of Rochester","William E. Simon Graduate School of Business Administration, University of Rochester"],"affiliations":[{"raw_affiliation_string":"c  William E. Simon Graduate School of Business Administration, University of Rochester","institution_ids":["https://openalex.org/I5388228"]},{"raw_affiliation_string":"William E. Simon Graduate School of Business Administration, University of Rochester","institution_ids":["https://openalex.org/I5388228"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101718924","display_name":"Praveen Pathak","orcid":"https://orcid.org/0000-0002-0687-5321"},"institutions":[{"id":"https://openalex.org/I33213144","display_name":"University of Florida","ror":"https://ror.org/02y3ad647","country_code":"US","type":"education","lineage":["https://openalex.org/I33213144"]},{"id":"https://openalex.org/I4210115625","display_name":"Warrington Hospital","ror":"https://ror.org/0255fcy13","country_code":"GB","type":"healthcare","lineage":["https://openalex.org/I4210098082","https://openalex.org/I4210115625"]}],"countries":["GB","US"],"is_corresponding":false,"raw_author_name":"Praveen Pathak","raw_affiliation_strings":["d  Warrington College of Business, University of Florida","Warrington College of Business, University of Florida"],"affiliations":[{"raw_affiliation_string":"d  Warrington College of Business, University of Florida","institution_ids":["https://openalex.org/I4210115625"]},{"raw_affiliation_string":"Warrington College of Business, University of Florida","institution_ids":["https://openalex.org/I33213144"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5075613088"],"corresponding_institution_ids":["https://openalex.org/I33213144","https://openalex.org/I931278978"],"apc_list":null,"apc_paid":null,"fwci":1.6964,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.85705494,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"13","issue":"2","first_page":"9","last_page":"28"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9988999962806702,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12288","display_name":"Optimization and Search Problems","score":0.9843000173568726,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/moral-hazard","display_name":"Moral hazard","score":0.8314896821975708},{"id":"https://openalex.org/keywords/principal","display_name":"Principal (computer security)","score":0.6130703091621399},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5947871208190918},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5914059281349182},{"id":"https://openalex.org/keywords/mechanism","display_name":"Mechanism (biology)","score":0.41051116585731506},{"id":"https://openalex.org/keywords/search-advertising","display_name":"Search advertising","score":0.4104154109954834},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.39944350719451904},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.38963407278060913},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.3425461947917938},{"id":"https://openalex.org/keywords/incentive","display_name":"Incentive","score":0.3206349313259125},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.24487513303756714},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.2255323827266693},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.20379820466041565},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.11942952871322632}],"concepts":[{"id":"https://openalex.org/C2780202544","wikidata":"https://www.wikidata.org/wiki/Q44454","display_name":"Moral hazard","level":3,"score":0.8314896821975708},{"id":"https://openalex.org/C144559511","wikidata":"https://www.wikidata.org/wiki/Q2986279","display_name":"Principal (computer security)","level":2,"score":0.6130703091621399},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5947871208190918},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5914059281349182},{"id":"https://openalex.org/C89611455","wikidata":"https://www.wikidata.org/wiki/Q6804646","display_name":"Mechanism (biology)","level":2,"score":0.41051116585731506},{"id":"https://openalex.org/C187687199","wikidata":"https://www.wikidata.org/wiki/Q844880","display_name":"Search advertising","level":4,"score":0.4104154109954834},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.39944350719451904},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.38963407278060913},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.3425461947917938},{"id":"https://openalex.org/C29122968","wikidata":"https://www.wikidata.org/wiki/Q1414816","display_name":"Incentive","level":2,"score":0.3206349313259125},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.24487513303756714},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.2255323827266693},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.20379820466041565},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.11942952871322632},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.2753/jec1086-4415130201","is_oa":false,"landing_page_url":"https://doi.org/10.2753/jec1086-4415130201","pdf_url":null,"source":{"id":"https://openalex.org/S18436875","display_name":"International Journal of Electronic Commerce","issn_l":"1086-4415","issn":["1086-4415","1557-9301"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Commerce","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/16","score":0.6899999976158142,"display_name":"Peace, Justice and strong institutions"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":14,"referenced_works":["https://openalex.org/W1494446477","https://openalex.org/W1603910973","https://openalex.org/W1989068254","https://openalex.org/W2026004255","https://openalex.org/W2079987483","https://openalex.org/W2087110418","https://openalex.org/W2101406716","https://openalex.org/W2110638361","https://openalex.org/W2127347613","https://openalex.org/W2131951207","https://openalex.org/W2883475000","https://openalex.org/W3122071263","https://openalex.org/W3122305203","https://openalex.org/W3125223450"],"related_works":["https://openalex.org/W1875750756","https://openalex.org/W2741685715","https://openalex.org/W1617547025","https://openalex.org/W2083944315","https://openalex.org/W1551421219","https://openalex.org/W2913055349","https://openalex.org/W3150755883","https://openalex.org/W2462982227","https://openalex.org/W2067842160","https://openalex.org/W2569429894"],"abstract_inverted_index":{"The":[0,20,64],"principal-agent":[1],"problem":[2,37],"of":[3,56],"the":[4,13,15,18,29,39,48,52],"on-line":[5],"advertising":[6],"market":[7,70,77],"is":[8,23,32,78],"investigated":[9],"with":[10,38],"respect":[11],"to":[12,47,80],"publisher,":[14],"coordinator,":[16],"and":[17,51,54],"advertiser.":[19],"publisher-coordinator":[21],"contract":[22,31],"a":[24,33],"double-sided":[25],"moral":[26,35],"hazard":[27,36],"problem;":[28],"coordinator-advertiser":[30],"double":[34],"agent's":[40],"effort":[41],"observed.":[42],"These":[43],"findings":[44],"are":[45,62],"compared":[46],"auction-based":[49,76],"model,":[50],"cause":[53],"conditions":[55],"click":[57,72],"fraud":[58],"under":[59],"both":[60],"models":[61],"explained.":[63],"discussion":[65],"shows":[66],"that":[67],"an":[68,75],"efficient":[69],"deters":[71],"fraud,":[73],"but":[74],"unable":[79],"achieve":[81],"full":[82],"efficiency.":[83]},"counts_by_year":[{"year":2020,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
