{"id":"https://openalex.org/W2080403063","doi":"https://doi.org/10.2753/jec1086-4415110305","title":"Consumer E-Tailer Choice Strategies at On-Line Shopping Comparison Sites","display_name":"Consumer E-Tailer Choice Strategies at On-Line Shopping Comparison Sites","publication_year":2007,"publication_date":"2007-04-01","ids":{"openalex":"https://openalex.org/W2080403063","doi":"https://doi.org/10.2753/jec1086-4415110305","mag":"2080403063"},"language":"en","primary_location":{"id":"doi:10.2753/jec1086-4415110305","is_oa":false,"landing_page_url":"https://doi.org/10.2753/jec1086-4415110305","pdf_url":null,"source":{"id":"https://openalex.org/S18436875","display_name":"International Journal of Electronic Commerce","issn_l":"1086-4415","issn":["1086-4415","1557-9301"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Commerce","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5007872902","display_name":"Bo-chiuan Su","orcid":"https://orcid.org/0000-0002-7630-0603"},"institutions":[{"id":"https://openalex.org/I22265921","display_name":"National Central University","ror":"https://ror.org/00944ve71","country_code":"TW","type":"education","lineage":["https://openalex.org/I22265921"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"Bo-chiuan Su","raw_affiliation_strings":["a Department of Information Management, School of Management, National Central University, Taiwan","Department of Information Management, School of Management, National Central University, Taiwan"],"affiliations":[{"raw_affiliation_string":"a Department of Information Management, School of Management, National Central University, Taiwan","institution_ids":["https://openalex.org/I22265921"]},{"raw_affiliation_string":"Department of Information Management, School of Management, National Central University, Taiwan","institution_ids":["https://openalex.org/I22265921"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5007872902"],"corresponding_institution_ids":["https://openalex.org/I22265921"],"apc_list":null,"apc_paid":null,"fwci":14.9741,"has_fulltext":false,"cited_by_count":61,"citation_normalized_percentile":{"value":0.98594767,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"11","issue":"3","first_page":"135","last_page":"159"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9968000054359436,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10841","display_name":"Economic and Environmental Valuation","score":0.9962999820709229,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/credibility","display_name":"Credibility","score":0.7732871174812317},{"id":"https://openalex.org/keywords/purchasing","display_name":"Purchasing","score":0.6720719337463379},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.5928397178649902},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5211979746818542},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.5075603723526001},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.49114033579826355},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.47523167729377747},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.448669970035553},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.4319494366645813},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.34583157300949097},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.16116636991500854},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.13436740636825562},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.08374035358428955}],"concepts":[{"id":"https://openalex.org/C2780224610","wikidata":"https://www.wikidata.org/wiki/Q1530061","display_name":"Credibility","level":2,"score":0.7732871174812317},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.6720719337463379},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5928397178649902},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5211979746818542},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.5075603723526001},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.49114033579826355},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.47523167729377747},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.448669970035553},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.4319494366645813},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.34583157300949097},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.16116636991500854},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.13436740636825562},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.08374035358428955},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.2753/jec1086-4415110305","is_oa":false,"landing_page_url":"https://doi.org/10.2753/jec1086-4415110305","pdf_url":null,"source":{"id":"https://openalex.org/S18436875","display_name":"International Journal of Electronic Commerce","issn_l":"1086-4415","issn":["1086-4415","1557-9301"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Commerce","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":62,"referenced_works":["https://openalex.org/W9381690","https://openalex.org/W238825706","https://openalex.org/W245387374","https://openalex.org/W608470682","https://openalex.org/W644937883","https://openalex.org/W1489741075","https://openalex.org/W1528612669","https://openalex.org/W1597641424","https://openalex.org/W1860350239","https://openalex.org/W1917899386","https://openalex.org/W1977405592","https://openalex.org/W1979410064","https://openalex.org/W1979818407","https://openalex.org/W1980332117","https://openalex.org/W1988540086","https://openalex.org/W1990047999","https://openalex.org/W1992061418","https://openalex.org/W1992375541","https://openalex.org/W2012117390","https://openalex.org/W2014239045","https://openalex.org/W2022965677","https://openalex.org/W2024140722","https://openalex.org/W2030364704","https://openalex.org/W2036631682","https://openalex.org/W2039642656","https://openalex.org/W2042124431","https://openalex.org/W2046752514","https://openalex.org/W2053234682","https://openalex.org/W2057225645","https://openalex.org/W2072683070","https://openalex.org/W2077408629","https://openalex.org/W2079718740","https://openalex.org/W2087764343","https://openalex.org/W2093373777","https://openalex.org/W2097614924","https://openalex.org/W2100999475","https://openalex.org/W2105103608","https://openalex.org/W2132344627","https://openalex.org/W2133037631","https://openalex.org/W2133469585","https://openalex.org/W2134652466","https://openalex.org/W2136720336","https://openalex.org/W2140273833","https://openalex.org/W2144846366","https://openalex.org/W2164468825","https://openalex.org/W2166145143","https://openalex.org/W2166176820","https://openalex.org/W2171939346","https://openalex.org/W2178182980","https://openalex.org/W2312458280","https://openalex.org/W2312878190","https://openalex.org/W2323124863","https://openalex.org/W2324453880","https://openalex.org/W2328783997","https://openalex.org/W2334317552","https://openalex.org/W3122516274","https://openalex.org/W3122527281","https://openalex.org/W3122715306","https://openalex.org/W3125160861","https://openalex.org/W4252978187","https://openalex.org/W4255661302","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W2388687352","https://openalex.org/W2370187191","https://openalex.org/W1990162851","https://openalex.org/W2369854048","https://openalex.org/W4313650933","https://openalex.org/W2068874688","https://openalex.org/W3207460402","https://openalex.org/W3112178369","https://openalex.org/W2806431135","https://openalex.org/W3094185001"],"abstract_inverted_index":{"Consumers":[0],"purchasing":[1],"products":[2],"over":[3,125],"the":[4,11,16,26,56,59,79,87,98,170,179],"Internet":[5],"generally":[6],"have":[7],"incomplete":[8],"information":[9,194,215],"about":[10,25],"retailer's":[12,17],"credibility.":[13,73],"This":[14],"makes":[15],"brand":[18,76,115],"very":[19],"important":[20,172],"for":[21,128,150,235],"those":[22],"who":[23],"care":[24],"noncontractible":[27],"aspects":[28],"of":[29,68,102,110,134,166,182,197,201],"after-orders.":[30],"Three":[31],"choice":[32],"strategies":[33],"are":[34,44,169,239],"possible":[35],"at":[36],"on-line":[37,184],"shopping":[38,122,185],"comparison":[39,186],"sites,":[40],"and":[41,71,97,116,141,153,164,195,207,224,230,237],"logit":[42],"models":[43],"used":[45],"to":[46,90,217],"capture":[47],"their":[48,202],"characteristics.":[49],"The":[50,74,82,143,233],"first":[51],"strategy,":[52],"expected":[53,61,72],"value,":[54],"chooses":[55,78,86],"retailer":[57,89,111,148,167,198],"with":[58],"lowest":[60],"cost":[62],"(or":[63],"highest":[64],"utility)":[65],"in":[66,120,212,221,228],"terms":[67],"price,":[69,160],"brand,":[70],"second,":[75],"seeking,":[77],"best-known":[80],"retailer.":[81],"third,":[83],"price":[84],"aversion,":[85],"lowest-price":[88],"minimize":[91],"immediate":[92],"costs.":[93],"These":[94],"three":[95,171],"strategies,":[96],"effect":[99],"on":[100,178],"them":[101],"four":[103],"attributes":[104,173],"(price,":[105],"objective":[106,161,192,213],"product":[107,162,193,214],"information,":[108,163],"perception":[109],"credibility,":[112],"correlation":[113],"between":[114],"credibility)":[117],"were":[118],"tested":[119],"simulated":[121],"experiments":[123],"played":[124],"nine":[126],"periods":[127],"241":[129],"graduate":[130],"students.":[131],"A":[132],"set":[133],"two":[135],"items":[136],"was":[137],"chosen:":[138],"digital":[139],"cameras":[140],"books.":[142],"experiment":[144],"yielded":[145],"2,":[146],"169":[147],"choices":[149,223],"each":[151],"item":[152],"10,845":[154],"observations.":[155],"It":[156],"found":[157],"(1)":[158],"that":[159,189,209],"perceptions":[165,196],"credibility":[168,199],"when":[174],"consumers":[175,190],"select":[176],"retailers":[177],"search-result":[180],"pages":[181],"an":[183,210],"site;":[187],"(2)":[188],"consider":[191],"regardless":[200],"brand-seeking":[203,229],"or":[204],"price-aversion":[205,231],"strategy;":[206],"(3)":[208],"increase":[211,220],"leads":[216],"a":[218,225],"dramatic":[219],"expected-value":[222],"corresponding":[226],"decrease":[227],"choices.":[232],"implications":[234],"practitioners":[236],"academics":[238],"discussed.":[240]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":5},{"year":2016,"cited_by_count":1},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":6},{"year":2012,"cited_by_count":7}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
