{"id":"https://openalex.org/W4402442780","doi":"https://doi.org/10.25300/misq/2024/18201","title":"The Critical Challenge of using Large-Scale Digital Experiment Platforms for Scientific Discovery","display_name":"The Critical Challenge of using Large-Scale Digital Experiment Platforms for Scientific Discovery","publication_year":2024,"publication_date":"2024-09-11","ids":{"openalex":"https://openalex.org/W4402442780","doi":"https://doi.org/10.25300/misq/2024/18201"},"language":"en","primary_location":{"id":"doi:10.25300/misq/2024/18201","is_oa":false,"landing_page_url":"https://doi.org/10.25300/misq/2024/18201","pdf_url":null,"source":{"id":"https://openalex.org/S57293258","display_name":"MIS Quarterly","issn_l":"0276-7783","issn":["0276-7783","2162-9730"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4327875293","host_organization_name":"MIS Quarterly","host_organization_lineage":["https://openalex.org/P4327875293"],"host_organization_lineage_names":["MIS Quarterly"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"MIS Quarterly","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5016943900","display_name":"Ahmed Abbasi","orcid":"https://orcid.org/0000-0001-7698-7794"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ahmed Abbasi","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-7698-7794","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5007288601","display_name":"Sriram Somanchi","orcid":"https://orcid.org/0000-0002-3153-1248"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sriram Somanchi","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-3153-1248","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5073962125","display_name":"Ken Kelley","orcid":"https://orcid.org/0000-0002-4756-8360"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ken Kelley","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-4756-8360","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.4993,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.92339057,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"49","issue":"1","first_page":"1","last_page":"28"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11986","display_name":"Scientific Computing and Data Management","score":0.9794999957084656,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11986","display_name":"Scientific Computing and Data Management","score":0.9794999957084656,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11937","display_name":"Research Data Management Practices","score":0.9129999876022339,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/scientific-discovery","display_name":"Scientific discovery","score":0.6646432280540466},{"id":"https://openalex.org/keywords/scale","display_name":"Scale (ratio)","score":0.5523694753646851},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.5507883429527283},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5031747221946716},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.1307728886604309},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.1023494303226471},{"id":"https://openalex.org/keywords/cartography","display_name":"Cartography","score":0.09926378726959229},{"id":"https://openalex.org/keywords/cognitive-science","display_name":"Cognitive science","score":0.07182314991950989}],"concepts":[{"id":"https://openalex.org/C2984917352","wikidata":"https://www.wikidata.org/wiki/Q12772819","display_name":"Scientific discovery","level":2,"score":0.6646432280540466},{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.5523694753646851},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.5507883429527283},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5031747221946716},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.1307728886604309},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.1023494303226471},{"id":"https://openalex.org/C58640448","wikidata":"https://www.wikidata.org/wiki/Q42515","display_name":"Cartography","level":1,"score":0.09926378726959229},{"id":"https://openalex.org/C188147891","wikidata":"https://www.wikidata.org/wiki/Q147638","display_name":"Cognitive science","level":1,"score":0.07182314991950989}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.25300/misq/2024/18201","is_oa":false,"landing_page_url":"https://doi.org/10.25300/misq/2024/18201","pdf_url":null,"source":{"id":"https://openalex.org/S57293258","display_name":"MIS Quarterly","issn_l":"0276-7783","issn":["0276-7783","2162-9730"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4327875293","host_organization_name":"MIS Quarterly","host_organization_lineage":["https://openalex.org/P4327875293"],"host_organization_lineage_names":["MIS Quarterly"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"MIS Quarterly","raw_type":"journal-article"},{"id":"pmh:oai:aisel.aisnet.org:misq-3951","is_oa":false,"landing_page_url":"https://aisel.aisnet.org/misq/vol49/iss1/5","pdf_url":null,"source":{"id":"https://openalex.org/S30879505","display_name":"Journal of the Association for Information Systems","issn_l":"1536-9323","issn":["1536-9323"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310321080","host_organization_name":"Association for Information Systems","host_organization_lineage":["https://openalex.org/P4310321080"],"host_organization_lineage_names":["Association for Information Systems"],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Management Information Systems Quarterly","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W2358668433","https://openalex.org/W4396701345","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W2126681669","https://openalex.org/W2148010638","https://openalex.org/W2413102523"],"abstract_inverted_index":{"Robust":[0],"digital":[1,76,108,121,285],"experimentation":[2,77,269],"platforms":[3],"have":[4,56,83,149],"become":[5,57],"increasingly":[6],"pervasive":[7],"at":[8,206],"major":[9,208],"technology":[10],"and":[11,41,145,167,175,246,256,258,265],"e-commerce":[12,209],"firms":[13,82],"worldwide.":[14],"They":[15],"allow":[16],"product":[17],"managers":[18],"to":[19,35,50,67,85,126,161,179,197,211,215,281,288,306],"use":[20],"data-driven":[21],"decision-making":[22],"through":[23],"online":[24],"controlled":[25],"experiments":[26,48,109,122,220,245,286],"that":[27,87,275],"estimate":[28],"the":[29,58,63,97,101,104,155,213,240,263],"average":[30],"treatment":[31],"effect":[32],"(ATE)":[33],"relative":[34],"a":[36,164,202,207,290,294,297,304],"status":[37],"quo":[38],"control":[39],"setting":[40],"make":[42],"associated":[43],"inferences.":[44,199],"As":[45],"demand":[46],"for":[47,61,154,237,252],"continues":[49],"grow,":[51],"orthogonal":[52],"test":[53,88,193],"planes":[54,89,194],"(OTPs)":[55],"industry":[59,244],"standard":[60],"managing":[62],"assignment":[64],"of":[65,157,172,190,267,296],"users":[66],"multiple":[68],"concurrent":[69,219],"experimental":[70,93],"treatments":[71],"in":[72,106,115,218,277],"companies":[73],"using":[74],"large-scale":[75,120,268,284],"platforms.":[78,270],"In":[79,141],"recent":[80],"years,":[81],"begun":[84],"recognize":[86],"might":[90],"be":[91],"confounding":[92,144,276,300],"results,":[94],"but":[95],"nevertheless,":[96],"practical":[98,243],"benefits":[99],"outweigh":[100],"costs.":[102],"However,":[103],"uptick":[105],"practitioner-led":[107],"has":[110],"coincided":[111],"with":[112],"an":[113],"increase":[114],"academic-industry":[116],"research":[117,129,279],"partnerships,":[118],"where":[119],"are":[123,188],"being":[124],"used":[125,201],"scientifically":[127],"answer":[128],"questions,":[130],"validate":[131],"design":[132],"choices,":[133],"and/or":[134],"derive":[135],"computational":[136],"social":[137],"science-based":[138],"empirical":[139],"insights.":[140],"such":[142,192,254],"contexts,":[143],"biased":[146],"estimation":[147],"may":[148],"much":[150],"more":[151,228],"pronounced":[152],"implications":[153,236],"validity":[156],"scientific":[158,278,307],"findings,":[159],"contributions":[160],"theory,":[162],"building":[163],"cumulative":[165],"literature,":[166],"ultimately":[168],"practice.":[169],"The":[170],"purpose":[171,292],"this":[173],"Issues":[174],"Opinions":[176],"article":[177],"is":[178,293],"shed":[180],"light":[181],"on":[182,283],"OTPs\u2014in":[183],"our":[184],"experience,":[185],"most":[186],"researchers":[187],"unaware":[189],"how":[191],"can":[195,221],"lead":[196],"incorrect":[198],"We":[200,234],"case":[203],"study":[204],"conducted":[205],"company":[210],"illustrate":[212],"extent":[214],"which":[216],"interactions":[217],"bias":[222],"ATEs,":[223],"often":[224],"making":[225],"them":[226],"appear":[227],"positive":[229],"than":[230],"they":[231],"actually":[232],"are.":[233],"discuss":[235],"research,":[238,248],"including":[239],"distinction":[241],"between":[242],"academic":[247],"methodological":[249],"best":[250],"practices":[251],"mitigating":[253],"concerns,":[255],"transparency":[257],"reproducibility":[259],"considerations":[260],"stemming":[261],"from":[262],"complexity":[264],"opacity":[266],"More":[271],"broadly,":[272],"we":[273],"worry":[274],"due":[280],"reliance":[282],"meant":[287],"serve":[289],"different":[291],"microcosm":[295],"larger":[298],"epistemological":[299],"regarding":[301],"what":[302],"constitutes":[303],"contribution":[305],"knowledge.":[308]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}
