{"id":"https://openalex.org/W2338540161","doi":"https://doi.org/10.25300/misq/2017/41.1.16","title":"Growing on Steroids: Rapidly Scaling the User Base of Digital Ventures Through Digital Innovaton1","display_name":"Growing on Steroids: Rapidly Scaling the User Base of Digital Ventures Through Digital Innovaton1","publication_year":2017,"publication_date":"2017-03-01","ids":{"openalex":"https://openalex.org/W2338540161","doi":"https://doi.org/10.25300/misq/2017/41.1.16","mag":"2338540161"},"language":"en","primary_location":{"id":"doi:10.25300/misq/2017/41.1.16","is_oa":false,"landing_page_url":"https://doi.org/10.25300/misq/2017/41.1.16","pdf_url":null,"source":{"id":"https://openalex.org/S57293258","display_name":"MIS Quarterly","issn_l":"0276-7783","issn":["0276-7783","2162-9730"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4327875293","host_organization_name":"MIS Quarterly","host_organization_lineage":["https://openalex.org/P4327875293"],"host_organization_lineage_names":["MIS Quarterly"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"MIS Quarterly","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://nottingham-repository.worktribe.com/output/842905","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101474655","display_name":"Jimmy Huang","orcid":"https://orcid.org/0000-0001-6237-7055"},"institutions":[{"id":"https://openalex.org/I39555362","display_name":"University of Warwick","ror":"https://ror.org/01a77tt86","country_code":"GB","type":"education","lineage":["https://openalex.org/I39555362"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Jimmy Huang","raw_affiliation_strings":["Warwick Business School, The University of Warwick, Coventry CV4 7AL United Kingdom","Warwick Business School, The University of Warwick, Coventry CV4 7AL UNITED KINGDOM"],"affiliations":[{"raw_affiliation_string":"Warwick Business School, The University of Warwick, Coventry CV4 7AL United Kingdom","institution_ids":["https://openalex.org/I39555362"]},{"raw_affiliation_string":"Warwick Business School, The University of Warwick, Coventry CV4 7AL UNITED KINGDOM","institution_ids":["https://openalex.org/I39555362"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5049831156","display_name":"Ola Henfridsson","orcid":"https://orcid.org/0000-0003-1605-5180"},"institutions":[{"id":"https://openalex.org/I39555362","display_name":"University of Warwick","ror":"https://ror.org/01a77tt86","country_code":"GB","type":"education","lineage":["https://openalex.org/I39555362"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Ola Henfridsson","raw_affiliation_strings":["Warwick Business School, The University of Warwick, Coventry CV4 7AL United Kingdom","Warwick Business School, The University of Warwick, Coventry CV4 7AL UNITED KINGDOM"],"affiliations":[{"raw_affiliation_string":"Warwick Business School, The University of Warwick, Coventry CV4 7AL United Kingdom","institution_ids":["https://openalex.org/I39555362"]},{"raw_affiliation_string":"Warwick Business School, The University of Warwick, Coventry CV4 7AL UNITED KINGDOM","institution_ids":["https://openalex.org/I39555362"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5045073714","display_name":"Martin J. Liu","orcid":"https://orcid.org/0000-0001-7873-0554"},"institutions":[{"id":"https://openalex.org/I13591777","display_name":"University of Nottingham Ningbo China","ror":"https://ror.org/03y4dt428","country_code":"CN","type":"education","lineage":["https://openalex.org/I13591777","https://openalex.org/I142263535"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Martin J. Liu","raw_affiliation_strings":["Nottingham University Business School China, The University of Nottingham Ningbo China, Ningbo 315100 China","Nottingham University Business School China, The University of Nottingham Ningbo China, Ningbo 315100 CHINA"],"affiliations":[{"raw_affiliation_string":"Nottingham University Business School China, The University of Nottingham Ningbo China, Ningbo 315100 China","institution_ids":["https://openalex.org/I13591777"]},{"raw_affiliation_string":"Nottingham University Business School China, The University of Nottingham Ningbo China, Ningbo 315100 CHINA","institution_ids":["https://openalex.org/I13591777"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5111751881","display_name":"Sue Newell","orcid":null},"institutions":[{"id":"https://openalex.org/I162608824","display_name":"University of Sussex","ror":"https://ror.org/00ayhx656","country_code":"GB","type":"education","lineage":["https://openalex.org/I162608824"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Sue Newell","raw_affiliation_strings":["School of Business, Management and Economics, University of Sussex, Brighton BN1 9RH United Kingdom","School of Business, Management and Economics, University of Sussex, Brighton BN1 9RH UNITED KINGDOM"],"affiliations":[{"raw_affiliation_string":"School of Business, Management and Economics, University of Sussex, Brighton BN1 9RH United Kingdom","institution_ids":["https://openalex.org/I162608824"]},{"raw_affiliation_string":"School of Business, Management and Economics, University of Sussex, Brighton BN1 9RH UNITED KINGDOM","institution_ids":["https://openalex.org/I162608824"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5101474655"],"corresponding_institution_ids":["https://openalex.org/I39555362"],"apc_list":null,"apc_paid":null,"fwci":41.083,"has_fulltext":false,"cited_by_count":457,"citation_normalized_percentile":{"value":0.99772396,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":100},"biblio":{"volume":"41","issue":"1","first_page":"301","last_page":"314"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9983999729156494,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9983999729156494,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11675","display_name":"Open Source Software Innovations","score":0.9954000115394592,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.993399977684021,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/pace","display_name":"Pace","score":0.7895190715789795},{"id":"https://openalex.org/keywords/base","display_name":"Base (topology)","score":0.6373313069343567},{"id":"https://openalex.org/keywords/scaling","display_name":"Scaling","score":0.6043035984039307},{"id":"https://openalex.org/keywords/generative-grammar","display_name":"Generative grammar","score":0.5509185791015625},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4939461350440979},{"id":"https://openalex.org/keywords/scale","display_name":"Scale (ratio)","score":0.49351322650909424},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.4824312627315521},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4422798454761505},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3396380841732025},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.33856433629989624},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.332375168800354},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.1233634352684021},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.0955866277217865},{"id":"https://openalex.org/keywords/cartography","display_name":"Cartography","score":0.09160688519477844},{"id":"https://openalex.org/keywords/operating-system","display_name":"Operating system","score":0.07933259010314941},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.07768437266349792}],"concepts":[{"id":"https://openalex.org/C2777526511","wikidata":"https://www.wikidata.org/wiki/Q691543","display_name":"Pace","level":2,"score":0.7895190715789795},{"id":"https://openalex.org/C42058472","wikidata":"https://www.wikidata.org/wiki/Q810214","display_name":"Base (topology)","level":2,"score":0.6373313069343567},{"id":"https://openalex.org/C99844830","wikidata":"https://www.wikidata.org/wiki/Q102441924","display_name":"Scaling","level":2,"score":0.6043035984039307},{"id":"https://openalex.org/C39890363","wikidata":"https://www.wikidata.org/wiki/Q36108","display_name":"Generative grammar","level":2,"score":0.5509185791015625},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4939461350440979},{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.49351322650909424},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.4824312627315521},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4422798454761505},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3396380841732025},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.33856433629989624},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.332375168800354},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1233634352684021},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.0955866277217865},{"id":"https://openalex.org/C58640448","wikidata":"https://www.wikidata.org/wiki/Q42515","display_name":"Cartography","level":1,"score":0.09160688519477844},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.07933259010314941},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.07768437266349792},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C13280743","wikidata":"https://www.wikidata.org/wiki/Q131089","display_name":"Geodesy","level":1,"score":0.0}],"mesh":[],"locations_count":5,"locations":[{"id":"doi:10.25300/misq/2017/41.1.16","is_oa":false,"landing_page_url":"https://doi.org/10.25300/misq/2017/41.1.16","pdf_url":null,"source":{"id":"https://openalex.org/S57293258","display_name":"MIS Quarterly","issn_l":"0276-7783","issn":["0276-7783","2162-9730"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4327875293","host_organization_name":"MIS Quarterly","host_organization_lineage":["https://openalex.org/P4327875293"],"host_organization_lineage_names":["MIS Quarterly"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"MIS Quarterly","raw_type":"journal-article"},{"id":"pmh:oai:wrap.warwick.ac.uk:79571","is_oa":false,"landing_page_url":null,"pdf_url":null,"source":{"id":"https://openalex.org/S4306400665","display_name":"Warwick Research Archive Portal (University of Warwick)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I39555362","host_organization_name":"University of Warwick","host_organization_lineage":["https://openalex.org/I39555362"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"Journal Article"},{"id":"pmh:oai:eprints.nottingham.ac.uk:47487","is_oa":false,"landing_page_url":"http://aisel.aisnet.org/misq/vol41/iss1/18/","pdf_url":null,"source":{"id":"https://openalex.org/S4306402013","display_name":"Nottingham ePrints (University of Nottingham)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I142263535","host_organization_name":"University of Nottingham","host_organization_lineage":["https://openalex.org/I142263535"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"},{"id":"pmh:oai:nottingham-repository.worktribe.com:842905","is_oa":true,"landing_page_url":"https://nottingham-repository.worktribe.com/output/842905","pdf_url":null,"source":{"id":"https://openalex.org/S4306402483","display_name":"Repository@Nottingham (University of Nottingham)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I142263535","host_organization_name":"University of Nottingham","host_organization_lineage":["https://openalex.org/I142263535"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Journal Article"},{"id":"pmh:oai:sro.sussex.ac.uk:60328","is_oa":false,"landing_page_url":"http://sro.sussex.ac.uk/id/eprint/60328/3/MISQ_HuangHenfridssonLiuNewell_2015-RN-13848_final%20version.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4306400129","display_name":"Sussex Research Online (University of Sussex)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I162608824","host_organization_name":"University of Sussex","host_organization_lineage":["https://openalex.org/I162608824"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"}],"best_oa_location":{"id":"pmh:oai:nottingham-repository.worktribe.com:842905","is_oa":true,"landing_page_url":"https://nottingham-repository.worktribe.com/output/842905","pdf_url":null,"source":{"id":"https://openalex.org/S4306402483","display_name":"Repository@Nottingham (University of Nottingham)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I142263535","host_organization_name":"University of Nottingham","host_organization_lineage":["https://openalex.org/I142263535"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Journal Article"},"sustainable_development_goals":[{"score":0.6700000166893005,"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":67,"referenced_works":["https://openalex.org/W27321788","https://openalex.org/W121268143","https://openalex.org/W142345412","https://openalex.org/W199793193","https://openalex.org/W271526086","https://openalex.org/W1486367002","https://openalex.org/W1490141880","https://openalex.org/W1499268907","https://openalex.org/W1515810707","https://openalex.org/W1519593622","https://openalex.org/W1542203986","https://openalex.org/W1557227886","https://openalex.org/W1564570771","https://openalex.org/W1574047843","https://openalex.org/W1631150390","https://openalex.org/W1658908529","https://openalex.org/W1890850610","https://openalex.org/W1922334237","https://openalex.org/W2019920685","https://openalex.org/W2019923146","https://openalex.org/W2021638366","https://openalex.org/W2027039996","https://openalex.org/W2031465258","https://openalex.org/W2038959536","https://openalex.org/W2061924901","https://openalex.org/W2066060244","https://openalex.org/W2072954155","https://openalex.org/W2075763914","https://openalex.org/W2080401730","https://openalex.org/W2083056207","https://openalex.org/W2089486100","https://openalex.org/W2096623496","https://openalex.org/W2102133074","https://openalex.org/W2109441517","https://openalex.org/W2114001200","https://openalex.org/W2115497642","https://openalex.org/W2116132371","https://openalex.org/W2128344388","https://openalex.org/W2129261459","https://openalex.org/W2129371627","https://openalex.org/W2143247432","https://openalex.org/W2151551345","https://openalex.org/W2156236309","https://openalex.org/W2401366665","https://openalex.org/W2485805194","https://openalex.org/W2529873391","https://openalex.org/W2601853749","https://openalex.org/W2997115497","https://openalex.org/W3122431738","https://openalex.org/W3122809160","https://openalex.org/W3124508877","https://openalex.org/W3138075226","https://openalex.org/W3149395617","https://openalex.org/W4207027981","https://openalex.org/W4232139519","https://openalex.org/W4236275072","https://openalex.org/W4236475629","https://openalex.org/W4243191654","https://openalex.org/W4244435195","https://openalex.org/W4292492728","https://openalex.org/W4375849300","https://openalex.org/W4388113530","https://openalex.org/W6607976390","https://openalex.org/W6670470532","https://openalex.org/W6676812078","https://openalex.org/W6728283549","https://openalex.org/W6807399318"],"related_works":["https://openalex.org/W2386723501","https://openalex.org/W2387879414","https://openalex.org/W2390304029","https://openalex.org/W2354923724","https://openalex.org/W2146830340","https://openalex.org/W2377101853","https://openalex.org/W2362180844","https://openalex.org/W2105573916","https://openalex.org/W2378405797","https://openalex.org/W4288601434"],"abstract_inverted_index":{"Digital":[0],"ventures,":[1],"start-ups":[2],"growing":[3],"by":[4,29],"drawing":[5],"on":[6,101],"and":[7,77,84],"adding":[8],"to":[9,58,108],"digital":[10,43,50,93,104,110],"infrastructures,":[11],"can":[12],"scale":[13],"their":[14],"business":[15],"at":[16],"an":[17,98],"unprecedented":[18],"pace.":[19],"We":[20,45,65,80],"view":[21],"such":[22],"rapid":[23,71,90],"scaling":[24,91,102],"as":[25],"a":[26,31,48],"generative":[27,63],"process":[28],"which":[30],"venture\u2019s":[32],"user":[33,55],"base":[34,56],"increases":[35],"significantly":[36],"between":[37],"two":[38],"points":[39],"in":[40,88],"time":[41],"through":[42],"innovation.":[44],"studied":[46],"WeCash,":[47],"Chinese":[49],"venture,":[51],"nearly":[52],"doubling":[53],"its":[54],"monthly,":[57],"learn":[59],"more":[60],"about":[61],"this":[62],"process.":[64],"trace":[66],"three":[67],"contingent":[68],"mechanisms":[69,83],"underpinning":[70],"scaling:":[72],"data-driven":[73],"operation,":[74],"instant":[75],"release,":[76],"swift":[78],"transformation.":[79],"explain":[81],"these":[82],"how":[85],"they":[86],"interact":[87],"the":[89,109],"of":[92,103],"ventures.":[94],"The":[95],"research":[96],"offers":[97],"agency":[99],"perspective":[100],"ventures":[105],"that":[106],"speaks":[107],"innovation":[111],"literature.":[112]},"counts_by_year":[{"year":2026,"cited_by_count":14},{"year":2025,"cited_by_count":65},{"year":2024,"cited_by_count":74},{"year":2023,"cited_by_count":96},{"year":2022,"cited_by_count":57},{"year":2021,"cited_by_count":60},{"year":2020,"cited_by_count":40},{"year":2019,"cited_by_count":23},{"year":2018,"cited_by_count":23},{"year":2017,"cited_by_count":4},{"year":2015,"cited_by_count":1}],"updated_date":"2026-04-02T15:55:50.835912","created_date":"2016-06-24T00:00:00"}