{"id":"https://openalex.org/W6907436361","doi":"https://doi.org/10.2312/egve.20221297","title":"Effect of Spatial and Temporal Dilation of a Brand Logo Printed on a VR Shopping Bag","display_name":"Effect of Spatial and Temporal Dilation of a Brand Logo Printed on a VR Shopping Bag","publication_year":2022,"publication_date":"2022-01-01","ids":{"openalex":"https://openalex.org/W6907436361","doi":"https://doi.org/10.2312/egve.20221297"},"language":"en","primary_location":{"id":"doi:10.2312/egve.20221297","is_oa":true,"landing_page_url":"https://doi.org/10.2312/egve.20221297","pdf_url":null,"source":{"id":"https://openalex.org/S7407052899","display_name":"Eurographics","issn_l":null,"issn":[],"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":""},"type":"article","indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.2312/egve.20221297","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Horii, Moeki","orcid":"https://orcid.org/0000-0003-1883-9819"},"institutions":[{"id":"https://openalex.org/I146399215","display_name":"University of Tsukuba","ror":"https://ror.org/02956yf07","country_code":"JP","type":"education","lineage":["https://openalex.org/I146399215"]}],"countries":["JP"],"is_corresponding":true,"raw_author_name":"Horii, Moeki","raw_affiliation_strings":["University of Tsukuba, Japan"],"raw_orcid":"https://orcid.org/0000-0003-1883-9819","affiliations":[{"raw_affiliation_string":"University of Tsukuba, Japan","institution_ids":["https://openalex.org/I146399215"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Yamazaki, Azusa","orcid":null},"institutions":[{"id":"https://openalex.org/I146399215","display_name":"University of Tsukuba","ror":"https://ror.org/02956yf07","country_code":"JP","type":"education","lineage":["https://openalex.org/I146399215"]}],"countries":["JP"],"is_corresponding":false,"raw_author_name":"Yamazaki, Azusa","raw_affiliation_strings":["University of Tsukuba"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Tsukuba","institution_ids":["https://openalex.org/I146399215"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Kuratomo, Noko","orcid":"https://orcid.org/0000-0002-1204-6677"},"institutions":[{"id":"https://openalex.org/I146399215","display_name":"University of Tsukuba","ror":"https://ror.org/02956yf07","country_code":"JP","type":"education","lineage":["https://openalex.org/I146399215"]}],"countries":["JP"],"is_corresponding":false,"raw_author_name":"Kuratomo, Noko","raw_affiliation_strings":["University of Tsukuba"],"raw_orcid":"https://orcid.org/0000-0002-1204-6677","affiliations":[{"raw_affiliation_string":"University of Tsukuba","institution_ids":["https://openalex.org/I146399215"]}]},{"author_position":"last","author":{"id":null,"display_name":"Zempo, Keiichi","orcid":"https://orcid.org/0000-0003-2339-5298"},"institutions":[{"id":"https://openalex.org/I146399215","display_name":"University of Tsukuba","ror":"https://ror.org/02956yf07","country_code":"JP","type":"education","lineage":["https://openalex.org/I146399215"]}],"countries":["JP"],"is_corresponding":false,"raw_author_name":"Zempo, Keiichi","raw_affiliation_strings":["University of Tsukuba"],"raw_orcid":"https://orcid.org/0000-0003-2339-5298","affiliations":[{"raw_affiliation_string":"University of Tsukuba","institution_ids":["https://openalex.org/I146399215"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I146399215"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.24543931,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":true,"primary_topic":{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.3582000136375427,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.3582000136375427,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.13330000638961792,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11408","display_name":"Advanced Optical Imaging Technologies","score":0.07079999893903732,"subfield":{"id":"https://openalex.org/subfields/2214","display_name":"Media Technology"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/logos-bible-software","display_name":"Logos Bible Software","score":0.5885000228881836},{"id":"https://openalex.org/keywords/footprint","display_name":"Footprint","score":0.47530001401901245},{"id":"https://openalex.org/keywords/virtual-reality","display_name":"Virtual reality","score":0.47269999980926514},{"id":"https://openalex.org/keywords/logo","display_name":"Logo (programming language)","score":0.42289999127388},{"id":"https://openalex.org/keywords/clothing","display_name":"Clothing","score":0.305400013923645},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.296999990940094}],"concepts":[{"id":"https://openalex.org/C150506046","wikidata":"https://www.wikidata.org/wiki/Q6667822","display_name":"Logos Bible Software","level":2,"score":0.5885000228881836},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5583999752998352},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5194000005722046},{"id":"https://openalex.org/C132943942","wikidata":"https://www.wikidata.org/wiki/Q2562511","display_name":"Footprint","level":2,"score":0.47530001401901245},{"id":"https://openalex.org/C194969405","wikidata":"https://www.wikidata.org/wiki/Q170519","display_name":"Virtual reality","level":2,"score":0.47269999980926514},{"id":"https://openalex.org/C2778720087","wikidata":"https://www.wikidata.org/wiki/Q201436","display_name":"Logo (programming language)","level":2,"score":0.42289999127388},{"id":"https://openalex.org/C31972630","wikidata":"https://www.wikidata.org/wiki/Q844240","display_name":"Computer vision","level":1,"score":0.39419999718666077},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.37139999866485596},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.3398999869823456},{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.305400013923645},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.296999990940094},{"id":"https://openalex.org/C409758","wikidata":"https://www.wikidata.org/wiki/Q6705397","display_name":"Lute","level":2,"score":0.28790000081062317},{"id":"https://openalex.org/C2780757906","wikidata":"https://www.wikidata.org/wiki/Q5276676","display_name":"Dilation (metric space)","level":2,"score":0.2775999903678894},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.25429999828338623}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.2312/egve.20221297","is_oa":true,"landing_page_url":"https://doi.org/10.2312/egve.20221297","pdf_url":null,"source":{"id":"https://openalex.org/S7407052899","display_name":"Eurographics","issn_l":null,"issn":[],"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":null,"raw_source_name":null,"raw_type":""}],"best_oa_location":{"id":"doi:10.2312/egve.20221297","is_oa":true,"landing_page_url":"https://doi.org/10.2312/egve.20221297","pdf_url":null,"source":{"id":"https://openalex.org/S7407052899","display_name":"Eurographics","issn_l":null,"issn":[],"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":""},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":[],"abstract_inverted_index":{"Interaction":[0],"opportunities":[1],"in":[2,27,43,62,83,100,177,199],"virtual":[3,12],"environments":[4],"(VE),":[5],"such":[6,121,202],"as":[7,122,203],"stores":[8],"and":[9,17],"events":[10],"using":[11,118],"reality":[13],"(VR),":[14],"are":[15],"increasing,":[16],"advertisements":[18,42],"for":[19],"brand":[20],"recognition":[21],"may":[22],"be":[23,197],"introduced":[24],"to":[25,36,40,50,90,155,189],"VE":[26,45],"the":[28,52,60,67,72,105,108,110,115,133,142,145,149,156,159,166,171,204],"future.":[29],"The":[30],"objective":[31],"of":[32,54,96,107,144,148,158,165,175],"this":[33,57],"research":[34],"is":[35,47,153,187],"find":[37],"a":[38,44,84,191],"way":[39],"display":[41,69,111],"that":[46,113,124,135,164,185,194],"more":[48,130],"likely":[49],"attract":[51],"attention":[53],"consumers.":[55],"Additionally,":[56],"study":[58],"investigates":[59],"differences":[61],"consumer":[63],"reactions":[64],"depending":[65],"on":[66],"advertisement's":[68],"method.":[70],"In":[71,140],"experiment,":[73],"VR":[74],"customer":[75],"avatars":[76],"who":[77],"hold":[78],"shopping":[79,92],"bags":[80],"were":[81,88],"walking":[82],"store.":[85],"Fictitious":[86],"Logos":[87],"attached":[89],"each":[91],"bag.":[93],"Each":[94],"type":[95],"logo":[97],"was":[98,128,161],"presented":[99],"four":[101],"different":[102],"ways.":[103],"From":[104],"results":[106],"questionnaires,":[109],"method":[112],"attracted":[114],"participants'":[116],"eyes":[117],"temporal":[119],"dilation,":[120],"footprints":[123],"disappear":[125],"over":[126],"time,":[127],"significantly":[129],"memorable":[131],"than":[132,163],"methods":[134],"did":[136],"not":[137,196],"use":[138,190],"it.":[139],"addition,":[141],"mean":[143],"impressive":[146],"value":[147],"blue":[150],"logo,":[151],"which":[152],"close":[154],"color":[157,193],"floor,":[160],"smaller":[162],"other":[167],"color's":[168],"logos":[169],"at":[170],"one":[172],"percent":[173],"level":[174],"significance":[176],"3D":[178],"+":[179],"footprint":[180],"display.":[181],"This":[182],"also":[183],"revealed":[184],"it":[186],"necessary":[188],"conspicuous":[192],"will":[195],"buried":[198],"background":[200],"colors,":[201],"floor":[205],"color.":[206]},"counts_by_year":[],"updated_date":"2025-11-06T06:51:31.235846","created_date":"2025-10-10T00:00:00"}