{"id":"https://openalex.org/W2883759680","doi":"https://doi.org/10.20532/cit.2018.1003863","title":"Market Segmentation Analysis and Visualization using K-Mode Clustering Algorithm for E-Commerce Business","display_name":"Market Segmentation Analysis and Visualization using K-Mode Clustering Algorithm for E-Commerce Business","publication_year":2018,"publication_date":"2018-01-01","ids":{"openalex":"https://openalex.org/W2883759680","doi":"https://doi.org/10.20532/cit.2018.1003863","mag":"2883759680"},"language":"en","primary_location":{"id":"doi:10.20532/cit.2018.1003863","is_oa":true,"landing_page_url":"https://doi.org/10.20532/cit.2018.1003863","pdf_url":"http://cit.fer.hr/index.php/CIT/article/download/3863/2205","source":{"id":"https://openalex.org/S98565333","display_name":"Journal of Computing and Information Technology","issn_l":"1330-1136","issn":["1330-1136","1846-3908"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310314807","host_organization_name":"Faculty of Electrical Engineering and Computing, University of Zagreb","host_organization_lineage":["https://openalex.org/P4310314807"],"host_organization_lineage_names":["Faculty of Electrical Engineering and Computing, University of Zagreb"],"type":"journal"},"license":"cc-by-nd","license_id":"https://openalex.org/licenses/cc-by-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Computing and Information Technology","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"http://cit.fer.hr/index.php/CIT/article/download/3863/2205","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5089219376","display_name":"Deepali Kamthania","orcid":"https://orcid.org/0000-0001-7393-5542"},"institutions":[{"id":"https://openalex.org/I2800404181","display_name":"Guru Gobind Singh Medical College and Hospital","ror":"https://ror.org/01m7pan94","country_code":"IN","type":"education","lineage":["https://openalex.org/I2800404181"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Deepali Kamthania","raw_affiliation_strings":["VIPS, Guru Gobind Singh University, Delhi"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"VIPS, Guru Gobind Singh University, Delhi","institution_ids":["https://openalex.org/I2800404181"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5031896964","display_name":"Ashish Pawa","orcid":null},"institutions":[{"id":"https://openalex.org/I2800404181","display_name":"Guru Gobind Singh Medical College and Hospital","ror":"https://ror.org/01m7pan94","country_code":"IN","type":"education","lineage":["https://openalex.org/I2800404181"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Ashish Pawa","raw_affiliation_strings":["VIPS, Guru Gobind Singh University, Delhi"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"VIPS, Guru Gobind Singh University, Delhi","institution_ids":["https://openalex.org/I2800404181"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5110568618","display_name":"Sirijit Madhavan","orcid":null},"institutions":[{"id":"https://openalex.org/I2800404181","display_name":"Guru Gobind Singh Medical College and Hospital","ror":"https://ror.org/01m7pan94","country_code":"IN","type":"education","lineage":["https://openalex.org/I2800404181"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Sirijit Madhavan","raw_affiliation_strings":["VIPS, Guru Gobind Singh University, Delhi"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"VIPS, Guru Gobind Singh University, Delhi","institution_ids":["https://openalex.org/I2800404181"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":450,"currency":"EUR","value_usd":485},"apc_paid":{"value":450,"currency":"EUR","value_usd":485},"fwci":7.3005,"has_fulltext":true,"cited_by_count":56,"citation_normalized_percentile":{"value":0.96899835,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":99},"biblio":{"volume":"26","issue":"1","first_page":"57","last_page":"68"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10799","display_name":"Data Visualization and Analytics","score":0.9621999859809875,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9495000243186951,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.8501806855201721},{"id":"https://openalex.org/keywords/business-intelligence","display_name":"Business intelligence","score":0.7864507436752319},{"id":"https://openalex.org/keywords/cluster-analysis","display_name":"Cluster analysis","score":0.775421679019928},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"Market segmentation","score":0.7165820598602295},{"id":"https://openalex.org/keywords/segmentation","display_name":"Segmentation","score":0.5875387191772461},{"id":"https://openalex.org/keywords/visualization","display_name":"Visualization","score":0.4778710901737213},{"id":"https://openalex.org/keywords/mode","display_name":"Mode (computer interface)","score":0.47139599919319153},{"id":"https://openalex.org/keywords/k-means-clustering","display_name":"k-means clustering","score":0.43956056237220764},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.43539154529571533},{"id":"https://openalex.org/keywords/component","display_name":"Component (thermodynamics)","score":0.4250122308731079},{"id":"https://openalex.org/keywords/principal-component-analysis","display_name":"Principal component analysis","score":0.4204701781272888},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.41416192054748535},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.39999085664749146},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.33897554874420166},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.1556732952594757},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.13171637058258057},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.09201398491859436}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.8501806855201721},{"id":"https://openalex.org/C2767350","wikidata":"https://www.wikidata.org/wiki/Q6662173","display_name":"Business intelligence","level":2,"score":0.7864507436752319},{"id":"https://openalex.org/C73555534","wikidata":"https://www.wikidata.org/wiki/Q622825","display_name":"Cluster analysis","level":2,"score":0.775421679019928},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.7165820598602295},{"id":"https://openalex.org/C89600930","wikidata":"https://www.wikidata.org/wiki/Q1423946","display_name":"Segmentation","level":2,"score":0.5875387191772461},{"id":"https://openalex.org/C36464697","wikidata":"https://www.wikidata.org/wiki/Q451553","display_name":"Visualization","level":2,"score":0.4778710901737213},{"id":"https://openalex.org/C48677424","wikidata":"https://www.wikidata.org/wiki/Q6888088","display_name":"Mode (computer interface)","level":2,"score":0.47139599919319153},{"id":"https://openalex.org/C207968372","wikidata":"https://www.wikidata.org/wiki/Q310401","display_name":"k-means clustering","level":3,"score":0.43956056237220764},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.43539154529571533},{"id":"https://openalex.org/C168167062","wikidata":"https://www.wikidata.org/wiki/Q1117970","display_name":"Component (thermodynamics)","level":2,"score":0.4250122308731079},{"id":"https://openalex.org/C27438332","wikidata":"https://www.wikidata.org/wiki/Q2873","display_name":"Principal component analysis","level":2,"score":0.4204701781272888},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.41416192054748535},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.39999085664749146},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.33897554874420166},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.1556732952594757},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.13171637058258057},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.09201398491859436},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C97355855","wikidata":"https://www.wikidata.org/wiki/Q11473","display_name":"Thermodynamics","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.20532/cit.2018.1003863","is_oa":true,"landing_page_url":"https://doi.org/10.20532/cit.2018.1003863","pdf_url":"http://cit.fer.hr/index.php/CIT/article/download/3863/2205","source":{"id":"https://openalex.org/S98565333","display_name":"Journal of Computing and Information Technology","issn_l":"1330-1136","issn":["1330-1136","1846-3908"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310314807","host_organization_name":"Faculty of Electrical Engineering and Computing, University of Zagreb","host_organization_lineage":["https://openalex.org/P4310314807"],"host_organization_lineage_names":["Faculty of Electrical Engineering and Computing, University of Zagreb"],"type":"journal"},"license":"cc-by-nd","license_id":"https://openalex.org/licenses/cc-by-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Computing and Information Technology","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:32c2a2b734674a11a682c11cb9208a8a","is_oa":true,"landing_page_url":"https://doaj.org/article/32c2a2b734674a11a682c11cb9208a8a","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Computing and Information Technology, Vol 26, Iss 1, Pp 57-68 (2018)","raw_type":"article"},{"id":"pmh:oai:hrcak.srce.hr:203983","is_oa":true,"landing_page_url":"https://hrcak.srce.hr/203983","pdf_url":null,"source":{"id":"https://openalex.org/S4306400677","display_name":"Hr\u010dak Portal of scientific journals of Croatia (University Computing Centre)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210104502","host_organization_name":"United Nations University","host_organization_lineage":["https://openalex.org/I4210104502"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of computing and information technology","raw_type":"text"}],"best_oa_location":{"id":"doi:10.20532/cit.2018.1003863","is_oa":true,"landing_page_url":"https://doi.org/10.20532/cit.2018.1003863","pdf_url":"http://cit.fer.hr/index.php/CIT/article/download/3863/2205","source":{"id":"https://openalex.org/S98565333","display_name":"Journal of Computing and Information Technology","issn_l":"1330-1136","issn":["1330-1136","1846-3908"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310314807","host_organization_name":"Faculty of Electrical Engineering and Computing, University of Zagreb","host_organization_lineage":["https://openalex.org/P4310314807"],"host_organization_lineage_names":["Faculty of Electrical Engineering and Computing, University of Zagreb"],"type":"journal"},"license":"cc-by-nd","license_id":"https://openalex.org/licenses/cc-by-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Computing and Information Technology","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.5,"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2883759680.pdf","grobid_xml":"https://content.openalex.org/works/W2883759680.grobid-xml"},"referenced_works_count":40,"referenced_works":["https://openalex.org/W91107508","https://openalex.org/W138670321","https://openalex.org/W140910364","https://openalex.org/W1552338833","https://openalex.org/W1553735054","https://openalex.org/W1569827227","https://openalex.org/W1570448133","https://openalex.org/W1889622672","https://openalex.org/W1971116184","https://openalex.org/W1974693810","https://openalex.org/W1977343739","https://openalex.org/W1982696988","https://openalex.org/W1987971958","https://openalex.org/W2002096801","https://openalex.org/W2003607379","https://openalex.org/W2017768073","https://openalex.org/W2022244837","https://openalex.org/W2025071867","https://openalex.org/W2088879945","https://openalex.org/W2112676567","https://openalex.org/W2123669987","https://openalex.org/W2127218421","https://openalex.org/W2129772331","https://openalex.org/W2141975087","https://openalex.org/W2147015419","https://openalex.org/W2148834483","https://openalex.org/W2163598528","https://openalex.org/W2168069606","https://openalex.org/W2171778336","https://openalex.org/W2190409743","https://openalex.org/W2268303229","https://openalex.org/W2321846997","https://openalex.org/W2588382121","https://openalex.org/W2726942983","https://openalex.org/W2997412532","https://openalex.org/W3126132157","https://openalex.org/W4235948177","https://openalex.org/W4254981465","https://openalex.org/W6656260859","https://openalex.org/W7030046268"],"related_works":["https://openalex.org/W1975632186","https://openalex.org/W3027745756","https://openalex.org/W3205213561","https://openalex.org/W2531880140","https://openalex.org/W2126145365","https://openalex.org/W2036609560","https://openalex.org/W346861917","https://openalex.org/W3024018414","https://openalex.org/W2068608913","https://openalex.org/W385273440"],"abstract_inverted_index":{"Now,":[0],"all":[1],"business":[2,33,49,57],"organizations":[3],"are":[4,19],"adopting":[5],"data":[6,26],"driven":[7],"strategies":[8],"to":[9,28],"generate":[10],"more":[11],"profits":[12,30],"out":[13],"of":[14,23,31,48,68],"their":[15],"business.":[16],"Growing":[17],"startups":[18],"investing":[20],"a":[21,78],"lot":[22],"funds":[24],"in":[25],"economy":[27],"maximize":[29],"the":[32,66],"group":[34],"by":[35,40,94],"developing":[36],"intelligent":[37],"tools":[38],"backed":[39],"machine":[41],"learning":[42],"and":[43,71,110],"artificial":[44],"intelligence.":[45],"The":[46,103],"nature":[47],"intelligence":[50],"(BI)":[51],"tool":[52,70],"depends":[53],"on":[54,80,84],"factors":[55],"like":[56],"goals,":[58],"size,":[59],"model,":[60],"technology,":[61],"etc.":[62],"In":[63],"this":[64],"paper,":[65],"architecture":[67],"BI":[69],"decision":[72],"process":[73],"has":[74,98],"been":[75,99],"discussed":[76],"with":[77],"focus":[79],"market":[81],"segmentation,":[82],"based":[83],"user":[85],"behavior":[86],"geographical":[87],"distributions.":[88],"Principal":[89],"Component":[90],"Analysis":[91],"(PCA)":[92],"followed":[93],"k-mode":[95],"clustering":[96],"algorithm":[97],"used":[100],"for":[101],"segmentation.":[102],"proposed":[104],"toolkit":[105],"also":[106],"incorporates":[107],"interactive":[108],"visualizations":[109],"maps.":[111]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":10},{"year":2023,"cited_by_count":13},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":13},{"year":2020,"cited_by_count":5},{"year":2019,"cited_by_count":4}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}