{"id":"https://openalex.org/W4367163751","doi":"https://doi.org/10.15439/2022m8020","title":"The impact of online sales promotion on consumers' online impulsive buying decisions, suggestion for AI recommendation systems","display_name":"The impact of online sales promotion on consumers' online impulsive buying decisions, suggestion for AI recommendation systems","publication_year":2022,"publication_date":"2022-02-20","ids":{"openalex":"https://openalex.org/W4367163751","doi":"https://doi.org/10.15439/2022m8020"},"language":"en","primary_location":{"id":"doi:10.15439/2022m8020","is_oa":true,"landing_page_url":"https://doi.org/10.15439/2022m8020","pdf_url":"https://annals-csis.org/proceedings/icrmat2022/drp/pdf/8020.pdf","source":{"id":"https://openalex.org/S4220651875","display_name":"Annals of Computer Science and Information Systems","issn_l":"2300-5963","issn":["2300-5963"],"is_oa":true,"is_in_doaj":true,"is_core":false,"host_organization":"https://openalex.org/P4310317484","host_organization_name":"Polskie Towarzystwo Informatyczne","host_organization_lineage":["https://openalex.org/P4310317484"],"host_organization_lineage_names":["Polskie Towarzystwo Informatyczne"],"type":"conference"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Annals of Computer Science and Information Systems","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://annals-csis.org/proceedings/icrmat2022/drp/pdf/8020.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101200433","display_name":"Nguyen Thi Hong Van","orcid":null},"institutions":[{"id":"https://openalex.org/I187855631","display_name":"Foreign Trade University","ror":"https://ror.org/03a8q7p75","country_code":"VN","type":"education","lineage":["https://openalex.org/I187855631"]}],"countries":["VN"],"is_corresponding":true,"raw_author_name":"Nguyen Thi Hong Van","raw_affiliation_strings":["Administration Faculty Foreign Trade University","E-commerce Department, Business Administration Faculty Foreign Trade University 91 Chua Lang, Dong Da, Hanoi, Vietnam","Hanoi, Vietnam"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Administration Faculty Foreign Trade University","institution_ids":["https://openalex.org/I187855631"]},{"raw_affiliation_string":"E-commerce Department, Business Administration Faculty Foreign Trade University 91 Chua Lang, Dong Da, Hanoi, Vietnam","institution_ids":["https://openalex.org/I187855631"]},{"raw_affiliation_string":"Hanoi, Vietnam","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5044731506","display_name":"Bui Nguyen Huong Ly","orcid":null},"institutions":[{"id":"https://openalex.org/I187855631","display_name":"Foreign Trade University","ror":"https://ror.org/03a8q7p75","country_code":"VN","type":"education","lineage":["https://openalex.org/I187855631"]}],"countries":["VN"],"is_corresponding":false,"raw_author_name":"Bui Nguyen Huong Ly","raw_affiliation_strings":["Administration Faculty Foreign Trade University","E-commerce Department, Business Administration Faculty Foreign Trade University 91 Chua Lang, Dong Da, Hanoi, Vietnam","Hanoi, Vietnam"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Administration Faculty Foreign Trade University","institution_ids":["https://openalex.org/I187855631"]},{"raw_affiliation_string":"E-commerce Department, Business Administration Faculty Foreign Trade University 91 Chua Lang, Dong Da, Hanoi, Vietnam","institution_ids":["https://openalex.org/I187855631"]},{"raw_affiliation_string":"Hanoi, Vietnam","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5101200433"],"corresponding_institution_ids":["https://openalex.org/I187855631"],"apc_list":null,"apc_paid":null,"fwci":1.8332,"has_fulltext":true,"cited_by_count":3,"citation_normalized_percentile":{"value":0.87076438,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":96},"biblio":{"volume":"34","issue":null,"first_page":"59","last_page":"67"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9606000185012817,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9563999772071838,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/regret","display_name":"Regret","score":0.7427865266799927},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.6402862071990967},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5818936824798584},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5725768804550171},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5447438955307007},{"id":"https://openalex.org/keywords/promotion","display_name":"Promotion (chess)","score":0.5434972643852234},{"id":"https://openalex.org/keywords/sales-promotion","display_name":"Sales promotion","score":0.5426590442657471},{"id":"https://openalex.org/keywords/pace","display_name":"Pace","score":0.50030517578125},{"id":"https://openalex.org/keywords/sample","display_name":"Sample (material)","score":0.48202764987945557},{"id":"https://openalex.org/keywords/affect","display_name":"Affect (linguistics)","score":0.44821399450302124},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.27321749925613403},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.22356769442558289},{"id":"https://openalex.org/keywords/sales-management","display_name":"Sales management","score":0.2033677101135254}],"concepts":[{"id":"https://openalex.org/C50817715","wikidata":"https://www.wikidata.org/wiki/Q79895177","display_name":"Regret","level":2,"score":0.7427865266799927},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.6402862071990967},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5818936824798584},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5725768804550171},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5447438955307007},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5434972643852234},{"id":"https://openalex.org/C2781402841","wikidata":"https://www.wikidata.org/wiki/Q1259790","display_name":"Sales promotion","level":3,"score":0.5426590442657471},{"id":"https://openalex.org/C2777526511","wikidata":"https://www.wikidata.org/wiki/Q691543","display_name":"Pace","level":2,"score":0.50030517578125},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.48202764987945557},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.44821399450302124},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.27321749925613403},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.22356769442558289},{"id":"https://openalex.org/C139749660","wikidata":"https://www.wikidata.org/wiki/Q5657855","display_name":"Sales management","level":2,"score":0.2033677101135254},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0},{"id":"https://openalex.org/C13280743","wikidata":"https://www.wikidata.org/wiki/Q131089","display_name":"Geodesy","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.15439/2022m8020","is_oa":true,"landing_page_url":"https://doi.org/10.15439/2022m8020","pdf_url":"https://annals-csis.org/proceedings/icrmat2022/drp/pdf/8020.pdf","source":{"id":"https://openalex.org/S4220651875","display_name":"Annals of Computer Science and Information Systems","issn_l":"2300-5963","issn":["2300-5963"],"is_oa":true,"is_in_doaj":true,"is_core":false,"host_organization":"https://openalex.org/P4310317484","host_organization_name":"Polskie Towarzystwo Informatyczne","host_organization_lineage":["https://openalex.org/P4310317484"],"host_organization_lineage_names":["Polskie Towarzystwo Informatyczne"],"type":"conference"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Annals of Computer Science and Information Systems","raw_type":"proceedings-article"},{"id":"pmh:oai:doaj.org/article:09dd2b39cdcc48c9ba28059c41d798bb","is_oa":false,"landing_page_url":"https://doaj.org/article/09dd2b39cdcc48c9ba28059c41d798bb","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Annals of computer science and information systems, Vol 34, Pp 59-67 (2022)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.15439/2022m8020","is_oa":true,"landing_page_url":"https://doi.org/10.15439/2022m8020","pdf_url":"https://annals-csis.org/proceedings/icrmat2022/drp/pdf/8020.pdf","source":{"id":"https://openalex.org/S4220651875","display_name":"Annals of Computer Science and Information Systems","issn_l":"2300-5963","issn":["2300-5963"],"is_oa":true,"is_in_doaj":true,"is_core":false,"host_organization":"https://openalex.org/P4310317484","host_organization_name":"Polskie Towarzystwo Informatyczne","host_organization_lineage":["https://openalex.org/P4310317484"],"host_organization_lineage_names":["Polskie Towarzystwo Informatyczne"],"type":"conference"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Annals of Computer Science and Information Systems","raw_type":"proceedings-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4367163751.pdf","grobid_xml":"https://content.openalex.org/works/W4367163751.grobid-xml"},"referenced_works_count":10,"referenced_works":["https://openalex.org/W2002406790","https://openalex.org/W2013109351","https://openalex.org/W2054515032","https://openalex.org/W2088472137","https://openalex.org/W2106976816","https://openalex.org/W3125621338","https://openalex.org/W3133652127","https://openalex.org/W3200542675","https://openalex.org/W4200514241","https://openalex.org/W6600756316"],"related_works":["https://openalex.org/W2971351794","https://openalex.org/W4376155396","https://openalex.org/W1947085858","https://openalex.org/W2174986909","https://openalex.org/W2527791220","https://openalex.org/W2101991911","https://openalex.org/W2155070487","https://openalex.org/W2080979683","https://openalex.org/W811505970","https://openalex.org/W1850126523"],"abstract_inverted_index":{"Abstract4Impulse":[0],"buying":[1],"is":[2],"making":[3],"a":[4,52],"purchase":[5],"that":[6],"you":[7],"did":[8],"not":[9],"originally":[10],"intend":[11],"to.":[12],"This":[13],"could":[14],"be":[15],"stimulated":[16],"by":[17],"the":[18,37,57,60,64,83],"external":[19],"shopping":[20,46],"environment,":[21],"your":[22],"internal":[23],"thought-processing":[24],"course,":[25],"or":[26],"both":[27],"simultaneously.":[28],"Marketers,":[29],"in":[30,76],"their":[31],"own":[32],"way,":[33],"try":[34],"to":[35,42],"make":[36],"most":[38],"of":[39,59,66,78,86],"this":[40],"behavior":[41],"boost":[43],"sales.":[44],"Online":[45],"has":[47],"always":[48],"been":[49],"developing":[50],"at":[51,63],"remarkable":[53],"pace,":[54],"however,":[55],"with":[56],"outbreak":[58],"COVID-19":[61],"pandemic":[62],"beginning":[65],"2020,":[67],"recent":[68],"years":[69],"have":[70],"seen":[71],"even":[72],"more":[73],"significant":[74],"increases":[75],"terms":[77],"online":[79],"sales":[80],"revenue.":[81],"Combining":[82],"two":[84],"notions":[85]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":2}],"updated_date":"2026-08-21T09:56:20.448147","created_date":"2025-10-10T00:00:00"}
