{"id":"https://openalex.org/W4367163065","doi":"https://doi.org/10.15439/2022m4759","title":"Developing influencer selection criteria for brand influencer marketing with Generation Z in the Vietnamese context","display_name":"Developing influencer selection criteria for brand influencer marketing with Generation Z in the Vietnamese context","publication_year":2022,"publication_date":"2022-02-20","ids":{"openalex":"https://openalex.org/W4367163065","doi":"https://doi.org/10.15439/2022m4759"},"language":"en","primary_location":{"id":"doi:10.15439/2022m4759","is_oa":true,"landing_page_url":"https://doi.org/10.15439/2022m4759","pdf_url":"https://annals-csis.org/proceedings/icrmat2022/drp/pdf/4759.pdf","source":{"id":"https://openalex.org/S4220651875","display_name":"Annals of Computer Science and Information Systems","issn_l":"2300-5963","issn":["2300-5963"],"is_oa":true,"is_in_doaj":true,"is_core":false,"host_organization":"https://openalex.org/P4310317484","host_organization_name":"Polskie Towarzystwo Informatyczne","host_organization_lineage":["https://openalex.org/P4310317484"],"host_organization_lineage_names":["Polskie Towarzystwo Informatyczne"],"type":"conference"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Annals of Computer Science and Information Systems","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://annals-csis.org/proceedings/icrmat2022/drp/pdf/4759.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5000104060","display_name":"Le Chau Tran","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Le Chau Tran","raw_affiliation_strings":["Swinburne Vietnam, Hanoi"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Swinburne Vietnam, Hanoi","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5082827503","display_name":"Tien Dat Le","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Tien Dat Le","raw_affiliation_strings":["Swinburne Vietnam, Hanoi"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Swinburne Vietnam, Hanoi","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5088057088","display_name":"Quang Nghia Tran","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Quang Nghia Tran","raw_affiliation_strings":["Swinburne Vietnam, Hanoi"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Swinburne Vietnam, Hanoi","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5005300254","display_name":"Le Ha","orcid":"https://orcid.org/0000-0001-7285-8514"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ha Chi Le","raw_affiliation_strings":["Swinburne Vietnam, Hanoi"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Swinburne Vietnam, Hanoi","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.39773292,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"34","issue":null,"first_page":"247","last_page":"257"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.9952999949455261,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/vietnamese","display_name":"Vietnamese","score":0.8629685640335083},{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"Influencer marketing","score":0.8184001445770264},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.6561814546585083},{"id":"https://openalex.org/keywords/selection","display_name":"Selection (genetic algorithm)","score":0.6393759250640869},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5167381167411804},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.42557424306869507},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3716970682144165},{"id":"https://openalex.org/keywords/marketing-management","display_name":"Marketing management","score":0.115507572889328},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.11401420831680298},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"Relationship marketing","score":0.05228924751281738},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.05134466290473938}],"concepts":[{"id":"https://openalex.org/C103621254","wikidata":"https://www.wikidata.org/wiki/Q9199","display_name":"Vietnamese","level":2,"score":0.8629685640335083},{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.8184001445770264},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6561814546585083},{"id":"https://openalex.org/C81917197","wikidata":"https://www.wikidata.org/wiki/Q628760","display_name":"Selection (genetic algorithm)","level":2,"score":0.6393759250640869},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5167381167411804},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.42557424306869507},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3716970682144165},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.115507572889328},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.11401420831680298},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.05228924751281738},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.05134466290473938},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.15439/2022m4759","is_oa":true,"landing_page_url":"https://doi.org/10.15439/2022m4759","pdf_url":"https://annals-csis.org/proceedings/icrmat2022/drp/pdf/4759.pdf","source":{"id":"https://openalex.org/S4220651875","display_name":"Annals of Computer Science and Information Systems","issn_l":"2300-5963","issn":["2300-5963"],"is_oa":true,"is_in_doaj":true,"is_core":false,"host_organization":"https://openalex.org/P4310317484","host_organization_name":"Polskie Towarzystwo Informatyczne","host_organization_lineage":["https://openalex.org/P4310317484"],"host_organization_lineage_names":["Polskie Towarzystwo Informatyczne"],"type":"conference"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Annals of Computer Science and Information Systems","raw_type":"proceedings-article"},{"id":"pmh:oai:doaj.org/article:2b8b8f1db59f468a88c5c88aec41cac7","is_oa":false,"landing_page_url":"https://doaj.org/article/2b8b8f1db59f468a88c5c88aec41cac7","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Annals of computer science and information systems, Vol 34, Pp 247-257 (2022)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.15439/2022m4759","is_oa":true,"landing_page_url":"https://doi.org/10.15439/2022m4759","pdf_url":"https://annals-csis.org/proceedings/icrmat2022/drp/pdf/4759.pdf","source":{"id":"https://openalex.org/S4220651875","display_name":"Annals of Computer Science and Information Systems","issn_l":"2300-5963","issn":["2300-5963"],"is_oa":true,"is_in_doaj":true,"is_core":false,"host_organization":"https://openalex.org/P4310317484","host_organization_name":"Polskie Towarzystwo Informatyczne","host_organization_lineage":["https://openalex.org/P4310317484"],"host_organization_lineage_names":["Polskie Towarzystwo Informatyczne"],"type":"conference"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Annals of Computer Science and Information Systems","raw_type":"proceedings-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4367163065.pdf","grobid_xml":"https://content.openalex.org/works/W4367163065.grobid-xml"},"referenced_works_count":57,"referenced_works":["https://openalex.org/W1506738637","https://openalex.org/W1694829831","https://openalex.org/W1807619012","https://openalex.org/W1970471758","https://openalex.org/W1981531558","https://openalex.org/W1996994773","https://openalex.org/W2003955127","https://openalex.org/W2010361971","https://openalex.org/W2010531216","https://openalex.org/W2021166829","https://openalex.org/W2037464800","https://openalex.org/W2040945568","https://openalex.org/W2057345464","https://openalex.org/W2058307797","https://openalex.org/W2079933287","https://openalex.org/W2081229448","https://openalex.org/W2106763500","https://openalex.org/W2108867285","https://openalex.org/W2128068758","https://openalex.org/W2133551016","https://openalex.org/W2159775411","https://openalex.org/W2220084862","https://openalex.org/W2293289246","https://openalex.org/W2316321717","https://openalex.org/W2320938771","https://openalex.org/W2386188707","https://openalex.org/W2417988073","https://openalex.org/W2461399145","https://openalex.org/W2507977639","https://openalex.org/W2563858096","https://openalex.org/W2611268999","https://openalex.org/W2625316796","https://openalex.org/W2729979582","https://openalex.org/W2736051199","https://openalex.org/W2748757111","https://openalex.org/W2771910743","https://openalex.org/W2792196887","https://openalex.org/W2793348605","https://openalex.org/W2883147592","https://openalex.org/W2899351518","https://openalex.org/W2899866965","https://openalex.org/W2945246010","https://openalex.org/W2954982670","https://openalex.org/W2964600867","https://openalex.org/W2983340051","https://openalex.org/W3004003200","https://openalex.org/W3013347864","https://openalex.org/W3037286191","https://openalex.org/W3048398331","https://openalex.org/W3124061660","https://openalex.org/W3166265104","https://openalex.org/W3207281833","https://openalex.org/W3208418591","https://openalex.org/W4205873694","https://openalex.org/W4254361401","https://openalex.org/W4256659977","https://openalex.org/W4288073115"],"related_works":["https://openalex.org/W4297998858","https://openalex.org/W2901286616","https://openalex.org/W3032906336","https://openalex.org/W4387516697","https://openalex.org/W2888161589","https://openalex.org/W3113733647","https://openalex.org/W4390684555","https://openalex.org/W4298012679","https://openalex.org/W4206924063","https://openalex.org/W4285058228"],"abstract_inverted_index":{"Abstract4The":[0],"concern":[1],"of":[2,21,31,46,67,84,93],"influencer":[3,23,68,146],"marketing":[4,69,147],"has":[5,87,125],"dramatically":[6],"increased":[7],"in":[8,148],"the":[9,19,29,32,35,47,65,112,129,132],"last":[10],"decades.":[11],"Many":[12],"scholars":[13],"have":[14],"been":[15,88],"conducted":[16],"focusing":[17,27],"on":[18,28,128,145],"module":[20,141],"impacting":[22],"marketing,":[24],"however,":[25],"rarely":[26],"insight":[30],"problem.":[33],"With":[34],"generational":[36],"transition":[37],"going":[38],"on,":[39],"gen":[40],"Z":[41,106],"is":[42,75],"now":[43],"becoming":[44],"one":[45],"major":[48],"targets":[49],"for":[50,142],"any":[51],"enterprises":[52],"to":[53,77],"attract":[54],"their":[55,79],"own":[56,80],"consumer.":[57],"However,":[58],"not":[59],"many":[60],"brands":[61],"can":[62],"fully":[63],"utilize":[64],"effect":[66,127],"it":[70],"brings":[71],"as":[72],"this":[73,136],"generation":[74],"hard":[76],"predict":[78],"behaviors.":[81],"A":[82],"survey":[83],"115":[85],"respondents":[86],"taken":[89],"throughout":[90],"every":[91],"region":[92],"Vietnam.":[94],"The":[95,121],"result":[96],"indicates":[97],"that":[98,107],"there":[99],"are":[100],"six":[101],"factors":[102],"given":[103],"by":[104],"Gen":[105],"significantly":[108],"and":[109],"positively":[110],"affect":[111],"attitude":[113,122,130],"towards":[114,123,131],"influencers.":[115],"Interestingness":[116],"plays":[117],"a":[118,139],"vital":[119],"role.":[120],"influencers":[124],"an":[126],"brand.":[133],"In":[134],"addition,":[135],"research":[137,144],"proposes":[138],"based":[140],"further":[143],"Vietnamese":[149],"context.":[150]},"counts_by_year":[],"updated_date":"2026-08-18T07:49:30.821534","created_date":"2025-10-10T00:00:00"}
