{"id":"https://openalex.org/W2974168749","doi":"https://doi.org/10.15439/2019f199","title":"Multi-criteria approach to viral marketing campaign planning in social networks, based on real networks, network samples and synthetic networks","display_name":"Multi-criteria approach to viral marketing campaign planning in social networks, based on real networks, network samples and synthetic networks","publication_year":2019,"publication_date":"2019-09-20","ids":{"openalex":"https://openalex.org/W2974168749","doi":"https://doi.org/10.15439/2019f199","mag":"2974168749"},"language":"en","primary_location":{"id":"doi:10.15439/2019f199","is_oa":true,"landing_page_url":"https://doi.org/10.15439/2019f199","pdf_url":"https://annals-csis.org/proceedings/2019/drp/pdf/199.pdf","source":{"id":"https://openalex.org/S4220651875","display_name":"Annals of Computer Science and Information Systems","issn_l":"2300-5963","issn":["2300-5963"],"is_oa":true,"is_in_doaj":true,"is_core":false,"host_organization":"https://openalex.org/P4310317484","host_organization_name":"Polskie Towarzystwo Informatyczne","host_organization_lineage":["https://openalex.org/P4310317484"],"host_organization_lineage_names":["Polskie Towarzystwo Informatyczne"],"type":"conference"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Annals of Computer Science and Information Systems","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://annals-csis.org/proceedings/2019/drp/pdf/199.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5070293133","display_name":"Artur Karczmarczyk","orcid":"https://orcid.org/0000-0002-1135-7510"},"institutions":[{"id":"https://openalex.org/I155313962","display_name":"West Pomeranian University of Technology","ror":"https://ror.org/0596m7f19","country_code":"PL","type":"education","lineage":["https://openalex.org/I155313962"]}],"countries":["PL"],"is_corresponding":true,"raw_author_name":"Artur Karczmarczyk","raw_affiliation_strings":["Faculty of Computer Science and Information Technology West Pomeranian University of Technology in Szczecin, onierska 49, 71-210 Szczecin, Poland","Faculty of Computer Science and Information Technology West Pomeranian University of Technology in Szczecin, \u017bo\u0142nierska 49, 71-210 Szczecin, Poland"],"affiliations":[{"raw_affiliation_string":"Faculty of Computer Science and Information Technology West Pomeranian University of Technology in Szczecin, onierska 49, 71-210 Szczecin, Poland","institution_ids":["https://openalex.org/I155313962"]},{"raw_affiliation_string":"Faculty of Computer Science and Information Technology West Pomeranian University of Technology in Szczecin, \u017bo\u0142nierska 49, 71-210 Szczecin, Poland","institution_ids":["https://openalex.org/I155313962"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5081947501","display_name":"Jaros\u0142aw Jankowski","orcid":"https://orcid.org/0000-0002-3658-3039"},"institutions":[{"id":"https://openalex.org/I155313962","display_name":"West Pomeranian University of Technology","ror":"https://ror.org/0596m7f19","country_code":"PL","type":"education","lineage":["https://openalex.org/I155313962"]}],"countries":["PL"],"is_corresponding":false,"raw_author_name":"Jaros\u0142aw Jankowski","raw_affiliation_strings":["Faculty of Computer Science and Information Technology West Pomeranian University of Technology in Szczecin, onierska 49, 71-210 Szczecin, Poland","Faculty of Computer Science and Information Technology West Pomeranian University of Technology in Szczecin, \u017bo\u0142nierska 49, 71-210 Szczecin, Poland"],"affiliations":[{"raw_affiliation_string":"Faculty of Computer Science and Information Technology West Pomeranian University of Technology in Szczecin, onierska 49, 71-210 Szczecin, Poland","institution_ids":["https://openalex.org/I155313962"]},{"raw_affiliation_string":"Faculty of Computer Science and Information Technology West Pomeranian University of Technology in Szczecin, \u017bo\u0142nierska 49, 71-210 Szczecin, Poland","institution_ids":["https://openalex.org/I155313962"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5069226693","display_name":"Jaros\u0142aw W\u0105tr\u00f3bski","orcid":"https://orcid.org/0000-0002-4415-9414"},"institutions":[{"id":"https://openalex.org/I104588304","display_name":"University of Szczecin","ror":"https://ror.org/05vmz5070","country_code":"PL","type":"education","lineage":["https://openalex.org/I104588304"]}],"countries":["PL"],"is_corresponding":false,"raw_author_name":"Jaros\u0142aw W\u0105tr\u00f3bski","raw_affiliation_strings":["Faculty of Economics and Management University of Szczecin Mickewicza 64, 71-101 Szczecin, Poland"],"affiliations":[{"raw_affiliation_string":"Faculty of Economics and Management University of Szczecin Mickewicza 64, 71-101 Szczecin, Poland","institution_ids":["https://openalex.org/I104588304"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5070293133"],"corresponding_institution_ids":["https://openalex.org/I155313962"],"apc_list":null,"apc_paid":null,"fwci":0.8724,"has_fulltext":true,"cited_by_count":5,"citation_normalized_percentile":{"value":0.808,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"18","issue":null,"first_page":"663","last_page":"673"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9860000014305115,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/viral-marketing","display_name":"Viral marketing","score":0.9465159773826599},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6875369548797607},{"id":"https://openalex.org/keywords/identification","display_name":"Identification (biology)","score":0.6295191049575806},{"id":"https://openalex.org/keywords/initialization","display_name":"Initialization","score":0.6126245260238647},{"id":"https://openalex.org/keywords/selection","display_name":"Selection (genetic algorithm)","score":0.5781446695327759},{"id":"https://openalex.org/keywords/social-network","display_name":"Social network (sociolinguistics)","score":0.4921552538871765},{"id":"https://openalex.org/keywords/perspective","display_name":"Perspective (graphical)","score":0.48084864020347595},{"id":"https://openalex.org/keywords/complex-network","display_name":"Complex network","score":0.46746256947517395},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.4590979218482971},{"id":"https://openalex.org/keywords/social-network-analysis","display_name":"Social network analysis","score":0.44265908002853394},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.4365941286087036},{"id":"https://openalex.org/keywords/network-structure","display_name":"Network structure","score":0.41423943638801575},{"id":"https://openalex.org/keywords/operations-research","display_name":"Operations research","score":0.32702282071113586},{"id":"https://openalex.org/keywords/management-science","display_name":"Management science","score":0.32267647981643677},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.2961335778236389},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.2873782515525818},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.1669916808605194},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.11843517422676086}],"concepts":[{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.9465159773826599},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6875369548797607},{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.6295191049575806},{"id":"https://openalex.org/C114466953","wikidata":"https://www.wikidata.org/wiki/Q6034165","display_name":"Initialization","level":2,"score":0.6126245260238647},{"id":"https://openalex.org/C81917197","wikidata":"https://www.wikidata.org/wiki/Q628760","display_name":"Selection (genetic algorithm)","level":2,"score":0.5781446695327759},{"id":"https://openalex.org/C4727928","wikidata":"https://www.wikidata.org/wiki/Q17164759","display_name":"Social network (sociolinguistics)","level":3,"score":0.4921552538871765},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.48084864020347595},{"id":"https://openalex.org/C34947359","wikidata":"https://www.wikidata.org/wiki/Q665189","display_name":"Complex network","level":2,"score":0.46746256947517395},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.4590979218482971},{"id":"https://openalex.org/C114713312","wikidata":"https://www.wikidata.org/wiki/Q7551269","display_name":"Social network analysis","level":3,"score":0.44265908002853394},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.4365941286087036},{"id":"https://openalex.org/C2988224531","wikidata":"https://www.wikidata.org/wiki/Q20830730","display_name":"Network structure","level":2,"score":0.41423943638801575},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.32702282071113586},{"id":"https://openalex.org/C539667460","wikidata":"https://www.wikidata.org/wiki/Q2414942","display_name":"Management science","level":1,"score":0.32267647981643677},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.2961335778236389},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.2873782515525818},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.1669916808605194},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.11843517422676086},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C59822182","wikidata":"https://www.wikidata.org/wiki/Q441","display_name":"Botany","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.15439/2019f199","is_oa":true,"landing_page_url":"https://doi.org/10.15439/2019f199","pdf_url":"https://annals-csis.org/proceedings/2019/drp/pdf/199.pdf","source":{"id":"https://openalex.org/S4220651875","display_name":"Annals of Computer Science and Information Systems","issn_l":"2300-5963","issn":["2300-5963"],"is_oa":true,"is_in_doaj":true,"is_core":false,"host_organization":"https://openalex.org/P4310317484","host_organization_name":"Polskie Towarzystwo Informatyczne","host_organization_lineage":["https://openalex.org/P4310317484"],"host_organization_lineage_names":["Polskie Towarzystwo Informatyczne"],"type":"conference"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Annals of Computer Science and Information Systems","raw_type":"proceedings-article"},{"id":"pmh:oai:doaj.org/article:d7c543a67e824496800daad439e5c397","is_oa":true,"landing_page_url":"https://doaj.org/article/d7c543a67e824496800daad439e5c397","pdf_url":null,"source":{"id":"https://openalex.org/S112646816","display_name":"SHILAP Revista de lepidopterolog\u00eda","issn_l":"0300-5267","issn":["0300-5267","2340-4078"],"is_oa":true,"is_in_doaj":true,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Annals of computer science and information systems, Vol 18, Pp 663-673 (2019)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.15439/2019f199","is_oa":true,"landing_page_url":"https://doi.org/10.15439/2019f199","pdf_url":"https://annals-csis.org/proceedings/2019/drp/pdf/199.pdf","source":{"id":"https://openalex.org/S4220651875","display_name":"Annals of Computer Science and Information Systems","issn_l":"2300-5963","issn":["2300-5963"],"is_oa":true,"is_in_doaj":true,"is_core":false,"host_organization":"https://openalex.org/P4310317484","host_organization_name":"Polskie Towarzystwo Informatyczne","host_organization_lineage":["https://openalex.org/P4310317484"],"host_organization_lineage_names":["Polskie Towarzystwo Informatyczne"],"type":"conference"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Annals of Computer Science and Information Systems","raw_type":"proceedings-article"},"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G7341691362","display_name":null,"funder_award_id":"2016/21/B/HS4/01562","funder_id":"https://openalex.org/F4320322650","funder_display_name":"Narodowym Centrum Nauki"}],"funders":[{"id":"https://openalex.org/F4320322650","display_name":"Narodowym Centrum Nauki","ror":"https://ror.org/03ha2q922"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2974168749.pdf","grobid_xml":"https://content.openalex.org/works/W2974168749.grobid-xml"},"referenced_works_count":58,"referenced_works":["https://openalex.org/W589656441","https://openalex.org/W1495430942","https://openalex.org/W1497572584","https://openalex.org/W1654211971","https://openalex.org/W1965555277","https://openalex.org/W1984688056","https://openalex.org/W1990513740","https://openalex.org/W2004418786","https://openalex.org/W2040993561","https://openalex.org/W2061820396","https://openalex.org/W2061949976","https://openalex.org/W2072322795","https://openalex.org/W2081222729","https://openalex.org/W2087306413","https://openalex.org/W2095507885","https://openalex.org/W2112090702","https://openalex.org/W2113355860","https://openalex.org/W2114930814","https://openalex.org/W2116039228","https://openalex.org/W2124637492","https://openalex.org/W2133131640","https://openalex.org/W2139322472","https://openalex.org/W2150436562","https://openalex.org/W2166033352","https://openalex.org/W2171643217","https://openalex.org/W2218409248","https://openalex.org/W2253032863","https://openalex.org/W2285252321","https://openalex.org/W2320245272","https://openalex.org/W2371410100","https://openalex.org/W2527226149","https://openalex.org/W2534782164","https://openalex.org/W2593626249","https://openalex.org/W2607220969","https://openalex.org/W2616426962","https://openalex.org/W2749368853","https://openalex.org/W2805325248","https://openalex.org/W2884312484","https://openalex.org/W2888549523","https://openalex.org/W2889430498","https://openalex.org/W2892043752","https://openalex.org/W2904763688","https://openalex.org/W2907378333","https://openalex.org/W2913296779","https://openalex.org/W2914277329","https://openalex.org/W2917935097","https://openalex.org/W2950185656","https://openalex.org/W2962890993","https://openalex.org/W3102629525","https://openalex.org/W3121315632","https://openalex.org/W3121431518","https://openalex.org/W3123206809","https://openalex.org/W3217684393","https://openalex.org/W4229611121","https://openalex.org/W4232212779","https://openalex.org/W4236554952","https://openalex.org/W6759092688","https://openalex.org/W6788197583"],"related_works":["https://openalex.org/W121681035","https://openalex.org/W3097749945","https://openalex.org/W2142610630","https://openalex.org/W2113953848","https://openalex.org/W2381656026","https://openalex.org/W2052310361","https://openalex.org/W99634672","https://openalex.org/W2593182287","https://openalex.org/W4312222594","https://openalex.org/W17842384"],"abstract_inverted_index":{"Spreading":[0],"of":[1,37,44,63,71,88,94,101,127,134,148,153],"information":[2],"within":[3,23,40,130],"social":[4,52],"media":[5],"and":[6,14,42,60,97,109,155],"techniques":[7],"related":[8],"to":[9,67],"viral":[10],"marketing":[11],"take":[12],"more":[13,15],"attention":[16],"from":[17,119,138,150],"companies":[18],"focused":[19],"on":[20,57,104],"targeting":[21],"audiences":[22],"electronic":[24],"systems.":[25],"Recent":[26],"years":[27],"resulted":[28],"in":[29],"extensive":[30],"research":[31],"centered":[32],"around":[33],"spreading":[34,75,128],"models,":[35],"selection":[36,87],"initial":[38],"nodes":[39],"networks":[41,53,111],"identification":[43],"campaign":[45,89],"characteristics":[46],"affecting":[47],"the":[48,65,74,92,131,151],"assumed":[49],"goals.":[50],"While":[51],"are":[54,112],"usually":[55],"based":[56,140],"complex":[58],"structures":[59,122],"high":[61],"number":[62],"users,":[64],"ability":[66],"perform":[68],"detailed":[69],"analysis":[70],"mechanics":[72],"behind":[73],"processes":[76,129],"is":[77,123],"very":[78],"limited.":[79],"The":[80],"presented":[81],"study":[82],"shows":[83],"an":[84],"approach":[85],"for":[86,125,146],"parameters":[90],"with":[91],"use":[93],"network":[95,133],"samples":[96,108],"theoretical":[98,110],"models.":[99],"Instead":[100],"processing":[102],"simulations":[103],"large":[105],"network,":[106],"smaller":[107,121],"used.":[113],"Results":[114],"showed":[115],"that":[116],"knowledge":[117],"derived":[118],"relatively":[120],"helpful":[124],"initialization":[126],"target":[132],"larger":[135],"size.":[136],"Apart":[137],"agent":[139],"modeling,":[141],"multi-criteria":[142],"methods":[143],"were":[144],"used":[145],"evaluation":[147],"results":[149],"perspective":[152],"costs":[154],"performance.":[156]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2020,"cited_by_count":1}],"updated_date":"2026-04-10T15:06:20.359241","created_date":"2025-10-10T00:00:00"}