{"id":"https://openalex.org/W4385818439","doi":"https://doi.org/10.1504/ijwet.2023.132870","title":"A stepwise audit framework for keyword selection and estimating visibility for low performing websites: a study of cmsdu.org","display_name":"A stepwise audit framework for keyword selection and estimating visibility for low performing websites: a study of cmsdu.org","publication_year":2023,"publication_date":"2023-01-01","ids":{"openalex":"https://openalex.org/W4385818439","doi":"https://doi.org/10.1504/ijwet.2023.132870"},"language":"en","primary_location":{"id":"doi:10.1504/ijwet.2023.132870","is_oa":false,"landing_page_url":"http://dx.doi.org/10.1504/ijwet.2023.132870","pdf_url":null,"source":{"id":"https://openalex.org/S86586338","display_name":"International Journal of Web Engineering and Technology","issn_l":"1476-1289","issn":["1476-1289","1741-9212"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Web Engineering and Technology","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5079147416","display_name":"Prakrit Saikia","orcid":"https://orcid.org/0000-0002-5212-7041"},"institutions":[{"id":"https://openalex.org/I64128412","display_name":"Dibrugarh University","ror":"https://ror.org/045kfbt16","country_code":"IN","type":"education","lineage":["https://openalex.org/I64128412"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Prakrit Saikia","raw_affiliation_strings":["Centre for Management Studies, Dibrugarh University, India"],"affiliations":[{"raw_affiliation_string":"Centre for Management Studies, Dibrugarh University, India","institution_ids":["https://openalex.org/I64128412"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5019342453","display_name":"Himadri Barman","orcid":"https://orcid.org/0000-0002-4551-5580"},"institutions":[{"id":"https://openalex.org/I64128412","display_name":"Dibrugarh University","ror":"https://ror.org/045kfbt16","country_code":"IN","type":"education","lineage":["https://openalex.org/I64128412"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Himadri Barman","raw_affiliation_strings":["Centre for Management Studies, Dibrugarh University, India"],"affiliations":[{"raw_affiliation_string":"Centre for Management Studies, Dibrugarh University, India","institution_ids":["https://openalex.org/I64128412"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5079147416"],"corresponding_institution_ids":["https://openalex.org/I64128412"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.16724754,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"18","issue":"2","first_page":"104","last_page":"133"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13976","display_name":"Web visibility and informetrics","score":0.7825999855995178,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T13976","display_name":"Web visibility and informetrics","score":0.7825999855995178,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.7418000102043152,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.7053999900817871,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.8523033261299133},{"id":"https://openalex.org/keywords/visibility","display_name":"Visibility","score":0.8308393955230713},{"id":"https://openalex.org/keywords/selection","display_name":"Selection (genetic algorithm)","score":0.7010447382926941},{"id":"https://openalex.org/keywords/audit","display_name":"Audit","score":0.6814640760421753},{"id":"https://openalex.org/keywords/keyword-search","display_name":"Keyword search","score":0.4927568733692169},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.450021356344223},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.4085853099822998},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.2115863859653473},{"id":"https://openalex.org/keywords/accounting","display_name":"Accounting","score":0.15736231207847595},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.1457778513431549}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.8523033261299133},{"id":"https://openalex.org/C123403432","wikidata":"https://www.wikidata.org/wiki/Q654068","display_name":"Visibility","level":2,"score":0.8308393955230713},{"id":"https://openalex.org/C81917197","wikidata":"https://www.wikidata.org/wiki/Q628760","display_name":"Selection (genetic algorithm)","level":2,"score":0.7010447382926941},{"id":"https://openalex.org/C199521495","wikidata":"https://www.wikidata.org/wiki/Q181487","display_name":"Audit","level":2,"score":0.6814640760421753},{"id":"https://openalex.org/C2988412617","wikidata":"https://www.wikidata.org/wiki/Q7441656","display_name":"Keyword search","level":2,"score":0.4927568733692169},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.450021356344223},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.4085853099822998},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.2115863859653473},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.15736231207847595},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.1457778513431549},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1504/ijwet.2023.132870","is_oa":false,"landing_page_url":"http://dx.doi.org/10.1504/ijwet.2023.132870","pdf_url":null,"source":{"id":"https://openalex.org/S86586338","display_name":"International Journal of Web Engineering and Technology","issn_l":"1476-1289","issn":["1476-1289","1741-9212"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Web Engineering and Technology","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2392812199","https://openalex.org/W4200176076","https://openalex.org/W598185802","https://openalex.org/W2355516524","https://openalex.org/W2361471170","https://openalex.org/W2025616642","https://openalex.org/W1954972543","https://openalex.org/W2954738200","https://openalex.org/W4226107239","https://openalex.org/W2998340553"],"abstract_inverted_index":{"Search":[0],"engines":[1],"like":[2,31,99,108],"Google":[3],"scans":[4],"millions":[5],"of":[6,22,37,166,172,189,194],"websites":[7],"for":[8,55,89,136,145,156],"processing":[9],"a":[10,23,41,50,56,150,195],"given":[11],"query.":[12],"The":[13,103,140],"results":[14],"presented":[15],"to":[16,154],"any":[17],"user":[18],"are":[19,132],"the":[20,32,38,84,143,162,170,178,192],"outcome":[21],"very":[24],"complex":[25],"backend":[26],"mechanism":[27],"which":[28,119,131],"includes":[29],"factors":[30,107],"keyword":[33,90,184],"and":[34,96,111,118,159,186],"historical":[35,45],"performance":[36,46],"website.":[39,196],"Therefore,":[40,76],"website":[42,52,60,72,94,137,181],"with":[43,61],"better":[44],"can":[47,120],"easily":[48],"outrun":[49],"'low-performance'":[51,71],"while":[53],"competing":[54],"similar":[57],"keyword.":[58],"A":[59],"low":[62],"rating":[63],"across":[64],"audit":[65,81],"tools":[66],"has":[67],"been":[68],"considered":[69],"as":[70,116,134],"in":[73],"this":[74,77],"study.":[75],"study":[78,141,175],"suggests":[79,106],"an":[80],"framework;":[82],"namely":[83],"relative":[85],"competitive":[86,182],"indexing":[87],"framework":[88,105],"selection":[91],"through":[92],"systematic":[93],"auditing":[95],"statistical":[97],"tests":[98],"structural":[100],"equation":[101],"modelling.":[102],"proposed":[104],"'keyword":[109],"frequency'":[110],"'SEO":[112],"difficulty":[113],"per":[114],"keyword'":[115],"crucial":[117,135],"impact":[121],"search":[122,129,138],"visibility":[123],"significantly.":[124],"It":[125],"also":[126,160],"highlights":[127,161],"other":[128],"variables":[130],"identified":[133],"visibility.":[139],"illustrates":[142],"procedure":[144],"selecting":[146],"keywords":[147,158,167],"based":[148,168],"on":[149,169],"website's":[151],"own":[152],"ability":[153],"compete":[155],"those":[157],"minimum":[163],"required":[164,187],"frequency":[165],"intensity":[171],"competition.":[173],"This":[174],"specifically":[176],"fills":[177],"gap":[179],"between":[180],"strength,":[183],"competition":[185],"number":[188],"frequencies":[190],"within":[191],"metadata":[193]},"counts_by_year":[],"updated_date":"2025-12-22T23:10:17.713674","created_date":"2025-10-10T00:00:00"}