{"id":"https://openalex.org/W4238271813","doi":"https://doi.org/10.1504/ijwbc.2016.10001832","title":"The digital media phenomenon of YouTube beauty gurus: the case of Bubzbeauty","display_name":"The digital media phenomenon of YouTube beauty gurus: the case of Bubzbeauty","publication_year":2016,"publication_date":"2016-01-01","ids":{"openalex":"https://openalex.org/W4238271813","doi":"https://doi.org/10.1504/ijwbc.2016.10001832"},"language":"en","primary_location":{"id":"doi:10.1504/ijwbc.2016.10001832","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijwbc.2016.10001832","pdf_url":null,"source":{"id":"https://openalex.org/S179721971","display_name":"International Journal of Web Based Communities","issn_l":"1477-8394","issn":["1477-8394","1741-8216"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Web Based Communities","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5017173268","display_name":"Florencia Garc\u00eda Rapp","orcid":null},"institutions":[{"id":"https://openalex.org/I170486558","display_name":"Universitat Pompeu Fabra","ror":"https://ror.org/04n0g0b29","country_code":"ES","type":"education","lineage":["https://openalex.org/I170486558"]}],"countries":["ES"],"is_corresponding":true,"raw_author_name":"Florencia Garc\u00eda Rapp","raw_affiliation_strings":["Department of Communication, Pompeu Fabra University, Roc Boronat 138, 08018 Barcelona, Spain"],"affiliations":[{"raw_affiliation_string":"Department of Communication, Pompeu Fabra University, Roc Boronat 138, 08018 Barcelona, Spain","institution_ids":["https://openalex.org/I170486558"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5017173268"],"corresponding_institution_ids":["https://openalex.org/I170486558"],"apc_list":null,"apc_paid":null,"fwci":5.6431,"has_fulltext":false,"cited_by_count":13,"citation_normalized_percentile":{"value":0.95565713,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"12","issue":"4","first_page":"360","last_page":"360"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11540","display_name":"Gender, Feminism, and Media","score":0.9973000288009644,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11540","display_name":"Gender, Feminism, and Media","score":0.9973000288009644,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.993399977684021,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10133","display_name":"Media Studies and Communication","score":0.9865000247955322,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/beauty","display_name":"Beauty","score":0.74977707862854},{"id":"https://openalex.org/keywords/phenomenon","display_name":"Phenomenon","score":0.6699705123901367},{"id":"https://openalex.org/keywords/popularity","display_name":"Popularity","score":0.6336416006088257},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.49118706583976746},{"id":"https://openalex.org/keywords/trustworthiness","display_name":"Trustworthiness","score":0.47821518778800964},{"id":"https://openalex.org/keywords/digital-media","display_name":"Digital media","score":0.466445654630661},{"id":"https://openalex.org/keywords/personality","display_name":"Personality","score":0.4584680497646332},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.4522720277309418},{"id":"https://openalex.org/keywords/typology","display_name":"Typology","score":0.42331463098526},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.379995197057724},{"id":"https://openalex.org/keywords/media-studies","display_name":"Media studies","score":0.36871176958084106},{"id":"https://openalex.org/keywords/aesthetics","display_name":"Aesthetics","score":0.3254633843898773},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.32179564237594604},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.2836110591888428},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.2556324601173401},{"id":"https://openalex.org/keywords/epistemology","display_name":"Epistemology","score":0.2120283544063568},{"id":"https://openalex.org/keywords/art","display_name":"Art","score":0.18388080596923828},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.1399584710597992},{"id":"https://openalex.org/keywords/philosophy","display_name":"Philosophy","score":0.0780591070652008}],"concepts":[{"id":"https://openalex.org/C2780620123","wikidata":"https://www.wikidata.org/wiki/Q7242","display_name":"Beauty","level":2,"score":0.74977707862854},{"id":"https://openalex.org/C50335755","wikidata":"https://www.wikidata.org/wiki/Q483247","display_name":"Phenomenon","level":2,"score":0.6699705123901367},{"id":"https://openalex.org/C2780586970","wikidata":"https://www.wikidata.org/wiki/Q1357284","display_name":"Popularity","level":2,"score":0.6336416006088257},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.49118706583976746},{"id":"https://openalex.org/C153701036","wikidata":"https://www.wikidata.org/wiki/Q659974","display_name":"Trustworthiness","level":2,"score":0.47821518778800964},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.466445654630661},{"id":"https://openalex.org/C187288502","wikidata":"https://www.wikidata.org/wiki/Q641118","display_name":"Personality","level":2,"score":0.4584680497646332},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.4522720277309418},{"id":"https://openalex.org/C75795011","wikidata":"https://www.wikidata.org/wiki/Q917904","display_name":"Typology","level":2,"score":0.42331463098526},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.379995197057724},{"id":"https://openalex.org/C29595303","wikidata":"https://www.wikidata.org/wiki/Q165650","display_name":"Media studies","level":1,"score":0.36871176958084106},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.3254633843898773},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.32179564237594604},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2836110591888428},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.2556324601173401},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.2120283544063568},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.18388080596923828},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.1399584710597992},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0780591070652008},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1504/ijwbc.2016.10001832","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijwbc.2016.10001832","pdf_url":null,"source":{"id":"https://openalex.org/S179721971","display_name":"International Journal of Web Based Communities","issn_l":"1477-8394","issn":["1477-8394","1741-8216"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Web Based Communities","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.4099999964237213,"display_name":"Quality Education","id":"https://metadata.un.org/sdg/4"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2241143171","https://openalex.org/W2368605798","https://openalex.org/W3212604275","https://openalex.org/W4210715198","https://openalex.org/W4298181027","https://openalex.org/W2518037665","https://openalex.org/W2348524959","https://openalex.org/W2477036161","https://openalex.org/W654341863","https://openalex.org/W2390942812"],"abstract_inverted_index":{"This":[0],"paper,":[1],"based":[2],"on":[3,9],"broader":[4],"digital":[5],"ethnographic":[6],"research":[7],"performed":[8],"YouTube,":[10],"aims":[11],"at":[12],"framing":[13],"issues":[14],"of":[15,22,31,39,51,63,75,78,84,103],"online":[16,70],"popularity":[17],"development":[18],"through":[19,126],"the":[20,29,43,61,64,73,101],"examination":[21],"videos":[23,41],"and":[24,46,56,90],"user":[25],"comments.":[26],"To":[27],"explore":[28],"phenomenon":[30],"beauty":[32],"gurus":[33],"I":[34,114],"analyse":[35],"a":[36,68,87,121],"purposeful":[37],"sample":[38],"80":[40],"from":[42],"channel":[44],"Bubzbeauty":[45],"introduce":[47],"an":[48,138],"emerged":[49],"typology":[50],"two":[52,76],"video":[53],"categories:":[54],"tutorials":[55],"vlogs.":[57,113,146],"Findings":[58],"suggest":[59],"that":[60,116],"strengthening":[62],"guru's":[65],"role":[66],"as":[67,86,120,137],"popular":[69],"personality":[71,141],"is":[72,91,109,124,142],"result":[74],"spheres":[77],"influence.":[79],"The":[80,96],"commercial":[81],"side":[82],"consists":[83],"YouTube":[85],"business":[88],"platform":[89],"represented":[92,110],"by":[93,100,111,144],"her":[94,107,112,117,127,134],"tutorials.":[95,132],"community":[97],"sphere,":[98],"sustained":[99],"power":[102],"affective":[104],"ties":[105],"with":[106],"audience,":[108],"argue":[115],"market":[118],"value":[119,136],"renowned":[122],"guru":[123],"built":[125],"know-how":[128],"expressed":[129],"in":[130],"straight-forward":[131],"Conversely,":[133],"social":[135],"interesting,":[139],"trustworthy":[140],"fostered":[143],"intimate":[145]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":5},{"year":2017,"cited_by_count":3}],"updated_date":"2026-02-25T21:11:00.739837","created_date":"2025-10-10T00:00:00"}