{"id":"https://openalex.org/W4200563773","doi":"https://doi.org/10.1504/ijmc.2022.10039783","title":"The Online for Offline (O4O) Mobile Retail Business Strategy: Sustainable Multichannel Services","display_name":"The Online for Offline (O4O) Mobile Retail Business Strategy: Sustainable Multichannel Services","publication_year":2021,"publication_date":"2021-07-21","ids":{"openalex":"https://openalex.org/W4200563773","doi":"https://doi.org/10.1504/ijmc.2022.10039783"},"language":"en","primary_location":{"id":"doi:10.1504/ijmc.2022.10039783","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijmc.2022.10039783","pdf_url":null,"source":{"id":"https://openalex.org/S11933594","display_name":"International Journal of Mobile Communications","issn_l":"1470-949X","issn":["1470-949X","1741-5217"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Mobile Communications","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5088891802","display_name":"Ohbyung Kwon","orcid":"https://orcid.org/0000-0001-9686-6586"},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Ohbyung Kwon","raw_affiliation_strings":[],"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5020934904","display_name":"Qingxuan Zhang","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Qingxuan Zhang","raw_affiliation_strings":[],"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5057342494","display_name":"Kwonsang Sohn","orcid":"https://orcid.org/0000-0003-0692-0425"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Kwonsang Sohn","raw_affiliation_strings":[],"affiliations":[]},{"author_position":"last","author":{"id":null,"display_name":"Christine Sung","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Christine Sung","raw_affiliation_strings":[],"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5088891802"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.27833766,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"1","issue":"1","first_page":"1","last_page":"1"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.6732000112533569,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.6732000112533569,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6426177620887756},{"id":"https://openalex.org/keywords/mobile-business-development","display_name":"Mobile business development","score":0.5096220970153809},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.4953257143497467},{"id":"https://openalex.org/keywords/mobile-telephony","display_name":"Mobile telephony","score":0.44994300603866577},{"id":"https://openalex.org/keywords/online-and-offline","display_name":"Online and offline","score":0.44896578788757324},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.39718762040138245},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3510398864746094},{"id":"https://openalex.org/keywords/mobile-computing","display_name":"Mobile computing","score":0.2575540244579315},{"id":"https://openalex.org/keywords/mobile-technology","display_name":"Mobile technology","score":0.22395417094230652},{"id":"https://openalex.org/keywords/mobile-radio","display_name":"Mobile radio","score":0.1492927074432373},{"id":"https://openalex.org/keywords/mobile-web","display_name":"Mobile Web","score":0.11821329593658447}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6426177620887756},{"id":"https://openalex.org/C97023534","wikidata":"https://www.wikidata.org/wiki/Q6887067","display_name":"Mobile business development","level":5,"score":0.5096220970153809},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.4953257143497467},{"id":"https://openalex.org/C95491727","wikidata":"https://www.wikidata.org/wiki/Q992968","display_name":"Mobile telephony","level":3,"score":0.44994300603866577},{"id":"https://openalex.org/C2780102126","wikidata":"https://www.wikidata.org/wiki/Q10928179","display_name":"Online and offline","level":2,"score":0.44896578788757324},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.39718762040138245},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3510398864746094},{"id":"https://openalex.org/C144543869","wikidata":"https://www.wikidata.org/wiki/Q2738570","display_name":"Mobile computing","level":2,"score":0.2575540244579315},{"id":"https://openalex.org/C60952562","wikidata":"https://www.wikidata.org/wiki/Q6887246","display_name":"Mobile technology","level":3,"score":0.22395417094230652},{"id":"https://openalex.org/C2781307350","wikidata":"https://www.wikidata.org/wiki/Q6887221","display_name":"Mobile radio","level":2,"score":0.1492927074432373},{"id":"https://openalex.org/C516764902","wikidata":"https://www.wikidata.org/wiki/Q1043805","display_name":"Mobile Web","level":4,"score":0.11821329593658447},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1504/ijmc.2022.10039783","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijmc.2022.10039783","pdf_url":null,"source":{"id":"https://openalex.org/S11933594","display_name":"International Journal of Mobile Communications","issn_l":"1470-949X","issn":["1470-949X","1741-5217"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Mobile Communications","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.4300000071525574}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3121443510","https://openalex.org/W2069408381","https://openalex.org/W641058583","https://openalex.org/W2114457122","https://openalex.org/W2176179953","https://openalex.org/W1994232288","https://openalex.org/W1968055665","https://openalex.org/W4234564246","https://openalex.org/W4246207724","https://openalex.org/W2507205667"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-04-21T08:09:41.155169","created_date":"2025-10-10T00:00:00"}
