{"id":"https://openalex.org/W2626119035","doi":"https://doi.org/10.1504/ijmc.2017.10005644","title":"Involvement, content and interactivity drivers for consumer loyalty in mobile advertising: the mediating role of advertising value","display_name":"Involvement, content and interactivity drivers for consumer loyalty in mobile advertising: the mediating role of advertising value","publication_year":2017,"publication_date":"2017-01-01","ids":{"openalex":"https://openalex.org/W2626119035","doi":"https://doi.org/10.1504/ijmc.2017.10005644","mag":"2626119035"},"language":"en","primary_location":{"id":"doi:10.1504/ijmc.2017.10005644","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijmc.2017.10005644","pdf_url":null,"source":{"id":"https://openalex.org/S11933594","display_name":"International Journal of Mobile Communications","issn_l":"1470-949X","issn":["1470-949X","1741-5217"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Mobile Communications","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5052472770","display_name":"Ing Long Wu","orcid":null},"institutions":[{"id":"https://openalex.org/I148099254","display_name":"National Chung Cheng University","ror":"https://ror.org/0028v3876","country_code":"TW","type":"education","lineage":["https://openalex.org/I148099254"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Ing Long Wu","raw_affiliation_strings":["Department of Information Management, National Chung Cheng University, 168 University Road Min-Hsiung, Chia-Yi, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Information Management, National Chung Cheng University, 168 University Road Min-Hsiung, Chia-Yi, Taiwan","institution_ids":["https://openalex.org/I148099254"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5068196151","display_name":"Wei Hung Hsiao","orcid":null},"institutions":[{"id":"https://openalex.org/I4210148468","display_name":"Industrial Technology Research Institute","ror":"https://ror.org/05szzwt63","country_code":"TW","type":"nonprofit","lineage":["https://openalex.org/I4210148468"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Wei Hung Hsiao","raw_affiliation_strings":["Service Systems Technology Center, Industrial Technology Research Institute, No. 195, Sec. 4, Chung Hsing Rd., Hsinchu, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Service Systems Technology Center, Industrial Technology Research Institute, No. 195, Sec. 4, Chung Hsing Rd., Hsinchu, Taiwan","institution_ids":["https://openalex.org/I4210148468"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":4.2895,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.94437427,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"15","issue":"6","first_page":"577","last_page":"577"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9977999925613403,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.991599977016449,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.8103779554367065},{"id":"https://openalex.org/keywords/advertising-research","display_name":"Advertising research","score":0.652993381023407},{"id":"https://openalex.org/keywords/interactivity","display_name":"Interactivity","score":0.6401972770690918},{"id":"https://openalex.org/keywords/loyalty","display_name":"Loyalty","score":0.5969770550727844},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.5843019485473633},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.5556994080543518},{"id":"https://openalex.org/keywords/advertising-campaign","display_name":"Advertising campaign","score":0.554753839969635},{"id":"https://openalex.org/keywords/advertising-account-executive","display_name":"Advertising account executive","score":0.500727653503418},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.49944138526916504},{"id":"https://openalex.org/keywords/native-advertising","display_name":"Native advertising","score":0.4747125208377838},{"id":"https://openalex.org/keywords/contextual-advertising","display_name":"Contextual advertising","score":0.44347119331359863},{"id":"https://openalex.org/keywords/search-advertising","display_name":"Search advertising","score":0.43588605523109436},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3602476716041565},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.26667553186416626},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.1612013280391693},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.10879221558570862},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.06933850049972534}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.8103779554367065},{"id":"https://openalex.org/C12718992","wikidata":"https://www.wikidata.org/wiki/Q4686766","display_name":"Advertising research","level":2,"score":0.652993381023407},{"id":"https://openalex.org/C144430266","wikidata":"https://www.wikidata.org/wiki/Q839721","display_name":"Interactivity","level":2,"score":0.6401972770690918},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.5969770550727844},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.5843019485473633},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5556994080543518},{"id":"https://openalex.org/C110350745","wikidata":"https://www.wikidata.org/wiki/Q1761818","display_name":"Advertising campaign","level":2,"score":0.554753839969635},{"id":"https://openalex.org/C202286406","wikidata":"https://www.wikidata.org/wiki/Q4672747","display_name":"Advertising account executive","level":4,"score":0.500727653503418},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.49944138526916504},{"id":"https://openalex.org/C56408696","wikidata":"https://www.wikidata.org/wiki/Q6980087","display_name":"Native advertising","level":4,"score":0.4747125208377838},{"id":"https://openalex.org/C70133500","wikidata":"https://www.wikidata.org/wiki/Q1815904","display_name":"Contextual advertising","level":4,"score":0.44347119331359863},{"id":"https://openalex.org/C187687199","wikidata":"https://www.wikidata.org/wiki/Q844880","display_name":"Search advertising","level":4,"score":0.43588605523109436},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3602476716041565},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.26667553186416626},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.1612013280391693},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.10879221558570862},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.06933850049972534},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1504/ijmc.2017.10005644","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijmc.2017.10005644","pdf_url":null,"source":{"id":"https://openalex.org/S11933594","display_name":"International Journal of Mobile Communications","issn_l":"1470-949X","issn":["1470-949X","1741-5217"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Mobile Communications","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2913055349","https://openalex.org/W324811437","https://openalex.org/W2346030802","https://openalex.org/W3137508948","https://openalex.org/W618623886","https://openalex.org/W3150755883","https://openalex.org/W3126656022","https://openalex.org/W2913109148","https://openalex.org/W2738936668","https://openalex.org/W2164613533"],"abstract_inverted_index":{"Mobile":[0,58],"advertising":[1,32,40,59,67,120],"has":[2,46],"increasingly":[3],"become":[4],"popular":[5],"in":[6],"the":[7,16,22,28,103,116],"purpose":[8],"of":[9,18,30],"marketing.":[10],"However,":[11],"consumers":[12,35],"do":[13,36],"not":[14,37],"recognise":[15],"value":[17,29,90],"mobile":[19,31,39,66,107],"advertising.":[20,108],"Thus,":[21],"primary":[23],"work":[24],"focuses":[25],"on":[26,48],"improving":[27],"so":[33],"that":[34],"think":[38],"is":[41,68,100],"equivalent":[42],"to":[43,61,70,94,114],"spam.":[44],"It":[45],"focused":[47],"either":[49],"message":[50,84],"content":[51,85],"or":[52],"technology":[53],"use":[54],"for":[55,74,106,135],"its":[56,96],"effectiveness.":[57,97],"failed":[60],"consider":[62],"personal":[63,82],"involvement,":[64,83],"as":[65,102],"mainly":[69],"provide":[71],"personalised":[72],"information":[73],"consumers.":[75],"Three":[76],"major":[77],"concerns":[78],"arise":[79],"are":[80,137],"follows:":[81],"and":[86,122],"user":[87],"interactivity.":[88],"Advertising":[89],"may":[91],"be":[92],"temporary":[93],"define":[95],"Consumer":[98],"loyalty":[99],"defined":[101],"final":[104],"target":[105],"This":[109],"study":[110],"proposes":[111],"a":[112],"model":[113],"include":[115],"three":[117],"key":[118],"drivers,":[119],"value,":[121],"consumer":[123],"loyalty.":[124],"The":[125],"findings":[126],"show":[127],"an":[128],"important":[129],"link":[130],"among":[131],"these":[132],"components.":[133],"Implications":[134],"managers":[136],"discussed.":[138]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}