{"id":"https://openalex.org/W4288468823","doi":"https://doi.org/10.1504/ijart.2022.10049562","title":"Understanding Ethnic Bleaching Behaviours of the Animation Character Designs and Its Determinants in Malaysia: A Social Cognitive Theory Perspective","display_name":"Understanding Ethnic Bleaching Behaviours of the Animation Character Designs and Its Determinants in Malaysia: A Social Cognitive Theory Perspective","publication_year":2022,"publication_date":"2022-01-01","ids":{"openalex":"https://openalex.org/W4288468823","doi":"https://doi.org/10.1504/ijart.2022.10049562"},"language":"en","primary_location":{"id":"doi:10.1504/ijart.2022.10049562","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijart.2022.10049562","pdf_url":null,"source":{"id":"https://openalex.org/S86116553","display_name":"International Journal of Arts and Technology","issn_l":"1754-8853","issn":["1754-8853","1754-8861"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Arts and Technology","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5054003119","display_name":"Mohd Rizaimy Shaharudin","orcid":"https://orcid.org/0000-0002-2662-6605"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mohd Rizaimy Shaharudin","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":null,"display_name":"Mohd Nor Shahizan Ali","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mohd Nor Shahizan Ali","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5020122977","display_name":"Normah Mustafa","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Normah Mustafa","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5005340494","display_name":"Faryna Mohd Khalis","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Faryna Mohd Khalis","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.11509914,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"14","issue":"2","first_page":"1","last_page":"1"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9484000205993652,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9484000205993652,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14254","display_name":"Digital Media and Visual Art","score":0.9452999830245972,"subfield":{"id":"https://openalex.org/subfields/1704","display_name":"Computer Graphics and Computer-Aided Design"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/perspective","display_name":"Perspective (graphical)","score":0.7705127000808716},{"id":"https://openalex.org/keywords/ethnic-group","display_name":"Ethnic group","score":0.7071824073791504},{"id":"https://openalex.org/keywords/character","display_name":"Character (mathematics)","score":0.5833447575569153},{"id":"https://openalex.org/keywords/social-cognitive-theory","display_name":"Social cognitive theory","score":0.5235393047332764},{"id":"https://openalex.org/keywords/animation","display_name":"Animation","score":0.5108622908592224},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.4918487071990967},{"id":"https://openalex.org/keywords/cognition","display_name":"Cognition","score":0.4653725326061249},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.4563404619693756},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.4372994303703308},{"id":"https://openalex.org/keywords/cognitive-psychology","display_name":"Cognitive psychology","score":0.3883257806301117},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.37032389640808105},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.1543157696723938},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.1441335380077362},{"id":"https://openalex.org/keywords/computer-graphics","display_name":"Computer graphics (images)","score":0.091795414686203}],"concepts":[{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.7705127000808716},{"id":"https://openalex.org/C137403100","wikidata":"https://www.wikidata.org/wiki/Q41710","display_name":"Ethnic group","level":2,"score":0.7071824073791504},{"id":"https://openalex.org/C2780861071","wikidata":"https://www.wikidata.org/wiki/Q1062934","display_name":"Character (mathematics)","level":2,"score":0.5833447575569153},{"id":"https://openalex.org/C14564219","wikidata":"https://www.wikidata.org/wiki/Q383646","display_name":"Social cognitive theory","level":2,"score":0.5235393047332764},{"id":"https://openalex.org/C502989409","wikidata":"https://www.wikidata.org/wiki/Q11425","display_name":"Animation","level":2,"score":0.5108622908592224},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.4918487071990967},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.4653725326061249},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.4563404619693756},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4372994303703308},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.3883257806301117},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.37032389640808105},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.1543157696723938},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1441335380077362},{"id":"https://openalex.org/C121684516","wikidata":"https://www.wikidata.org/wiki/Q7600677","display_name":"Computer graphics (images)","level":1,"score":0.091795414686203},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1504/ijart.2022.10049562","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijart.2022.10049562","pdf_url":null,"source":{"id":"https://openalex.org/S86116553","display_name":"International Journal of Arts and Technology","issn_l":"1754-8853","issn":["1754-8853","1754-8861"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Arts and Technology","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Reduced inequalities","score":0.5400000214576721,"id":"https://metadata.un.org/sdg/10"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2098170879","https://openalex.org/W2079468847","https://openalex.org/W2310740709","https://openalex.org/W2051831694","https://openalex.org/W4250032403","https://openalex.org/W2088303206","https://openalex.org/W2056328765","https://openalex.org/W1977158715"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}