{"id":"https://openalex.org/W2559230997","doi":"https://doi.org/10.1504/ijahuc.2015.10001740","title":"An Ubiquitous Solution for Advertising and Loyalty Purposes Using NFC Technology","display_name":"An Ubiquitous Solution for Advertising and Loyalty Purposes Using NFC Technology","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W2559230997","doi":"https://doi.org/10.1504/ijahuc.2015.10001740","mag":"2559230997"},"language":"en","primary_location":{"id":"doi:10.1504/ijahuc.2015.10001740","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijahuc.2015.10001740","pdf_url":null,"source":{"id":"https://openalex.org/S97070762","display_name":"International Journal of Ad Hoc and Ubiquitous Computing","issn_l":"1743-8225","issn":["1743-8225","1743-8233"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Ad Hoc and Ubiquitous Computing","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5060638298","display_name":"Miguel \u00c1ngel G\u00f3mez\u2010Nieto","orcid":"https://orcid.org/0000-0002-1946-5495"},"institutions":[{"id":"https://openalex.org/I53110688","display_name":"University of C\u00f3rdoba","ror":"https://ror.org/05yc77b46","country_code":"ES","type":"education","lineage":["https://openalex.org/I53110688"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Miguel Angel G\u00f3mez Nieto","raw_affiliation_strings":["Department of Computing and Numerical Analysis, University of C\u00f3rdoba, Campus Universitario de Rabanales, Albert Einstein Building, C\u00f3rdoba E-14071, Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computing and Numerical Analysis, University of C\u00f3rdoba, Campus Universitario de Rabanales, Albert Einstein Building, C\u00f3rdoba E-14071, Spain","institution_ids":["https://openalex.org/I53110688"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5062257972","display_name":"Gonzalo Cerruela Garc\u00eda","orcid":"https://orcid.org/0000-0001-9140-3347"},"institutions":[{"id":"https://openalex.org/I53110688","display_name":"University of C\u00f3rdoba","ror":"https://ror.org/05yc77b46","country_code":"ES","type":"education","lineage":["https://openalex.org/I53110688"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Gonzalo Cerruela Garc\u00eda","raw_affiliation_strings":["Department of Computing and Numerical Analysis, University of C\u00f3rdoba, Campus Universitario de Rabanales, Albert Einstein Building, C\u00f3rdoba E-14071, Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computing and Numerical Analysis, University of C\u00f3rdoba, Campus Universitario de Rabanales, Albert Einstein Building, C\u00f3rdoba E-14071, Spain","institution_ids":["https://openalex.org/I53110688"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5041078977","display_name":"Irene Luque Ruiz","orcid":"https://orcid.org/0000-0003-2996-7429"},"institutions":[{"id":"https://openalex.org/I53110688","display_name":"University of C\u00f3rdoba","ror":"https://ror.org/05yc77b46","country_code":"ES","type":"education","lineage":["https://openalex.org/I53110688"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Irene Luque Ruiz","raw_affiliation_strings":["Department of Computing and Numerical Analysis, University of C\u00f3rdoba, Campus Universitario de Rabanales, Albert Einstein Building, C\u00f3rdoba E-14071, Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computing and Numerical Analysis, University of C\u00f3rdoba, Campus Universitario de Rabanales, Albert Einstein Building, C\u00f3rdoba E-14071, Spain","institution_ids":["https://openalex.org/I53110688"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.34052896,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"1","issue":"1","first_page":"1","last_page":"1"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10986","display_name":"RFID technology advancements","score":0.8446999788284302,"subfield":{"id":"https://openalex.org/subfields/2214","display_name":"Media Technology"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10986","display_name":"RFID technology advancements","score":0.8446999788284302,"subfield":{"id":"https://openalex.org/subfields/2214","display_name":"Media Technology"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10326","display_name":"Indoor and Outdoor Localization Technologies","score":0.761900007724762,"subfield":{"id":"https://openalex.org/subfields/2208","display_name":"Electrical and Electronic Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12799","display_name":"Mobile and Web Applications","score":0.7592999935150146,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/gesture","display_name":"Gesture","score":0.8352445363998413},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7891042232513428},{"id":"https://openalex.org/keywords/near-field-communication","display_name":"Near field communication","score":0.709977924823761},{"id":"https://openalex.org/keywords/mobile-phone","display_name":"Mobile phone","score":0.5350905656814575},{"id":"https://openalex.org/keywords/loyalty","display_name":"Loyalty","score":0.49947023391723633},{"id":"https://openalex.org/keywords/phone","display_name":"Phone","score":0.490087628364563},{"id":"https://openalex.org/keywords/field","display_name":"Field (mathematics)","score":0.440116286277771},{"id":"https://openalex.org/keywords/smart-phone","display_name":"Smart phone","score":0.42163413763046265},{"id":"https://openalex.org/keywords/mobile-device","display_name":"Mobile device","score":0.4134681522846222},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.3798424005508423},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3547397255897522},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.23903381824493408},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.2349715530872345},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2082482874393463},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.15866079926490784},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.13388195633888245}],"concepts":[{"id":"https://openalex.org/C207347870","wikidata":"https://www.wikidata.org/wiki/Q371174","display_name":"Gesture","level":2,"score":0.8352445363998413},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7891042232513428},{"id":"https://openalex.org/C175604262","wikidata":"https://www.wikidata.org/wiki/Q273353","display_name":"Near field communication","level":3,"score":0.709977924823761},{"id":"https://openalex.org/C2777421447","wikidata":"https://www.wikidata.org/wiki/Q17517","display_name":"Mobile phone","level":2,"score":0.5350905656814575},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.49947023391723633},{"id":"https://openalex.org/C2778707766","wikidata":"https://www.wikidata.org/wiki/Q202064","display_name":"Phone","level":2,"score":0.490087628364563},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.440116286277771},{"id":"https://openalex.org/C2984771860","wikidata":"https://www.wikidata.org/wiki/Q22645","display_name":"Smart phone","level":2,"score":0.42163413763046265},{"id":"https://openalex.org/C186967261","wikidata":"https://www.wikidata.org/wiki/Q5082128","display_name":"Mobile device","level":2,"score":0.4134681522846222},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.3798424005508423},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3547397255897522},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.23903381824493408},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.2349715530872345},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2082482874393463},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.15866079926490784},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.13388195633888245},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C96122199","wikidata":"https://www.wikidata.org/wiki/Q628096","display_name":"Ultra high frequency","level":2,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1504/ijahuc.2015.10001740","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijahuc.2015.10001740","pdf_url":null,"source":{"id":"https://openalex.org/S97070762","display_name":"International Journal of Ad Hoc and Ubiquitous Computing","issn_l":"1743-8225","issn":["1743-8225","1743-8233"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Ad Hoc and Ubiquitous Computing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Life below water","id":"https://metadata.un.org/sdg/14","score":0.5}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2066003895","https://openalex.org/W2537963312","https://openalex.org/W2537762514","https://openalex.org/W2349788282","https://openalex.org/W577271088","https://openalex.org/W2120801881","https://openalex.org/W1982853263","https://openalex.org/W1974473538","https://openalex.org/W2020010749","https://openalex.org/W4236197422"],"abstract_inverted_index":{"In":[0],"this":[1],"paper,":[2],"we":[3],"present":[4],"an":[5,35],"application":[6],"based":[7],"on":[8,54],"near":[9],"field":[10],"communication":[11],"(NFC)":[12],"technology":[13],"and":[14,18,26,71,86],"oriented":[15],"to":[16,118],"advertising":[17],"user":[19,67],"loyalty":[20],"fields.":[21],"The":[22,113],"system":[23,117],"combines":[24],"NFC":[25,58],"in-air":[27],"hand":[28],"gestures":[29],"with":[30,45,88],"the":[31,46,55,63,66,69,74,78,89,93,104,116,127],"purpose":[32],"of":[33,48,65,95,115],"creating":[34],"attractive":[36],"leisure":[37],"activity":[38,70],"where":[39],"customers":[40],"are":[41],"rewarded":[42],"by":[43,110,126],"shops":[44],"possibility":[47],"obtaining":[49],"a":[50,82,96],"prize":[51,97],"or":[52],"discount":[53],"purchases":[56],"made.":[57],"is":[59,108,123],"used":[60],"for":[61,72],"securing":[62],"participation":[64],"in":[68,103],"exchanging":[73],"prizes":[75],"obtained.":[76],"During":[77],"activity,":[79],"users":[80],"perform":[81],"fishing":[83],"gesture":[84,107],"(throwing":[85],"catching)":[87],"mobile":[90,111],"phone,":[91],"simulating":[92],"capture":[94],"that":[98],"could":[99],"be":[100],"located":[101],"anywhere":[102],"shop.":[105],"This":[106],"recognised":[109],"sensors.":[112],"tailoring":[114],"specific":[119],"business":[120],"marketing":[121],"strategies":[122],"also":[124],"managed":[125],"proposed":[128],"solution.":[129]},"counts_by_year":[],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}