{"id":"https://openalex.org/W3195322314","doi":"https://doi.org/10.1504/ijads.2022.10040533","title":"The effects of aesthetics on consumer responses: the moderating effect of gender and perceived price","display_name":"The effects of aesthetics on consumer responses: the moderating effect of gender and perceived price","publication_year":2021,"publication_date":"2021-08-20","ids":{"openalex":"https://openalex.org/W3195322314","doi":"https://doi.org/10.1504/ijads.2022.10040533","mag":"3195322314"},"language":"en","primary_location":{"id":"doi:10.1504/ijads.2022.10040533","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijads.2022.10040533","pdf_url":null,"source":{"id":"https://openalex.org/S12980254","display_name":"International Journal of Applied Decision Sciences","issn_l":"1755-8077","issn":["1755-8077","1755-8085"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Applied Decision Sciences","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5042559017","display_name":"Nguyen Thi Khanh Nhu","orcid":"https://orcid.org/0000-0002-0158-850X"},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Nguyen Thi Nhu Mai","raw_affiliation_strings":[],"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5003529894","display_name":"Nguyen Ngoc Long","orcid":"https://orcid.org/0000-0003-0490-5301"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nguyen Ngoc Long","raw_affiliation_strings":[],"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5049026628","display_name":"Nguyen Ngoc Hien","orcid":"https://orcid.org/0000-0002-3093-9065"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nguyen Ngoc Hien","raw_affiliation_strings":[],"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5042559017"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0927528,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"1","issue":"1","first_page":"1","last_page":"1"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12650","display_name":"Aesthetic Perception and Analysis","score":0.986299991607666,"subfield":{"id":"https://openalex.org/subfields/2805","display_name":"Cognitive Neuroscience"},"field":{"id":"https://openalex.org/fields/28","display_name":"Neuroscience"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},"topics":[{"id":"https://openalex.org/T12650","display_name":"Aesthetic Perception and Analysis","score":0.986299991607666,"subfield":{"id":"https://openalex.org/subfields/2805","display_name":"Cognitive Neuroscience"},"field":{"id":"https://openalex.org/fields/28","display_name":"Neuroscience"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T11079","display_name":"Creativity in Education and Neuroscience","score":0.9617999792098999,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9509000182151794,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.5049155354499817},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.4847812056541443},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.41019710898399353},{"id":"https://openalex.org/keywords/aesthetics","display_name":"Aesthetics","score":0.3603340983390808},{"id":"https://openalex.org/keywords/art","display_name":"Art","score":0.11766037344932556}],"concepts":[{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.5049155354499817},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4847812056541443},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.41019710898399353},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.3603340983390808},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.11766037344932556}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1504/ijads.2022.10040533","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijads.2022.10040533","pdf_url":null,"source":{"id":"https://openalex.org/S12980254","display_name":"International Journal of Applied Decision Sciences","issn_l":"1755-8077","issn":["1755-8077","1755-8085"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Applied Decision Sciences","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Gender equality","id":"https://metadata.un.org/sdg/5","score":0.7300000190734863}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2931662336","https://openalex.org/W2077865380","https://openalex.org/W2134894512","https://openalex.org/W2053487507","https://openalex.org/W2765597752","https://openalex.org/W2083375246","https://openalex.org/W2067108088","https://openalex.org/W1981237115","https://openalex.org/W2010073985"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-04-17T18:11:37.981687","created_date":"2025-10-10T00:00:00"}
