{"id":"https://openalex.org/W3046276094","doi":"https://doi.org/10.14778/3401960.3401961","title":"Pricing influential nodes in online social networks","display_name":"Pricing influential nodes in online social networks","publication_year":2020,"publication_date":"2020-06-01","ids":{"openalex":"https://openalex.org/W3046276094","doi":"https://doi.org/10.14778/3401960.3401961","mag":"3046276094"},"language":"en","primary_location":{"id":"doi:10.14778/3401960.3401961","is_oa":false,"landing_page_url":"https://doi.org/10.14778/3401960.3401961","pdf_url":null,"source":{"id":"https://openalex.org/S4210226185","display_name":"Proceedings of the VLDB Endowment","issn_l":"2150-8097","issn":["2150-8097"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the VLDB Endowment","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101916194","display_name":"Yuqing Zhu","orcid":"https://orcid.org/0000-0002-8540-4586"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yuqing Zhu","raw_affiliation_strings":["Nanyang Technological Uni"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Nanyang Technological Uni","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5077270486","display_name":"Jing Tang","orcid":"https://orcid.org/0000-0002-0785-707X"},"institutions":[{"id":"https://openalex.org/I165932596","display_name":"National University of Singapore","ror":"https://ror.org/01tgyzw49","country_code":"SG","type":"education","lineage":["https://openalex.org/I165932596"]}],"countries":["SG"],"is_corresponding":false,"raw_author_name":"Jing Tang","raw_affiliation_strings":["National Uni. of Singapore"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"National Uni. of Singapore","institution_ids":["https://openalex.org/I165932596"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5015527156","display_name":"Xueyan Tang","orcid":"https://orcid.org/0000-0002-7404-7595"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Xueyan Tang","raw_affiliation_strings":["Nanyang Technological Uni"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Nanyang Technological Uni","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.468,"has_fulltext":false,"cited_by_count":28,"citation_normalized_percentile":{"value":0.89365063,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":97,"max":99},"biblio":{"volume":"13","issue":"10","first_page":"1614","last_page":"1627"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11478","display_name":"Caching and Content Delivery","score":0.9919000267982483,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/divergence","display_name":"Divergence (linguistics)","score":0.6637985706329346},{"id":"https://openalex.org/keywords/viral-marketing","display_name":"Viral marketing","score":0.61374831199646},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5628995895385742},{"id":"https://openalex.org/keywords/function","display_name":"Function (biology)","score":0.5256715416908264},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.49496763944625854},{"id":"https://openalex.org/keywords/social-network","display_name":"Social network (sociolinguistics)","score":0.4381091892719269},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.33551090955734253},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.2993069887161255},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.28565287590026855},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.17063629627227783},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.12325310707092285}],"concepts":[{"id":"https://openalex.org/C207390915","wikidata":"https://www.wikidata.org/wiki/Q1230525","display_name":"Divergence (linguistics)","level":2,"score":0.6637985706329346},{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.61374831199646},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5628995895385742},{"id":"https://openalex.org/C14036430","wikidata":"https://www.wikidata.org/wiki/Q3736076","display_name":"Function (biology)","level":2,"score":0.5256715416908264},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.49496763944625854},{"id":"https://openalex.org/C4727928","wikidata":"https://www.wikidata.org/wiki/Q17164759","display_name":"Social network (sociolinguistics)","level":3,"score":0.4381091892719269},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.33551090955734253},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.2993069887161255},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.28565287590026855},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.17063629627227783},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.12325310707092285},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.14778/3401960.3401961","is_oa":false,"landing_page_url":"https://doi.org/10.14778/3401960.3401961","pdf_url":null,"source":{"id":"https://openalex.org/S4210226185","display_name":"Proceedings of the VLDB Endowment","issn_l":"2150-8097","issn":["2150-8097"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the VLDB Endowment","raw_type":"journal-article"},{"id":"pmh:oai:repository.hkust.edu.hk:1783.1-158581","is_oa":false,"landing_page_url":"http://repository.hkust.edu.hk/ir/Record/1783.1-158581","pdf_url":null,"source":{"id":"https://openalex.org/S4306401796","display_name":"Rare & Special e-Zone (The Hong Kong University of Science and Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I200769079","host_organization_name":"Hong Kong University of Science and Technology","host_organization_lineage":["https://openalex.org/I200769079"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":34,"referenced_works":["https://openalex.org/W1875516392","https://openalex.org/W1984069252","https://openalex.org/W2002240881","https://openalex.org/W2035165116","https://openalex.org/W2042123098","https://openalex.org/W2056609785","https://openalex.org/W2061820396","https://openalex.org/W2072006785","https://openalex.org/W2090167811","https://openalex.org/W2101196063","https://openalex.org/W2108278206","https://openalex.org/W2108858998","https://openalex.org/W2114823287","https://openalex.org/W2114909350","https://openalex.org/W2132801025","https://openalex.org/W2139430401","https://openalex.org/W2141403143","https://openalex.org/W2396832258","https://openalex.org/W2424898826","https://openalex.org/W2560800565","https://openalex.org/W2565441308","https://openalex.org/W2619759446","https://openalex.org/W2778890450","https://openalex.org/W2798654119","https://openalex.org/W2807792147","https://openalex.org/W2948350275","https://openalex.org/W2951272192","https://openalex.org/W2963122331","https://openalex.org/W2963798022","https://openalex.org/W3032945343","https://openalex.org/W3099332292","https://openalex.org/W3100610286","https://openalex.org/W4254734566","https://openalex.org/W4301492352"],"related_works":["https://openalex.org/W3150755883","https://openalex.org/W2346030802","https://openalex.org/W2758801054","https://openalex.org/W3121746932","https://openalex.org/W2074264961","https://openalex.org/W2789190731","https://openalex.org/W104007660","https://openalex.org/W324811437","https://openalex.org/W2101949473","https://openalex.org/W4293145640"],"abstract_inverted_index":{"Influential":[0],"nodes":[1,30,69,88,114],"with":[2,178,182],"rich":[3],"connections":[4],"in":[5,99],"online":[6],"social":[7,53],"networks":[8],"(OSNs)":[9],"are":[10,39],"of":[11,36,110,127,133,150],"great":[12],"values":[13],"to":[14,47,61,72,121,158,173],"initiate":[15],"marketing":[16,59,76,101,128],"campaigns.":[17,77],"However,":[18],"the":[19,34,86,92,108,112,125,131,141,144,147,151,156,160,175],"potential":[20],"influence":[21,94,119,149],"spread":[22,120],"that":[23,187],"can":[24,97,191],"be":[25],"generated":[26],"by":[27,42],"these":[28],"influential":[29,113],"is":[31,60,171],"hidden":[32],"behind":[33],"structures":[35],"OSNs,":[37],"which":[38],"often":[40],"held":[41],"OSN":[43,63,134,184],"providers":[44,64],"and":[45,66,146,162],"unavailable":[46],"advertisers":[48,71,123],"for":[49,70,74,85],"privacy":[50],"concerns.":[51],"A":[52],"advertising":[54],"model":[55],"known":[56],"as":[57],"influencer":[58],"have":[62],"offer":[65],"price":[67,83,145,166,176],"candidate":[68,87],"purchase":[73],"seeding":[75],"In":[78,103],"this":[79,104],"setting,":[80],"a":[81,100,138],"reasonable":[82],"profile":[84,177],"should":[89],"effectively":[90],"reflect":[91],"expected":[93,118,148],"gain":[95],"they":[96],"bring":[98],"campaign.":[102],"paper,":[105],"we":[106],"study":[107],"problem":[109,157],"pricing":[111,189],"based":[115],"on":[116],"their":[117],"help":[122],"select":[124],"initiators":[126],"campaigns":[129],"without":[130],"knowledge":[132],"structures.":[135],"We":[136,154],"design":[137],"function":[139],"characterizing":[140],"divergence":[142,161],"between":[143],"initiator":[152],"sets.":[153],"formulate":[155],"minimize":[159],"derive":[163],"an":[164],"optimal":[165],"profile.":[167],"An":[168],"advanced":[169],"algorithm":[170,190],"developed":[172],"estimate":[174],"accuracy":[179],"guarantees.":[180],"Experiments":[181],"real":[183],"datasets":[185],"show":[186],"our":[188],"significantly":[192],"outperform":[193],"other":[194],"baselines.":[195]},"counts_by_year":[{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":8},{"year":2022,"cited_by_count":7},{"year":2021,"cited_by_count":4}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}