{"id":"https://openalex.org/W4200080542","doi":"https://doi.org/10.14704/web/v18i2/web18341","title":"Evaluation on Social Media Marketing from Customers","display_name":"Evaluation on Social Media Marketing from Customers","publication_year":2021,"publication_date":"2021-12-23","ids":{"openalex":"https://openalex.org/W4200080542","doi":"https://doi.org/10.14704/web/v18i2/web18341"},"language":"en","primary_location":{"id":"doi:10.14704/web/v18i2/web18341","is_oa":true,"landing_page_url":"https://doi.org/10.14704/web/v18i2/web18341","pdf_url":null,"source":{"id":"https://openalex.org/S4210195749","display_name":"Webology","issn_l":"1735-188X","issn":["1735-188X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/P4310318996","host_organization_name":"University of Tehran Press","host_organization_lineage":["https://openalex.org/P4310318996"],"host_organization_lineage_names":["University of Tehran Press"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Webology","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.14704/web/v18i2/web18341","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5031149781","display_name":"Tri Cicik Wijayanti","orcid":"https://orcid.org/0000-0003-3183-4529"},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Tri Cicik Wijayanti","raw_affiliation_strings":[],"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5057456677","display_name":"Dhika Amalia Kurniawan","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Dhika Amalia Kurniawan","raw_affiliation_strings":[],"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5048551544","display_name":"Dio Caisar Darma","orcid":"https://orcid.org/0000-0002-3287-7670"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Dio Caisar Darma","raw_affiliation_strings":[],"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5069070798","display_name":"Yundi Permadi Hakim","orcid":"https://orcid.org/0000-0001-9315-4946"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yundi Permadi Hakim","raw_affiliation_strings":[],"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5031149781"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.0889,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.84667441,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":96},"biblio":{"volume":"18","issue":"2","first_page":"598","last_page":"615"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9909999966621399,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9909999966621399,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9269000291824341,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.7492042183876038},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6251091957092285},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.599786639213562},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5668337941169739},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.4976361095905304},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"Social media marketing","score":0.4897325038909912},{"id":"https://openalex.org/keywords/sample","display_name":"Sample (material)","score":0.45767566561698914},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.3186963200569153},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.1355327069759369}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7492042183876038},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6251091957092285},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.599786639213562},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5668337941169739},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4976361095905304},{"id":"https://openalex.org/C2985889538","wikidata":"https://www.wikidata.org/wiki/Q267114","display_name":"Social media marketing","level":3,"score":0.4897325038909912},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.45767566561698914},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.3186963200569153},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1355327069759369},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.14704/web/v18i2/web18341","is_oa":true,"landing_page_url":"https://doi.org/10.14704/web/v18i2/web18341","pdf_url":null,"source":{"id":"https://openalex.org/S4210195749","display_name":"Webology","issn_l":"1735-188X","issn":["1735-188X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/P4310318996","host_organization_name":"University of Tehran Press","host_organization_lineage":["https://openalex.org/P4310318996"],"host_organization_lineage_names":["University of Tehran Press"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Webology","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.14704/web/v18i2/web18341","is_oa":true,"landing_page_url":"https://doi.org/10.14704/web/v18i2/web18341","pdf_url":null,"source":{"id":"https://openalex.org/S4210195749","display_name":"Webology","issn_l":"1735-188X","issn":["1735-188X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/P4310318996","host_organization_name":"University of Tehran Press","host_organization_lineage":["https://openalex.org/P4310318996"],"host_organization_lineage_names":["University of Tehran Press"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Webology","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.47999998927116394,"id":"https://metadata.un.org/sdg/16","display_name":"Peace, Justice and strong institutions"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2008815286","https://openalex.org/W1977056376","https://openalex.org/W1581246342","https://openalex.org/W3003660877","https://openalex.org/W3035696098","https://openalex.org/W2967815204","https://openalex.org/W2738042108","https://openalex.org/W1589863931","https://openalex.org/W4312497729","https://openalex.org/W2033916052"],"abstract_inverted_index":{"Advances":[0],"in":[1,55,65,91,103,136],"information":[2],"and":[3,19,41,83,110,117,138],"technology":[4],"for":[5,123],"the":[6,25,37,75,124,131,139],"transformation":[7],"of":[8,14,39,133],"marketing":[9,33],"management":[10],"have":[11,47],"integrated":[12],"aspects":[13],"digitalization":[15],"as":[16],"an":[17],"effective":[18],"efficient":[20],"feedback":[21],"loop.":[22],"Customers":[23],"around":[24],"world":[26],"today":[27],"are":[28,100],"leveraging":[29],"popular":[30],"social":[31,81,176,181],"media":[32],"(SMM)":[34],"to":[35,73,126],"assess":[36],"quality":[38],"products":[40],"services.":[42],"Several":[43],"culinary":[44],"food":[45,53],"providers":[46],"received":[48],"special":[49],"attention":[50],"from":[51],"traditional":[52],"lovers":[54],"Indonesia,":[56],"including":[57],"Warung":[58,89],"Kuliner":[59],"Suroboyo":[60,88],"which":[61],"has":[62,149,161,171,183],"several":[63],"branches":[64],"each":[66],"region.":[67],"On":[68],"this":[69],"occasion,":[70],"we":[71],"tried":[72],"study":[74],"relationship":[76],"between":[77],"SMM,":[78],"brand":[79,154,159],"awareness,":[80],"networking,":[82],"decision-making":[84,166],"with":[85,130],"objects":[86],"at":[87],"Culinary":[90],"Indonesia.":[92],"The":[93,147],"sample":[94],"size":[95],"involves":[96],"150":[97],"respondents":[98],"who":[99,113],"regular":[101],"customers":[102],"three":[104],"locations":[105],"(Surabaya":[106],"City,":[107,109],"Balikpapan":[108],"Samarinda":[111],"City)":[112],"use":[114],"Facebook,":[115],"Instagram,":[116],"Twitter.":[118],"To":[119],"make":[120],"it":[121],"easier":[122],"survey":[125],"be":[127],"carried":[128],"out":[129],"support":[132],"'Google":[134],"Form'":[135],"2020,":[137],"data":[140],"is":[141,157,168,179],"processed":[142],"using":[143],"multiple":[144],"regression":[145],"analysis.":[146],"SMM":[148,170],"a":[150,162,172,184],"positive":[151,163,173],"effect":[152,164,174],"on":[153,165,175],"awareness":[155,160],"(H1":[156],"accepted),":[158,169,180],"(H2":[167],"networking":[177,182],"(H3":[178],"positive.":[185]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}