{"id":"https://openalex.org/W4393094545","doi":"https://doi.org/10.1365/s40702-024-01058-3","title":"KI-basierte Textkreation im Content Marketing: Design und Evaluation eines effektiven Prompts","display_name":"KI-basierte Textkreation im Content Marketing: Design und Evaluation eines effektiven Prompts","publication_year":2024,"publication_date":"2024-03-22","ids":{"openalex":"https://openalex.org/W4393094545","doi":"https://doi.org/10.1365/s40702-024-01058-3"},"language":"de","primary_location":{"id":"doi:10.1365/s40702-024-01058-3","is_oa":false,"landing_page_url":"https://doi.org/10.1365/s40702-024-01058-3","pdf_url":null,"source":{"id":"https://openalex.org/S4210205328","display_name":"HMD Praxis der Wirtschaftsinformatik","issn_l":"1436-3011","issn":["1436-3011","2198-2775"],"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"HMD Praxis der Wirtschaftsinformatik","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5094224442","display_name":"Nadine Steinmann","orcid":null},"institutions":[{"id":"https://openalex.org/I4210102060","display_name":"Ansbach University of Applied Sciences","ror":"https://ror.org/0167rnj42","country_code":"DE","type":"education","lineage":["https://openalex.org/I4210102060"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Nadine Steinmann","raw_affiliation_strings":["Hochschule f\u00fcr angewandte Wissenschaften Ansbach, Ansbach, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Hochschule f\u00fcr angewandte Wissenschaften Ansbach, Ansbach, Deutschland","institution_ids":["https://openalex.org/I4210102060"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5036970773","display_name":"Alexander Piazza","orcid":"https://orcid.org/0009-0000-1246-3377"},"institutions":[{"id":"https://openalex.org/I4210102060","display_name":"Ansbach University of Applied Sciences","ror":"https://ror.org/0167rnj42","country_code":"DE","type":"education","lineage":["https://openalex.org/I4210102060"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Alexander Piazza","raw_affiliation_strings":["Hochschule f\u00fcr angewandte Wissenschaften Ansbach, Ansbach, Deutschland"],"raw_orcid":"https://orcid.org/0009-0000-1246-3377","affiliations":[{"raw_affiliation_string":"Hochschule f\u00fcr angewandte Wissenschaften Ansbach, Ansbach, Deutschland","institution_ids":["https://openalex.org/I4210102060"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5094224442"],"corresponding_institution_ids":["https://openalex.org/I4210102060"],"apc_list":{"value":2490,"currency":"EUR","value_usd":2990},"apc_paid":null,"fwci":5.3722,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.94963194,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":98},"biblio":{"volume":"61","issue":"2","first_page":"402","last_page":"417"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9789999723434448,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9789999723434448,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.9728000164031982,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.9519000053405762,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/content","display_name":"Content (measure theory)","score":0.6176999807357788},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5221729278564453},{"id":"https://openalex.org/keywords/content-marketing","display_name":"Content marketing","score":0.45819127559661865},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.336162269115448},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.32012516260147095},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.2847822606563568},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2831801176071167},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.2599676251411438},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.11914795637130737}],"concepts":[{"id":"https://openalex.org/C2778152352","wikidata":"https://www.wikidata.org/wiki/Q5165061","display_name":"Content (measure theory)","level":2,"score":0.6176999807357788},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5221729278564453},{"id":"https://openalex.org/C178408851","wikidata":"https://www.wikidata.org/wiki/Q558685","display_name":"Content marketing","level":3,"score":0.45819127559661865},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.336162269115448},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.32012516260147095},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2847822606563568},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2831801176071167},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.2599676251411438},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.11914795637130737},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1365/s40702-024-01058-3","is_oa":false,"landing_page_url":"https://doi.org/10.1365/s40702-024-01058-3","pdf_url":null,"source":{"id":"https://openalex.org/S4210205328","display_name":"HMD Praxis der Wirtschaftsinformatik","issn_l":"1436-3011","issn":["1436-3011","2198-2775"],"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"HMD Praxis der Wirtschaftsinformatik","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":18,"referenced_works":["https://openalex.org/W1574142971","https://openalex.org/W2482516837","https://openalex.org/W2487522763","https://openalex.org/W2592626530","https://openalex.org/W2900175879","https://openalex.org/W2938704169","https://openalex.org/W3100355250","https://openalex.org/W3176343806","https://openalex.org/W4221143046","https://openalex.org/W4281557260","https://openalex.org/W4285188402","https://openalex.org/W4292213411","https://openalex.org/W4292779060","https://openalex.org/W4303685983","https://openalex.org/W4321524280","https://openalex.org/W4361019436","https://openalex.org/W4366550162","https://openalex.org/W6891843533"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W2358668433","https://openalex.org/W2376932109","https://openalex.org/W2220816400","https://openalex.org/W2950066736","https://openalex.org/W92751545","https://openalex.org/W4242575561","https://openalex.org/W4381989166","https://openalex.org/W4287613441"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":4}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2024-03-23T00:00:00"}
