{"id":"https://openalex.org/W3192198790","doi":"https://doi.org/10.1365/s35764-021-00352-9","title":"Intelligente Automatisierung im Marketing","display_name":"Intelligente Automatisierung im Marketing","publication_year":2021,"publication_date":"2021-08-01","ids":{"openalex":"https://openalex.org/W3192198790","doi":"https://doi.org/10.1365/s35764-021-00352-9","mag":"3192198790"},"language":"de","primary_location":{"id":"doi:10.1365/s35764-021-00352-9","is_oa":true,"landing_page_url":"https://doi.org/10.1365/s35764-021-00352-9","pdf_url":"https://link.springer.com/content/pdf/10.1365/s35764-021-00352-9.pdf","source":{"id":"https://openalex.org/S4210185181","display_name":"Wirtschaftsinformatik & Management","issn_l":"1867-5905","issn":["1867-5905","1867-5913"],"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Wirtschaftsinformatik &amp; Management","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://link.springer.com/content/pdf/10.1365/s35764-021-00352-9.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5046091251","display_name":"Marcus Sch\u00f6gel","orcid":null},"institutions":[{"id":"https://openalex.org/I202963720","display_name":"University of St.Gallen","ror":"https://ror.org/0561a3s31","country_code":"CH","type":"education","lineage":["https://openalex.org/I202963720"]}],"countries":["CH"],"is_corresponding":false,"raw_author_name":"Marcus Sch\u00f6gel","raw_affiliation_strings":["Institut f\u00fcr Marketing und Customer Insight, University of St. Gallen, Dufourstra\u00dfe 40a, 9000, \u202fSt. Gallen, Schweiz"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut f\u00fcr Marketing und Customer Insight, University of St. Gallen, Dufourstra\u00dfe 40a, 9000, \u202fSt. Gallen, Schweiz","institution_ids":["https://openalex.org/I202963720"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5029026783","display_name":"Mauro Luis Gotsch","orcid":"https://orcid.org/0000-0002-5319-2347"},"institutions":[{"id":"https://openalex.org/I202963720","display_name":"University of St.Gallen","ror":"https://ror.org/0561a3s31","country_code":"CH","type":"education","lineage":["https://openalex.org/I202963720"]}],"countries":["CH"],"is_corresponding":false,"raw_author_name":"Mauro Luis Gotsch","raw_affiliation_strings":["Schwerpunkt","Institut f\u00fcr Marketing und Customer Insight, University of St. Gallen, Dufourstra\u00dfe 40a, 9000, \u202fSt. Gallen, Schweiz"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Schwerpunkt","institution_ids":[]},{"raw_affiliation_string":"Institut f\u00fcr Marketing und Customer Insight, University of St. Gallen, Dufourstra\u00dfe 40a, 9000, \u202fSt. Gallen, Schweiz","institution_ids":["https://openalex.org/I202963720"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":2590,"currency":"EUR","value_usd":3090},"apc_paid":{"value":2590,"currency":"EUR","value_usd":3090},"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.16861671,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"13","issue":"4","first_page":"256","last_page":"265"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.9972000122070312,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.9972000122070312,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.9958999752998352,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9943000078201294,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.38294699788093567}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.38294699788093567}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1365/s35764-021-00352-9","is_oa":true,"landing_page_url":"https://doi.org/10.1365/s35764-021-00352-9","pdf_url":"https://link.springer.com/content/pdf/10.1365/s35764-021-00352-9.pdf","source":{"id":"https://openalex.org/S4210185181","display_name":"Wirtschaftsinformatik & Management","issn_l":"1867-5905","issn":["1867-5905","1867-5913"],"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Wirtschaftsinformatik &amp; Management","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1365/s35764-021-00352-9","is_oa":true,"landing_page_url":"https://doi.org/10.1365/s35764-021-00352-9","pdf_url":"https://link.springer.com/content/pdf/10.1365/s35764-021-00352-9.pdf","source":{"id":"https://openalex.org/S4210185181","display_name":"Wirtschaftsinformatik & Management","issn_l":"1867-5905","issn":["1867-5905","1867-5913"],"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Wirtschaftsinformatik &amp; Management","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320311363","display_name":"Universit\u00e4t St. Gallen","ror":"https://ror.org/0561a3s31"}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3192198790.pdf","grobid_xml":"https://content.openalex.org/works/W3192198790.grobid-xml"},"referenced_works_count":14,"referenced_works":["https://openalex.org/W401890652","https://openalex.org/W1114177902","https://openalex.org/W2001829221","https://openalex.org/W2488301755","https://openalex.org/W2786141192","https://openalex.org/W2801318856","https://openalex.org/W2992843409","https://openalex.org/W2996965705","https://openalex.org/W3040099229","https://openalex.org/W3125675149","https://openalex.org/W3169000846","https://openalex.org/W4237104555","https://openalex.org/W4251322189","https://openalex.org/W4252806861"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2949263084","https://openalex.org/W2743539335","https://openalex.org/W594353338","https://openalex.org/W2922049016","https://openalex.org/W4390697879","https://openalex.org/W2070214669","https://openalex.org/W2724734218"],"abstract_inverted_index":{"vorbereiten":[0],"und":[1],"schlie\u00dflich":[2],"(5)":[3],"die":[4],"Privatsph\u00e4re":[5],"von":[6],"Kunden":[7],"respektie-":[8]},"counts_by_year":[],"updated_date":"2026-06-19T15:47:20.252518","created_date":"2025-10-10T00:00:00"}
