{"id":"https://openalex.org/W4401252853","doi":"https://doi.org/10.1287/mksc.2023.0117","title":"Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out","display_name":"Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out","publication_year":2024,"publication_date":"2024-08-02","ids":{"openalex":"https://openalex.org/W4401252853","doi":"https://doi.org/10.1287/mksc.2023.0117"},"language":"en","primary_location":{"id":"doi:10.1287/mksc.2023.0117","is_oa":false,"landing_page_url":"https://doi.org/10.1287/mksc.2023.0117","pdf_url":null,"source":{"id":"https://openalex.org/S163534328","display_name":"Marketing Science","issn_l":"0732-2399","issn":["0732-2399","1526-548X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310315699","host_organization_name":"Institute for Operations Research and the Management Sciences","host_organization_lineage":["https://openalex.org/P4310315699"],"host_organization_lineage_names":["Institute for Operations Research and the Management Sciences"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Science","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5026867668","display_name":"Z. Eddie Ning","orcid":"https://orcid.org/0000-0001-7320-9997"},"institutions":[{"id":"https://openalex.org/I141945490","display_name":"University of British Columbia","ror":"https://ror.org/03rmrcq20","country_code":"CA","type":"education","lineage":["https://openalex.org/I141945490"]}],"countries":["CA"],"is_corresponding":true,"raw_author_name":"Z. Eddie Ning","raw_affiliation_strings":["University of British Columbia, Vancouver, British Columbia V6T 1Z4, Canada","University of British Columbia, Vancouver, British Columbia V6T 1Z4, Canada;"],"raw_orcid":"https://orcid.org/0000-0001-7320-9997","affiliations":[{"raw_affiliation_string":"University of British Columbia, Vancouver, British Columbia V6T 1Z4, Canada","institution_ids":["https://openalex.org/I141945490"]},{"raw_affiliation_string":"University of British Columbia, Vancouver, British Columbia V6T 1Z4, Canada;","institution_ids":["https://openalex.org/I141945490"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5081201507","display_name":"Jiwoong Shin","orcid":"https://orcid.org/0000-0001-8175-854X"},"institutions":[{"id":"https://openalex.org/I32971472","display_name":"Yale University","ror":"https://ror.org/03v76x132","country_code":"US","type":"education","lineage":["https://openalex.org/I32971472"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Jiwoong Shin","raw_affiliation_strings":["Yale University, New Haven, Connecticut 06520","Yale University, New Haven, Connecticut 06520;"],"raw_orcid":"https://orcid.org/0000-0001-8175-854X","affiliations":[{"raw_affiliation_string":"Yale University, New Haven, Connecticut 06520","institution_ids":["https://openalex.org/I32971472"]},{"raw_affiliation_string":"Yale University, New Haven, Connecticut 06520;","institution_ids":["https://openalex.org/I32971472"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5085367857","display_name":"Jungju Yu","orcid":"https://orcid.org/0000-0002-7817-2203"},"institutions":[{"id":"https://openalex.org/I157485424","display_name":"Korea Advanced Institute of Science and Technology","ror":"https://ror.org/05apxxy63","country_code":"KR","type":"education","lineage":["https://openalex.org/I157485424"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Jungju Yu","raw_affiliation_strings":["Korea Advanced Institute of Science and Technology, Daejeon 34141, South Korea"],"raw_orcid":"https://orcid.org/0000-0002-7817-2203","affiliations":[{"raw_affiliation_string":"Korea Advanced Institute of Science and Technology, Daejeon 34141, South Korea","institution_ids":["https://openalex.org/I157485424"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5026867668"],"corresponding_institution_ids":["https://openalex.org/I141945490"],"apc_list":null,"apc_paid":null,"fwci":4.1891,"has_fulltext":false,"cited_by_count":12,"citation_normalized_percentile":{"value":0.93770111,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":"44","issue":"2","first_page":"390","last_page":"410"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9872999787330627,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/incentive","display_name":"Incentive","score":0.764618992805481},{"id":"https://openalex.org/keywords/targeted-advertising","display_name":"Targeted advertising","score":0.6525455117225647},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6301572322845459},{"id":"https://openalex.org/keywords/affect","display_name":"Affect (linguistics)","score":0.6019699573516846},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5896939635276794},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.47686776518821716},{"id":"https://openalex.org/keywords/consumer-privacy","display_name":"Consumer privacy","score":0.42430901527404785},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.3735843300819397},{"id":"https://openalex.org/keywords/information-privacy","display_name":"Information privacy","score":0.2738456726074219},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.2595827579498291},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.23865604400634766},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.2077401876449585},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.08048170804977417}],"concepts":[{"id":"https://openalex.org/C29122968","wikidata":"https://www.wikidata.org/wiki/Q1414816","display_name":"Incentive","level":2,"score":0.764618992805481},{"id":"https://openalex.org/C2777459780","wikidata":"https://www.wikidata.org/wiki/Q1628411","display_name":"Targeted advertising","level":2,"score":0.6525455117225647},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6301572322845459},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.6019699573516846},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5896939635276794},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.47686776518821716},{"id":"https://openalex.org/C2778656907","wikidata":"https://www.wikidata.org/wiki/Q5164712","display_name":"Consumer privacy","level":3,"score":0.42430901527404785},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.3735843300819397},{"id":"https://openalex.org/C123201435","wikidata":"https://www.wikidata.org/wiki/Q456632","display_name":"Information privacy","level":2,"score":0.2738456726074219},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.2595827579498291},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.23865604400634766},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2077401876449585},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.08048170804977417},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1287/mksc.2023.0117","is_oa":false,"landing_page_url":"https://doi.org/10.1287/mksc.2023.0117","pdf_url":null,"source":{"id":"https://openalex.org/S163534328","display_name":"Marketing Science","issn_l":"0732-2399","issn":["0732-2399","1526-548X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310315699","host_organization_name":"Institute for Operations Research and the Management Sciences","host_organization_lineage":["https://openalex.org/P4310315699"],"host_organization_lineage_names":["Institute for Operations Research and the Management Sciences"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Science","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:inm:ormksc:v:44:y:2025:i:2:p:390-410","is_oa":false,"landing_page_url":"http://doi.org/10.1287/mksc.2023.0117","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":32,"referenced_works":["https://openalex.org/W1878834417","https://openalex.org/W1964677855","https://openalex.org/W2012190870","https://openalex.org/W2088640816","https://openalex.org/W2096863171","https://openalex.org/W2113193403","https://openalex.org/W2138424453","https://openalex.org/W2333924656","https://openalex.org/W2611986045","https://openalex.org/W2801092864","https://openalex.org/W2945152270","https://openalex.org/W2949225670","https://openalex.org/W2960799363","https://openalex.org/W2978195003","https://openalex.org/W3112421631","https://openalex.org/W3121860146","https://openalex.org/W3121878117","https://openalex.org/W3123656034","https://openalex.org/W3123966880","https://openalex.org/W3124268666","https://openalex.org/W3124550172","https://openalex.org/W3178685999","https://openalex.org/W3194442796","https://openalex.org/W4221117034","https://openalex.org/W4242051503","https://openalex.org/W4255572092","https://openalex.org/W4282010828","https://openalex.org/W4293163941","https://openalex.org/W4310251727","https://openalex.org/W4310251754","https://openalex.org/W4327593036","https://openalex.org/W4390911620"],"related_works":["https://openalex.org/W2584827882","https://openalex.org/W3121469367","https://openalex.org/W2073396684","https://openalex.org/W2143002484","https://openalex.org/W2913820648","https://openalex.org/W4210566815","https://openalex.org/W2528109871","https://openalex.org/W1503855251","https://openalex.org/W1018529012","https://openalex.org/W2355486874"],"abstract_inverted_index":{"The":[0],"paper":[1],"investigates":[2],"a":[3],"firm\u2019s":[4],"optimal":[5],"targeted":[6],"advertising":[7],"strategy":[8],"when":[9],"the":[10,13,18,27],"incentives":[11],"of":[12,17],"firm":[14],"and":[15,22],"those":[16],"consumers":[19],"are":[20],"misaligned":[21],"how":[23],"these":[24],"considerations":[25],"affect":[26],"consumers\u2019":[28],"choices":[29],"for":[30],"their":[31],"data":[32],"privacy.":[33]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":6},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1}],"updated_date":"2026-03-27T05:58:40.876381","created_date":"2025-10-10T00:00:00"}
