{"id":"https://openalex.org/W2120215427","doi":"https://doi.org/10.1207/s15516709cog0000_10","title":"Idea Habitats: How the Prevalence of Environmental Cues Influences the Success of Ideas","display_name":"Idea Habitats: How the Prevalence of Environmental Cues Influences the Success of Ideas","publication_year":2005,"publication_date":"2005-02-28","ids":{"openalex":"https://openalex.org/W2120215427","doi":"https://doi.org/10.1207/s15516709cog0000_10","mag":"2120215427","pmid":"https://pubmed.ncbi.nlm.nih.gov/21702772"},"language":"en","primary_location":{"id":"doi:10.1207/s15516709cog0000_10","is_oa":true,"landing_page_url":"https://doi.org/10.1207/s15516709cog0000_10","pdf_url":"https://onlinelibrary.wiley.com/doi/pdfdirect/10.1207/s15516709cog0000_10","source":{"id":"https://openalex.org/S78735424","display_name":"Cognitive Science","issn_l":"0364-0213","issn":["0364-0213","1551-6709"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Cognitive Science","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","pubmed"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://onlinelibrary.wiley.com/doi/pdfdirect/10.1207/s15516709cog0000_10","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102851815","display_name":"Jonah Berger","orcid":"https://orcid.org/0000-0002-2669-8211"},"institutions":[{"id":"https://openalex.org/I97018004","display_name":"Stanford University","ror":"https://ror.org/00f54p054","country_code":"US","type":"education","lineage":["https://openalex.org/I97018004"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Jonah A. Berger","raw_affiliation_strings":["Graduate School of Business, Stanford University","Graduate School of Business Stanford Univ"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Graduate School of Business, Stanford University","institution_ids":["https://openalex.org/I97018004"]},{"raw_affiliation_string":"Graduate School of Business Stanford Univ","institution_ids":["https://openalex.org/I97018004"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5111425796","display_name":"Chip Heath","orcid":null},"institutions":[{"id":"https://openalex.org/I97018004","display_name":"Stanford University","ror":"https://ror.org/00f54p054","country_code":"US","type":"education","lineage":["https://openalex.org/I97018004"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Chip Heath","raw_affiliation_strings":["Graduate School of Business, Stanford University","Graduate School of Business Stanford Univ"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Graduate School of Business, Stanford University","institution_ids":["https://openalex.org/I97018004"]},{"raw_affiliation_string":"Graduate School of Business Stanford Univ","institution_ids":["https://openalex.org/I97018004"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5102851815"],"corresponding_institution_ids":["https://openalex.org/I97018004"],"apc_list":{"value":3810,"currency":"USD","value_usd":3810},"apc_paid":null,"fwci":6.3028,"has_fulltext":true,"cited_by_count":97,"citation_normalized_percentile":{"value":0.96496415,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":"29","issue":"2","first_page":"195","last_page":"221"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11454","display_name":"Cultural Differences and Values","score":0.9768999814987183,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11454","display_name":"Cultural Differences and Values","score":0.9768999814987183,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11147","display_name":"Misinformation and Its Impacts","score":0.9544000029563904,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11895","display_name":"Social and Cultural Dynamics","score":0.9524000287055969,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/habitat","display_name":"Habitat","score":0.7065223455429077},{"id":"https://openalex.org/keywords/rumor","display_name":"Rumor","score":0.5924108028411865},{"id":"https://openalex.org/keywords/competition","display_name":"Competition (biology)","score":0.5630103349685669},{"id":"https://openalex.org/keywords/newspaper","display_name":"Newspaper","score":0.5612321496009827},{"id":"https://openalex.org/keywords/set","display_name":"Set (abstract data type)","score":0.552777111530304},{"id":"https://openalex.org/keywords/class","display_name":"Class (philosophy)","score":0.5411083698272705},{"id":"https://openalex.org/keywords/subject","display_name":"Subject (documents)","score":0.5370354652404785},{"id":"https://openalex.org/keywords/recall","display_name":"Recall","score":0.49950432777404785},{"id":"https://openalex.org/keywords/ecology","display_name":"Ecology","score":0.46170666813850403},{"id":"https://openalex.org/keywords/test","display_name":"Test (biology)","score":0.4411742687225342},{"id":"https://openalex.org/keywords/slang","display_name":"Slang","score":0.4226230978965759},{"id":"https://openalex.org/keywords/empirical-research","display_name":"Empirical research","score":0.418337881565094},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.38951432704925537},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.3382989168167114},{"id":"https://openalex.org/keywords/cognitive-psychology","display_name":"Cognitive psychology","score":0.32604026794433594},{"id":"https://openalex.org/keywords/epistemology","display_name":"Epistemology","score":0.3195763826370239},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.27013957500457764},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.2401866912841797},{"id":"https://openalex.org/keywords/biology","display_name":"Biology","score":0.17954012751579285},{"id":"https://openalex.org/keywords/linguistics","display_name":"Linguistics","score":0.16673901677131653},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.1409502625465393},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.09651762247085571}],"concepts":[{"id":"https://openalex.org/C185933670","wikidata":"https://www.wikidata.org/wiki/Q52105","display_name":"Habitat","level":2,"score":0.7065223455429077},{"id":"https://openalex.org/C2780469804","wikidata":"https://www.wikidata.org/wiki/Q878352","display_name":"Rumor","level":2,"score":0.5924108028411865},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.5630103349685669},{"id":"https://openalex.org/C201280247","wikidata":"https://www.wikidata.org/wiki/Q11032","display_name":"Newspaper","level":2,"score":0.5612321496009827},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.552777111530304},{"id":"https://openalex.org/C2777212361","wikidata":"https://www.wikidata.org/wiki/Q5127848","display_name":"Class (philosophy)","level":2,"score":0.5411083698272705},{"id":"https://openalex.org/C2777855551","wikidata":"https://www.wikidata.org/wiki/Q12310021","display_name":"Subject (documents)","level":2,"score":0.5370354652404785},{"id":"https://openalex.org/C100660578","wikidata":"https://www.wikidata.org/wiki/Q18733","display_name":"Recall","level":2,"score":0.49950432777404785},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.46170666813850403},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.4411742687225342},{"id":"https://openalex.org/C2779901982","wikidata":"https://www.wikidata.org/wiki/Q8102","display_name":"Slang","level":2,"score":0.4226230978965759},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.418337881565094},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.38951432704925537},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3382989168167114},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.32604026794433594},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.3195763826370239},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.27013957500457764},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2401866912841797},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.17954012751579285},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.16673901677131653},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.1409502625465393},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.09651762247085571},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.0},{"id":"https://openalex.org/C29595303","wikidata":"https://www.wikidata.org/wiki/Q165650","display_name":"Media studies","level":1,"score":0.0},{"id":"https://openalex.org/C161191863","wikidata":"https://www.wikidata.org/wiki/Q199655","display_name":"Library science","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1207/s15516709cog0000_10","is_oa":true,"landing_page_url":"https://doi.org/10.1207/s15516709cog0000_10","pdf_url":"https://onlinelibrary.wiley.com/doi/pdfdirect/10.1207/s15516709cog0000_10","source":{"id":"https://openalex.org/S78735424","display_name":"Cognitive Science","issn_l":"0364-0213","issn":["0364-0213","1551-6709"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Cognitive Science","raw_type":"journal-article"},{"id":"pmid:21702772","is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/21702772","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Cognitive science","raw_type":null},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.535.8578","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.535.8578","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://faculty-gsb.stanford.edu/heath/documents/Cog Sci - Idea Habitats.pdf","raw_type":"text"}],"best_oa_location":{"id":"doi:10.1207/s15516709cog0000_10","is_oa":true,"landing_page_url":"https://doi.org/10.1207/s15516709cog0000_10","pdf_url":"https://onlinelibrary.wiley.com/doi/pdfdirect/10.1207/s15516709cog0000_10","source":{"id":"https://openalex.org/S78735424","display_name":"Cognitive Science","issn_l":"0364-0213","issn":["0364-0213","1551-6709"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Cognitive Science","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.7599999904632568,"display_name":"Life in Land","id":"https://metadata.un.org/sdg/15"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2120215427.pdf","grobid_xml":"https://content.openalex.org/works/W2120215427.grobid-xml"},"referenced_works_count":53,"referenced_works":["https://openalex.org/W632576748","https://openalex.org/W639342329","https://openalex.org/W1492301466","https://openalex.org/W1516436026","https://openalex.org/W1527864504","https://openalex.org/W1585783097","https://openalex.org/W1735416883","https://openalex.org/W1762829534","https://openalex.org/W1811781384","https://openalex.org/W1889619166","https://openalex.org/W1904136364","https://openalex.org/W1965191725","https://openalex.org/W1969787028","https://openalex.org/W1981747411","https://openalex.org/W1989033251","https://openalex.org/W1990513740","https://openalex.org/W2001284991","https://openalex.org/W2005653771","https://openalex.org/W2007266140","https://openalex.org/W2009974983","https://openalex.org/W2015420274","https://openalex.org/W2025358028","https://openalex.org/W2026779701","https://openalex.org/W2037408089","https://openalex.org/W2058762731","https://openalex.org/W2062877847","https://openalex.org/W2066424048","https://openalex.org/W2068250825","https://openalex.org/W2084069287","https://openalex.org/W2101816864","https://openalex.org/W2104190044","https://openalex.org/W2115281393","https://openalex.org/W2124600506","https://openalex.org/W2125377513","https://openalex.org/W2130142026","https://openalex.org/W2138211464","https://openalex.org/W2138347732","https://openalex.org/W2142405927","https://openalex.org/W2150890080","https://openalex.org/W2322266001","https://openalex.org/W2624262714","https://openalex.org/W2796444307","https://openalex.org/W3139821079","https://openalex.org/W3144900023","https://openalex.org/W3162988551","https://openalex.org/W4230915401","https://openalex.org/W4237704392","https://openalex.org/W4241389194","https://openalex.org/W4247255985","https://openalex.org/W4248730635","https://openalex.org/W4250148132","https://openalex.org/W4297680783","https://openalex.org/W4388281020"],"related_works":["https://openalex.org/W2372853429","https://openalex.org/W2793319716","https://openalex.org/W3110636174","https://openalex.org/W4210503589","https://openalex.org/W2810386322","https://openalex.org/W2908713064","https://openalex.org/W2801267666","https://openalex.org/W4213140416","https://openalex.org/W2188429085","https://openalex.org/W2886888575"],"abstract_inverted_index":{"We":[0,35],"investigate":[1],"1":[2],"factor":[3],"that":[4,15,20,27],"influences":[5],"the":[6,41,101,138],"success":[7,42],"of":[8,24,43,93,103,130],"ideas":[9,58,131,142],"or":[10],"cultural":[11],"representations":[12],"by":[13,140],"proposing":[14],"they":[16],"have":[17],"a":[18,22,85,94,126],"habitat,":[19,54],"is,":[21],"set":[23],"environmental":[25],"cues":[26],"encourages":[28],"people":[29],"to":[30,76,125],"recall":[31],"and":[32,55,72,91,106,116,132],"transmit":[33],"them.":[34],"test":[36],"2":[37,82],"hypotheses:":[38],"(a)":[39],"fluctuation:":[40],"an":[44],"idea":[45],"will":[46,63],"vary":[47],"over":[48],"time":[49],"with":[50,59,84,113],"fluctuations":[51],"in":[52],"its":[53],"(b)":[56],"competition:":[57],"more":[60,65,127],"prevalent":[61],"habitats":[62,135],"be":[64],"successful.":[66],"Four":[67],"studies":[68,99],"use":[69],"subject":[70],"ratings":[71],"data":[73],"from":[74],"newspapers":[75],"provide":[77],"correlational":[78],"support":[79,109],"for":[80,110],"our":[81,111],"hypotheses,":[83],"negative":[86],"factoid,":[87],"positive":[88],"rumor,":[89],"catchphrases,":[90,114],"variants":[92],"proverb.":[95],"Three":[96],"additional":[97],"experimental":[98],"manipulate":[100],"topic":[102],"actual":[104],"conversations":[105],"find":[107],"empirical":[108],"theory,":[112],"proverbs,":[115],"slang.":[117],"The":[118],"discussion":[119],"examines":[120],"how":[121,134],"habitat":[122],"prevalence":[123],"applies":[124],"extensive":[128],"class":[129],"suggests":[133],"may":[136],"influence":[137],"process":[139],"which":[141],"evolve.":[143]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":8},{"year":2019,"cited_by_count":5},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":8},{"year":2016,"cited_by_count":3},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":4},{"year":2013,"cited_by_count":8},{"year":2012,"cited_by_count":3}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}