{"id":"https://openalex.org/W4401332426","doi":"https://doi.org/10.1186/s40537-024-00947-0","title":"Sentiment-based predictive models for online purchases in the era of marketing 5.0: a systematic review","display_name":"Sentiment-based predictive models for online purchases in the era of marketing 5.0: a systematic review","publication_year":2024,"publication_date":"2024-08-05","ids":{"openalex":"https://openalex.org/W4401332426","doi":"https://doi.org/10.1186/s40537-024-00947-0"},"language":"en","primary_location":{"id":"doi:10.1186/s40537-024-00947-0","is_oa":true,"landing_page_url":"https://doi.org/10.1186/s40537-024-00947-0","pdf_url":"https://journalofbigdata.springeropen.com/counter/pdf/10.1186/s40537-024-00947-0","source":{"id":"https://openalex.org/S2737955091","display_name":"Journal Of Big Data","issn_l":"2196-1115","issn":["2196-1115"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Big Data","raw_type":"journal-article"},"type":"review","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://journalofbigdata.springeropen.com/counter/pdf/10.1186/s40537-024-00947-0","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5106319094","display_name":"Veerajay Gooljar","orcid":null},"institutions":[{"id":"https://openalex.org/I205640436","display_name":"Curtin University","ror":"https://ror.org/02n415q13","country_code":"AU","type":"education","lineage":["https://openalex.org/I205640436"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Veerajay Gooljar","raw_affiliation_strings":["Curtin University, Bentley, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Curtin University, Bentley, Australia","institution_ids":["https://openalex.org/I205640436"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5023346304","display_name":"Tomayess Issa","orcid":"https://orcid.org/0000-0003-3460-4200"},"institutions":[{"id":"https://openalex.org/I205640436","display_name":"Curtin University","ror":"https://ror.org/02n415q13","country_code":"AU","type":"education","lineage":["https://openalex.org/I205640436"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Tomayess Issa","raw_affiliation_strings":["Curtin University, Bentley, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Curtin University, Bentley, Australia","institution_ids":["https://openalex.org/I205640436"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5106283950","display_name":"Sarita Hardin-Ramanan","orcid":null},"institutions":[{"id":"https://openalex.org/I205640436","display_name":"Curtin University","ror":"https://ror.org/02n415q13","country_code":"AU","type":"education","lineage":["https://openalex.org/I205640436"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Sarita Hardin-Ramanan","raw_affiliation_strings":["Curtin University, Bentley, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Curtin University, Bentley, Australia","institution_ids":["https://openalex.org/I205640436"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5043250129","display_name":"Bilal Abu-Salih","orcid":"https://orcid.org/0000-0001-9875-4369"},"institutions":[{"id":"https://openalex.org/I114972647","display_name":"University of Jordan","ror":"https://ror.org/05k89ew48","country_code":"JO","type":"education","lineage":["https://openalex.org/I114972647"]}],"countries":["JO"],"is_corresponding":true,"raw_author_name":"Bilal Abu-Salih","raw_affiliation_strings":["The University of Jordan, Amman, Jordan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"The University of Jordan, Amman, Jordan","institution_ids":["https://openalex.org/I114972647"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5043250129"],"corresponding_institution_ids":["https://openalex.org/I114972647"],"apc_list":{"value":1060,"currency":"GBP","value_usd":1300},"apc_paid":{"value":1060,"currency":"GBP","value_usd":1300},"fwci":29.2356,"has_fulltext":false,"cited_by_count":31,"citation_normalized_percentile":{"value":0.99493882,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":100},"biblio":{"volume":"11","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.991599977016449,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.991599977016449,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14260","display_name":"Impact of AI and Big Data on Business and Society","score":0.9911999702453613,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9868999719619751,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computational-science-and-engineering","display_name":"Computational Science and Engineering","score":0.7277275323867798},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7169104814529419},{"id":"https://openalex.org/keywords/sentiment-analysis","display_name":"Sentiment analysis","score":0.5763046741485596},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.5732284188270569},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.3550213873386383}],"concepts":[{"id":"https://openalex.org/C68597687","wikidata":"https://www.wikidata.org/wiki/Q362601","display_name":"Computational Science and Engineering","level":2,"score":0.7277275323867798},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7169104814529419},{"id":"https://openalex.org/C66402592","wikidata":"https://www.wikidata.org/wiki/Q2271421","display_name":"Sentiment analysis","level":2,"score":0.5763046741485596},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.5732284188270569},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.3550213873386383}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1186/s40537-024-00947-0","is_oa":true,"landing_page_url":"https://doi.org/10.1186/s40537-024-00947-0","pdf_url":"https://journalofbigdata.springeropen.com/counter/pdf/10.1186/s40537-024-00947-0","source":{"id":"https://openalex.org/S2737955091","display_name":"Journal Of Big Data","issn_l":"2196-1115","issn":["2196-1115"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Big Data","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:60e2ef7c518b4c12aad799a499c432ee","is_oa":true,"landing_page_url":"https://doaj.org/article/60e2ef7c518b4c12aad799a499c432ee","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Big Data, Vol 11, Iss 1, Pp 1-39 (2024)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.1186/s40537-024-00947-0","is_oa":true,"landing_page_url":"https://doi.org/10.1186/s40537-024-00947-0","pdf_url":"https://journalofbigdata.springeropen.com/counter/pdf/10.1186/s40537-024-00947-0","source":{"id":"https://openalex.org/S2737955091","display_name":"Journal Of Big Data","issn_l":"2196-1115","issn":["2196-1115"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Big Data","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4401332426.pdf"},"referenced_works_count":172,"referenced_works":["https://openalex.org/W1991706019","https://openalex.org/W2067037115","https://openalex.org/W2161374186","https://openalex.org/W2168894761","https://openalex.org/W2481426478","https://openalex.org/W2487770199","https://openalex.org/W2511794140","https://openalex.org/W2589942336","https://openalex.org/W2791860245","https://openalex.org/W2792341243","https://openalex.org/W2797936283","https://openalex.org/W2798336329","https://openalex.org/W2898521926","https://openalex.org/W2913873497","https://openalex.org/W2919200815","https://openalex.org/W2956120790","https://openalex.org/W2956394034","https://openalex.org/W2962424168","https://openalex.org/W2998224842","https://openalex.org/W3010156620","https://openalex.org/W3023943971","https://openalex.org/W3047019568","https://openalex.org/W3047647423","https://openalex.org/W3048634650","https://openalex.org/W3085641574","https://openalex.org/W3121677886","https://openalex.org/W3161631730","https://openalex.org/W3165056697","https://openalex.org/W3167345165","https://openalex.org/W3174959106","https://openalex.org/W3188192403","https://openalex.org/W3205415171","https://openalex.org/W3212790393","https://openalex.org/W3217755491","https://openalex.org/W4200253262","https://openalex.org/W4205867314","https://openalex.org/W4206825992","https://openalex.org/W4210478776","https://openalex.org/W4214594602","https://openalex.org/W4221026761","https://openalex.org/W4224035554","https://openalex.org/W4281654819","https://openalex.org/W4282019716","https://openalex.org/W4282977860","https://openalex.org/W4283730920","https://openalex.org/W4283754915","https://openalex.org/W4284973126","https://openalex.org/W4287148124","https://openalex.org/W4292065381","https://openalex.org/W4292513322","https://openalex.org/W4292869641","https://openalex.org/W4292959163","https://openalex.org/W4293093028","https://openalex.org/W4296333258","https://openalex.org/W4297682353","https://openalex.org/W4302028121","https://openalex.org/W4306976400","https://openalex.org/W4307303219","https://openalex.org/W4307960558","https://openalex.org/W4308147945","https://openalex.org/W4310016179","https://openalex.org/W4310068404","https://openalex.org/W4310455557","https://openalex.org/W4311441462","https://openalex.org/W4311784180","https://openalex.org/W4311955332","https://openalex.org/W4311963445","https://openalex.org/W4312199940","https://openalex.org/W4312202586","https://openalex.org/W4313427545","https://openalex.org/W4313519288","https://openalex.org/W4313547563","https://openalex.org/W4313581375","https://openalex.org/W4313854351","https://openalex.org/W4315471415","https://openalex.org/W4315588545","https://openalex.org/W4315781547","https://openalex.org/W4315853727","https://openalex.org/W4316590402","https://openalex.org/W4316813693","https://openalex.org/W4317388187","https://openalex.org/W4317726580","https://openalex.org/W4318483115","https://openalex.org/W4318677156","https://openalex.org/W4319440764","https://openalex.org/W4319441130","https://openalex.org/W4319444320","https://openalex.org/W4319592739","https://openalex.org/W4319935953","https://openalex.org/W4320004329","https://openalex.org/W4320039977","https://openalex.org/W4320490945","https://openalex.org/W4320854931","https://openalex.org/W4321106488","https://openalex.org/W4321133444","https://openalex.org/W4321193489","https://openalex.org/W4321367243","https://openalex.org/W4321598429","https://openalex.org/W4323312496","https://openalex.org/W4323568574","https://openalex.org/W4323807103","https://openalex.org/W4324057360","https://openalex.org/W4324378562","https://openalex.org/W4324382896","https://openalex.org/W4327738973","https://openalex.org/W4360917182","https://openalex.org/W4360947441","https://openalex.org/W4361018607","https://openalex.org/W4362571103","https://openalex.org/W4362712094","https://openalex.org/W4363678768","https://openalex.org/W4364356943","https://openalex.org/W4366826981","https://openalex.org/W4366829440","https://openalex.org/W4367323667","https://openalex.org/W4367600643","https://openalex.org/W4376642253","https://openalex.org/W4376865259","https://openalex.org/W4377103131","https://openalex.org/W4378716225","https://openalex.org/W4379053517","https://openalex.org/W4379645713","https://openalex.org/W4380359258","https://openalex.org/W4380536659","https://openalex.org/W4380628254","https://openalex.org/W4380991122","https://openalex.org/W4381489790","https://openalex.org/W4381544249","https://openalex.org/W4381743391","https://openalex.org/W4381802697","https://openalex.org/W4381998785","https://openalex.org/W4383426467","https://openalex.org/W4383889767","https://openalex.org/W4383955366","https://openalex.org/W4384264283","https://openalex.org/W4384407567","https://openalex.org/W4384930345","https://openalex.org/W4384937220","https://openalex.org/W4385496650","https://openalex.org/W4385586684","https://openalex.org/W4385802124","https://openalex.org/W4386125586","https://openalex.org/W4386127246","https://openalex.org/W4386215498","https://openalex.org/W4386215528","https://openalex.org/W4386255954","https://openalex.org/W4386323502","https://openalex.org/W4386379925","https://openalex.org/W4386615876","https://openalex.org/W4386712926","https://openalex.org/W4387255736","https://openalex.org/W4387844688","https://openalex.org/W4387912845","https://openalex.org/W4388467305","https://openalex.org/W4388533926","https://openalex.org/W4389149974","https://openalex.org/W4389919131","https://openalex.org/W4390696431","https://openalex.org/W4391103105","https://openalex.org/W4391105174","https://openalex.org/W4391639608","https://openalex.org/W4391755345","https://openalex.org/W4391894906","https://openalex.org/W4392029839","https://openalex.org/W4392052195","https://openalex.org/W4392180699","https://openalex.org/W4392185648","https://openalex.org/W4392388499","https://openalex.org/W4393315502","https://openalex.org/W4394853117","https://openalex.org/W4399361585","https://openalex.org/W4402694258"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2748952813","https://openalex.org/W3089396779","https://openalex.org/W2548633793","https://openalex.org/W3013279174","https://openalex.org/W2941935829","https://openalex.org/W2596247554","https://openalex.org/W4301373556","https://openalex.org/W3132372214","https://openalex.org/W4224284088"],"abstract_inverted_index":{"The":[0,118,141,172],"convergence":[1],"of":[2,11,40,102,111,147,165,188,193],"artificial":[3],"intelligence":[4],"(AI),":[5],"big":[6],"data":[7],"(DB),":[8],"and":[9,43,80,89,107,130,162,177,182,191],"Internet":[10],"Things":[12],"(IoT)":[13],"in":[14,104,115,123,155,160,169],"Society":[15],"5.0,":[16,22],"has":[17],"given":[18],"rise":[19],"to":[20,36,71,96,133,150],"Marketing":[21,48,116],"revolutionizing":[23],"personalized":[24,128],"customer":[25,84,125,167],"experiences.":[26],"In":[27],"this":[28,54,194],"study,":[29],"a":[30,60,67,112,185],"systematic":[31],"literature":[32,98],"review":[33,76],"was":[34],"conducted":[35],"examine":[37],"the":[38,47,64,72,97,109,145,163,189],"integration":[39],"predictive":[41,69,79,105,158],"modelling":[42,106,159],"sentiment":[44,81],"analysis":[45],"within":[46,59],"5.0":[49],"domain.":[50],"Unlike":[51],"previous":[52],"research,":[53],"study":[55,94],"addresses":[56],"both":[57],"aspects":[58],"single":[61],"context,":[62],"emphasizing":[63],"need":[65],"for":[66,179],"sentiment-based":[68,113,119],"approach":[70,114],"buyers\u2019":[73],"journey.":[74,140],"This":[75,93],"explores":[77],"how":[78],"models":[82],"enhance":[83],"experience,":[85],"inform":[86],"business":[87],"decisions,":[88],"optimize":[90],"marketing":[91,149],"processes.":[92],"contributes":[95],"by":[99],"identifying":[100],"areas":[101],"improvement":[103],"emphasizes":[108],"role":[110,154],"5.0.":[117],"model":[120],"assists":[121],"businesses":[122],"understanding":[124],"preferences,":[126],"offering":[127],"products,":[129],"enabling":[131],"customers":[132],"receive":[134],"relevant":[135],"advertisements":[136],"during":[137],"their":[138,170],"purchase":[139],"paper\u2019s":[142],"structure":[143],"covers":[144],"evolution":[146],"traditional":[148],"digital":[151,156],"marketing,":[152,157,161],"AI\u2019s":[153],"significance":[164],"analyzing":[166],"sentiments":[168],"reviews.":[171],"Prisma-P":[173],"methodology,":[174],"research":[175],"questions,":[176],"suggestions":[178],"future":[180],"work":[181],"limitations":[183],"provide":[184],"comprehensive":[186],"overview":[187],"scope":[190],"contributions":[192],"review.":[195]},"counts_by_year":[{"year":2026,"cited_by_count":13},{"year":2025,"cited_by_count":13},{"year":2024,"cited_by_count":5}],"updated_date":"2026-05-23T08:51:43.019350","created_date":"2025-10-10T00:00:00"}
