{"id":"https://openalex.org/W3134553328","doi":"https://doi.org/10.1186/s40537-021-00466-2","title":"Machine learning-based mathematical modelling for prediction of social media consumer behavior using big data analytics","display_name":"Machine learning-based mathematical modelling for prediction of social media consumer behavior using big data analytics","publication_year":2021,"publication_date":"2021-05-25","ids":{"openalex":"https://openalex.org/W3134553328","doi":"https://doi.org/10.1186/s40537-021-00466-2","mag":"3134553328"},"language":"en","primary_location":{"id":"doi:10.1186/s40537-021-00466-2","is_oa":true,"landing_page_url":"https://doi.org/10.1186/s40537-021-00466-2","pdf_url":"https://journalofbigdata.springeropen.com/track/pdf/10.1186/s40537-021-00466-2","source":{"id":"https://openalex.org/S2737955091","display_name":"Journal Of Big Data","issn_l":"2196-1115","issn":["2196-1115"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Big Data","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://journalofbigdata.springeropen.com/track/pdf/10.1186/s40537-021-00466-2","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5023223024","display_name":"Kiran Chaudhary","orcid":"https://orcid.org/0000-0003-1109-8165"},"institutions":[{"id":"https://openalex.org/I110166357","display_name":"University of Delhi","ror":"https://ror.org/04gzb2213","country_code":"IN","type":"education","lineage":["https://openalex.org/I110166357"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Kiran Chaudhary","raw_affiliation_strings":["Department of Commerce, Shivaji College, University of Delhi, New Delhi, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Commerce, Shivaji College, University of Delhi, New Delhi, India","institution_ids":["https://openalex.org/I110166357"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5019854470","display_name":"Mansaf Alam","orcid":"https://orcid.org/0000-0002-6293-7005"},"institutions":[{"id":"https://openalex.org/I59475050","display_name":"Jamia Millia Islamia","ror":"https://ror.org/00pnhhv55","country_code":"IN","type":"education","lineage":["https://openalex.org/I59475050"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Mansaf Alam","raw_affiliation_strings":["Department of Computer Science, Big Data, Cloud Computing and IoT Laboratory, Jamia Millia Islamia, New Delhi, India"],"raw_orcid":"https://orcid.org/0000-0002-6293-7005","affiliations":[{"raw_affiliation_string":"Department of Computer Science, Big Data, Cloud Computing and IoT Laboratory, Jamia Millia Islamia, New Delhi, India","institution_ids":["https://openalex.org/I59475050"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5017023860","display_name":"Mabrook Al\u2010Rakhami","orcid":"https://orcid.org/0000-0001-5343-8370"},"institutions":[{"id":"https://openalex.org/I28022161","display_name":"King Saud University","ror":"https://ror.org/02f81g417","country_code":"SA","type":"education","lineage":["https://openalex.org/I28022161"]}],"countries":["SA"],"is_corresponding":false,"raw_author_name":"Mabrook S. Al-Rakhami","raw_affiliation_strings":["Research Chair of Pervasive and Mobile Computing, Information Systems Department, College of Computer and Information Sciences, King Saud University, Riyadh, 11543, Saudi Arabia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Research Chair of Pervasive and Mobile Computing, Information Systems Department, College of Computer and Information Sciences, King Saud University, Riyadh, 11543, Saudi Arabia","institution_ids":["https://openalex.org/I28022161"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5043393776","display_name":"Abdu Gumaei","orcid":"https://orcid.org/0000-0001-8512-9687"},"institutions":[{"id":"https://openalex.org/I28022161","display_name":"King Saud University","ror":"https://ror.org/02f81g417","country_code":"SA","type":"education","lineage":["https://openalex.org/I28022161"]}],"countries":["SA"],"is_corresponding":false,"raw_author_name":"Abdu Gumaei","raw_affiliation_strings":["Research Chair of Pervasive and Mobile Computing, Information Systems Department, College of Computer and Information Sciences, King Saud University, Riyadh, 11543, Saudi Arabia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Research Chair of Pervasive and Mobile Computing, Information Systems Department, College of Computer and Information Sciences, King Saud University, Riyadh, 11543, Saudi Arabia","institution_ids":["https://openalex.org/I28022161"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5023223024"],"corresponding_institution_ids":["https://openalex.org/I110166357"],"apc_list":{"value":1060,"currency":"GBP","value_usd":1300},"apc_paid":{"value":1060,"currency":"GBP","value_usd":1300},"fwci":16.8375,"has_fulltext":true,"cited_by_count":105,"citation_normalized_percentile":{"value":0.99341431,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":100},"biblio":{"volume":"8","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.996399998664856,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.996399998664856,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9682999849319458,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9674000144004822,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.8462884426116943},{"id":"https://openalex.org/keywords/big-data","display_name":"Big data","score":0.7711129188537598},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7512506246566772},{"id":"https://openalex.org/keywords/social-media-analytics","display_name":"Social media analytics","score":0.6061620116233826},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.6014614105224609},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.5502793192863464},{"id":"https://openalex.org/keywords/predictive-analytics","display_name":"Predictive analytics","score":0.5131209492683411},{"id":"https://openalex.org/keywords/analytics","display_name":"Analytics","score":0.45767447352409363},{"id":"https://openalex.org/keywords/volume","display_name":"Volume (thermodynamics)","score":0.4196375012397766},{"id":"https://openalex.org/keywords/unstructured-data","display_name":"Unstructured data","score":0.4122962951660156},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.4119543135166168},{"id":"https://openalex.org/keywords/data-analysis","display_name":"Data analysis","score":0.41117554903030396},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.35986337065696716},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.30368199944496155},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2789291739463806}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.8462884426116943},{"id":"https://openalex.org/C75684735","wikidata":"https://www.wikidata.org/wiki/Q858810","display_name":"Big data","level":2,"score":0.7711129188537598},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7512506246566772},{"id":"https://openalex.org/C2778729106","wikidata":"https://www.wikidata.org/wiki/Q1140126","display_name":"Social media analytics","level":3,"score":0.6061620116233826},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.6014614105224609},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.5502793192863464},{"id":"https://openalex.org/C83209312","wikidata":"https://www.wikidata.org/wiki/Q1053367","display_name":"Predictive analytics","level":2,"score":0.5131209492683411},{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.45767447352409363},{"id":"https://openalex.org/C20556612","wikidata":"https://www.wikidata.org/wiki/Q4469374","display_name":"Volume (thermodynamics)","level":2,"score":0.4196375012397766},{"id":"https://openalex.org/C2781252014","wikidata":"https://www.wikidata.org/wiki/Q1141900","display_name":"Unstructured data","level":3,"score":0.4122962951660156},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.4119543135166168},{"id":"https://openalex.org/C175801342","wikidata":"https://www.wikidata.org/wiki/Q1988917","display_name":"Data analysis","level":2,"score":0.41117554903030396},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.35986337065696716},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.30368199944496155},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2789291739463806},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1186/s40537-021-00466-2","is_oa":true,"landing_page_url":"https://doi.org/10.1186/s40537-021-00466-2","pdf_url":"https://journalofbigdata.springeropen.com/track/pdf/10.1186/s40537-021-00466-2","source":{"id":"https://openalex.org/S2737955091","display_name":"Journal Of Big Data","issn_l":"2196-1115","issn":["2196-1115"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Big Data","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:bc6b69e5659b41ec8d5c4045117a2a53","is_oa":true,"landing_page_url":"https://doaj.org/article/bc6b69e5659b41ec8d5c4045117a2a53","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Big Data, Vol 8, Iss 1, Pp 1-20 (2021)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.1186/s40537-021-00466-2","is_oa":true,"landing_page_url":"https://doi.org/10.1186/s40537-021-00466-2","pdf_url":"https://journalofbigdata.springeropen.com/track/pdf/10.1186/s40537-021-00466-2","source":{"id":"https://openalex.org/S2737955091","display_name":"Journal Of Big Data","issn_l":"2196-1115","issn":["2196-1115"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Big Data","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320321145","display_name":"King Saud University","ror":"https://ror.org/02f81g417"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3134553328.pdf","grobid_xml":"https://content.openalex.org/works/W3134553328.grobid-xml"},"referenced_works_count":27,"referenced_works":["https://openalex.org/W1839863673","https://openalex.org/W1968681351","https://openalex.org/W2059503205","https://openalex.org/W2102861780","https://openalex.org/W2261525379","https://openalex.org/W2465157137","https://openalex.org/W2478254599","https://openalex.org/W2610615200","https://openalex.org/W2618812001","https://openalex.org/W2621374826","https://openalex.org/W2766325541","https://openalex.org/W2780195716","https://openalex.org/W2805041127","https://openalex.org/W2834279830","https://openalex.org/W2884595021","https://openalex.org/W2888421737","https://openalex.org/W2915035225","https://openalex.org/W2992456708","https://openalex.org/W3006981199","https://openalex.org/W3020570192","https://openalex.org/W3035547765","https://openalex.org/W3082792609","https://openalex.org/W3088735601","https://openalex.org/W3106101533","https://openalex.org/W3106863009","https://openalex.org/W4231760770","https://openalex.org/W4255173720"],"related_works":["https://openalex.org/W1440043730","https://openalex.org/W2570647323","https://openalex.org/W2752017774","https://openalex.org/W2206805568","https://openalex.org/W2076942471","https://openalex.org/W2309196980","https://openalex.org/W3027285423","https://openalex.org/W2805665112","https://openalex.org/W4238120086","https://openalex.org/W2981176584"],"abstract_inverted_index":{"Abstract":[0],"Social":[1],"media":[2,14,27,42,73,114,131,168,183],"is":[3,172],"popular":[4],"in":[5],"our":[6],"society":[7],"right":[8],"now.":[9],"People":[10],"are":[11,61,69,188],"using":[12,142,158],"social":[13,26,41,72,105,113,130,167,182],"platforms":[15,115],"to":[16,94,100,146,161],"purchase":[17],"various":[18,25,143],"products.":[19],"We":[20,29,44,107,122,154],"collected":[21],"the":[22,31,36,40,46,88,124,129,166,181],"data":[23,32,48,67,80,92,96,141,144,187],"from":[24,49,71],"platforms.":[28],"analyzed":[30,109,123],"for":[33,176,190,195],"prediction":[34],"of":[35,90,137,186],"consumer":[37,47,102,110,125,163,178],"behavior":[38,103,111,164,179],"on":[39,104,112,117,165,180],"platform.":[43,132,169,184],"considered":[45],"Facebook,":[50],"Twitter,":[51],"Linked":[52],"In":[53,82],"and":[54,57,63,97,120,151,193],"YouTube,":[55],"Instagram,":[56],"Pinterest,":[58],"etc.":[59],"There":[60],"diverse":[62],"high-speed,":[64],"high":[65],"volume":[66],"which":[68],"coming":[70],"platform,":[74],"so":[75],"we":[76,85,139],"used":[77,87,189],"predictive":[78,174],"big":[79,91],"analytics.":[81],"this":[83],"paper,":[84],"have":[86,108],"concept":[89],"technology":[93],"process":[95],"analyze":[98],"it":[99],"predict":[101,162],"media.":[106],"based":[116],"some":[118],"parameters":[119],"criteria.":[121],"perception,":[126],"attitude":[127],"towards":[128],"To":[133],"get":[134],"good":[135],"quality":[136],"result,":[138],"pre-process":[140],"pre-processing":[145],"detect":[147],"outlier,":[148],"noises,":[149],"error,":[150],"duplicate":[152],"record.":[153],"developed":[155],"mathematical":[156],"modeling":[157],"machine":[159],"learning":[160],"This":[170],"model":[171,175],"a":[173],"predicting":[177],"80%":[185],"training":[191],"purposes":[192],"20%":[194],"testing.":[196]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":26},{"year":2024,"cited_by_count":32},{"year":2023,"cited_by_count":31},{"year":2022,"cited_by_count":10},{"year":2021,"cited_by_count":4}],"updated_date":"2026-05-06T08:25:59.206177","created_date":"2025-10-10T00:00:00"}